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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pendidikan Indonesia Warmadewa Management and Business Journal (WMBJ) International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy East Asian Journal of Multidisciplinary Research (EAJMR) Postgraduated Community Service Journal Jurnal Bisnis dan Kewirausahaan Asian Journal of Community Services (AJCS) Journal of Finance and Business Digital (JFBD) Journal of Sustainable Business and Management Journal of Governance, Taxation, and Auditing Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Values E-Journal of Tourism
Ni Wayan SITIARI
Universitas Warmadewa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali Sintiadewi, Ni Luh Gede Nita; Sara, I Made; Sitiari, Ni Wayan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11374

Abstract

The rapid growth of the business world in the era of globalization also impacted the cosmetics industry. Consumers became more critical and selective in their purchase decisions, which were influenced by factors like electronic word of mouth (e-WOM), product quality, and brand trust. This study analyzed the impact of e-WOM and product quality on purchase decisions, with brand trust as an intervening variable. Using a quantitative method with a questionnaire, data were collected from 105 respondents in Bali. The results showed that e-WOM and product quality both had positive and significant effects on purchase decisions and brand trust. Brand trust partially explained the influence of e-WOM and product quality on purchase decisions. Future studies may explore additional factors and include more respondents for greater accuracy.
Sustainability at its Core: Embracing the Essence of Tri Hita Karana Philosophy to Empower Eco-Tourism-Focused MSMEs in Bali Sitiari, Ni Wayan; Datrini, Luh Kade; Sarmawa, Wayan Gede; Setini, Made
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11621

Abstract

Business sustainability is crucial for Bali's Micro, Small, and Medium Enterprises (MSMEs), especially in ecotourism. This study examines how Bali’s Tri Hita Karana (THK) philosophy—balancing relationships between God, humans, and nature—shapes MSME practices. Managers in Bali's MSMEs also encounter sustainability challenges in managing their businesses. The findings show that MSMEs implement THK values through offerings (mebanten) at designated spaces (pelangkiran), fostering social connections (menyamabraya), and practicing environmental conservation. Despite THK's positive influence, challenges arise in balancing traditional values with modern entrepreneurship. The study highlights the need for policies that promote entrepreneurial orientation while preserving local wisdom. Further research is recommended to explore the deeper role of THK in sustaining MSMEs
The Role of Work Motivation as a Mediator in the Influence of Transformational Leadership and Work Discipline on Employee Performance in the Culinary Industry of Ayam Betutu in Kuta, Bali I Gusti Made Bagus Tirta Dewangga; Ni Wayan Sitiari; Anak Agung Rai Sita Laksmi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9075

Abstract

In the culinary industry, competition positioning often involves following competitors closely, focusing on their strategies and actions. This study examines how Work Motivation mediates the influence of Transformational Leadership and Work Discipline on Employee Performance in culinary industry of ayam betutu in Kuta, Bali, using a sample of 75 individuals. Data was collected through surveys and analyzed using Partial Least Squares (PLS). Findings reveal that while Transformational Leadership significantly influences Work Motivation, its impact on Employee Performance is nonsignificant. Work Discipline positively and significantly affects both Work Motivation and Employee Performance. However, Work Motivation does not mediate the relationship between Transformational Leadership or Work Discipline and Employee Performance.
Organizational Communication Analysis on Employee Performance and Job Satisfaction as Intervening Variables in Three-Star Hotels in Tabanan I Gusti Gede Ngurah Bimantya Dyananta Arya; Ni Wayan Sitiari; Anak Agung Rai Sita Laksmi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9076

Abstract

The competitive nature of the hotel industry in Bali necessitates the enhancement of competitive advantages, such as Human Resources (HR) development. This study aims to analyze how organizational communication influences employee performance and job satisfaction in Three-Star Hotels in Tabanan Regency. The research involves 55 employees from these hotels and utilizes a survey-based data collection method with questionnaires as instruments. Analytically, Partial Least Squares (PLS) are employed to address hypotheses. Findings indicate that organizational communication positively influences but insignificantly impacts employee performance and job satisfaction. Job satisfaction, however, does not mediate the relationship between organizational communication and employee performance. Limitations include the inability to generalize findings to other industries due to unique characteristics of the hotel industry.
Management and Entrepreneurship Assistance for Rural Pig Farming Group in Bali Sitiari, Ni Wayan; Ekayani, Ni Nengah Seri; Ariana, I Nyoman Tirta
Asian Journal of Community Services Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i9.11415

