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Comparison of Factors that Influence Customer Loyalty in Sharia and Conventional Banks Julina, Julina; Al Sukri, Saipul
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 2 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.2.3283

Abstract

Penelitian ini bertujuan untuk membandingkan faktor-faktor yang mempengaruhi loyalitas nasabah pada bank syariah dan konvensional. Variabel bebas yang diteliti adalah reputasi bank dan nilai pelanggan. Data dikumpulkan menggunakan kuesioner dan diolah menggunakan analisis regresi linier berganda. Hasil penelitian menemukan bahwa reputasi perusahaan berpengaruh positif dan signifikan untuk nasabah bank syariah, namun untuk nasabah bank konvensional pengaruh reputasi perusahaan terhadap loyalitas nasabah ditemukan positif tetapi tidak signifikan. Selanjutnya, nilai pelanggan berpengaruh positif dan signifikan terhadap loyalitas nasabah baik pada nasabah bank syariah maupun konvensional. Kontribusi reputasi perusahaan dan nilai pelanggan pada bank konvensional menunjukkan persentase yang lebih tinggi dibandingkan pada bank syariah.
MAKNA SIMBOL DAN ORNAMEN PADA BANGUNAN VIHARA GUNUNG TIMUR Rudiansyah, R; Yanty, Dessry; Julina, Julina
Bambuti Vol 5 No 2 (2023): Bambuti : Bahasa Mandarin dan Kebudayaan Tiongkok
Publisher : Fakultas Sastra Universitas Darma Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53744/bambuti.v5i2.83

Abstract

The title of this research was ‘The Meaning of Symbols and Ornaments in the Building of Vihara Gunung Timur’. The research problems were 1) what types of symbol and ornament are found in the building of Vihara Gunung Timur? and 2) what the meaning of symbols and ornaments found in the building of Vihara Gunung Timur?. The research used descriptive qualitative method. The theory used in the research was the theory of semiotics of Charles Sanders Peirce. The data were gathered by conducting observation, interview, and documentary study and explaining the kinds of ornament the building of Vihara Gunung Timur, and 2) the symbols and ornaments in the building of the building of Vihara Gunung Timur contained the meanings: the Symbol of Chih-wen Dragon, the Ornament of Tian Lung Dragon, the Symbol of lion, the Symbols of Kwam-Im Goddess Statue, the Ornament of Hong Bird, the Ornamen Of Lotus, The Symbol of Paper Lantern, the Symbol of Drum, the Symbol of Peony, the Symbol of Geometry, the Ornament of Murals, the Ornamen of God of Gate, the Symbol of Koi Fish, the Symbol of Buddha Maitreya Statue, the Symbol of Buddha Sidharta Statue, The Symbol of Hok Tek Tjeng Sien Statue, the Symbol of Liu Ding Liu Jia Statue, the Symbols of Ou Sien Ku Statue, the Symbol of Ma Zu Statue, the Symbol of Cen Cing Tien Statue, and the Symbol of Ing Fu She Ce.
Delicious Destinations: How Food Quality and Location Shape Lifelong Love for Viera Pekanbaru Cake House Julina, Julina; Prayoga, Ega
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.3530

Abstract

The purpose of this research is to determine the effect of food quality and location on customer loyalty at Viera Pekanbaru Cake House. The type of research used is quantitative. The population in this study were Pekanbaru people who had purchased at the Viera Pekanbaru Cake House. with a sampling technique using a purposive sampling method totaling 100 respondents. The data analysis technique used in this research is multiple linear regression analysis using the SPSS 23 program. The research results show that partially food quality has a positive and significant effect on customer loyalty, location has a positive and significant effect on customer loyalty. Furthermore, food quality and location simultaneously have a significant influence on customer loyalty at Viera Pekanbaru Cake House. The magnitude of the influence of food quality and location on customer loyalty is 55.9% and the remaining 64.1% is influenced by variables not examined in this research.
The INFLUENCE OF ORGANIZATIONAL COMMITMENT AND EMPLOYEE RETENTION ON PRODUCTION EMPLOYEE TURNOVER INTENTION AT PT. BENGKALIS DOCKINDO PERKASA Nurlasera, Nurlasera; Alfianti, Devi; Mahyarni, Mahyarni; Julina, Julina
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.3531

