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All Journal Jurnal Ilmu Dasar Biotropika Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Waradin Manajemen Kreatif Jurnal Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Journal of Islamic Economics and Finance Jurnal Pengabdian Masyarakat Nasional Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Purwatiningsih Purwatiningsih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Mathematics Social Sciences Other

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Pengaruh Budaya Kerja dan Disiplin Kerja terhadap Produktivitas Kinerja Karyawan di PT. CKL Indonesia Raya Missella Anugrah Widia; Purwatiningsih Purwatiningsih
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2218

Abstract

PT. CKL Indonesia Raya is a national logistics company established in 2015 in Jakarta, providing services in land, sea, air, and export-import logistics. Recognized for its professionalism and discipline, the company was awarded “Airfreight Forwarder of the Year 2024” by Supply Chain Indonesia. Employee productivity plays a crucial role in determining organizational success, and factors such as work culture and discipline are key in shaping a productive and competitive work environment. This study aimed to analyze the influence of work culture and discipline on employee productivity at PT. CKL Indonesia Raya. The research employed a quantitative method with a survey approach, using questionnaires distributed to 86 employees as respondents. Validity and reliability tests confirmed the appropriateness of the instrument. Data analysis was conducted using t-tests and F-tests. The results showed that both work culture and discipline had significant partial effects on employee productivity (t-count = 4.550 and 5.116 > t-table = 1.663; sig. = 0.001 < 0.05). Furthermore, the simultaneous test indicated a significant combined effect (F-count = 125.092 > F-table = 3.10; sig. = 0.001 < 0.05). These findings demonstrate that strong work culture and high discipline significantly contribute to enhancing employee productivity. Therefore, companies are advised to strengthen these factors through consistent policies, clear communication, and fair implementation to further improve employee performance and organizational competitiveness in the logistics industry.advised to strengthen both through fair and consistent policies to improve performance and competitiveness.
Pengaruh Loyalitas dan Citra Merek terhadap Keputusan Pembelian Produk Unilever Pasca Boikot di Jakarta Selatan Muna Salsabila; Purwatiningsih Purwatiningsih
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i3.811

Abstract

Marketing management has a strategic role in maintaining the sustainability of the company, especially in the midst of market dynamics and social issues that affect consumer behavior. One of the issues that had an impact was the Boycott, Divestment, and Sanctions (BDS) movement against products that were associated with supporting Israel, including PT Unilever Indonesia Tbk. This study aims to analyze the influence of loyalty and brand image on Unilever product purchase decisions after the boycott in the South Jakarta area. The research method used was quantitative statistics with a survey approach of 100 respondents. Data collection techniques include observation, interviews, and questionnaires. The results of the analysis showed that consumer loyalty had a significant effect on purchasing decisions (Thcal = 3.538 > Ttable = 1.984; sig = 0.001 < 0.05). Brand image also showed significant influence (Thcal = 4.032 > Ttable = 1.984; sig = 0.000 < 0.05). Simultaneously, both variables had a significant effect on purchasing decisions (Fcal = 63.849 > Ftable = 3.09; sig = 0.000). A determination coefficient value (R²) of 0.568 indicates that loyalty and brand image together influence 56.8% of consumer purchase decisions. These findings provide important implications for the company's marketing strategy in responding to social issues and maintaining consumer trust through strengthening loyalty and brand image.
Pengaruh Inovasi Produk dan Kepuasan terhadap Loyalitas Pelanggan pada Menu Es Cendol di Yoshinoya AEON Jakarta Garden City Nadya Farhana; Purwatiningsih Purwatiningsih
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.809

