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All Journal Transformasi Journal of Consumer Science Journal of Consumer Sciences Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PRoMEDIA Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Asian Journal of Community Services (AJCS)
Nurnawati Hindra Hastuti
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Solidaritas

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Aktivitas Komunikasi Pemasaran Digital Pada Toko Antik Keris Melalui Marketplace Shopee Untuk Meningkatkan Penjualan Nagara, Michael Isra; Hastuti, Nurnawati Hindra; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

In modern times like now, people have started to switch to using digital media to carry out their daily activities, including in the field of marketing. Antik Keris Shop is one of the many businesses that choose to market their products online. Antik Keris Shop chose the Shopee marketplace as a means to market its products. Digital marketing communication activities can be used to achieve an increase in sales. By using marketing communication activities, the Antik Keris shop is able to influence consumers' interest in choosing the products offered. The aim of this research is to determine and analyze the digital marketing communication activities of the Antik Keris shop on the Shopee marketplace to increase sales. This research uses the concept of Digital Marketing Communication by Philip Kotler and Gary Armstrong. The research method used by researchers in this research is a qualitative method with a descriptive approach. Data collection techniques were carried out by researchers through interviews and documentation. The results of this research show that the Antik Keris shop uses digital marketing communication activities to increase sales. The digital marketing communication activities used include advertising and sales promotions. The two digital marketing communication activities used will complement each other to achieve an increase in sales. Keywords : Digital Marketing Communication, Shopee Marketplace, Increased sales
Komunikasi, Instagram, Parenting KONTEN EDUKASI PARENTING DI INSTAGRAM @POBEE.ID DALAM MENINGKATKAN PENJUALAN PRODUCT BERMAIN ANAK Ardianto, Roni; Hastuti, Nurnawati Hindra; Astuti I, Andri
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

In the digital era like now, there are many applications that can be used as a field to make money, for example such as Instagram social media, which has now become an alternative media in the field of marketing and promotion. Broadly speaking, everyone can do business through Instagram social media. Instagram disseminates photos and videos with the features presented and the most popular social media. Pobee.id is present as a brand of children's toy manufacturers who use Instagram social media for buying and selling purposes to interact with followers. In addition to marketing purposes, what is interesting in this @pobee.id Instagram content is the method of educating how to use products and parenting packaged through videos (reels) and posting several images (carousel). The focus of this study is to find out how parenting educational content on Instagram pobee.id in increasing sales of children's play products. To explain the focus of this research in depth, this study uses qualitative research methods and interviews, in this study using theories from Hoghughi, Masud S, and Long (2004) Provide education and ensure that the education delivered by parents can run and can be carried out by children. The principle of parenting is more concerned with child development and activities related to education than with the child itself. From this study, it is revealed that parenting educational content can Pobee.id help informants in educating children to teach children activities that train stimulation so that it can reduce children's dependence on playing gadgets to be more creative and active. From the version, parents also get insight into how to educate children through play, and how the correct parenting style when children enter pre-school age can then be practiced at home when together with children. Through parenting educational content, pobee.id use it as a promotional medium on Instagram to sell children's play products, from data obtained by researchers every year pobee.id sales have increased, in the 2020 period product sales totaled Rp.70,176,419. for the 2021 period Rp.141,456,751. for the 2022 period Rp.176,472,842. for 2023, it was recorded that until November product sales had reached Rp.254,968,998. Keywords: Communication, Instagram, Parenting, Content Education
Co-Authors Adhitama, Hanif Yoga Agus Supriyadi Agus Supriyadi Ardianto, Roni Arlinda, Silvi Aris Astuti I, Andri Desi Puspitasari Dian Esti Nurati Dian Pamardi, Andhika Fitriastuti, Bekti Halifatun, Fany Herawati, Dewi Maria Itasari, Andri Astuti Maharani, Gita Anzi Maria, Dewi Muadz, Muadz Nagara, Michael Isra Putut Hartanto Restu Jati Sardjono, Herning Suryo Setyadharma, Agum Sri Siswanta Siswanta, Siswanta Wahyuningsih, Dwi Hani Widiyowati, Estu