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Young Farmers’ Entrepreneurship during the Covid-19 Pandemic Siti Nurlaela; Epsi Euriga; R. Hermawan; Puri Eka Dewi Fortuna
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 9 No. 1: January-June 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v9i1.102

Abstract

Most entrepreneurs have witnessed their businesses fail during the Covid-19 pandemic, and young farmers are no exception. This study revealed the challenges encountered by young farmers during the pandemic and their efforts to address them. Production, capital, marketing, and their effects on income have emerged as significant challenges for them. The participants were young farmers who received business capital through the Young Agricultural Entrepreneurial Development Program (Penumbuhan Wirausaha Muda Pertanian or PWMP). The data were gathered by census method, and 71 young farmers completed and returned the questionnaire via electronic forms. Data were analyzed using a quantitative description. The results unveiled that young farmers encountered production, capital, and marketing issues. Young farmers combated production problems by improving creativity, cooperation, and management. Forming partnerships, developing innovative products, and seeking bank loans were all viable options for addressing the capital shortage. Additionally, marketing concerns were addressed through online marketing, building partnerships, and expanding networks. Besides capital, young farmers required opportunities, mentors, and a supportive environment to succeed as entrepreneurs. The government should establish policies supporting the efforts of young farmers during the pandemic. Moreover, young farmers necessitated training and infrastructure assistance in online marketing.
OPTIMALISASI PEMASARAN WEDANG UWUH MELALUI PROMOSI PADA INSTAGRAM DI UMKM TARUNA AGRO NUSANTARA, KECAMATAN IMOGIRI, KABUPATEN BANTUL Hidayatulloh, Rifangi Khoirul; Puspitojati, Endah; Hermawan, R.
Jurnal Pengabdian Nasional Vol 4 No 2 (2023)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jpn.v4i2.3222

Abstract

UMKM Taruna Agro Nusantara merupakan UMKM yang sedang berkembang di bidang tanaman biofarmaka yang dimulai dari budidaya tanaman, pengolahan hasil budidaya tanaman, sampai dengan penjualan produk hasil olahan. UMKM ini melibatkan pemberdayaan wanita tani di Kecamatan Imogiri, Kabupaten Bantul. Kajian ini bertujuan untuk mengetahui bagaimana optimalisasi pemasaran dan efektifitas promosi instagram Wedang Uwuh menggunakan metode AIDA (Attention, Interest, Desire, Action). Kegiatan penelitian ini dilakukan di UMKM Taruna Agro Nusantara pada bulan Januari sampai dengan bulan Juli 2023 dengan metode penelitian yang digunakan adalah deskrpitif kualitatif dan kuantitatif. Pemilihan lokasi penelitian ini dilakukan secara purposive, sedangkan untuk pengambilan sampel responden menggunakan purposive sampling dengan populasi berupa followers yang mengikuti Instagram UMKM Taruna Agro Nusantara sampai akhir bulan Maret 2023. Jenis data yang digunakan adalah data primer dan data sekunder sebagai data pendukung. Data yang terkumpul melalui wawancara langsung dengan pemilik perusahaan dan dari responden menggunakan kuesioner kemudian dianalisis menggunakan metode deskriptif kualitatif dan kuantitatif. Hasil analisis data menunjukkan adanya perbandingan sebelum dan sesudah dilakukan optimalisasi pemasaran melalui promosi pada media sosial Instagram pada Wedang Uwuh, kemudian dari perhitungan efektivitas promosi pada Instagram Taruna UMKM Taruna Agro Nusantara diketahui bahwa promosi dikategorikan efektif dengan nilai efektivitas tahapan Attention sebesar 76%, tahapan Interest sebesar 78%, tahapan Desire sebesar 76%, serta tahapan Action sebesar 73%.
Pengelolaan Persediaan Bahan Baku Simplisia di PT Lawu Flora Wijaya Karanganyar Aditama, Rahma Bayu Citra; Hermawan, R.; Puspitojati, Endah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.78172

Abstract

Raw material inventory management determines the company's impressive steps that affect the company's financial stability. The research aims to determine the efficient amount of ordering raw materials total inventory costs before and after using the Economic Order Quantity (EOQ) method, Re-Order point, and buffer inventory (Safety Stock) on Simplicia spoon, mint, and stevia. The research was carried out from January to June 2023 at PT Lawu Flora Wijaya, Karanganyar Regency. The method used in the research is a quantitative descriptive method. Based on research results using 2022 data, PT Lawu Flora Wijaya has been efficient in ordering 261.05 kg of Simplicia spoon raw materials, 104.74 kg of mint Simplicia, 84.64 kg of stevia Simplicia. The total cost of raw material inventory for Simplicia before using EOQ is Rp. 409,234 for spoon simplicia, Rp. 214,026 for mint simplicia, and Rp. 145,471 for stevia simplicia. Meanwhile, using the EOQ method, Rp. 402,171 was obtained for spoon simplicia, Rp. 189,937 for mint simplicia, and Rp. 144,609 for stevia simplicia. The reorder point for the raw material Simplicia spoon was 142.9 kg, simplicia mint was 15.1 kg, and Simplicia stevia was 25 kg. The buffer stock for spoon simplicia is 126.72 kg, mint simplicia is 11.92 kg, and stevia simplicia is 22.92 kg.
Peran Kelompok Tani dalam Pemanfaatan Limbah Kotoran Ternak Sapi: Penelitian Nabila Uswatun Hasna; R. Hermawan; RR Siti Astuti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1595

