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All Journal Buletin PSP Portal: Jurnal Teknik Sipil Economy Deposit Journal ( E-DJ) Guiding World : Jurnal Bimbingan dan Konseling Jurnal Ilmiah Wahana Pendidikan ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Sipil Sains Terapan Sinov : Media Informasi Penelitian Kabupaten Semarang
Irham Irham
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Strategi Layanan Online Melalui Media Sosial (Studi Pada Toko Raja Grosir Collection Di Kelurahan Manggemaci Kecamatan Mpunda Kota Bima) Junaidin Junaidin; Salahuddin Salahuddin; Irham Irham
Media Informasi Penelitian Kabupaten Semarang Vol. 5 No. 1 (2023): Juli : Media Informasi Penelitian Kabupaten Semarang
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sinov.v5i1.554

Abstract

Promotional services through social media are carried out by traders who sell online at Toko Raja Grosir by posting their selling items several times a day. Posting activities are carried out using a smartphone camera by taking several products from different and interesting angles so that they attract the eyes of customers. If there are buyers who want to know how much the goods cost, they can directly ask through the inbox (inbox). The purpose of this study was to determine the online service strategy through social media as a promotional medium at the Raja Grosir Collection store. This research was conducted through a qualitative approach, especially looking at the context of services through the social media Facebook. Data collection techniques were taken from observation, interviews and documentation. The aim is to find out the promotion strategy of online traders using Facebook by collecting data on selected sources. The results of the study show that the strategy of online traders at wholesale king shops greatly facilitates sellers. If you do good communication and promotion, it will help in increasing the number of sales. Judging from the mapping of findings using marketing mix theory including product (product), price (price), place (place), promotion (promotion). Products sold at Toko Raja Grosir are household items such as plates, spoons, glasses, stoves and others, while additional products include snacks, prayer clothes, adult clothing and others. Prices for the products sold range from Rp. 15,000-Rp. 800,000 and profits for each product are around Rp. 10,000-Rp. 15,000. This very strategic place also makes it easy for potential customers who want to come directly to the Raja Grocery store. Promotion carried out by Toko Raja Grosir through social media Facebook and has been using for about 4 years. And the promotion mix consists of advertising (advertising) on Facebook social media by using the services of a BA (Brand Ambassador) for advertising. Personal selling (personal selling) communication and the best possible service to consumers. Sales promotions (sales promotion) provide discounts or bonuses to consumers.
Co-Authors Anip Dwi Saputro, Anip Dwi Arditya Prayogi Aulhim Sitorus Azwar Wijaya Syam Budy Wiryawan Erick Fajar Subhekti Erika Fajar Subhekti Fauzi A. Gani Fazlullah Fazlullah Hery Sahputra Ibrahim Ibrahim John Haluan Junaidin Junaidin Junaidin, Junaidin Kurniati Kurniati Muhammad Chairul Rahmi Rahmi Rizal Ilham Ramadhan Salahuddin Salahuddin Sugeng H. Wisudo Syarifan Nurjan Tasrif Tasrif