Abstract

The Community Partnership Program aimed to enhance pig farmers' swine breeding management skills and entrepreneurial orientation in Manikyang village, Bali. Through counseling and mentoring, farmers improved their knowledge of piglet selection, feed composition, and pen layout. The program also introduced online marketing strategies and basic book-keeping. Farmers displayed high enthusiasm and began to see pig farming as a profitable business. Initial challenges included misunderstandings of optimal farming practices and a lack of entrepreneurial mindset and systematic book-keeping. Despite these obstacles, the program achieved significant improvements. Farmers now understand the importance of proper management and entrepreneurial practices. However, ongoing support is essential to further enhance the farmers' risk-taking abilities and sustain progress, ensuring long-term success and development.
The Role of Job Satisfaction in Mediating the Influence of Organizational Culture and Leadership on Employee Performance (Study at PT. Arta Boga Cemerlang Gianyar Branch) PUTRA, I Gusti Ngurah Raditya; SARA, I Made; SITIARI, Ni Wayan
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1056

Abstract

This research aims to determine the role of job satisfaction in mediating the influence of organizational culture and leadership on employee performance. The object of this research is PT. Arta Cemerlang Catering Gianyar Branch. The population of this study includes all employees in 2023, totaling 32 employees. The sample method was determined using census techniques, so the sample for this study was 32 respondents. The data collection method is a survey with a questionnaire. The analysis technique used is descriptive analysis and inferential analysis with Partial Least Square (PLS). The research results show that: (1) organizational culture has a positive and significant effect on job satisfaction, (2) work culture has a positive and significant effect on employee performance, (3) leadership has a positive and significant effect on job satisfaction, (4) leadership has a positive but significant effect on job satisfaction. not significant on employee performance, (5) job satisfaction has a positive and significant effect on employee performance, (6) job satisfaction is able to mediate the relationship between organizational culture and employee performance, (7) job satisfaction is able to mediate leadership on employee performance.
The Future of Rural Tourism in Bali, Indonesia: The Role of Social Media Platform I Made Suniastha Amerta; Ida Bagus Udayana Putra; Ni Wayan Sitiari; Ilham Sentosa; Farah Hida Sharin
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2178

Abstract

Digital transformation in Indonesia encourages the development of rural tourism as an instrument for local economic recovery. This study aims to test a Theory of Planned Behavior (TPB)-based model that integrates the role of Social Networking Sites (SNS) on the intention to participate in rural tourism and its impact on sustainability. The research method uses a quantitative survey with a convenience sampling approach. Data was collected through a Google Form which was distributed to 130 student respondents. Data analysis was carried out using SmartPLS to test structural models and relationships between variables. The results of the analysis showed that attitudes, subjective norms, and perceived behavioral control had a significant effect on the intention to participate in rural tourism. The use of social media has been shown to moderate the relationship between the SDG variables and the intention to participate. These findings confirm the validity of the proposed model. The implications of the research provide a theoretical contribution to the development of the SDG model in the context of digital tourism and practical for rural destination managers in designing social media-based marketing strategies. The limitations of research related to the use of convenience sampling require careful interpretation of the results regarding their external validity.
The Role of Work Motivation in Mediating the Effect of Workload and Competence on the Performance of Functional Planning Officers in Klungkung Regency Krusita, Ni Wayan Yulia; Sara, I Made; Sitiari, Ni Wayan; Wibawa, I Gede Agus
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1892

Abstract

This study aims to analyze the role of work motivation in mediating the effect of workload and competence on the performance of Functional Planning Officers in Klungkung Regency. The research is motivated by the gap between administrative performance assessments and the substantive quality of performance, high and complex workloads, limited technical competence, and suboptimal work motivation. This study employed a quantitative survey-based approach involving the entire population of Functional Planning Officers in Klungkung Regency, totaling 53 employees. The data were analyzed using the Partial Least Squares (PLS) method. The results indicate that workload has a positive and significant effect on employee performance, but a negative and significant effect on work motivation. Competence has a positive and significant effect on both work motivation and employee performance. Work motivation also has a positive and significant effect on employee performance and acts as a partial mediating variable in the relationship between workload and competence on employee performance. This study recommends optimizing workload management, improving employee competence through continuous technical training, strengthening work motivation through proportional and fair task assignments, and intensifying performance supervision as efforts to sustainably enhance performance quality.
The Effect of Online Visibility on Purchase Intention Through Company Reputation as a Mediating Variable (Case Study: Villa Kintamani) Jero Wahyu ABDI; Ni Made WAHYUNI; Ni wayan SITIARI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1671

