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All Journal Transformasi Journal of Consumer Science Journal of Consumer Sciences Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PRoMEDIA Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Asian Journal of Community Services (AJCS)
Nurnawati Hindra Hastuti
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Transformasi

 1 
IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN Hastuti, Nurnawati Hindra
Transformasi Vol 14, No 21 (2011): Transformasi
Publisher : Transformasi

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Abstract

Abstrak Radio is one of popular media used to deliver informations to public. Many companies use radio as the tools to spread the informations of their products, whether goods or services, to their consuments.  The used of radio commercials is affecting decion making procedures from the consuments. Thus, it is very important to evaluate the strategy used by companies to decide which radio would they put their commercials on. Key word :Radio broadcast and decision maker
PERAN KOMUNIKASI ANTAR PERSONA DALAM PELAKSANAAN 10 PROGRAM POKOK PKK Hastuti, Nurnawati Hindra
Transformasi Vol 14, No 23 (2012): Transformasi
Publisher : Transformasi

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Abstract

Abtract Communication is a process a massage from a communicator to communicant, so the communicant understand the meaning of the massage. Face to face ommunication  is very effective to change the knowledge, opinion and attitude and behavior of people that dialogical meaning. Communication activity by TP.PKK in delivering messages about l0 main programs of PKK it can be known and understood ,so it can increase the knowledge and skills of women of PKK  about variety foods ,and taking care of healthy and clean of environment.   Keyword: Communication inter personal; behavior of people; opinion and attitude
PROMOSI BATIK DANAR HADI DALAM MEMPENGARUHI PERILAKU MEMBELI PADA ISTRI PEJABAT PEMERINTAH KOTADI KOTA SURAKARTA (Danar Hadi Batik Promotion to Affecting Behavior in Buying The Wife In City Municipal Surakarta Government) Hastuti, Nurnawati Hindra
Transformasi Vol 15, No 24 (2013): Transformasi
Publisher : Transformasi

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Abstract

Abstrak Penelitian ini bertujuan ingin mengetahui pengaruh  Advertizing,  Public relation, Sales promotion, Personal selling, Direct marketing dan Karakter segmen konsumen terhadap perilaku membeli pada istri pejabat pemerintah kota Surakarta.  Responden dalam penelitian ini adalah istri pejabat pemerintah kota yang juga sebagai anggota Dharma Wanita Persatuan Kota  yang suaminya eselon II , III  dan  IV yang berjumlah 766  dengan Taro Yamane didapat sampel 88 orang.   Metode penelitian survey dengan data kuantitatif   dengan analisis regresi ganda. Landasan dari teori Kotler tentang bauran promosi ( promotion mix ) yang besar pengaruhnya terhadap perilaku membeli , sehingga  ingin membuktikan apakah teori tersebut masih terbukti .Dari hasil penelitian  dapat diketahui bahwa hipotesis tentang Advertizing, Publik relation , Sales promotion, Personal selling, Direct marketing, Karakter segmen konsumen berpengaruh terhadap perilaku membeli pada istri pejabat pemerintah  kota  ternyata dari hasil analisa diketahui bahwa  Advertizing, Public relation, Sales promotion, Personal selling memang berpengaruh terhadap perilaku membeli pada istri pejabat pemerintah kota Surakarta. Sedang untuk Direct marketing dan Karakter segmen konsumen ternyata tidak berpengaruh terhadap perilaku membeli pada istri pejabat pemerintah kota Surakarta. Hal ini disebabkan   karena Direct marketing melalui internetnya belum  banyak yang menggunakan hanya orang-orang tertentu yang merasa penting cari informasi di internet sedang untuk karakter segmen dikarenakan banyak ibu-ibu yang menyukai batik dengan motif dan coraknya tetapi karena batik exklusif harga nya mahal maka tidak semua  responden dapat membeli. Kata Kunci: Batik, Promosi, Perilaku masyarakat
IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN Hastuti, Nurnawati Hindra
Transformasi Vol 14 No 21 (2011): Transformasi
Publisher : Transformasi

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Abstract

Abstrak Radio is one of popular media used to deliver informations to public. Many companies use radio as the tools to spread the informations of their products, whether goods or services, to their consuments.  The used of radio commercials is affecting decion making procedures from the consuments. Thus, it is very important to evaluate the strategy used by companies to decide which radio would they put their commercials on. Key word :Radio broadcast and decision maker
Co-Authors Adhitama, Hanif Yoga Agus Supriyadi Agus Supriyadi Ardianto, Roni Arlinda, Silvi Aris Astuti I, Andri Desi Puspitasari Dian Esti Nurati Dian Pamardi, Andhika Fitriastuti, Bekti Halifatun, Fany Herawati, Dewi Maria Itasari, Andri Astuti Maharani, Gita Anzi Maria, Dewi Muadz, Muadz Nagara, Michael Isra Putut Hartanto Restu Jati Sardjono, Herning Suryo Setyadharma, Agum Sri Siswanta Siswanta, Siswanta Wahyuningsih, Dwi Hani Widiyowati, Estu