Abstract

This study aims to determine the effect of organizational commitment and employee retention on the turnover intention of production employees at PT. Bengkalis, Dockindo Perkasa, Sungai Siput Village, Bengkalis Regency. This research method uses a quantitative approach. The population in this study is PT. Bengkalis Dockindo Perkasa. The sample used was 98 employees. The data collection method in this study used questionnaires and the data analysis used was multiple linear regression through the SPSS program version 23. The results of this study show that: (1) organizational commitment negatively affects turnover intention, with regression coefficient value – 0.232, t value calculated – 2.493 (sig 0.014 < 0.05). (2) Employee retention negatively affects turnover intention, with regression coefficient value -0.119, calculated t value -2.189 (sig 0.031< 0.05). The conclusion of this study is that organizational commitment and employee retention negatively affect the turnover intention of production employees at PT. Bengkalis, Dockindo Perkasa, Sungai Siput Village, Bengkalis Regency.
Measuring Covid 19 Vaccine Intentions: Extending the Theory of Planned Behavior Julina, Julina; Pratiningsih, Vony
Adpebi Science Series 2022: 2nd AICMEST 2022
Publisher : ADPEBI

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Abstract

This study attempts to extend the Theory of Planned Behavior (TPB) by adding a company reputation variable. Data was collected using a questionnaire distributed online. The questionnaire consists of several sections where the first section discusses demographics and the next section discusses the variables studied, namely attitudes, subjective norms, perceived behavioral control (PBC), corporate reputation, and intention to participate in vaccines. The data were tested for validity and reliability before being tested for multiple linear regression. The results found that attitudes and PBC had a positive and significant effect, while subjective norms and corporate reputation had a positive but not significant effect. This shows that the respondents in this study intend not because of the influence of the people around them and also the company's reputation. Even though vaccine providers consist of several companies and cause many differences in perceived quality, this does not significantly affect respondents' intentions.
ANALISIS BAURAN PEMASARAN SYARIAH DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN MADU KuOk Novisa, Anthon; Norhiza, Fitra Lestari; Julina, Julina
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.299

Abstract

Penelitian ini bertujuan untuk menganalisis bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) dan pengaruh label halal terhadap keputusan pembelian konsumen. Penelitian ini menggunakan metode kualitatif dipilih untuk menggali pemahaman mendalam mengenai pengalaman, persepsi, dan preferensi pemilik usaha, akademisi dan konsumen terhadap produk bersertifikat halal yang dipasarkan dengan strategi 7P. Hasil penelitian menunjukkan bahwa elemen bauran pemasaran 7P berkontribusi signifikan terhadap daya tarik dan kepuasan pelanggan. Produk berkualitas dengan label halal meningkatkan kepercayaan konsumen, promosi yang efektif menciptakan kesadaran, dan pelayanan yang ramah serta proses yang mudah memberikan pengalaman positif., dan promosi yang efektif meningkatkan kesadaran produk. Elemen lainnya, seperti pelayanan yang ramah (people), proses transaksi yang mudah (process), serta bukti fisik yang menarik (physical evidence), turut memberikan pengalaman positif kepada konsumen.Analisis AHP menunjukkan bahwa semua faktor dan sub-faktor memiliki tingkat konsistensi yang memadai (CR ≤ 0,1), sehingga hasil perbandingan dapat dianggap valid dan dapat diandalkan sebagai dasar pengambilan keputusan.
Brand Power: Analyzing the Synergy of Brand Image, Brand Ambassador, and Trust in E-Commerce Julina, Julina; Meflinda, Astuti; Wicaksono, Karinda Putri
International Conference on Business Management and Accounting Vol 3 No 1 (2024): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i1.4646

