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Jejepangan Having Fun: Tren dan Event Komunitas Cosplay di Jember Hariyadi, Edy; Saputra, Heru SP; Suharijadi, Didik; Setyari, Agustina Dewi; Muhammad, Abu Bakar Ramadhan
Mezurashii: Journal of Japanese Studies Vol. 7 No. 1 (2025): APRIL
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v7i1.12583

Abstract

The development of interest in Japanese popular culture, especially cosplay and anime, among young people in Jember has shown a significant increase over time. This study aims to describe the development of cosplay culture in Jember and the factors that influence it. The research methods used are direct observation of cosplay events, interviews with cosplayers and event organizers, and analysis of cosplay community social media. Using Joseph Nye's soft power theory and Jean Baudrillard's hyperreality, this study found that the cosplay trend in Jember has become a medium for cultural expression and identity for young people, especially through various cosplay events and competitions held in shopping centers, tourist destinations, educational institutions, hotels, and cafes with events including Coswalk Competition, Cosplay Perform, JSong Competition, cover dance and sales of anime, manga, and game merchandise. The results of the study indicate the existence of hyperreality, namely cosplayers bringing to life the fictional characters they play, thus providing space for escapism and creativity. This study also found the role of cosplay as a form of Japanese cultural soft power that is accepted by the local community in Jember. Keywords: cosplay, Jember, Japanese popular culture, soft power, hiperreality
ONE DUSUN ONE PRODUCT (ODOP): PENDAMPINGAN PENINGKATAN KESEJAHTERAAN UMKM DESA KEMBIRITAN OLEH TIM KKN UNEJ Hariyadi, Edy; Muhammad Farhan , Hibatulloh; Muhamad , Rifan; Eggy Husada , Priyandanu; Fery , Ferdianto; Muhammad Zaki Fahmi , Hidayat
PAPUMA: Journal of Community Services Vol. 3 No. 02 (2025): Agustus 2025
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v3i02.5672

Abstract

Kembiritan Village is one of the villages in Genteng District, Banyuwangi Regency, East Java Province, which holds abundant cultural wealth and natural potential. This natural potential is also supported by human resources who are able to make various processed food products that have a selling value and are able to compete widely. However, the knowledge of the Kembiritan community regarding good packaging and branding methods is still very minimal, so this Real Work Lecture (KKN) program was focused on increasing the community's knowledge and skills in this regard. One Dusun One Product (ODOP) is a work program that focuses on motivating each hamlet to produce at least one product that has a selling value, which will later be assisted and fostered so that it can compete with other products. A total of 21 local MSME products have been successfully recorded and fostered by UMD 316 KKN Students, starting from selecting attractive and appropriate packaging, designing and printing stickers, as well as bridging transactions, until finally being sold through BUMDes retail stores. This work program received a positive response from the local community. Later, this work program will be continued and developed by BUMDes as an effort to increase village income while improving the welfare of MSMEs in Kembiritan Village.