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All Journal AGROTEKBIS Jurnal Online Mahasiswa (JOM) Bidang Pertanian JURNAL MAHKAMAH Math Didactic: Jurnal Pendidikan Matematika JURNAL EKOBIS DEWANTARA Revenue: Jurnal Manajemen Bisnis Islam JBMR: Journal of Business and Management Review Journal of Islamic economy and Community Engagement NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Scientech Research and Development Jurnal Pengabdian Masyarakat Bangsa Journal of Business Management and Islamic Banking Journal of Indonesian Economic Research AGROTEKBIS: Jurnal Ilmu Pertanian JPK: Jurnal Pendidikan dan Kebudayaan Nusantara Journal of Education and Social Science KBJPM- Kayuh Baimbai Jurnal pengabdian masyarakat
Farid Hidayat
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Implementasi Program Digitalisasi UMKM melalui Pendampingan Aplikasi Keuangan Usaha Kelurahan Nyapah Kota Serang Rizqi Fitrianti; Maulidatul Ambiya; Dhea Putri Nadinda; Muhamad Nazril Hidayat; Yosep Soehayat; Farid Hidayat; Mirna Mirna; Renata Renjani; Aulia Fitriani; Anis Safitri; Ivanka Rasendriya Ramadhan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10155

Abstract

The development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt to digital-based public services and marketing systems. However, MSME actors in Nyapah Village, Walantaka District, Serang City, face limited digital literacy and have not optimally utilized digital platforms. This community service program aimed to improve the digital skills of MSME actors through socialization, training, and assistance in using the Business Finance application. The activity was conducted through collaboration between Universitas Bina Bangsa, Universitas Primagraha, and the Nyapah Village Government, beginning with the signing of an Implementation Agreement (IA) as a commitment to program sustainability. The methods included socialization, demonstrations, hands-on practice, assistance for three weeks, and evaluation of participants’ abilities. The results showed that participants were able to understand the procedures for using the Business Finance application, register accounts, access digital administrative services, and begin utilizing digital media as a means of business promotion. Continuous assistance positively impacted the improvement of the local community’s digital literacy and strengthened synergy between higher education institutions and the village government in supporting MSME digital transformation.
Co-Authors Abdul Muis Ahmad Dani Andi Ete Anis Safitri Aulia Fitriani Azis Muslim, Azis Dhea Putri Nadinda Dina Maulida Faidin Faidin Fitri, Maulida Fitrianti, Rizqi Ikhsan Abdullah Indriani, Rusda Ivanka Rasendriya Ramadhan Jauhari, Fiki Afif Khalizah, Ismi Ardiandari Nur Laksono Trisnantoro Lisa Lisa, Lisa Listyotami, Mega Kusuma Maemunah Maemunah Maulidatul Ambiya Mia Fitria Mirna Mirna Muhamad Nazril Hidayat Muhammad Yamin Nina Victuria Rahmayani, Nora Renata Renjani Rolina Amriyanti Ferita, Rolina Amriyanti Roniannor, M. Safitri, Deta Sammaniah, Siti Sukemi Indra Putra Williza Yanti, Williza Yosep Soehayat