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Debi Irawan
Universitas Indonesia Membangun
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DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS Martin Hari Purwadi; Agus Aulia Primanda; Asep Wasid; Debi Irawan; Febriansyah Ramadhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.770

Abstract

The development of digital technology has changed people's consumption patterns, including in making decisions to purchase fast food. This study aims to analyze how the development of interactive landing pages can increase consumer interest in buying rice balls with various flavors. Using quantitative research methods and experimental design approaches, two versions of the landing page were tested: static and interactive. The results show that interactive elements such as product animation, real-time testimonials, and quick ordering features can increase user engagement and influence purchase intentions. This study provides an important contribution to the digital marketing strategy of culinary MSMEs based on websites.
Co-Authors Abdurahman, Fikri Irawan Adelia Adelia, Adelia Adittia Prasetia Agus Aulia Primanda Ahmad Yani Yani Akbaruddin, Akbaruddin Alamsyah, Rifa Azizah Andhita, Miranti Angga Priyadi Anggara, Galuh Anjar Riana, Mohamad Ardine Ariella Hassya Arie Hendra Saputro Arief Hertadi Rustam Arief Hertadi Rustam Arief Hertadi Rustam Asep Wasid Athia Saelan Athia Saelan Daniel Fernando Dany Yudha Krisna Destinaya, Irtiyah Daniyah Dikdik Suparya Dyah Pitaloka Permata Hadi Dzaki, Fakhri Dzakiyyah, Anisa Rahma En Tay Fadhlanrashif Ibrahim Supriana Fadhlanrashif Ibrahim Supriyana Fahmi, Nur Farhanah Fitria M Farida Yuliaty Fathan Aqsha Ghasani Aufa Fauzan Daffa Febriansyah Ramadhan Febriyansyah Ramadhan Feri Alpiyasin Fikri Irawan Abdurahman Fikri Ramadani Fitriyani Fitriyani Galuh Anggara Gita Cahyani Lestari4 Gugun Gunawan, Gugun Hardiansyah Hardiansyah Herdian, Yoga Imam Fauzi Akmal Imam Maliki Insanita Qona'ah IQBAL , MUHAMMAD Irma Rohmatika Ismail Ismail Ismail Ismail Ismail Ismail Kevin Manurip M Hafizh Azhar Ar M, Farhanah Fitria Martin Hari Purwadi Miranti Andhita Mohammad Rezza Pahlevi Muhamad Addin Al Haadi Muhammad Alfiansyah Muhammad Iqbal Nico Ramdani Permana, Decky Prasetiyo, Wildan Guretno Rafly Aditya Rahman, Eisya Rahmi Putri Rama Chandra Jaya Ramlan, Isak Ridho Riadi Akbar Ridwansyah Ridwansyah Rifqi Akbar Riya Widayanti Rizqullah Al-Baihaqi, Miftahul Fikri Rohmatika, Irma Rustam, Arief Hertadi Salsa Dhia, Hasna Siska Wulandari, Siska Solihin Solihin Sudrajat, Asep Sundawa, Firdiansyah Syam Gunawan Thalia Devega Tires Thomy Kurniawan Tia Luthfia Annisa Tia Luthfia Annisa Utami, Alia Tri Wahyu Nugraha, Diki Yusuf Andika