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Application of the Business Model Canvas in Determining Business Development Strategies at Kedai Kabur Bontang Wardana, Muhammad Harsa; Tosungku, La Ode Ahmad Safar; Sitania, Farida Djumiati
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.26632

Abstract

Kedai Kabur is a shop that sells various kinds of porridge, such as chicken porridge, black sticky rice porridge as well as coffee and non-coffee drinks. Kedai Kabur has a problem, namely the lack of interest from customers who come to the shop. This research aims to find out the description of the Kedai Kabur business model when viewed from the Business Model Canvas aspects and to find out the Kedai Kabur Business Model Canvas strategy to be recommended based on the Business Model Canvas Transformation Design. In formulating strategies, researchers use a business model canvas which consists of nine blocks, namely, customer relationships, key partners, value proposition, customer segments, channels, revenue streams, key resources, key activities and cost structure. This research uses qualitative methods with analysis using the business model canvas and also using SWOT. Data collection techniques use observation, interviews and questionnaires. The results of this study show that Kedai Kabur has basically implemented the Business Model Canvas and strategies recommended with the Business Model Canvas model, namely by targeting customers who like porridge and customers among teenagers, serving customers kindly and taking a personal approach to consumers, making sales through Grabfood, and promoting more often.  
Supplier Selection for Small and Medium Enterprises: An Integrated DEMATEL- ANP Approach for Decision Making Utomo, Dutho Suh; Asdi, Ridzky Zul; Tosungku, La Ode Ahmad Safar
International Journal of Engineering, Science and Information Technology Vol 6, No 1 (2026)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v6i1.1783

Abstract

ABC Bakery, a small and medium enterprise (SME), relies heavily on high-quality raw materials to meet the growing demand of its local market. Given the importance of raw material quality in product outcomes, selecting the right supplier becomes a critical task. This research applies the DEMATEL and ANP methods to identify the most suitable supplier for ABC Bakery. Through DEMATEL, the relationships between various supplier selection criteria, including Price, Quality, Delivery, Flexibility, and Responsiveness, are analysed to understand how these factors interrelate. The ANP method is then used to perform pairwise comparisons of both the criteria and the suppliers. The results reveal that Price and Quality are the most influential factors in the supplier selection process, with Price having the greatest weight, followed by Quality. On the other hand, Delivery, Flexibility, and Responsiveness have relatively lower weights, indicating they play a less critical role than Price and Quality. Based on the ANP analysis, Supplier 1 emerges as the preferred supplier, with the highest weight of 0.44, followed by Supplier 2 (0.34) and Supplier 3 (0.22). This study demonstrates that using DEMATEL and ANP enables a more informed, structured supplier selection process, helping ABC Bakery make better procurement decisions aligned with its operational and quality goals.