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Number of Family Member and Previous Period Prices Affect Demand for Cayenne Pepper in Malang City Rianti, Titis Surya Maha; Sari, Dina Kartika
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24221

Abstract

Cayenne pepper is a crop that often experiences price fluctuations. The aim of this research is to determine the factors that influence the demand for cayenne pepper in Malang City. The research was conducted in Malang City using an observation sample of 70 respondents. Analysis was carried out using the multiple linear regression method. The research results show that the price of cayenne pepper in the previous period had an influence on demand for cayenne pepper. Apart from that, there is the influence of other factors such as the price of shallots, the price of red chilies, the number of family members and consumer tastes on the demand for cayenne peppers in Malang City. Seeing the high influence of prices on demand, of course the role of related parties is needed in maintaining the stability of food prices for strategic commodities in Indonesia.
Assessing the economic added value of functional food innovation: a case study of pak choy flour by mahesty MSMEs in Malang, Indonesia Maulita, Shinta; Arifin, Zainul; Rianti, Titis Surya Maha
Journal of Agricultural Socio-Economics (JASE) Vol. 6 No. 1 (2025): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v6i1.23898

Abstract

Mahetsy MSMEs processes pak choy vegetables into functional food products, such as pak choy vegetable flour, to extend shelf life and increase added value. However, the amount of added value generated from the processing is unknown. This study aims to analyze the added value generated from processing pak choy vegetables into pak choy vegetable flour by Mahesty MSMEs. The qualitative and quantitative approach employs a purposive sampling method, specifically using business actors as key informants. Data were obtained through interviews, direct observation, and internal company documentation. The analysis method in this study used the Hayami method. The results of the analysis showed that the added value generated from processing one kilogram of pak choy vegetables for IDR 22,000 into pak choy vegetable flour provided an added value of IDR 45,000, or 46.7 percent, which falls within the high added value category (more than 40 percent). This study demonstrates that processing pak choy vegetables into flour offers high economic value to raw materials and holds promising business prospects for developing functional foods. This study suggests that Mahesty MSMES systematically strengthens the system of recording costs and production administration to improve business efficiency and sustainability. The results of this study can serve as a reference for making strategic decisions, as well as encouraging the innovation of derivative products and the development of partnerships to expand the market for Mahesty MSMEs' products.
Financial Inclusion and Economic Development: Assessing the Impact of Microfinance Institutions Hartoto, Hartoto; Oktana, Enda; Nobelson, Nobelson; Rianti, Titis Surya Maha
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.9587

Abstract

Financial inclusion is a crucial pillar in promoting sustainable economic development, particularly in rural areas and small-scale communities. In Indonesia, microfinance institutions (MFIs) play a strategic role in expanding access to financial services to groups underserved by formal banking institutions. This study aims to assess the impact of Sharia-based and conventional MFIs on increasing financial inclusion and the economic development of farmers and small businesses in East Lombok Regency, West Nusa Tenggara. The study employed a quantitative approach, collecting data through a survey of 120 respondents who were active MFI customers. Data analysis was conducted using multiple linear regression to measure the relationship between MFI service intensity and indicators of financial inclusion and local economic growth. The results indicate that both Sharia-based and conventional MFIs significantly influence financial inclusion. However, Sharia-based MFIs tend to contribute more to the development of sustainable financial behavior, while conventional MFIs show a direct impact on increasing business income. These findings underscore the importance of strengthening the role of MFIs in local economic development policies, particularly in promoting the welfare of farmers and MSMEs in rural areas.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Sayur Online di Kota Malang Kholiliyah, Umi; Hindarti, Sri; Rianti, Titis Surya Maha
Journal of Agricultural Socio-Economics (JASE) Vol. 3 No. 1 (2022): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v3i1.17026

Abstract

Penelitian ini bertujuan untuk mengatahui bagaimana pengaruh brand eqyuity  terhadap keputusan pembelian sayur online di Kota Malang. Penelitian ini dilakukan di Kota Malang. Menggunakan pendekatan teknik asosiatif dengan analisa kuantitatif. Pengambilan sampel secara Nonprobability Sampling dengan metode Purpossive Sampling sebanyak 90 responden. Pada penelitian ini akan menggunakan data primer serta data sekunder. Analisis data yang digunakan adalah dengan menggunakan regresi linier berganda dengan rumus skala likert, uji validitas dan uji realibilitas. Hasil penelitian menujukkan bahwa variabel brand equity yang mempengaruhi suatu keputusan pembelian adalah persepsi kualitas dan loyalitas merek, sedangkan variabel kesadaran merek dan asosiasi merek tidak mempengaruhi keputusan pembelian sayur online.
Dampak Sosial Ekonomi Petani Terhadap Risiko Produksi Usahatani Tebu Keprasan Di Kabupaten Malang Saputro, Arief Joko; Rianti, Titis Surya Maha
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.20

Abstract

Petani membuat keputusan setiap hari yang mempengaruhi aktivitas usahatani. Banyak faktor yang mempengaruhi keputusan petani yang masih sulit untuk diprediksi secara akurat yaitu risiko. Apabila risiko usahatani sangat tinggi maka perlu dihindari sedangkan apabila risiko rendah maka perlu dilakukan tindak lanjut, namun petani tebu di Kabupaten Malang diduga tidak memperhatikan seberapa besar tingkat risiko produksi dalam usahataninya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi produksi tebu keprasan, mengetahui tingkat risiko usahatani tebu keprasan, dan menganalisis faktor-faktor social ekonomi yang memengaruhi risiko usahatani tebu keprasan. Metode penelitian yang digunakan adalah regresi linier berganda dengan model fungsi produksi Cobb-Douglas, fungsi variance produksi, koefisien variasi (CV), regresi linier berganda untuk mengetahui faktor sosial ekonomi yang mempengaruhi risiko produksi. Faktor-faktor yang berpengaruh signifikan secara parsial terhadap produksi tebu keprasan antara lain Pupuk K, Pupuk S, dan tenaga kerja. Nilai CV sebesar 0,77 menunjukkan kriteria lebih dari 0,5 yang artinya risiko produksi usahatani tebu terkategori usahatani yang berisiko.Variabel yang signifikan pengaruhnya terhadap risiko produksi tebu keprasan yaitu pupuk K dan tenaga kerja. Faktor sosial ekonomi yang mempengaruhi variance produksi yaitu jumlah keprasan dan pendapatan. Risiko dapat dikurangi oleh petani dengan mengurangi jumlah keprasan tebu dalam kegiatan usahataninya sebab jumlah keprasan berpengaruh terhadap risiko usahatani.