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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Agribest Bisma: Jurnal Bisnis dan Manajemen MBA: Journal of Management and Business Aplication Journal of Electrical Engineering and Computer (JEECOM) Jurnal Pengabdian Masyarakat (JPM) JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Abdimas Indonesia Relasi : Jurnal Ekonomi TGO Journal of Community Development Jurnal Pengabdian Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Welfare: Jurnal Pengabdian Masyarakat
Nely Supeni
STIE Mandala
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Kualitas Pelayanan, Harga, Promosi, dan Persepsi Konsumen terhadap Keputusan Konsumen pada Dapuram Banyuwangi Azizah, Nur; Amin, Saiful; Supeni, Nely
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 17 No 2 (2024): Juli - Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v17i2.254

Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, harga, promosi dan persepsi konsumen terhadap keputusan konsumen pada Dapuram Banyuwangi. Penelitian ini merupakan penelitian deskriptif kuantitatif. Populasi pada penelitian ini adalah seluruh konsumen Dapuram dengan jumlah yang tidak diketahui. Teknik sampling menggunakan accidental sampling dengan total sampel 50. Hasil penelitian ini menunjukan bahwa ada pengaruh antara variabel harga dan promosi terhadap keputusan konsumen di Dapuram Banyuwangi. Variabel promosi merupakan variabel yang memiliki koefisien beta yang besar. Artinya keputusan konsumen lebih banyak dipengaruhi oleh variabel promosi dibandingkan variabel lainnya. Harga dan Promosi menjadi hal penting untuk dapat mempengaruhi suatu keputusan konsumen untuk melakukan pembelian sehingga dapat dijadikan salah satu strategi untuk meningkatkan penjualan dan kunjungan. Sedangkan variabel kualitas pelayanan dan persepsi konsumen tidak berpengaruh terhadap keputusan konsumen di Dapuram Banyuwangi.
PENGARUH STRATEGI PENGELOLAAN MODAL USAHA DAN STRATEGI PEMASARAN PADA UMKM DALAM MENINGKATKAN PROFITABILITAS Lifchatullaillah, Endang; Supeni, Nely; Legiyanti, Indra
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.45520

Abstract

One of the economic strengths in Indonesian economy is MSMEs or Micro, Small and Medium Enterprises which are growing and developing in society and resulting in significant growth after the Covid 19 Pandemic. This research aims to analyze the influence of business capital management and marketing strategies in increasing profitability of MSMEs. The population in this study were MSMEs in the Jember Lor area, Jember. Samples were drawn using cluster sampling techniques in accordance with specified criteria. The questionnaire for data collection consists of 8 (eight) question items which were measured using a Likert scale. The collected data was then analyzed using multiple linear regression. The results of the analysis show that there is an influence of business capital management strategies and marketing strategies in increasing profitability.
Business Improvement of Virgin Coconut Oil (VCO) in Jember Lor Village, Patrang District, Jember Regency Supeni, Nely; Ilmi, Mainatul; Amin, Saiful
TGO Journal of Community Development Vol. 1 No. 1 (2023): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.002

Abstract

This time the Community Partnership Program (PKM) partners are Home Industries (IRT), namely Virgin Coconut Oil (VCO) Entrepreneurs. VCO is oil produced from pure coconut through a fermentation process, without using preservatives. The benefits of this oil in addition to maintaining health and stamina, can also cure all kinds of diseases. Besides being drinkable, this VCO can be used as an external medicine, namely as a topical medicine for wounds on the body. The problems faced by PKM partners this time are as follows: 1) The equipment for the VCO production process is still limited. The grated coconut used to grate coconut meat is still traditional, namely manual coconut grater. 2) There is no proper recording of financial statements in order to know the profit/loss of VCO oil production business. Thus, Mr. Agung's VCO oil production business requires: 1) Procurement of an electric coconut grater 2) Mentoring for the preparation of financial reports.
Implementation of Improved Accounting and Digital Marketing Applications at Binoemar Roastery MSMEs Astuti, Diana Dwi; Supeni, Nely
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.013

Abstract

The community service activities that we carry out are to help MSMEs survive and develop in the future. Our implementation of community service is providing training, assistance, and motivation to remain sustainable in entrepreneurship for MSMEs. Community service activities were carried out on July-August 2023 at Binoemar Roastery MSMEs, Krajan Hamlet, Banyuwangi. This MSME is engaged in processing coffee beans and opening a coffee cafe. The production results include Original Coffee Powder with Arabica, House Blend, Excelsa, Lanang Coffee, and Robusta types. Apart from selling ground coffee, it also sells mature coffee beans under the name Authentik. Gold sizes start from Small, Large, Jumbo, Premium, and Gold. Apart from that, it also sells golden packages that can be directly brewed, namely K-POP, at a price of Rp. 8,000,-. The original sales system was by leaving it in souvenir shops in Banyuwangi Regency. Binoemar Roastery has not recorded income and expenses from its business. As a result of training and mentoring at Binoemar Roastery with various problems, we provided assistance for 1 month. So the result of what we do is provide a simple form of bookkeeping in Excel form and accompany its operation. Create digital marketing through the Shopee and TikTok applications.
MOTIVASI BELAJAR DI SAAT PANDEMI COVID-19 BAGI SISWA MADRASAH ALIYAH ALMISRI, DI DESA CURAHMALANG, KECAMATAN RAMBIPUJI- JEMBER Supeni, Nely; Widagdo, Suwignyo
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 1 No 1 (2021)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v1i1.429

