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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Kesehatan Reproduksi Journal of Economics, Business, & Accountancy Ventura Management Analysis Journal Jurnal Ilmiah Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Economics, Business and Accounting Research (IJEBAR) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Return : Study of Management, Economic and Bussines Research Horizon Economic and Business Horizon
Farida Indriani
Program Studi PGSD FKIP Universitas Cokroaminoto
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK DAN MINAT BELI PADA PRODUK KOSMETIK WARDAH Adriyati, Rosmaya; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In obtaining information about a product, the consumer is no longer limited to the information from the manufacturer. The Information of the product can be obtained from other consumers personally as known as word of mouth. Along with the development of internet technology, word of mouth communication is not only done in a personal but it can be done with a broader range called electronic word of mouth. The concept of electronic word of mouth in the form of an opinion regarding a product or company that expressed by actual consumer via social media that can be either positive or negative reviews, so it can affect the prospective consumers glance towards the brand image and its impact on purchase intention of product. This study aims to determine the effect of electronic word of mouth on the brand image and purchase intention, especially wardah cosmetics products that are currently reviewed by social media.This research used purposive sampling technique which is included in non-probability sampling method, by spreading questionnaires to 100 respondents of young women in Semarang who aware about electronic word of mouth  with age of 15-29 years. Collected data were analyzed with several tests: validity, reliability, normality, heteroskedasidity, statistical t test, statistical f test, coefficient of determination test, multiple regression analysis, and sobel test using IBM SPSS 23 for windows software application.The results indicated that electronic word of mouth has significant influence on brand image and purchase intention. While the brand image as an intervening variable has  significant influence on purchase intention as a partial mediation.
ANALISIS PENGARUH BRAND EVALUATION, BRAND TRUST, DAN BRAND SATISFACTION TERHADAP BRAND LOYALTY MELALUI BRAND RELATIONSHIP Ibadi, Iman khusni; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on research conducted by Veloutsou (2015) on the cosmetics industry, especially lipstick users in the city of Glasgow show that brand evaluation, brand trust, and brand satisfaction have a positive and significant effect on brand loyalty through brand relationship as intervening variable. Although the research contributes significantly to the impact of brand evaluation, brand trust, and brand satisfaction on brand loyalty through brand relationships, it is still limited to the cosmetic industry context that is open to similar research in different industry contexts. This research aims to find the influence of brand evaluation, brand trust, and brand satisfaction on brand loyalty through brand relationship as intervening variable. The study was conducted on consumers of Telkomsel who live in Semarang city that a minimum purchase at least one year before. The sampling method used non-probability purposive sampling. The data was collected through questionnaires. The samples used in this study was 100 respondents. Then the data processed using analytical techniques a multiple regression analysis and sobel test. The result showed that brand relationship as intervening variable, mediate influence of brand evaluation, brand trust, and brand satisfaction on brand loyalty.
ANALISIS PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN OPERATOR SELULER TELKOMSEL DI KOTA SEMARANG Purnomo, Singgih; Indriani, Farida
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to find the infulence of brand image and corporate branding on brand equity and its impact on customer loyalty. Furthermore, it aims to find out the role of brand equity in mediating on customer loyalty.This research was conducted on Telkomsel operator customers in Semarang City have been using Telkomsel for minimum one year and had used other celluler operators. Sampling method  in  this  research  is  non-probability  sampling  with  purposive  sampling  technique.  The number   of   samples   collected   as   many   as   100  respondents   through  the   distribution  of questionnaires. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression tests, f-test, determination test, hypothesis test (t statistic test), and Sobel test.The  results  showed  that  the  variables  of  brand  image  and  corporate  branding  in  a significantly and positively impact on brand equity. Variable corporate branding has a significant and positive impact on customer loyalty. But the brand image variable has no effect on customer loyalty. Meanwhile brand equity as an intervening variable has a positive and significant impact on customer loyalty.
