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All Journal International Journal of Artificial Intelligence Research SEIKO : Journal of Management & Business Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Ilmiah Edunomika (JIE) Jurnal Bisnis Indonesia Jurnal Abdimas Serawai Jurnal Ekonomi Jurnal Abdimas Kartika Wijayakusuma Jurnal Pengabdian Tri Bhakti Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Economic Empowerment Strategy (JEES) Economic and Business Horizon
Yanti Purwanti
Universitas Pasundan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGUATAN BRANDING BERBASIS DIGITAL PADA UMKM MAYESTY CAKE & COOKIES DI KABUPATEN BANDUNG BARAT Purwanti, Yanti; Muhamad, Andry
Jurnal Bisnis Indonesia Vol 16, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i2.5022

Abstract

Majesty Cake & Cookies sebagai objek kegiatan Pengabdian Kepada Masyarahat, saat ini menghadapi permasalahan tentang manajemen usaha. Berdasarkan wawancara yang kami lakukan kepada Ibu Puteri, Pemilik UMKM Mayesty Cake and Cookies, permasalahan yang dihadapinya adalah, minimnya modal, keterbatasan peralatan, area produksi yang terbatas, keterbatasan mitra dalam hal penguasaan teknologi dan pemasaran yang hanya mengandalkan papan nama/plang, aplikasi Whatsapp dan instragram, dan belum terkelola secara maksimal Kegiatan Pengabdian kepada masyarakat ini bertujuan untuk terbukanya sharing ilmu dan pendampingan kepada pelaku usaha mikro Majesty Cake & Cookies  mengenai manajemen bisnis berbasis digital. Melalui kegiatan PKM ini, kami mencoba memberikan alternatif solusi yang dapat memecahkan permasalahan mitra, yakni branding yang terkait dengan penguasaan teknologi. Meningkatnya pengetahuan dan keterampilan mitra dalam hal penguasaan teknologi dapat memecahkan permasalahan penguasaan teknologi dalam memperbaiki teknik pemasarannya. Keterbatasan sumberdaya manusia dalam hal ini mitra tidak menguasai teknologi digital dalam mengelola usahanya menjadi titik poin perhatian kami. Pada aspek pemasaran, kami menawarkan solusi kepada mitra untuk melakukan pemasaran berbasis digital, sehingga informasi dapat lebih luas lagi menjangkau para calon konsumen. Solusi lainnya terkait fasilitasi peralatan produksi. Namun sebelumnya, mitra harus memiliki pengetahuan tentang branding , sehingga Branding menjadi syarat untuk melakukan perluasan pasar berbasis digital. Luaran dari kegiatan pengabdian Kepada Masyarakat ini antara lain 1). terpenuhinya kebutuhan kemasan dan bahan baku yang diperlukan pelaku usaha, sehingga mampu memenuhi permintaan pasar terutama menjelang idul fitri 1445 H, 2). Penguatan branding melalui kemasan dan logo pada kemasan dan media promosi yang digunakan, 3). Peningkatan pengetahuan dan pemahaman tentang digital marketing bagi pelaku usaha, 4). Peningkatan penjualan melalui pemasaran digital khususnya bulan Maret s.d Juli 2024.     Kata Kunci      : Pemasaran Digital, Branding
Competitiveness Strategy of Traditional Market: Case Study in Panorama Lembang, West Bandung, Indonesia Purwanti, Yanti; Heru, Bambang; Jamaludin, Maun
Economic and Business Horizon Vol. 1 No. 1 (2022): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.1.1.2022.67