Abstract

This study aims to analyze the effect of online visibility on tourists' purchase intention, with corporate reputation as a mediating variable, in the context of three villas located in the Kintamani area of Bali. The research employed a quantitative approach with an associative method. The population consisted of tourists who had previously stayed at or visited the three villas. A total of 90 respondents were selected using a non-probability sampling technique with a purposive sampling approach. Data were collected through the distribution of questionnaires as the primary research instrument. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that online visibility has a positive and significant effect on tourists’ purchase intention, as well as on corporate reputation. Furthermore, corporate reputation also has a positive and significant effect on tourists’ purchase intention. Another important finding reveals that corporate reputation significantly mediates the relationship between online visibility and purchase intention. Overall, the findings suggest that online visibility plays a strategic role in shaping tourists’ purchase intentions, both directly and indirectly through enhanced corporate reputation. Therefore, it is recommended that integrated digital marketing strategies be implemented, with simultaneous attention to both online visibility and corporate reputation, in order to increase consumer interest and purchasing decisions in the context of rural tourism.
The Role of Organizational Commitment in Mediating the Effect of Self-Efficacy and Work-Life Balance on Employee Performance at the Population and Civil Registration Office of Badung Regency Ni Putu Putri KRISNAYANTI; Ni Wayan SITIARI; Ida Ayu SURASMI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 2 (2025): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i2.1336

Abstract

The existence of Civil Servants (PNS) in government agencies, as a cog in all government activities must be able to carry out duties and obligations based on a code of ethics that has been determined and regulated in government regulations. This study aims to analyze the effect of Self-efficacy and work-life balance on employee performance with organizational commitment as mediation. Data was collected using a questionnaire to 40 respondents who were employees of the Badung Regency Population and Civil Registry Office. Hypothesis testing is done using inferential analysis using PLS. The results showed that Self-efficacy has a positive and significant effect on employee performance and organizational commitment. Work-life balance has a positive and significant impact on employee performance and organizational commitment. Organizational commitment has a positive and significant effect on employee performance. In addition, organizational commitment can partially mediate the effect of Self-efficacy and work-life balance on employee performance.
Co-Authors A. A. Rai Sita Laksmi A.A. Media Martadiani A.A. Media Martadiani, A.A. Media Ade Agus Diama Purwa Diputra Anak Agung Rai Sita Laksmi Bayu Permadi Cahyani, Ni Nyoman Febby Cokorda Istri Agung Vera Nindia Putri Cokorda Krishna YUDHA D A Gladysia Sistadanta KDS Datrini, Luh Kade Dewa Ayu Inten Mahaputri Eka Darmi Pratiwi Farah Hida Sharin Gede Bayu Rahanatha Gusti Ayu Mayani Kristina Dewi Gusti Ayu Sugiati Gusti Ayu Sugiati I Gusti Bagus Sindu Martha Nugraha I Gusti Gede Ngurah Bimantya Dyananta Arya I Gusti Made Bagus Tirta Dewangga I Gusti Ngurah Agung Yudisthi Surya Dananjaya I Gusti Ngurah Putu Arya Damar I Gusti Putu Ghosadhira Vedhastama I Kadek Dwi Putra Yoga I Ketut Aryanta I Ketut Suantara I Made Mardika I Made Sara I Made Suniastha Amerta I N TIRTA ARIANA I N. T. ARIANA I Wayan Sujana I. A. Cynthia Saisaria Mandasari I. B Agung Dharmanegara I. B. A Dharmanegara I. K. Anom Wiyana I. W. Wijana Ida Ayu Pradnya Kusuma DEWI Ida Ayu SURASMI Ida Bagus Agung Dharmanegara Ida Bagus Udayana Putra Ilham Sentosa Jero Wahyu ABDI Kadek Nonik Erawati Krusita, Ni Wayan Yulia Luh Kade Datriani Luh Made Mahendrawati Luh Putu Sri Anggreni M. Wirapartha Made Ermawan Yoga Antara Mandasari, I. A. Cynthia Saisaria Ni Ketut Kardiasih Ni Ketut Seminari Ni Komang Arini Styawati Ni Luh Anik Puspa Ningsih Ni Luh Laksmi Rahmantari Ni Luh Putu Indiani Ni Made Mahendrawati Ni Made Wahyuni Ni Nengah Seri Ekayani Ni Nengah Seri Ekayani Ni Nyoman Febby Cahyani Ni Nyoman Rusmiati Ni Nyoman Rusmiati Ni Putu Dita Ariyanti Ni Putu Putri KRISNAYANTI Ni Wayan Anggreni Ni Wayan Eka Putri Ni Wayan Ekawati Ni Wayan Nerowati Ningsih, Ni Luh Anik Puspa Oka, Ida Ayu Diana Dewi PUTRA, I Gusti Ngurah Raditya Putu Indiani Putu Ngurah Suyatna Yasa Putu Pertamawati Sang Putu Krisna Adhi Pranata Sariani, Ni Ketut Sarmawa, I Wayan Gde Sarmawa, Wayan Gede Setini, Made Sintiadewi, Ni Luh Gede Nita Sugiati, Gusti Ayu Wayan Gde Sarmawa Wibawa, I Gede Agus Wibawa, I Made Manik Putra Widiastari, Ketut Ayu Yasa, Putu Ngurah Suyatna