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All Journal Jurnal Informatika Jurnal Ilmiah Universitas Batanghari Jambi IKRA-ITH Informatika : Jurnal Komputer dan Informatika Simtek : Jurnal Sistem Informasi dan Teknik Komputer Dinasti International Journal of Education Management and Social Science JATI (Jurnal Mahasiswa Teknik Informatika) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Informatics and Digital Expert (INDEX) Jurnal Sosial dan Teknologi Journal of Informatics Management and Information Technology Action Research Literate (ARL) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Brilliance: Research of Artificial Intelligence QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business JPNM : Jurnal Pustaka Nusantara Multidisiplin Nuansa Informatika Informatics Management, Engineering and Information System Journal SISFOTENIKA Jurnal Cendekia Ilmiah
Debi Irawan
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS Martin Hari Purwadi; Agus Aulia Primanda; Asep Wasid; Debi Irawan; Febriansyah Ramadhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.770

Abstract

The development of digital technology has changed people's consumption patterns, including in making decisions to purchase fast food. This study aims to analyze how the development of interactive landing pages can increase consumer interest in buying rice balls with various flavors. Using quantitative research methods and experimental design approaches, two versions of the landing page were tested: static and interactive. The results show that interactive elements such as product animation, real-time testimonials, and quick ordering features can increase user engagement and influence purchase intentions. This study provides an important contribution to the digital marketing strategy of culinary MSMEs based on websites.
Co-Authors Abdurahman, Fikri Irawan Adelia Adelia, Adelia Aditya, Rafly Agus Aulia Primanda Ahmad Yani Yani Akbar, Rifqi Akbaruddin, Akbaruddin Alamsyah, Rifa Azizah Andhita, Miranti ANDIKA, YUSUF Anggara, Galuh Anjar Riana, Mohamad Annisa, Tia Luthfia Asep Wasid Daniel Fernando Dany Yudha Krisna Destinaya, Irtiyah Daniyah Dikdik Suparya Dyah Pitaloka Permata Hadi Dzaki, Fakhri Dzakiyyah, Anisa Rahma En Tay Fahmi, Nur Farida Yuliaty Fathan Aqsha Ghasani Aufa Febriansyah Ramadhan Febriyansyah Ramadhan Feri Alpiyasin Fikri Irawan Abdurahman Gita Cahyani Lestari4 Gugun Gunawan, Gugun Hardiansyah Hardiansyah Herdian, Yoga Imam Maliki IQBAL , MUHAMMAD Ismail Ismail Kevin Manurip M, Farhanah Fitria Martin Hari Purwadi Muhammad Alfiansyah Muhammad Iqbal Prasetiyo, Wildan Guretno Priyadi, Angga Putri, Rahmi Qona'ah, Insanita Rahman, Eisya Ramadani, Fikri Ramdani, Nico Ramlan, Isak Ridwansyah Ridwansyah Riya Widayanti Rizqullah Al-Baihaqi, Miftahul Fikri Rohmatika, Irma Rustam, Arief Hertadi Saelan, Athia Salsa Dhia, Hasna Siska Wulandari, Siska Solihin Solihin Sudrajat, Asep Sundawa, Firdiansyah Supriana, Fadhlanrashif Ibrahim Syam Gunawan Thomy Kurniawan Tires, Thalia Devega Utami, Alia Tri