Abstract

Customer loyalty plays a crucial role in influencing sales performance and ensuring the sustainability of a fast-food restaurant. Therefore, strategies to foster customer loyalty must be implemented through continuous product innovation and enhanced customer satisfaction. This study aims to analyze the effect of product innovation and customer satisfaction on customer loyalty, with a specific focus on the iced cendol menu at Yoshinoya AEON Jakarta Garden City. The research employed a descriptive quantitative approach with a sample of 100 respondents selected using a specific sampling technique. Data were collected through observation, questionnaires, and documentation, and subsequently analyzed using the t-test for partial testing and the F-test for simultaneous testing. The results of the study indicate that product innovation has a significant partial effect on customer loyalty, as evidenced by a probability value of 0.000 < 0.05 and a t-count value of 5.287, which is greater than the t-table value of 1.98472. Furthermore, customer satisfaction also shows a significant partial effect on customer loyalty, supported by a probability value of 0.000 < 0.05 and a t-count value of 4.213, exceeding the t-table value of 1.98472. Simultaneous testing further reveals that product innovation and customer satisfaction together have a significant influence on customer loyalty, as shown by a probability value of 0.000 < 0.05 and an F-count value of 57.609, which is greater than the F-table value of 3.090. Thus, this research emphasizes that relevant product innovations combined with improved customer satisfaction play a vital role in strengthening customer loyalty, ultimately enhancing the competitiveness of fast-food restaurants amid an increasingly intense culinary industry.
Pengaruh Kepuasan Kerja dan Produktivitas terhadap Kinerja Kerja Secara Hybrid pada Bagian Keuangan di PT. Asuransi Jiwa Generali Indonesia Mariana, Juwita; Purwatiningsih Purwatiningsih
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.810

Abstract

This study aims to analyze the influence of job satisfaction and productivity on hybrid work performance at PT Asuransi Jiwa Generali Indonesia, especially in the Finance department. The method used is descriptive quantitative with data collection techniques through questionnaires and documentation. The research sample amounted to 66 respondents. There are three main variables: X1 (Job Satisfaction), X2 (Productivity), and Y (Work Performance). The results of the analysis showed that partially, job satisfaction had a significant effect on work performance, as evidenced by a probability value of 0.000 < 0.05 and a Thcal value of 5.437 > Ttable 1.99834. Productivity also showed a partially significant influence on work performance, with a probability value of 0.000 < 0.05 and a Thcount of 4.213 > Ttable 1.99834. Simultaneously, job satisfaction and productivity have a significant effect on work performance, as shown by the results of the F test with a probability value of 0.000 < 0.05 and Fcal 998.377 > Ftable 3.14. These findings confirm that increasing job satisfaction and productivity simultaneously can drive more optimal work performance in a hybrid work system. The practical implication of this research is the need for a managerial strategy that focuses on improving employee well-being and work efficiency to support organizational performance on a sustainable basis.
Pengaruh Likuiditas, Profitabilitas, dan Risiko Sistematis terhadap Return Saham pada Perusahaan Energi di Bursa Efek Indonesia periode 2021–2024 Elis Yusnia; Purwatiningsih Purwatiningsih
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 4 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i4.1018

Abstract

This study aims to analyze the influence of liquidity (Current Ratio / CR), profitability (Return on Equity / ROE), and systematic risk (Beta) on stock returns in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2024. The research method used is quantitative with an associative approach. Samples were selected using purposive sampling techniques, resulting in 20 companies with a total of 80 observations. Data analysis was carried out through descriptive statistics, classical assumption tests, multiple linear regression, t tests, F tests, and determination coefficient (R²) tests. The results of the study show that partially, liquidity and systematic risk do not have a significant influence on stock returns. On the other hand, profitability (ROE) has been shown to have a significant positive effect on stock returns. Simultaneously, all three independent variables—liquidity, profitability, and systematic risk—affect stock returns, although the dominant contribution comes from profitability. These findings indicate that investors need to pay more attention to profitability indicators in assessing potential stock returns, especially in the energy sector which has characteristics of volatility and dependence on external factors. This research provides practical implications for investors and financial managers in formulating more measurable investment strategies, as well as encouraging the strengthening of fundamental analysis as a basis for investment decision-making in the Indonesian capital market.
Pengaruh Brand Image dan Price terhadap Keputusan Repurchase Order pada Produk Skincare Skintific Peeling Serum di Jakarta Aldyas Az-Zahra; Purwatiningsih Purwatiningsih
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 4 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i4.1019

