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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Kesehatan Reproduksi Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Management Analysis Journal Jurnal Ilmiah Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Research Horizon Economic and Business Horizon
Farida Indriani
Program Studi PGSD FKIP Universitas Cokroaminoto
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Brand Image, Perceived Quality, dan Resale Value Terhadap Kepuasan Serta Loyalitas Konsumen Produk Otomotif China dan Jepang di Indonesia Harimurti, Panji Satria; Indriani, Farida
JURNAL STUDI MANAJEMEN ORGANISASI Vol 20, No 2 (2023)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v20i2.57998

Abstract

The purpose of this study is to analyze the factors that cause consumer satisfaction and loyalty to Japanese brands in Indonesia to be very high, thus causing the dominance of sales explained before. In addition, this study also analyzes the factors that cause sales of Chinese brand cars to lag behind Japanese brand cars, how to take the right steps to increase satisfaction and loyalty to Chinese brand consumers in Indonesia, and to compare the level of brand image, perceived quality, resale value, consumer satisfaction, and consumer loyalty between both of them. The population used in this study are Indonesian people who have private four-wheeled vehicles with brands originating from Japan or China. The number of respondents in this study amounted to 240, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of the study indicate the fact that the factors that influence the dominance of Japanese brand sales in Indonesia for many years are the perception of product quality and consumer satisfaction. In addition, the factors that cause the Chinese car products to be less attractive in Indonesia than Japanese cars come from its brand image and consumer satisfaction. After testing the hypothesis, it can be concluded that to increase consumer satisfaction of Chinese brand cars in Indonesia is to focus on marketing strategies to improve brand image and perception of product quality, while increasing consumer loyalty can be done by implementing marketing strategies that focus on increasing product resale value and customer satisfaction. Finally, the results of the independent-t-test state that there are significant differences between brand image, perceived quality, customer satisfaction, and consumer loyalty between Chinese and Japanese brand cars in Indonesia.
THE SUCCESS OF CENTRAL JAVA EXPORT MSMEs THROUGH EFFECTIVENESS OF SEMARANG FTA CENTER CONSULTATION Turidobroto, Bastian; Indriani, Farida
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 12 (2023): November
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i12.1542

Abstract

This research is aimed at testing the effectiveness of the Semarang FTA center consultation on the success of Central Java MSME exports. The problem in this research is the low effectiveness of the Semarang FTA Center program in providing assistance regarding the success of MSMEs in Central Java in carrying out export activities, this is shown by the small number of MSMEs that have successfully exported, namely 35 MSMEs out of 589 MSMEs that have received consultation. In this research, the research object is related to the problems to be studied, namely the effectiveness of the Semarang FTA center consultation on the success of Central Java MSME exports. The MSMEs studied are MSMEs in Central Java that already carry out exports. These empirical findings indicate that the consultation that MSMEs expect is more about financing and sales communication with external parties. The obstacles experienced by the Semarang FTA Center in the Central Java MSME policy to successfully export are: The lack of knowledge of MSMEs regarding legalities such as taxpayer identification numbers (NPWP) and several regulations, b. difficult access to obtain financing from banks and financial institutions. c. lack of assistance for MSMEs in improving quality, product competitiveness, governance and company management. d. Production area problems, including the lack of product standards, are an obstacle for MSMEs to penetrate the global market. e. marketing problems. MSMEs have limited information regarding market opportunities, minimal promotion, and limited digital and financial literacy.
STUDI MENGENAI PERAN KEPERCAYAAN DALAM MEMEDIASI MOTIVASI SOSIAL DAN SOCIAL MEDIA INFLUENCER TERHADAP MINAT BELI (Produk Skincare Somethinc di Semarang) Tri Sumaryati, Amelia Rahmadani; Indriani, Farida
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to explore how trust plays a mediating role in the relationship between social motivation and social media influencers regarding purchase intention for the skincare brand “Somethinc”. Trust represents consumer’s tendency to rely on a particular brand in expressing either explicit or implicit commitment. The study employed a survey method using a Google Form questionnaire distributed to the residents of Semarang City who are familiar with the Somethinc skincare brand and are planning to purchase Somethinc skincare products. The collected data were analyzed using the SPSS software analysis technique. Additionally, the sobel test was conducted to examine the relationship between the mediation variables in this research. The research results indicate that social motivation and social media influencers have a direct impact on purchase intention. However, trust does not significantly influence purchase intention. Furthermore, social motivation and social media influencers influence trust. The findings also reveal that trust cannot mediate the relationship between social motivation and social media influencers on purchase intention. This evident in the case study of the Somethinc skincare brand in the Semarang City area.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP BRAND SWITCHING (Studi Pada Konsumen Produk Smartphone Samsung Di DKI Jakarta Yang Berpindah Merek) Salvariza, Muhammad; Indriani, Farida
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to analyze the influence of price, product quality, and promotion factors on Brand Switching among consumers of Samsung Smartphones who switch to other brands. The study uses price, product quality, and promotion as independent Variables, and Brand Switching as the Dependent Variable. The sample in this study consists of 97 individuals who are users of Samsung Smartphones and have currently switched to other Smartphone brands, residing in Jakarta. The data for this research were obtained from questionnaires that were processed and analyzed using the SPSS program. The results of this study indicate that price has a positive and significant impact on Brand Switching. The study also shows a positive and significant relationship between product quality and Brand Switching. However, regarding promotion, it was found to have a positive but insignificant effect on Brand Switching.
ANALISIS PENGARUH PEMASARAN MEDIA SOCIAL, REPUTASI INFLUENCER DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Tiktok Shop Di Kota Semarang) Gracelia, Yohana; Indriani, Farida
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The Covid – 19 pandemic has had many detrimental effects, one of which is the decrease in MSME income which has caused many businesses to have to go out of business, as for ways to overcome these problems by keeping up with the times and changing the sales system from initially offline to online. One way is to use social media as a means of promotion and attracting consumers to make purchases. One of the social media used is Tiktok, Tiktok is a social media platform from China which is currently also creating online shopping features for its users. This study aims to determine the effect of Social Media Marketing, Influencer Reputation, and Discounted Prices on Brand Trust which encourages consumers to make impulsive buying decisions. This research was conducted using a survey method with a Goggle Form questionnaire given to users of the Tiktok Shop Platform. Methods of data collection using purposive sampling. In this study tested using 100 samples obtained from the questionnaire. The data is processed using the PLS (Partial Least Square) analysis technique through the SmartPLS V.4 software. The results of this research data processing indicate that Social Media Marketing, Influencer Reputation, and Discount Price have a positive influence on Brand Trust. In addition, this study also shows that Brand Trust has a positive influence on Impulsive buying decisions.
Green Banking Strategy to Support Business Sustainability in Banking Sector: A Literature Review Kurniadi, Ade; Rahman, Andi Halim; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.297

