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All Journal Journal Industrial Servicess Jurnal Ilmiah Teknik Industri OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal Rekayasa Industri (JRI) Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of Industrial Engineering and Operation Management (JIEOM) Indonesian Journal of Industrial Engineering & Management International Journal of Engineering, Science and Information Technology Industrika : Jurnal Ilmiah Teknik Industri Profisiensi : Jurnal Program Studi Teknik Industri Jurnal Teknologi dan Manajemen Industri Terapan Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Teknik Industri
La Ode Ahmad Safar Tosungku, La Ode Ahmad Safar
Program Studi Teknik Lingkungan, Fakultas Teknik, Universitas Mulawarman, Jl. Sambaliung No.09 Kampus Gunung Kelua Samarinda 75119
Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

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Application of the Business Model Canvas in Determining Business Development Strategies at Kedai Kabur Bontang Wardana, Muhammad Harsa; Tosungku, La Ode Ahmad Safar; Sitania, Farida Djumiati
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.26632

Abstract

Kedai Kabur is a shop that sells various kinds of porridge, such as chicken porridge, black sticky rice porridge as well as coffee and non-coffee drinks. Kedai Kabur has a problem, namely the lack of interest from customers who come to the shop. This research aims to find out the description of the Kedai Kabur business model when viewed from the Business Model Canvas aspects and to find out the Kedai Kabur Business Model Canvas strategy to be recommended based on the Business Model Canvas Transformation Design. In formulating strategies, researchers use a business model canvas which consists of nine blocks, namely, customer relationships, key partners, value proposition, customer segments, channels, revenue streams, key resources, key activities and cost structure. This research uses qualitative methods with analysis using the business model canvas and also using SWOT. Data collection techniques use observation, interviews and questionnaires. The results of this study show that Kedai Kabur has basically implemented the Business Model Canvas and strategies recommended with the Business Model Canvas model, namely by targeting customers who like porridge and customers among teenagers, serving customers kindly and taking a personal approach to consumers, making sales through Grabfood, and promoting more often.  
Supplier Selection for Small and Medium Enterprises: An Integrated DEMATEL- ANP Approach for Decision Making Utomo, Dutho Suh; Asdi, Ridzky Zul; Tosungku, La Ode Ahmad Safar
International Journal of Engineering, Science and Information Technology Vol 6, No 1 (2026)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v6i1.1783

Abstract

ABC Bakery, a small and medium enterprise (SME), relies heavily on high-quality raw materials to meet the growing demand of its local market. Given the importance of raw material quality in product outcomes, selecting the right supplier becomes a critical task. This research applies the DEMATEL and ANP methods to identify the most suitable supplier for ABC Bakery. Through DEMATEL, the relationships between various supplier selection criteria, including Price, Quality, Delivery, Flexibility, and Responsiveness, are analysed to understand how these factors interrelate. The ANP method is then used to perform pairwise comparisons of both the criteria and the suppliers. The results reveal that Price and Quality are the most influential factors in the supplier selection process, with Price having the greatest weight, followed by Quality. On the other hand, Delivery, Flexibility, and Responsiveness have relatively lower weights, indicating they play a less critical role than Price and Quality. Based on the ANP analysis, Supplier 1 emerges as the preferred supplier, with the highest weight of 0.44, followed by Supplier 2 (0.34) and Supplier 3 (0.22). This study demonstrates that using DEMATEL and ANP enables a more informed, structured supplier selection process, helping ABC Bakery make better procurement decisions aligned with its operational and quality goals.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan Produk Ayam Goreng Menggunakan Metode SWOT dan AHP Muhammad, Bima Andreawan; Isharyani, Muriani Emelda; Tosungku, La ode Ahmad Safar
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 2 (2026): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i2.57776

Abstract

Warung Ayam Kalijaga, located in Bontang Utara, is facing declining sales due to an increase in competitors in the fast food industry, with current daily sales ranging from 10 to 15 chickens, compared to 20 to 25 in previous years. The promotional strategies rely heavily on word-of-mouth marketing, which is less effective for reaching a broader market. Therefore, it is necessary to design a marketing strategy based on SWOT analysis and the AHP method. The analysis results indicate an IFE Matrix score of 2.697 and an EFE Matrix score of 2.679, with the Warung positioned in quadrant V, recommending a "Hold and Maintain" strategy. Proposed strategies include market penetration and product development, with the primary focus on social media marketing, followed by optimizing production processes and efficient supply chain management.
Analisis Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Metode CSI, IPA, PGCV, dan AHP pada PT XYZ Siagian, David Pandapotan; Isharyani, Muriani Emelda; Tosungku, La Ode Ahmad Safar
Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Vol. 4 No. 3 (2026): Edisi April
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/factory.v4i3.860