Abstract

This study aimed to ascertain the contribution of farmer groups, operating as learning platforms, cooperation forums, and production units, in the utilization of cattle manure waste in Dusun Beji, Kalurahan Beji, Kapanewon Patuk, Gunungkidul Regency. The study location was selected through purposive sampling, given that Kalurahan Beji constituted the largest area and harbored the highest cattle population among comparable administrative units. The Rukun Agawe Makmur Farmer Group was also chosen purposively, as it had been the only group to obtain 'primary class' status in Kalurahan Beji. Sampling was carried out using simple random sampling, and the sample size was determined according to Krejcie and Morgan’s table, resulting in fifty-six respondents. Data were analyzed employing quantitative descriptive techniques and multiple linear regression. The results revealed that the roles of the farmer groups as learning platforms and cooperation forums were categorized as very influential; however, they did not significantly influence the utilization of livestock waste. Conversely, their role as a production unit was classified as influential and had exerted a significant effect on waste utilization. Consequently, to enhance the utilization of livestock waste among farmers in Kalurahan Beji, sustained technical assistance and capacity-building in manure processing were required.
TINGKAT ADOPSI PETANI PADI DALAM KEGIATAN PENGELOLAAN TANAMAN TERPADU (PTT) BUDIDAYA PADI SAWAH (Studi Kasus di Desa Purwobinangun, Kecamatan Pakem, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta) Putri, Sonia Amalia Syadina; Hermawan, R.; Munambar, Siwitri
Jurnal Warta Dharmawangsa Vol 19, No 3 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i3.6892

Abstract

Pemberdayaan Wanita Tani Melalui Pembuatan Pestisida Nabati di Padukuhan Dabag, Kalurahan Condongcatur, Kabupaten Sleman Haq, Sandika Cahya; Nurlaela, Siti; Hermawan, R.
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4614

Abstract

This community service activity aimed to enhance the capacity of the Women Farmers Group (KWT) in implementing environmentally friendly agriculture through training in the production of botanical pesticides. The methods used included counseling, hands-on practice, and evaluation through a participatory approach. The evaluation was based on the Kirkpatrick model at the reaction and learning levels. The results showed significant improvements in knowledge (from 53% to 93%), attitude (from 76% to 97%), and skills (from 0% to 97%). Participants also expressed high satisfaction with the training activities, with an average response score of 4.56. This program successfully promoted behavior change and raised awareness of sustainable and safe agricultural practices.
ANALISIS WILLINGNESS TO PAY (WTP) TERHADAP PEMBELIAN KOPI BIJI SALAK (Salacca zalacca) DI UMKM SARISA MERAPI: Analysis of Willingness to Pay for the Purcase of Snake Fruit Seed Coffe (Salacca zalacca) In Sarisa Merapi Enterprise Puspita, Saskia Helen; Yekti, Ananti; Hermawan, R.
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 20 No. 2 (2024): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/j-agr-sosekpenyuluhan.v20i2.329

