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All Journal JURNAL MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Education Journal of Indonesia (EJI) Proceeding International Seminar of Islamic Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Fatmah Bagis
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Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Veterinary Other

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The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan Retnowati, Diah; Erny Rachmawati; Fatmah Bagis; Arini Hidayah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1372

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
Talent Management and Islamic Work Ethic as University Employee Performance Enhancement Through a Mentoring Program Shaka Nsengiyumva Gloire; Htet Wut Yi Aung; Ogun Prayoga; Umar Abdul Aziz; Suryo Luqman Hakim; Suyoto; Fatmah Bagis
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.489

Abstract

Higher education institutions face increasing challenges in improving service quality, employee performance, and adaptability to organizational change. Effective human resource management is essential for strengthening institutional sustainability, yet issues related to work culture, employee engagement, competency development, and the implementation of organizational values remain prevalent. This community service program aimed to enhance university employees’ understanding of talent management, Islamic work ethic, organizational values, and employee engagement through an education and mentoring approach. The program was implemented through workplace observation, organizational problem identification, mentoring module development, educational sessions, group discussions, questionnaire distribution, and evaluation. The mentoring materials focused on talent management, workplace ethics, Islamic work ethic, organizational values, employee engagement, and strategies for improving employee performance. Lecturers and students participated as part of research-based community service activities. The results showed improved employee understanding of value-based human resource management, stronger awareness of employee engagement, and greater appreciation of professional work culture in supporting organizational effectiveness. The program also increased awareness of the importance of sustainable human resource development within higher education institutions. The resulting human resource development module and community service article are expected to contribute to continuous organizational quality improvement.
Co-Authors Adila Tsabita Suryo Kusumo Akhmad Darmawan Akhmad Darmawan Alfato Yusnar Kharismasyah Anam Sutopo Arini Hidayah Diah Retnowati Dika Damayanti Efi Miftah Faridli Eko Hariyanto Endang Fauzi Erny Rachmawati Hana Pratiwi Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Htet Wut Yi Aung Intan Anggun Puspita Anggraini Luthfi Arie Widzayanto Luthfi Zamakhsyari Mastur Mujib Ikhsani Melda Anggraini Muhammad Ihza Alfania Naelati Tubastuvi Nur Septi Naily Karima Ogun Prayoga Regita Putri Utami Rifka Utami Arofah Sabar Narimo Shaka Nsengiyumva Gloire Shelomita Candra Herdiana Suryo Luqman Hakim Suyoto Umar Abdul Aziz USWATUN HASANAH