Abstract

This study aims to analyze the influence of brand image and price on the decision to repurchase skincare products Skintific peeling serum in Jakarta. The research method used was descriptive quantitative with data collection techniques through questionnaires distributed to 127 respondents who had used the product. In addition to questionnaires, data was also collected through observation, interviews, and documentation. Data analysis was carried out partially and simultaneously to test the influence of each independent variable on repurchase decisions. The results showed that brand image had a positive and partially significant influence on repurchase decisions, with a significance value of 0.000 < 0.05 and a calculated t-value of 3.712 > t table 1.6572. The price also shows a positive and partially significant influence with a significance value of 0.000 < 0.05 and a calculated t-value of 7.084 > t of the table of 1.6572. Simultaneously, brand image and price have a significant effect on repurchase decisions, with a significance value of 0.000 < 0.05 and a value of f calculated 126.316 > f table 3.07. These findings underscore the importance of brand image management strategies and competitive pricing in increasing customer loyalty. This research is expected to make a practical contribution to companies in designing marketing and product development strategies that are more effective and oriented towards consumer satisfaction.
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Pendekatan Customer Satisfaction Index (CSI) pada PT Astra International Tbk – TSO Auto2000 Cabang Salemba Melisa Melisa; Purwatiningsih Purwatiningsih
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i4.3299

Abstract

The quality of service towards customer satisfaction in the automotive industry of Toyota car transportation in Indonesia is growing rapidly from year to year, especially in big cities in Indonesia this car is very much needed. The market conditions that are becoming wider and market opportunities are everywhere, this results in increasingly open and tight competition competing to be able to meet the needs and demands required by customers, customer satisfaction is a level where the estimated product performance is in accordance with the buyer's expectations and one of the ways of PT Astra International Tbk - TSO Auto2000 Salemba Branch to maintain the quality of service to customers. Customer Satisfaction Index (CSI) is a method for measuring customer satisfaction based on attributes to be measured such as compliance, responsiveness, assurance, and empathy. The purpose of the study is to improve the performance of service, facilities and customer handling of PT Astra International Tbk - TSO Auto2000 Salemba Branch. The overall level of customer satisfaction is in the good category with a CSI value of around 97%, indicating that customers are satisfied with the services provided by PT Astra International Tbk - TSO Auto2000 Salemba Branch. The factors that most influence customer satisfaction are the quality of staff service, including intimidation and speed of service.
Co-Authors Adi Rahmawan Afridayani Afridayani Aisyah Nur Iman Dwi Putri Al Habib Muzakki Alan Budi Kusuma Aldyas Az-Zahra Desi Marlina Dhelvia Devitha Shalihah Dhuha Safria Elis Yusnia Elmira Siska Endah Finatariani Erlina, Eka Kartikasari Eva Fitriani Aritonang Farah Alya Nadilah Frida Aprillia Gatot Kusiyanto Hadyati Harras Haliza Nur Ramadina Hany Octafiany Hari Purnomo Hasanudin Hasanudin Holifatun Fatonah Intan Nur Hovifa Irdham Hawari Iwan Iwan Jaka Saputra Junia Rahmawatiara Kahar Muzakhar Marce Anggun Lestari Mariana, Juwita Maulidya Edelweis Melisa Melisa Missella Anugrah Widia Muna Salsabila Nadya Farhana Nandha Puspita Putri Dhiva Wulandari Qonita Rachmadani Rahmat Ardiansyah Rani Rani Ratih Setyo Rini Rini Septiowati Rini Utami Safitri, Finka Silvia Sari Sopyan Sopyan Suciati Muanifah Suripto Suripto Tira Sri Yulistiani Yusman Oktavian