Abstract

Public concern and awareness of climate change has made many business sectors start to think about implementing sustainability strategies in their business activities. Of course, this is related to accommodating the market for people who are already aware of environmental issues. In the banking world, this can mean using strategies to protect the environment, such as using digital technology to reduce paper use and reduce face-to-face meetings, which will indirectly have an impact on reducing carbon emissions in transportation modes. However, it turns out that excessive use of digital technology actually creates digital waste which has an equally negative impact on the environment. There is a need for a thorough understanding of the issue of digitalization which can be a double-edged sword for environmental sustainability. This research wants to see to what extent the banking sector in Indonesia has responded to this issue so that they can maintain their business while preserving the environment. This research uses a literature review method to search for broader information and filter it in order to see a bigger picture regarding banking sustainability strategies, Green Banking, throughout the world. Green banking implemented by banks can channel funds, especially on credit, to the community by implementing an eco-friendly environmental system.
Utilization of Digital Banking Services for Generation Z Economic Sustainability Abdillah, Aris; Basuki, Hari; Santoso, Wibowo Iman; Sukresna, I Made; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.298

Abstract

Digitalization in banking has changed the way banks operate and interact with their customers. Starting with the emergence of ATM machines, then developing into internet banking and mobile banking, and now comes with various e-wallet and fintech applications that offer convenience in transactions. Generation Z as digital native really benefits from this development because they can easily take advantage of the digital services provided by banks to support their transactions. Even so, not many Gen-Z realize the importance of utilizing banking products for their future (both for investment and protection) because they tend to have impulsive consumption behaviour. Many factors cause a lack of awareness of the need to do investment and to have protection, one of which is their low financial literacy. This article aims to identify and analyse the benefits of digital banking services in three main aspects: transactions, savings, investment, and protection. With a focus on generation Z in Indonesia, this article will discuss how these services can support future economic sustainability. This article was prepared using a literature study method by analysing previous scientific articles that discussed the topic of digital banking and its implications for economic growth and financial stability from the perception of Generation Z.
The Impact of the Business Cluster Program on Micro Business Growth Through a Green Economy Approach Nofriady, Hery; Ellanto, Kenny; Pradwipa, Ayodya; Indriani, Farida; Muharam, Harjum
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.309

Abstract

This study aims to measure the impact of the BRI Business Cluster Program on micro enterprises growth through a green economy approach at BRI Pasar Kodim Pekanbaru. This research used a quantitative method with data collection techniques through questionnaire surveys and secondary data analysis. The research population is the Business Cluster Program at BRI Pasar Kodim Pekanbaru, with a sample of 13 micro enterprises at Gerai Kembang Setaman. The results of the linear regression analysis show that micro enterprises growth (X) has a significant impact on environmental sustainability (Y) with the regression equation Y=18.058+0.405X. The ANOVA test results show an F value of 15.179 with a p-value of 0.002, indicating that the regression model is significant at a 95% confidence level. The R Square value of 0.580 indicates that 58% of the variability in environmental sustainability is explained by this model. Descriptive analysis shows significant improvements in various aspects of micro enterprises after joining the BRI Business Cluster Program, such as increases in monthly turnover, number of employees, and the use of QRIS/EDC. These findings reflect the program's success in promoting business growth and environmental sustainability through the application of the green economy.
Customer Interest in Saving with Easy Mobile Banking to Support Green Marketing Ekaputri, Alya Maherka; Dani, Akhmad Nur; Sukresna, I Made; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.330