Abstract

Industri jasa pengiriman yang kompetitif menuntut peningkatan kepuasan pelanggan, termasuk bagi PT XYZ yang menghadapi penurunan brand value dan keluhan terkait keterlambatan serta kerusakan paket. Penelitian ini menganalisis kualitas layanan menggunakan metode CSI, IPA, PGCV, dan AHP. Dengan 20 atribut pertanyaan yang diturunkan dari 5 dimensi Service Quality (Servqual) dan 100 responden, diperoleh nilai CSI 72,17% yang menunjukkan kepuasan pelanggan puas, namun masih dapat terus ditingkatkan. Empat atribut layanan prioritas yang perlu diperbaiki berdasarkan Kuadran I IPA dan PGCV adalah: kesesuaian kondisi paket, ketepatan waktu, penyampaian informasi layanan dengan baik, serta peralatan dan perlengkapan pendukung pelayanan. Strategi perbaikan yang diprioritaskan dengan metode AHP meliputi: konfirmasi ulang sebelum pengiriman, pembuatan stand holder informasi, SOP proses sortir barang, pelatihan customer service, dan pemberian reward bagi karyawan dengan kinerja terbaik.
ANALISIS KUALITAS LAYANAN PENDIDIKAN MENGGUNAKAN EDUQUAL DAN IPA DI PROGRAM STUDI TEKNIK INDUSTRI UNIVERSITAS MULAWARMAN Fadhillah Salwa Savitri; Suwardi Gunawan; La Ode Ahmad Safar Tosungku
Journal of Industrial Engineering and Operation Management (JIEOM) Vol 9, No 1 (2026)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jieom.v9i1.22232

Abstract

Kualitas layanan pendidikan di perguruan tinggi masih menghadapi permasalahan berupa ketidaksesuaian antara harapan mahasiswa dan layanan yang diterima dan dapat berdampak pada kepuasan mahasiswa dan efektivitas pembelajaran. Penelitian ini bertujuan untukmenganalisis kualitas layanan pendidikan berdasarkan persepsi dan harapan mahasiswa, mengidentifikasi kesenjangan layanan, sertamenentukan prioritas perbaikan layanan pendidikan pada Program Studi Teknik Industri Universitas Mulawarman. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner menggunakan teknik stratified sampling dan rumus Slovin. Analisis data dilakukan memakai metode Eduqual untuk mengukur lima dimensi layanan dan Importance Performance Analysis (IPA) untuk memetakan kuadrant prioritas. Hasil penelitian menunjukkan seluruh atribut layanan memiliki gap negatif, artinya kualitas layanan belum sepenuhnya memenuhi harapan mahasiswa. Berdasarkan hasil IPA, fasilitas pendukung pembelajaran dan kebersihan lingkungan kampus menjadi prioritas utama perbaikan, sedangkan aspek akademik sudah berkinerja baik dan perlu dipertahankan.Kata Kunci: Kualitas Layanan, Pendidikan, Eduqual, IPA, Perguruan Tinggi 
Co-Authors Aini, Mutiara Qurrota Andriana Rahayu Ayu Oktaviani Ayu Oktaviani, Ayu Dadang, Ali Difa, Gevi Alfandi Dutho Suh Utomo Elviani, Rafifah Nur Fadhillah Salwa Savitri Fadillah, J.J.Z Hariadi Fathimahhayati, Lina Dianati Fikri Saifullah Rahman Gunawan, Suwardi Gusti, Nastiti Caket Isharyani, Muriani Emelda Iskandar, Syarif Lauw Errin Laurentine Lina Dianati Fatimahhayati M Husni Thamrin, M Husni Mochamad Ridwan, Mochamad Muhammad Busyairi, Muhammad Muhammad, Bima Andreawan Ridzky Zul Asdi Saleha Siagian, David Pandapotan Simanjuntak, Fena Marthina Sitania, Farida Djumiati Solly Aryza Suwardi Gunawan Tambunan, Willy Tasya Meidita Theresia Amelia Pawitra Utomo, Duhto Suh Wardana, Muhammad Harsa Widada, Dharma Yolla Depriany Rimba Panggalo Yudi Sukmono