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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Kesehatan Reproduksi Journal of Economics, Business, & Accountancy Ventura Management Analysis Journal Jurnal Ilmiah Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Economics, Business and Accounting Research (IJEBAR) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Return : Study of Management, Economic and Bussines Research Horizon Economic and Business Horizon
Farida Indriani
Program Studi PGSD FKIP Universitas Cokroaminoto
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Meningkatkan Kinerja Pemasaran Melalui Entrepreneurial Marketing (Studi Pada UKM Makanan dan Minuman di Semarang Jawa Tengah) Muafa, Irfan Wildzan; Ferdinand, Augusty Tae; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.196 KB) | DOI: 10.14710/jspi.v18i3.212-225

Abstract

Penelitian ini dilakukan untuk menguji pengaruh dari variabel Pemasaran Kewirausahaan terhadap Kinerja Pemasaran pada UKM makanan dan minuman di Kota Semarang, Jawa Tengah  melalui variabel Kecepatan Inovasi, Nilai Layanan, dan  Keunggulan Posisi. Penelitian ini mengambil sebanyak 150 responden pemilik UKM makanan dan minuman di Semarang, Jawa Tengah.Alat analisis yang digunakan adalah SEM (Structural Equation Modelling) versi 21. Hasil analisis data untuk keseluruhan model telah memenuhi kriteria Goodness Of Fit dengan nilai chi square = 172,114, derajat kebebasan = 165, probabilitas = 0,336, CMIN/DF = 1,043, GFI = 0,887, AGFI = 0,856, TLI = 0,990, CFI = 0,991 dan RMSEA = 0,017. Dengan demikian dapat dikatakan bahwa model penelitian yang diajukan dapat diterima.Dari hasil penelitian diketahui bahwa ada pengaruh yang signifikan antara Pemasaran Kewirausahaan dengan Kecepatan Inovasi, Pemasaran Kewirausahaan dengan Nilai Layanan, Kecepatan Inovasi dengan Keunggulan Posisi, Nilai Layanan dengan Keunggulan Posisi, dan Keunggulan Posisi dengan Kinerja Pemasaran.
ANALISIS PENGARUH ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA PRODUK KOSMETIK (Studi Kasus pada Pengguna Famaledaily Indonesia) Syah, Muhammad Ariq; Indriani, Farida
Diponegoro Journal of Management Volume 9, Nomor 3, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of online customer review towards consumer purchase intention of cosmetic in Indonesia. To achieve the research objectives, author conducted a case study on one of the largest review platforms in Indonesia, namely Femaledaily.There are four independent variables (review quality, review quantity, review valence, and credibility source) to examine the effect of online consumer review toward purchase intentionThe sampling method used on this research is non-probability sampling with purposive sampling technique. Samples collected from 100 respondents in Indonesia who had read a review through the application or the Femaledaily website.The results showed that the review quality, review quantity, and review valence has a positive and significant effect on purchase intention for cosmetics products. While the review valence does not have a significant influence on purchase intention. By knowing the results of this research, marketers are expected to consider online customer reviews as marketing strategies that can be used to increase company sales.
STUDY ON PERCEIVED ONLINE CONVENIENCE AND CUSTOMER SATISFACTION TOWARD BEHAVIORAL INTENTION IN ONLINE SHOPPING Nurdianasari, Rista; Indriani, Farida
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2295

Abstract

This study aims to determine the dimensions of online convenience that have an effect and most importantly on the satisfaction and behavioral intentions of a consumer when shopping online. The data source used in this research is primary data. The technique chosen to support research activities related to sampling in this research is the Nonprobability Sampling technique. This research make use of Structural Equation Modeling (SEM) as a statistical instrument in an effort to test various hypotheses that have been determined with the help of AMOS 24 software. The results showed that There is an indirect relationship between perceived convenience online and behavioral intention and there is a direct relationship between online consumer satisfaction and behavioral intention. Based on the research results, it can be proven that all sub-construct dimensions such as access, search, evaluation, attention, transaction, ownership, and post-ownership can represent the main constructs, namely consumers' perceptions of online convenience, especially in Indonesia. Keywords: Perceptions of Online Convenience; Online Consumer Satisfaction; Behavioral Intention; SEM
THE IMPACTS OF GREEN MARKETING AWARENESS ON PURCHASE INTENTIONS OF STARBUCKS IN SEMARANG Forma Nastiti, Monica Rizka; Indriani, Farida
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examine perceptions of corporate social responsibility and product image as a mediating variable in the consumer green marketing awareness variable and consumer purchase intentions in Starbucks consumers in Semarang. This research will be conducted using questionnaire methods. The object of the research is 120 consumers of PT Sari Coffee Indonesia or Starbucks Indonesia products in Semarang City who had purchased Starbucks products more than twice a month. Data analyzed using IBM SPSS 22 program. The results showed that the consumer green marketing awareness was confirmed as the leading factor that positively influence consumer purchase intentions. While the perceptions of corporate social responsibility and product image partially mediate consumer green marketing awareness and consumer purchase intentions.
The Competitiveness Advantage of Enterprises : A Decision Strategy Fahlefi, Diva Riza; Indriani, Farida
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.43946