Abstract

Kegiatan Pengabdian Kepada Masyarakat kali ini dilakukan di Madrasah Aliyah (MA) Almisri Desa Curahmalang, Kecamatan Rambipuji, Kabupaten Jember. Tujuan pelaksanaan kegiatan ini adalah: 1) Untuk memotivasi para siswa kelas 12 MA Almisri agar tetap menyelesaikan pendidikan hingga lulus walaupun di tengah pandemi covid-19 dan 2) Untuk memotivasi para siswa kelas 12 MA Almisri agar setelah lulus dapat melanjutkan pendidikan ke jenjang yang lebih tinggi yaitu melanjutkan studi ke bangku kuliah. Metode pelaksanaan kegiatan yaitu dengan melakukan kunjungan ke MA Almisri, bertatap muka dengan siswa kelas 12 dengan tetap mematuhi protokol kesehatan. Hasil dari pelaksanaan kegiatan yaitu para siswa semakin termotivasi untuk menyelesaikan sekolah hingga lulus dan tidak sedikit dari mereka yang antusias untuk melanjutkan studi lanjut ke bangku kuliah, hal ini dapat dilihat dari respon yang mereka berikan, dengan meminta contact person dan juga nomer telpon STIE Mandala. Kata Kunci: Pengabdian Kepada Masyarakat, Siswa, Motivasi
Digital Marketing Bagi Pengusaha Mebel Dan Jasa Design Interior & Eksterior Di Kelurahan Gebang, Kecamatan Patrang - Jember Supeni, Nely; Mufidah, Ana
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 2 No 2 (2022)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v2i2.635

Abstract

Kegiatan Pengabdian Kepada Masyarakat kali ini dilakukan di “Rey Concept Interior & Eksterior” yang beralamat di Jl. Manggar gang Kelapa, Kelurahan Gebang, Kecamatan Patrang, Kabupaten Jember. Tujuan pelaksanaan kegiatan ini adalah: 1) Untuk membantu pemasaran produk dan usaha “Rey Concept Interior & Eksterior”melalui beberapa media sosial. 2) Untuk membantu “Rey Concept Interior & Eksterior” dalam memperbaiki laporan keuangan selama menjalankan usaha mebel dan design interior &eksterior. Metode pelaksanaan kegiatan yaitu dengan melakukan pendampingan dan pembelajaran pada “Rey Concept Interior & Eksterior”, membuatkan akun-akun di media sosial seperti Facebook, Instagram dan TikTok sebagai media promosi digital agar “Rey Concept Interior & Eksterior” tidak hanya di kenal oleh masyarakat Kelurahan Gebang, namun juga di kenal oleh seluruh lapisan masyarakat. Hasil dari pelaksanaan kegiatan pengabdian ini yaitu “Rey Concept Interior & Eksterior” kini telah memiliki akun di beberapa media sosial untuk mempromosikan produk mebel dan usaha jasa design interior dan eksteriornya. Dan dari promosi digital tersebut, saat ini “Rey Concept Interior & Eksterior” sudah mendapat pesanan mebel dari kabupaten-kabupaten tetangga seperti Bondowoso dan Lumajang. Sedangkan untuk laporan keuangan, setelah adanya pendampingan perbaikan pelaporan keuangan, saat ini laporan keuangan “Rey Concept Interior & Eksterior” lebih sistematis dan akuntable.
PKM Virgin Coconut Oil (VCO) Di Kelurahan Jember Lor, Kecamatan Patrang, Kabupaten Jember Supeni, Nely; Ilmi, Mainatul; Amin, Saiful; Sauqi, Ahmad
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 3 No 1 (2023)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v3i1.869