Abstract

This study aims to analyze the significance of influence between display design, trust, and easy on customer interest in using mobile banking to support green marketing. The problem is increasing in QRIS transaction volumes in Central Java in 2023 by 301.70%, in addiction mobile banking has an impact on increasing e-commerce transactions by 10.66%. This can reflect the wishes of customers with bank operations at all times using fully digital. A drastic increase will have an impact on the continuity of banking operations and risks. The data used are primary data using questionnaires. The population in 8this study is all banking customers who use mobile banking. Sample in research is all customers domiciled in Semarang, with the age of over 20 years old who use mobile banking with purposive sampling techniques. The analysis model of multiple linear regression analysis test is processed SPSS 25.00. The results of and discussion show that design, trust, and convenience simultaneously have a significant effect on customer interest in using mobile banking in supporting green marketing. While convenience partially has a significant effect on customer interest in using mobile baking in supporting green marketing.
The Impact of Banking Security Features on Marketing Performance: Gold Indonesia 2045 Pertiwi, Rizky Maulani; Sumahardi, Doddi; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.337

Abstract

The rise in fraud cases in the banking sector has led to negative market sentiment, which can affect market performance. Prospect Theory highlights how individuals make decisions under conditions of uncertainty. As we know, the development of advanced security features through technological innovation can drive sustainable economic growth, and transparent and reliable security features can help reduce this uncertainty. Therefore, banks must enhance the security features in their savings products. These bank security features include security tokens (hard tokens and soft tokens), Mobile Number Verification (one mobile number registered to one CIF), Safety Mode, cardless accounts (to avoid skimming and card trapping), and biometric validation. The problem is how security features in banking savings products can influence bank marketing in the context of negative market sentiment and Prospect Theory, while also supporting sustainability goals towards Gold Indonesia 2045. To address this issue, this research discusses thematic analysis of interviews to gain in-depth insights into the impact of security features on bank marketing and economic development. This study supports Indonesia's long-term vision by showing how banking security features contribute to the economic stability and growth necessary for achieving the goals set out for 2045.
Co-Authors Abda Abda Abdillah, Aris Ade Kurniadi, Ade Adi Kurniawan, Henricus Adi, Bramasto Adiq Riyan Kurniawan, Adiq Riyan Aditya Kurniawan Adriyati, Rosmaya Agustin, Fitrianiz Amie Kusumawardhani, Amie Apriando, Joni Putra Asegaf, Fatimah Tsaralya Augusty Tae Ferdinand Ayu Puspitasari, Dyah Citra Ajeng Isywari, Citra Ajeng Damayant, Akmila Farida Dani, Akhmad Nur Darmawan, Ekwan Dewi, Nike Silvia Dimas Dwi Prasetyo Diva Riza Fahlefi Ekaputri, Alya Maherka Ellanto, Kenny Forma Nastiti, Monica Rizka Gracelia, Yohana Gunawan, Veronica Christin Hapsari, Ria Mawar Hari Basuki Harimurti, Panji Satria Harjum Muharam Harry Soesanto I Made Sukresna Ibadi, Iman khusni Ikwanto, Azisma Nur Putri Irfan Wildzan Muafa J. Sugiarto, J. Johan, Destarika Irene Kamaludi, Elvin Maharani, Shabira Mirna Tria Pratiwi Mohamad, Falahy Nandia Agy Nilawati Nofriady, Hery Nurdianasari, Rista Nurwibowo, Rifqi Wildan Pangestika, Teta Kirana Pertiwi, Rizky Maulani Pradwipa, Ayodya Prasetyowati, Eko Rahman, Andi Halim Ronauli, Laura Natalia Roymon Panjaitan Salvariza, Muhammad Santoso, Wibowo Iman Sari, Tria Mei Dian Shofwal Widad Sihotang, Daniel Janrian Singgih Purnomo Sudrajat, Bagas Sujarwo, Makmur Sulchan Sofoewan, Sulchan Sumahardi, Doddi Susilo Toto Rahardjo Sutopo Sutopo Syafaruddin, Frans Prayuda Syah, Muhammad Ariq Tambunan, Maria Anastasia Tri Sumaryati, Amelia Rahmadani Turidobroto, Bastian Utomo, Ardiawan Vancasavio, Reno Wannahar, Karvin Shinta Laily Wibowo, Wisnu Aji