Abstract

This study attempts to analyze the influence of brand image, brand ambassador, and trust on online shopping decisions. This study uses a quantitative approach with a survey method involving respondents who have shopped online in Indonesia. Data were collected through a questionnaire with a Likert scale and analyzed using the Partial Least Squares (PLS) technique. The results of the study indicate that brand image, brand ambassador, and trust have a positive and significant effect on online shopping decisions. In addition, brand image and brand ambassadors also have a positive and significant effect on trust. These findings indicate the importance of companies to strengthen brand image and choose the right brand ambassador to build consumer trust, so that it can encourage online purchasing decisions. This study contributes to a better understanding of consumer behavior in the context of e-commerce and strategic implications for digital marketing management
Digitalisasi Proses Gadai Emas di Pegadaian Syariah: Tinjauan Kritis terhadap Kesesuaian Fiqh Muamalah Khairi, Muhammad Fakhri; Julina, Julina
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28260

Abstract

Perkembangan teknologi digital membawa perubahan signifikan dalam layanan keuangan syariah, termasuk proses gadai emas di Pegadaian Syariah. Digitalisasi memberikan kemudahan akses dan efisiensi transaksi, namun menimbulkan tantangan terkait kesesuaian praktik digital dengan prinsip-prinsip fiqh muamalah, khususnya akad rahn, penyerahan barang jaminan, transparansi biaya, dan keamanan sistem. Penelitian ini menggunakan pendekatan kualitatif dengan studi pustaka dan analisis kritis terhadap regulasi, fatwa, dan literatur fiqh yang relevan. Hasil kajian menunjukkan bahwa akad digital dapat diterima secara syariah jika memenuhi syarat validitas akad, kepemilikan barang secara konstruktif, dan transparansi informasi. Namun, pengawasan syariah yang ketat dan penyempurnaan regulasi masih sangat diperlukan agar digitalisasi gadai emas dapat berjalan efektif sekaligus sesuai dengan prinsip syariah. Studi ini memberikan rekomendasi penting bagi pengembangan layanan gadai emas digital yang berlandaskan fiqh muamalah.
Faktor yang Mempengaruhi Minat Mahasiswa terhadap Cryptocurrency sebagai Investasi Digital Islamiah, Ifa Nurul; Julina, Julina; Miftah, Desrir
Jurnal Global Ilmiah Vol. 1 No. 5 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i5.52

Abstract

Pada saat ini mata uang digital (cryptocurrency) telah menjadi fenomena global yang dikenal kebanyakan orang, bank, pemerintah dan banyak perusahaan lainnya belum sadar pentingnya cryptocurrency. Riset ini memiliki tujuan yakni mengkaji apa yang mempengaruhi pengetahuan, potensi penghasilan mahasiswa terhadap investasi cryptocurrency. Secara khusus cryptocurrency mempunyai dua fungsi yaitu menjadi komoditas serta alat tukar. Dalam riset ini jenis yang dipakai ialah kuantitatif. Data primer ialah sumber yang di pakai dalam riset ini, yaitu data yang diperoleh atau data yang melalui kuesioner. Hasil pada riset yang diperoleh menunjukkan jika nilai pengaruh pengetahuan memiliki pengaruh yang signifikan terhadap minat. Pengaruh potensi penghasilan memiliki pengaruh yang signifikan terhadap minat. Pengaruh yang disignifikan antara pengetahuan dan potensi penghasilan secara simultan terhadap motivasi.
Analisis Teknik Penerjemahan Mandarin – Indonesia di dalam E-Comerce pada Produk Mi Sitohang, Junita Laurentina; Julina, Julina; Adryani Nasution, Vivi
Mutiara: Multidiciplinary Scientifict Journal Vol. 3 No. 6 (2025): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v3i6.402

Abstract

This study aims to analyze the translation techniques used in naming nood le products from Mandarin to Indonesian on the Shopee e-commerce platform. This study uses a qualitative method with a phenomenological approach to explore the meaning behind the translation process as a phenomenon that occurs in the practice of online buying and selling. The main data in this study is in the form of the names of Chinese noodle products that have been translated and displayed in the Shopee application. Data collection techniques were carried out through observation and documentation, while data analysis used the Miles, Huberman, and Saldana (2014) model which included data reduction, data presentation, and conclusion drawn. The results of the study show that there are various translation techniques such as discursive creation, borrowing, linguistic compression, amplification, reduction and adaptation used to adapt the product name to the target cultural and linguistic context. The application of these techniques not only aims to convey meaning, but also to attract consumer interest and increase the marketability of products in the Indonesian market.