Abstract

This research aims to describe the strategy that can be formulated as physical improvement and improving the function and attractiveness of the Panorama Lembang Bandung traditional market. The main consideration in this qualitative study is to highlight the capability of the traditional market to create something distinctive and unique but a level of comfort, security, and cleanliness. This research was conducted in West Bandung Regency. The location selection was purposively made because Bandung is one of the regions of West Java. The data used in this study are primary and secondary in qualitative technique. The results highlight the encouragement for central and regional governments to synergize and support the empowerment of the Panorama traditional market. The strategies are by enforcing and complying with the regulations that have been made. The suggestion that can be put forward is that the traditional market should be able to create and cultivate a clean, safe, orderly, and more attractive market atmosphere. With a focus on consumers, through efforts to understand consumer needs, wants, and expectations, the best service to consumers is the key to winning an increasingly fierce competition.
Pemberdayaan Pelaku Usaha Gabah Kopi di Gabah Kopi Atep Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Nurhayati, Nurhayati; Purwanti, Yanti; Fauzi, Teddy Hikmat
Jurnal Pengabdian Tri Bhakti Vol 2 No 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1526

Abstract

Pangalengan a district in Bandung Regency, West Java Province. Pangalengan is located in the south of Bandung City and is famous for various tourist objects such as Situ Cileunca, tea plantations and Cibolang hot springs. Pangalengan is also known as an area of agriculture, livestock and plantations. There are several tea plantations managed by PTPN. Pangalengan is also an area for producing cow's milk, livestock and milk processing in the Pangalengan area. Another potential that is currently growing rapidly is coffee plantations. Citiis Village, which is located in Warnasari Village, Pangalengan District, is one of the villages that produces Arabica coffee. Most of the farmers in Citiis village grow coffee, because the price of coffee cherries or what is called logs is higher than vegetables and tea. Common problems faced by partners are marketing management, production management and financial management. The priority problem of partners is the Production Aspect where the Milling Machine (pulper) is damaged so that it cannot grind coffee to separate the beans and skins and the partner cannot produce more coffee grain. As well as the capital aspect, currently partners do not get capital assistance from any banking or non-financial institution due to limited knowledge about recording or bookkeeping as a condition for borrowing capital. The solution offered is to repair the damaged coffee milling machine (pulper) so that it can function again, as well as provide training in making simple financial reports so that partners can lend to banks or other non-financial institutions to increase capital in developing their business.
Pengembangan Rintisan Usaha Bagi Disabilitas Sebagai Role Model Ekonomi Produktif Batik Di Indonesia Sariningsih, Yuce; Purwanti, Yanti; Erik, Erik; Rahayu, Andina
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.650

Abstract

Pekerjaan sosial adalah kegiatan profesional dalam menolong individu, kelompok atau komunitas untuk memperbaikikeberfungsian sosialnya, serta untuk mewujudkan kondisi sosial yang diharapkan. Salah satu metode praktik intervensi pekerjaan sosial adalah group work dengan menggunakan kelompok sebagai sasaran intervensi. Salah satu pemerlu pelayanan kesejahteraan sosial adalah difabel yang pada kegiatan pengabdian masyarakat ini dibantu dari sisi produksi, manajemen dan pemasaran batik yang diproduksi di Batik Griya Difabel. Perusahaan tersebut mulai beroperasi tahun 2020 sebagai hasil karya disabilitas yang telah selesai mengikuti pelatihan membatik di UPTD Pusat Pelayanan Sosial Griya Harapan Difabel Dinas Sosial Provinsi Jawa Barat. Tujuan kegiatan pengabdian kepada masyarakat ini adalah mengembangkan kemampuan manajemen produksi batik, meningkatkan keterampilan pemasaran batik, dan meningkatkan volume penjualan batik. Metode yang digunakan adalah sosialisasi, pelatihan, pendampingan dan evaluasi, serta penerapan teknologi dan keberlanjutan program. Permasalahan prioritas adalah bidang manajemen dan pemasaran, sehingga solusi yang ditawarkan adalah bantuan penyusunan perencanaan bisnis dan untuk mendukung pemasaran dibuat e-flyer, pelatihan meningkatkan pengetahuan pemasaran dan penerapan teknologi digital marketing dengan menggunakan SEO serta peningkatan pengetahuan dalam membuat content produk batik. Hasil kegiatan menghasilkan e-flyer untuk sosialisasi, terwujudnya dokumen perencanaan bisnis batik, hasil pre-test dan post-test menggambarkan peningkatan pengetahuan pemasaran, pengetahuan SEO serta peningkatan jumlah content promosi produk batik, iklan di sosial media dan jumlah pengunjung web.
Pengembangan Manajemen Bisnis dan Diversifikasi Produk untuk Meningkatkan Daya Saing (Studi Kasus pada Mayesty Cake & Cookies): Penelitian Andry Mochamad Ramdan; Yanti Purwanti; Indah Putri Cahya; Revansyell Syahla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1596