Abstract

In today's globalized world, trade has become increasingly complex. The dependence that grows between markets and increasing competition makes it increasingly difficult to defend a company's market position. It is increasingly difficult for companies to maintain their competitive advantage. Therefore, companies need to make a strategy for their position and build a competitive advantage (Competitive Advantage). The company must be able to make the best use of its strengths and must meet customer needs to achieve a competitive advantage that will facilitate the elimination of competition and gain large profits. SWOT analysis can be used to find the competitive advantage of a company. The method used in this study is a SWOT analysis. The result of this research shows that companies in quadrant I can implement aggressive or SO strategies. This strategy is in the form of utilizing the abilities and skills of good employees to create unique new products, improve company facilities that are in strategic places, and improve service to customers so that they are more familiar.
The Competitiveness Advantage of Enterprises : A Decision Strategy Fahlefi, Diva Riza; Indriani, Farida
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.43946

Abstract

In today's globalized world, trade has become increasingly complex. The dependence that grows between markets and increasing competition makes it increasingly difficult to defend a company's market position. It is increasingly difficult for companies to maintain their competitive advantage. Therefore, companies need to make a strategy for their position and build a competitive advantage (Competitive Advantage). The company must be able to make the best use of its strengths and must meet customer needs to achieve a competitive advantage that will facilitate the elimination of competition and gain large profits. SWOT analysis can be used to find the competitive advantage of a company. The method used in this study is a SWOT analysis. The result of this research shows that companies in quadrant I can implement aggressive or SO strategies. This strategy is in the form of utilizing the abilities and skills of good employees to create unique new products, improve company facilities that are in strategic places, and improve service to customers so that they are more familiar.
Analisis Faktor-Faktor yang Mempengaruhi Preferensi Konsumen Terhadap Keputusan Pembelian Obat Generik (Studi Pada Konsumen di Apotek Kimia Farma Pandanaran Kota Semarang) Ronauli, Laura Natalia; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.172-187

Abstract

Obat generik merupakan obat yang diproduksi setelah berakhirnya masa paten yang melindungi obat paten. Penggunaan obat generik di Indonesia terus meningkat setiap tahun, yang terlihat dari peningkatan penjualannya. Pembelian obat generik tidak terlepas dari pengaruh berbagai faktor. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan konsumen tentang obat generik, kelompok referensi, kualitas, dan persepsi terhadap harga terhadap preferensi konsumen untuk membeli obat generik di Apotek Kimia Farma Pandanaran Kota Semarang melalui metode quantitative approach menggunakan teknik non-probability purposive sampling. Analisis dilakukan menggunakan pemodelan persamaan Structural Equation Modeling (SEM) melalui SPSS dan AMOS dengan menggunakan 5 variabel yaitu pengetahuan, kelompok referensi, kualitas, persepsi terhadap harga, dan preferensi konsumen melalui 29 indikator yang ada pada 5 variabel tersebut. Hasil penelitian ini yaitu 5 hipotesis yang diajukan diterima dimana pengetahuan (H1), kelompok referensi (H2), kualitas (H3), persepsi terhadap harga (H4) berpengaruh positif dan signifikan terhadap preferensi konsumen untuk membeli obat generik di Apotek Kimia Farma Pandanaran Kota Semarang. Preferensi konsumen (H5) berpengaruh positif dan signifikan terhadap keputusan pembelian obat generik di Apotek Kimia Farma Pandanaran Kota Semarang. Hasil penilaian konsumen yang menjadi responden pada masing-masing indikator dapat menjadi masukan untuk upaya meningkatkan penjualan obat generik.
ANALISIS PENGARUH KUALITAS LAYANAN, PERSEPSI TERHADAP HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN JASA (Studi pada pengguna layanan pengiriman barang J&T Express) Damayant, Akmila Farida; Indriani, Farida
Diponegoro Journal of Management Volume 10, Nomor 3, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of service quality, perception of price and brand image on service purchase decisions for users of J&T Express freight forwarding services. The population in this study are J&T Express service users who have used this service to send their goods to buy goods through e-commerce at least once. The number of samples used was 110 respondents who were selected using purposive sampling method through questionnaires distributed online. The data from this study were processed using SPSS version 22. The results of this study indicate that brand image and perception of price have a positive and significant influence on service purchasing decisions, while service quality does not significantly affect service purchasing decisions.
Analisis Faktor Faktor yang Mempengaruhi Kepuasan dan Loyalitas Pelanggan Terhadap Layanan Indihome di Wilayah Telekomunikasi (WITEL) Semarang Kurniawan, Aditya; Indriani, Farida
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.817 KB) | DOI: 10.36418/syntax-literate.v6i9.2483

