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All Journal Scriptura Jurnal e-Komunikasi Jurnal ASPIKOM Jurnal Visi Komunikasi Scriptura: Jurnal Ilmiah Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Spektrum Komunikasi
Ido Prijana Hadi
Program Studi Ilmu Komunikasi Universitas Kristen Petra
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Scriptura : Jurnal Ilmiah

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STAR STUDIES TERHADAP KONTRUKSI IMAGE ANDROGYNOUS YOUTUBER “JOVI ADHIGUNA HUNTER” Gabrielle Julietta Pradika; Ido Prijana Hadi; Fanny Lesmana
Scriptura Vol. 9 No. 1 (2019): JULY 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.985 KB) | DOI: 10.9744/scriptura.9.1.35-42

Abstract

Penelitian star studies terhadap YouTuber Jovi Adhiguna Hunter dengan pendekatan kualitatif deskriptif dilakukan dengan melihat bagaimana konstruksi image yang dibentuk oleh Jovi Adhiguna. Melalui analisa menggunakan metode star studies milik Richard Dyer, Christine Gledhill, dan Jane Stokes ditemukan bahwa Jovi Adhiguna menggunakan pendekatan dramaturgi untuk menciptakan citra positif bagi dirinya. Jovi mendukung kaum LGBT, namun tidak mengakui sebagai bagian dari kaum LGBT. Jovi Adhiguna Hunter menjadikan dirinya sebagai komoditas laki-laki androgini yang cantik dalam profesinya sebagai YouTuber.
Search Engine Optimization (SEO) for Journalistic Content in Building Brand Image for Innovation Products Goenawan, Felicia; Hadi, Ido Prijana; Sidik, Amelia
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.38-57

Abstract

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surrounding community first before accepting innovative products. The keyword "healthy diet menu" is the main reference for respondents in searching for news. “HEREDITY.ID” will be one of the portal websites that can be accessed by the public, accommodates and becomes a source of detailed information on patent products in Indonesia.
Co-Authors Adelia Edyna Adrian Iskandar Albertus Andika Sanjaya Amelia Sidik Amorita, Dea Ermini Angella, Natha Bella Angga Rakadiwak Tusan Aritonang, Agusly Irawan Astri Yogatama Astri Yogatamaa Benita Christie Carolina Rebeka Sondak Charles Endriko Chory Angela Wijayanti Chory Angela Wijayanti, Chory Angela Cliff Reinhart Marthin Cornelius Felix Cristianingtias, Nova Dandy Andresta Daniel Budiana Desi Yoanita Desi Yoanita Desi Yoanita Desy Apriyanti Manu Dima Diana Prasetya Dima, Desy Apriyanti Manu Dodo Septian Harrimas Fanny Lesmana Fanny Lesmana Fanny Lesmana Fanny Lesmana Fanny Lesmana Felecia Chrissindra Santoso Felicia Goenawan Felicia Goenawan Felicia Goenawan Felicia Goenawanf Felicia Kosasih Fidelia Wiguna Florentina Fahriza Kusuma Frado Theo Fransiskus Pedro Budi Saputra Gabrielle Julietta Pradika Gatut Priyowidodo Genieverre Sasja Julianto Grace Agatha Hartanto Hariadi, Josselin Natasha Hosyana Claudia Rampalimbo Inge Averina Jama, Karolus Budiman Jandy Luik Jonathan Allen Cahyanugraha Josselin Natasha Hariadi Jovita Rebecca Poluan Karin Saraswati Lady Joanne Tjahyana Lady Joanne Tjahyana Lofina Junita Megawati Wahjudianata Meiliana Betago Melissa Melissa Minanlarat, Kevin Vielden Monica, Cindy Ayu Monica, Vita Nanang Krisdinanto Olivia Charis A. S. Persis, Jennifer Pradika, Gabrielle Julietta Rahabav, Victor Reni Reni Rhein Valdaw Kalangi Setiawan, Filbert Bagus Sherin Fongana Sidartha Keanu Liem Sondak, Carolina Rebeka Theresia Vianny Johan Titi Nur Vidyarini Tjan Jessica Geraldine Tjandra Victor Rahabav Vita Monica Wahjudianata, Megawati Wibowo, Andreas Setya Woen, Monica Grizella Yermia Djefri Manafe Yogatama , Astri Yosua Rononuwu Yunchita Limanto Zherlinda Kurniawan