Abstract

Mitra Program Kemitraan Masyarakat (PKM) kali ini adalah Industri Rumah Tangga (IRT) yaitu Pengusaha Virgin Coconut Oil (VCO). VCO merupakan minyak yang diproduksi dari kelapa murni dengan melalui proses fermentasi, tanpa menggunakan bahan pengawet. Khasiat minyak tersebut selain untuk menjaga kesehatan dan stamina tubuh, juga dapat menyembuhkan segala macam penyakit. Selain dapat diminum, VCO ini dapat digunakan sebagai obat luar yaitu sebagai obat oles pada luka di bagian tubuh. Adapun permasalahan yang dihadapi mitra PKM kali ini adalah sebagai berikut: 1) Peralatan untuk proses produksi VCO masih terbatas. Parutan kelapa yang digunakan untuk memarut daging kelapa masih tradisional yaitu parutan kelapa manual. 2) Belum adanya suatu pencatatan laporan keuangan yang baik guna mengetahui laba/rugi usaha produksi minyak VCO. Dengan demikian usaha produksi minyak VCO bapak Agung ini memerlukan: 1) Pengadaan Alat pemarut kelapa listrik 2) Mentoring penyusunan laporan keuangan
Strategi Pemasaran Serta Peningkatan Kuantitas Dan Kualitas Produksi Besek Ikan Di Desa Kasiyan Timur Kecamatan Puger Jember Sauqi, Ahmad; Hidayah, Tamriatin; Sulaksono, Hary; Supeni, Nely
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 4 No 1 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v4i1.1005

Abstract

Kasiyan Timur Village, Puger District, is one of the villages that is very close to the center of the fish auction. In Kasiyan Timur Village, there is a group of housewives who make besek fish who share their problems with us. Their four problems. 1. The number of production results that do not meet expectations, in quantity cannot meet the daily target 2. Product quality is fragile and not precise. 3. Stagnant from scientific development, especially from the production side. 4. Want broader marketing reach. The solution we provide for this problem is in the form of training in marketing management and production management with the following main topics: increasing productivity with modern production tools towards production quantities that meet expectations. Utilization of modern production tools to produce quality products. Utilizing technology to increase knowledge towards intelligent human resources. Personal selling by implementing pick-up balls and utilizing social media as a marketing tool. Results of community service activities: 1. Able to read marketing opportunities via Facebook and Instagram. 2. Be more open with various knowledge in producing a product, the point is that they are currently very much utilizing YouTube and Google and social media in order to gain knowledge to facilitate their business, especially the science of producing. Already know and have bought a bamboo splitter at Tokopedia. It has been able to increase the quantity of production and maintain its quality, of course, because it has implemented production tools that are quite modern and make it very easy
FIRM VALUE: KEPUTUSAN PENDANAAN PADA PERUSAHAAN PERBANKAN Supeni, Nely; Sari, Maheni Ika; Mufida, Ana
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.187

Abstract

The purpose of this study was to determine the direct and indirect effect of profitability and liquidity variables on firm value, through capital structure as an intervening variable. The sample used in this study is 11 banking companies that will conduct a right issue in 2021. This type of research explanatory research. The type of data used is secondary data taken from the RTI Business application. The data analysis used is path analysis. The results of the analysis show that: (1) Profitability has no significant effect on Financing Decisions, (2) Liquidity has a significant effect on Financing Decisions, (3) Profitability has no significant effect on Firm Value, (4) Liquidity has no significant effect on Firm Value, (5 ) Financing decisions have no significant effect on Firm Value, (6) Financing decisions are not able to mediate the effect of profitability on Firm Value, (7) Financing decisions are not able to mediate the effect of liquidity on Firm Value.
STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK Supeni, Nely; Ningsih, Wiwik Fitria
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.397

Abstract

The purpose of this research is to plan a creative and workable strategy for PT. Garuda Indonesia Tbk in an effort to respond to competition in the aviation market. This type of research is descriptive qualitative. Methods of data collection using literature study and data analysis used is a SWOT analysis. Based on the analysis of the Cartesian diagram shows that PT. Garuda Indonesia Tbk is included in quadrant II, which is supporting the Diversification strategy. The result of SO strategy analysis is that PT. Garuda Tbk must maximize the government's financial assistance program to restore the company's financial condition as well as to maintain the company's big name. The results of the ST strategy analysis are PT. Garuda Indonesia Tbk must maintain excellent facilities and services in order to face other aviation competitors. The results of the WO strategy analysis, namely the existence of a financial assistance program from the government, can also be used to improve the competence of company human resources. The results of the WT strategy analysis, namely PT. Garuda Indonesia Tbk must reduce operational costs while maintaining quality in order to be able to compete in the world of aviation.
Co-Authors Ahmad Sauqi Ahmad Sauqi Ana Mufida Ana Mufida Ana Mufidah Diana Dwi Astuti Elok Sri Utami Endang Lifchatullaillah Firdausi, Faiz Hary Sulaksono Hayatul Maspufah Helmi Agus Salim Hidayah, Tamriatin Ilmi, Mainatul Indra Legiyanti Isti Fadah Legiyanti, Indra Maheni Ika Sari Merta Amalia Triyady Muhamat Abdul Rohim Muhammad Fakri Arifin Mustofa, Mustofa Nur Azizah Riza Bahtiar Sulistyan Saiful Amin Sayu Titah Nabilah Siti Komariyah Suwignyo Widagdo Tamriatin Hidayah Wiranto, Ferry Wiwik Fitria Ningsih Yuliatin Azizah