Abstract

PT Telkom Indonesia terbagi menjadi 7 regional yang tersebar di seluruh Indonesia (regional-regional 7). Regional 4 berada di Jawa Tengah dan DIY, ini dibagi lagi menjadi 7 kantor cabang yang disebut Witel (Wilayah Telekomunikasi) yang terdiri dari Semarang, Yogyakarta, Solo, Kudus, Pekalongan, Magelang dan Purwokerto. Berdasarkan data tahun 2019 terlihat angka NPS (Net Promotor Score) Semarang sebesar 39%, hal ini masih kalah dengan kompetitornya Witel Yogyakarta yaitu 58%. Hal ini menunjukkan bahwa kepuasan dan loyalitas pelanggan Indihome witel Semarang masih kurang jika dibandingkan dengan Witel Yogyakarta. Dalam penelitian ini peneliti menganalisis hubungan antara variabel kualitas pelayanan, citra merek dan nilai yang dihubungan dengan kepuasan dan loyalitas pelanggan, dengan tujuan akhir memberikan masukan kepada manajemen dalam rangka meningkatkan tingkat kepuasan dan loyalitas pelanggan Indihome Witel Semarang. Pengolahan data dilakukan dengan SPSS - AMOS dengan menggunakan analisis SEM (Structural Equation Model) dengan sampel pelanggan Indihome di witel Semarang. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif signifikan dalam mempengaruhi kepuasan dan loyalitas pelanggan. Disamping itu tingkat kepuasan dan loyalitas konsumen Indihome di witel Semarang sudah baik.
The Influence of Brand Equity, Brand Experience, and Brand Reputation on Brand Loyalty (Study of DANA E-Wallet Application users in Semarang City) Pangestika, Teta Kirana; Indriani, Farida
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.9-13

Abstract

The increasingly rapid development of technology has an impact on the use of e-wallet transactions. E-wallet is an innovation supported by technological developments as a digital wallet that can be accessed easily and cheaply. One e-wallet that is often used by people is DANA. This application provides many benefits to its users such as providing free transfer services and payments to various other platforms. The aim of this research is to determine the influence of brand equity, brand experience and brand reputation on brand loyalty among DANA e-wallet users. The method used in this research is a quantitative method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results of this research show that brand equity has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (8.011>1.660). Likewise, brand experience has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (4.004>1.660). The influence of independent variables such as brand equity and brand experience simultaneously influences dependent variables such as brand loyalty by 73%, while 27% is influenced by factors not discussed in this research.
Co-Authors Abdillah, Aris Ade Kurniadi, Ade Adi Kurniawan, Henricus Adi, Bramasto Adiq Riyan Kurniawan, Adiq Riyan Aditya Kurniawan Adriyati, Rosmaya Agustin, Fitrianiz Amie Kusumawardhani, Amie Apriando, Joni Putra Asegaf, Fatimah Tsaralya Augusty Tae Ferdinand Ayu Puspitasari, Dyah Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Damayant, Akmila Farida Dani, Akhmad Nur Darmawan, Ekwan Dewi, Nike Silvia Dimas Dwi Prasetyo Diva Riza Fahlefi Ekaputri, Alya Maherka Ellanto, Kenny Forma Nastiti, Monica Rizka Gracelia, Yohana Gunawan, Veronica Christin Hapsari, Ria Mawar Hari Basuki Harimurti, Panji Satria Harjum Muharam Harry Soesanto I Made Sukresna Ibadi, Iman khusni Ikwanto, Azisma Nur Putri Irfan Wildzan Muafa J. Sugiarto, J. Johan, Destarika Irene Kamaludi, Elvin Maharani, Shabira Mirna Tria Pratiwi Nandia Agy Nilawati Nofriady, Hery Nurdianasari, Rista Nurwibowo, Rifqi Wildan Pangestika, Teta Kirana Pertiwi, Rizky Maulani Pradwipa, Ayodya Prasetyowati, Eko Rahman, Andi Halim Ronauli, Laura Natalia Salvariza, Muhammad Santoso, Wibowo Iman Sari, Tria Mei Dian Shofwal Widad Sihotang, Daniel Janrian Singgih Purnomo Sudrajat, Bagas Sujarwo, Makmur Sulchan Sofoewan, Sulchan Sumahardi, Doddi Susilo Toto Rahardjo Sutopo Sutopo Syafaruddin, Frans Prayuda Syah, Muhammad Ariq Tambunan, Maria Anastasia Tegar Kurniawan, Aden Tri Sumaryati, Amelia Rahmadani Turidobroto, Bastian Utomo, Ardiawan Vancasavio, Reno Wannahar, Karvin Shinta Laily Wibowo, Wisnu Aji