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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Informatika Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Ilmu Komputer dan Informasi Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science CAUCHY: Jurnal Matematika Murni dan Aplikasi Gamatika Prosiding Seminar Matematika dan Pendidikan Matematik JURNAL SOSIAL HUMANIORA (JSH) Semesta Teknika Elkawnie Register: Jurnal Ilmiah Teknologi Sistem Informasi Science and Technology Indonesia Journal of Environment and Sustainability Syntax Literate: Jurnal Ilmiah Indonesia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control BAREKENG: Jurnal Ilmu Matematika dan Terapan Limits: Journal of Mathematics and Its Applications International Journal of Computing Science and Applied Mathematics JAIM (Jurnal Abdi Masyarakat) Jurnal Teknologi Dan Sistem Informasi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Majalah Ilmiah Matematika dan Statistika (MIMS) Airlangga Journal of Innovation Management Journal of Applied Data Sciences Journal of Research in Social Science and Humanities COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Indonesia Sosial Teknologi Sewagati Limits: Journal of Mathematics and Its Applications
Mohammad Isa Irawan
Departemen Matematika Institut Teknologi Sepuluh Nopember Surabaya
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Journal : Airlangga Journal of Innovation Management

 1 
PERANCANGAN STARTUP PLATFORM MANAJEMEN PELAPORAN SEKOLAH KEPADA ORANG TUA/WALI SISWA DENGAN PENDEKATAN DESIGN THINKING Rohwana, Ulir; Irawan, Mohammad Isa
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.52742

Abstract

This research aimed to develop a startup for a school-to-parent reporting platform, inspired by the vast potential of Indonesia's education business market. By adopting a design thinking approach, this research developed suitable business models. The design thinking process involves five stages: empathize, define, ideate, prototype, and test. The empathize stage involved observations and interviews to understand user perspectives, namely school administrators and parents. In the define stage, user problems were formulated using Point of View (POV) techniques, followed by SWOT and competitor analyses to identify solutions and opportunities. Next, in the ideate stage, ideas were gathered through brainstorming sessions and structured into a Business Model Canvas. In the prototyping phase, UI/UX designs were visualized and business models were drafted. Finally, platform testing was conducted in a school to evaluate its suitability for user needs and obtain feedback before scaling up. The testing showed that the design thinking approach was well-received by users in designing the school reporting platform startup in terms of technological solutions and business models. This research contributes to designing a user-centric startup with viable business models, increasing market acceptance, and gaining substantial market share in Indonesia's education industry.
Co-Authors AA. Masroeri Abduh Riski, Abduh Adrianus Bagas Tantyo Dananjaya Ahmad Ridwan Akhmad Arif Junaidi Alan Catur Nugraha Alexander Setiawan Alvida Mustika Rukmi Alvida Mustikarukmi Amira, Siti Azza Andreas Handojo Antonio Galileo Tando Ari Kusumastuti Arie Dipareza Syafei Arifah, Enny Durratul Auliya Rahmayani Baiq Findiarin Billyan Chyntia Kumalasari Puteri Danang Wahyu Wicaksono Daniel Happy Putra Darmaji Darmaji Darmawan, Didiet Edi Satriyanto Ekky Hidma Octia Rahmah Elly Matul Imah Elnora Oktaviyani Gultom Elsen Ronando Erna Apriliani Fahim, Kistosil Fendhy Ongko Giandi, Oxsy Ginardi, Raden Venantius Hari Hadi Prasetiya Haloho, Freddi Hartanto Setiawan Hendy Hendy Hendy Hozairi Imam Mukhlash Imam Mukhlash Ira Puspitasari Ketut Buda Artana Khilmy, Akhmad Ku Khalif, Ku Muhammad Naim Mahardika, Kadek Eri Mahdiyah, Umi Mardlijah - Maulana, Muhammad Agung Adi Mey Lista Tauryawati Mohamad Muhtaromi Mohammad Hamim Zajuli Al Faroby Mohammad Iqbal Mohammad Jamhuri Mohd Aziz, Mohd Khairul Bazli Muchamad Jati Nugroho Muhammad Ahnaf Amrullah Muhammad Athoillah, Muhammad Muhammad Fakhrur Rozi Muhammad Hajarul Aswad Muhammad, Noryanti Muhammad, Noryanti binti Mujiono, Edo Priyo Utomo Putro Ni Nyoman Tri Puspaningsih Nugraha, Arma Perwira NURUL HIDAYAT Nurul Hidayat Pratama, Qoria Yudi Putri, Endah R.M. Putri, Endah Rokhmati Merdika Putris , Nadhifa Afrinia Dwi Rasyadan Taufiq Probojati Resi Arumin Sani Rita Ambarwati Rita Ambarwati Sukmono Robin Wijaya, Robin Rohwana, Ulir Ronando, Elsen Rukmini, Meme Santoso Santoso Sepriadi, Robby Setiawan, Muhammad Nanda Setumin, Samsul Shahab, Muhammad Luthfi Siti Maghfiroh Soetrisno Soetrisno Sulastri Sulastri Titin J. Ambarwati Victory Tyas Pambudi Swindiarto YAN ADITYA PRADANA Yongky Ujianto Yuda Dian Harja Zulfa Afiq Fikriya