PENGARUH ATRIBUT PRODUK DAN REFERENSI KOMUNITAS TERHADAP MINAT BELI ULANG PADA KAFE KOPI MIRING DI SEMARANG Agy Nilawati, Nandia; Indriani, Farida
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was motivated by the growing business of serving food, especially in the form of cafes in the city of Semarang that influence the buying decisions of consumers buying interest again. Buying interest again indicate a high level of customer satisfaction in making a purchase and consumption. Based on sales data in 2011 and early 2012 show that sales have fluctuated Kopi Miring. Therefore, we find two variables that influence consumer buying interest over the attributes of the product and reference communities that are used in this study. The purpose of this study was to determine whether the attributes of the product and the reference community influence over consumer buying interest Kopi Miring. Population used in this study is the Kopi Miring consumers who make purchases of three or more times. Samples in this study as many as 96 respondents using simple random sampling method which happens to be in the Kopi Miring. Analysis of data obtained in the form of quantitative and qualitative analysis. These results indicate that all the independent variables together in a positive effect on re-buying interest and positive influence on an individual basis against buying interest again. Thus, product attributes and reference the community has a positive and significant impact on consumer buying interest again in Kopi Miring Semarang indicate variables which influence the value of 42.5%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INITIAL TRUST SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE LAZADA INDONESIA Maharani, Shabira; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of perceived corporate reputation, perceived corporate size, perceived ease of use, and perceived website security towards the customer’s purchase intention of Lazada Indonesia online store through initial trust as the intervening variable.The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents on Semarang who knows the information about Lazada Indonesia and have visited Lazada Indonesias’s website. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and sobel test.The result showed that perceived corporate reputation, perceived corporate size, perceived ease of use and perceived website security has positive and significant influence towards the initial trust. While initial trust as the intervening variable has positive and significant influence towards the purchase intention.
DAMPAK MATERIALISM VALUE DAN INFORMASI PRODUK TERHADAP MINAT BELI PRODUK DONASI Tambunan, Maria Anastasia; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted to test the effect of Materialism Value and information of product variable to Buying Interest of Charity Product. This research also aimed to analyze the difference of high materialism value and low materialism value to the buying interest of charity product, whether materialism value level can influence buying interest of charity product and also analyzing whether the information of charity product that have been given to the participants can influence the relationship between materialism value with buying interest charity product.            The research methodology used on this research is quasi field experiment. The number of participants used was 80 participants, consisting of 40 participants for the group that  obtained the information of the charity product and 40 participants for the group who did not got the information of charity product. The data analysis test used  is Two Ways Anova with factorial design of two independent variables and independent t test to know the comparison between the experimental research group.            The result of the analysis showed that materialism value did not affect the buying interest of charity product, information of charity product has an influence on buying interest of charity product, and the interaction between materialism value and information of charity product did not affect to buying interest of charity product. The statistical results showed that H1 and H2 are accepted while H3 and H4 were rejected. The statistical results showed the differences in buying interest in charity product among high materialism value groups and low materialism value groups that obtain information of charity product.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK PRIVATE LABEL Adi, Bramasto; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to investigate factors influencing purchase intention of private label product. The factors, such as price perception, quality perception, risk perception, intrinsic cues, extrinsic cues, and familiarity, were examined to find out which factors played significant role on purchase intention of private label product. The examination was also looking for the differences of factors influence on both groups of gender which were male and female.Using probability sampling method, the datas were raised by spreading questionnaires to 120 young adults in Semarang who knew the information about private label product. Collected data were analysed with IBM SPSS 21 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The findings of study indicate some factors such as price perception, quality perception, and familiarity significantly influence purchase intention of private label product. Also, the findings explain that male likely take a risk than female.
PENGARUH PRODUCT KNOWLEDGE, PERCEIVED QUALITY, PERCEIVED RISK, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA MOTOR KAWASAKI NINJA 250 FI DI KOTA SEMARANG Adi Kurniawan, Henricus; Indriani, Farida
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the factors affecting purchase intention. These factors are namely product knowledge, perceived quality, perceived risk, perceived value.The population in this study were all people who knew but had never bought a Kawasaki Ninja 250 Fi motorcycle product, who lived in Semarang City. The sample was selected  using  purposive  sampling  method.  Based  on  the  criteria  that  have  been determined, obtained a sample of 100 respondents.The data analysis technique used in this study is multiple linear regression. The results showed that product knowledge and perceived value had a positive and significant effect  on  purchase intention.  Meanwhile perceived  quality and  perceived  risk are not significant to purchase intention.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK FASHION ONLINE MELALUI JEJARING SOSIAL INSTAGRAM Nurwibowo, Rifqi Wildan; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience.   This research describes a theoretical model for investigating the influence of ease of use, risk and trust towards the customer’s purchase intention of online fashion using Instagram as media. The sampling is non-probability with snowball technique.  Samples were  collected  from  100  respondents  who  have  instagram account  and following at least one online fashion shops account. Analysis method used here is regression which includes validity test, reliability test, t-test, f-test and determination test.The result showed that ease of use, risk and trust has significant influence towards the customer’s purchase intention. This research finds that trust is a major positive determinant of customer’s purchase intention which.
ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, DAN PERCEIVED RISK TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ayu Puspitasari, Dyah; Indriani, Farida
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Online shopping sites appear as alternative choices for buyers. Lazada is the most popular  online  shopping  site  in  Indonesia  which  has  an  official  website  named lazada.co.id. In 2018 Lazada have decrease in the number of visitors which caused a decrease buying interest in Lazada. on the other hand began, many online shops appear that not have official sites and only rely on promotion and sales through social media only. This has an impact on the emergence of alternative purchasing decisions from consumers will buy the product.will buy the product.This research aims to analyze the influence of perceived quality, perceived value, and perceived risk towards the customer’s online purchase decision of official website Lazada  and  social  media  online  shop  EolKPop.  The  sampling  method  used  on  this research is non-probability sampling with purposive sampling technique. Samples were collected  from  100  respondents  on  Semarang  who  had  made  an  online  purchase transaction at official web lazada.co.id and 100 respondents who have made an online purchase transaction in social media online shop Eolkpop. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and independent t test.The result showed that perceived quality and perceived value has positive and significant influence towards the online purchase decision on official website Lazada and social media online shop EolKPop while perceived risk has negative not significant influence towards the online purchase decision on official website Lazada and  social media online shop EolKPop.
Co-Authors Abdillah, Aris Ade Kurniadi, Ade Adi Kurniawan, Henricus Adi, Bramasto Adiq Riyan Kurniawan, Adiq Riyan Aditya Kurniawan Adriyati, Rosmaya Agustin, Fitrianiz Amie Kusumawardhani, Amie Apriando, Joni Putra Asegaf, Fatimah Tsaralya Augusty Tae Ferdinand Ayu Puspitasari, Dyah Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Damayant, Akmila Farida Dani, Akhmad Nur Darmawan, Ekwan Dewi, Nike Silvia Dimas Dwi Prasetyo Diva Riza Fahlefi Ekaputri, Alya Maherka Ellanto, Kenny Forma Nastiti, Monica Rizka Gracelia, Yohana Gunawan, Veronica Christin Hapsari, Ria Mawar Hari Basuki Harimurti, Panji Satria Harjum Muharam Harry Soesanto I Made Sukresna Ibadi, Iman khusni Ikwanto, Azisma Nur Putri Irfan Wildzan Muafa J. Sugiarto, J. Johan, Destarika Irene Kamaludi, Elvin Maharani, Shabira Mirna Tria Pratiwi Nandia Agy Nilawati Nofriady, Hery Nurdianasari, Rista Nurwibowo, Rifqi Wildan Pangestika, Teta Kirana Pertiwi, Rizky Maulani Pradwipa, Ayodya Prasetyowati, Eko Rahman, Andi Halim Ronauli, Laura Natalia Salvariza, Muhammad Santoso, Wibowo Iman Sari, Tria Mei Dian Shofwal Widad Sihotang, Daniel Janrian Singgih Purnomo Sudrajat, Bagas Sujarwo, Makmur Sulchan Sofoewan, Sulchan Sumahardi, Doddi Susilo Toto Rahardjo Sutopo Sutopo Syafaruddin, Frans Prayuda Syah, Muhammad Ariq Tambunan, Maria Anastasia Tegar Kurniawan, Aden Tri Sumaryati, Amelia Rahmadani Turidobroto, Bastian Utomo, Ardiawan Vancasavio, Reno Wannahar, Karvin Shinta Laily Wibowo, Wisnu Aji