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are fundamental pillars of the Indonesian economy, but face significant challenges in terms of management, legality, and technology adaptation. This study aims to improve the competitiveness of MSME Mayesty Cake & Cookies in West Bandung Regency through a structured mentoring program. The main problems identified in partners are (1) limited understanding of product diversification and quality, (2) the absence of structured business management, especially in the ordering flow and financial recording, (3) the absence of business legality, and (4) the use of digital marketing that is not optimal. The implementation method used is Participatory Action Research (PAR), which involves active participation of partners in every stage, starting from situation analysis, training, technical guidance, facilitation, to mentoring. The results of this program show significant improvements: (1) partners successfully obtained a Business Identification Number (NIB) which is the legal foundation of the business, (2) there was an improvement in business management with the implementation of a standard ordering flow and digital financial recording through the BukuWarung application, (3) a new packaging design was produced that was more informative and attractive, and (4) increased knowledge and initial implementation of digital marketing.
STRATEGI PEMASARAN BERDASARKAN KONSEP PRODUCT LIFE CYCLE (PLC) PADA WEDDING ORGANIZER (WO) SALMA WEDDING CONCEPT DI KOTA BANDUNG Purwanti, Yanti; Diana, Reja Agung
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13126

Abstract

Salma Wedding Concept is a company engaged inwedding service. Established in December 2020, but Salma Wedding Concept just confirmed focus and have office in january 2021. Salma Wedding Concept also hastagline separate ie “Concept Your Wedding Dream With Us” where is salma Wedding Concept this will help the aspirantsclient to make your dream wedding come true with attitude, responsibility, sincerity, and millenials idea. The purpose of this research was conducted: to find out the general description of Salma Wedding Concept, to find out the application analysis Product Life Cycle (PLC) on Salma Wedding Concept, and to find out the right marketing strategy to develop Salma Wedding Concept in the city of Bandung based on the concept PLC. The research method used is descriptive with a qualitative approach. Primary data collection techniques are carried out by observation, in-depth interviews (in depth interview) and documentation. As well as secondary data collection techniques obtained from sources of books and journals. Based on the results of this study, it shows Salma Wedding Concept are in the maturity stage (maturity) according to Philip Kotler's theory, namely this period the sales growth tends to be slower and even from October 2022 to February 2023 the revenue decreases. This is marked by the emergence of new competitors that have sprung up and many competitors who have lowered their prices below standard so that there are many devotees, with that the interest of the public is starting to diminish in Salma.Wedding Concept this and cause the earned income to decrease.
Co-Authors Andry Mochamad Ramdan Bambang Heru Damayanti, Elok Diana, Reja Agung Dinihayati, Erti Dinihayati, Erti Erik Erik, Erik Erlangga, Heri Hindarsah, Ida Ika Sri Hastuti Indah Putri Cahya Jamaludin, Maun Loren Christy Sebayang Muhamad, Andry Nurhayati Nurhayati Nurhayati Nurhayati Rahayu, Andina Ramdan, Andry Mochamad Reja Agung Diana Revansyell Syahla Riadi, Farid Sariningsih, Yuce Setiawati, Tita Siti Fatimah Teddy Hikmat Fauzi Valencia Dilla Berlian Yaya Mulyana A Azis Yulia Segarwati