Abstract

Kopi biji salak merupakan produk inovasi UMKM Sarisa Merapi yang diolah dengan bahan baku serbuk biji salak dan kopi robusta. Kopi biji salak memiliki kandungan senyawa kimia yang bermanfaat bagi kesehatan. Namun, masyarakat belum bersedia membeli produk kopi biji salak. Penelitian ini bertujuan untuk (1) mengestimasi nilai WTP kopi biji salak (2) menganalisis faktor-faktor yang memengaruhi nilai WTP terhadap pembelian kopi biji salak. Jumlah responden dalam penelitian ini sebanyak 50 orang yang dipilih menggunakan teknik purposive sampling. Terdapat dua metode untuk menganalisis estimasi nilai WTP dan faktor-faktor yang memengaruhinya yaitu contingent valuation method dan regresi berganda. Hasil penelitian menunjukkan bahwa faktor-faktor yang berpengaruh signifikan terhadap nilai WTP kopi biji salak yaitu usia, tingkat pendidikan, pendapatan, dan kualitas. Estimasi nilai WTP kopi biji salak di UMKM Sarisa Merapi sebesar Rp11.040 per produk. Harga tersebut lebih tinggi dibandingkan harga jual kopi biji salak di UMKM Sarisa Merapi sebesar Rp10.000.  Temuan ini dapat menjadi acuan bagi pemerintah dan lembaga terkait dalam memberikan dukungan dan pembinaan kepada UMKM untuk meningkatkan daya saing produk lokal di pasar. Peningkatan harga jual kopi biji salak yang melebihi harga jual saat ini menunjukkan adanya potensi keuntungan yang dapat diraih, yang pada akhirnya dapat meningkatkan kesejahteraan pengusaha UMKM.
ANALISIS PRODUKTIVITAS PADI SAWAH DI KUPANG TIMU& NUSA TENGGARA TIMUR (RICE FIETDS PRODUCTIVITY ANALISIS IN KUPANG TIMUR, EAST NUSA TENGGARA) Taufik, Mohamad; Raliman, Raliman; Hermawan, R.
Jurnal Ilmu-Ilmu Pertanian Vol. 8 No. 2 (2011): Desember
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to study rice field productivity in Kupang Timur, NTT. The research was carried out on April 30th 20ll in East Kupang District. Data analysis used in the research was Magic Box method. The principle use of the magic box was by using parameters of productivity and stability. The research used paddy fields productivity data in the villages of Oefafi, Pukdale, Nunkurus, Manusak, Oesao, Oelatimo, and Tanah Putih; and the villages of Tuatuka, Oesao, Babau, and Merdeka, during 2006-2010. In the research, paddy field productivity was considered as low if: productivity <29.8kw/ha; moderate if:29.8< the Productivity< 49.6kw / ha; and high if: productivity ≥ 49,6 kw/ha. Stability was categorized as low if the Coefficient of Variation (CV): CV> 20%,; moderate if: CV 10-20%; and high if CV< 10%. Results of analysis showed that the magic box outcome for Oefafi Village, Pukdale, Ninkurur, Manusak, and Oelatimo; and Village Tuatuka, Oesao, Naibonat, Babau, and Merdeka had the same stability and productivity levels, i.e. medium productivity and high stability (Box 4), while the village oesao andTanah Putihproductivity and stability were medium (Box 5). ' According to the outcome of the magic box, farmer group empowerment efforts should be done through two approaches, namely , research and extension. Farmer group empowerment include the following activities: 1) The use of improved labelled seed, 2) fostering group labelled breeder seed, 3) utilization of livestock wastes for organic fertilizer production; 4) Structuring the cropping pattern and crop plots;-5) Improved post-harvest activities; 6) Optimization of the land cultivation; 7) Optimization of pest control with IPM principles, and Group coaching'
ANALISIS EKONOMI PRODUKSI KEDELAI HITAM DI KECAMATAN PLAYEN KABUPATEN GUNUNGKIDUL (BLACK SOYBEAN PRODUCTION ECONOMIC ANALYSIS IN PLAYEN SUB-DISTRIC, GUNUNG KIDUL) Apsari, Sofia Rieni; R. Hermawan
Jurnal Ilmu-Ilmu Pertanian Vol. 5 No. 1 (2009): Juli
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The effort to improve soybean farm business is related to the increase and the decrease of production due to changes in the usage of production factors. This research was conducted to study why soybean farm business is becoming less popular among farmers, from the economics of production point of view. The research was performed in Playen, Gunung Kidul District, to determine the efficiency of production factors usage, in terms to price. Tb retrieve sample at the sub-District level, villages were selected through Purposive Sampling Method, while 30 samples of farmer were selected randomly. For data analysis, the research used the Efficiency test of price, which is the comparison of MPV and marginal input cost or input price. The result was as follows: seed usage of t count 320.401 > t table 2.432; urea usage of count 69.291, t table 2.432; TSP fertilizer usage of t count 1140.281 > t table 2.432; KCL fertilizer usage of t count 666.949 > t table 2.432; Manure usage of t count 214.473 > t table 2.432; Pesticide usage of t count 1072.317> ttable2.432; Man power usage of t count 15.543> t table 2.43I. As the result show t count > t table 2.432 for all point, meaning the conclusion of this study is the usage of seed, urea, TSP, KCl, manure, pesticide and manpower were still below efficient.
SIKAP PETANI TERHADAP PERAN PENYULUH PERTANIAN DALAM PEMBERDAYAAN USAHATANI PASCA GEMPA BUMI (THE FARMER ATTITUDE TO AGRICULTURE EXTENSION ROLE IN ENABLENESS OF AGRICULTURE EXERTION AFTER EARTHQUAKE) Hermawan, R.; Husodo, Sapto; Agus, FX; Yulianto, Gunawan; Sulastiyah, Amie; Azhari, Hasan
Jurnal Ilmu-Ilmu Pertanian Vol. 3 No. 1 (2007): Juli
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to know farmer's attitude of agricultural extension workers role in the region after earthquake disaster. The data were collected through a survey for farmers who were earthquake victims happened in Bantul, July 25th, 2006. To measure farmer's attitude used score. Results show that earthquake disaster caused many impact of farm. These impacts influenced farmer's attitude patterns including their attitutede's on agricultural extension workers role.