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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skin Care Ms Glow Ismi, Nurul; Iriani, Iriani; Syafrizal, Syafrizal
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9375

Abstract

The purpose of this research is to determine the influence of product quality and brand image on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. This type of research is associative with a sample of 62 students from the 2020 Management Study Program at the Faculty of Economics and Business, Islamic University of North Sumatra, using multiple linear regression analysis. The results of this study indicate that product quality has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Brand image also has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Both product quality and brand image have a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra
Analisis Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kapuasan Pelanggan Menggunakan Metode Importance Performance Analysis Ardianto, Ivan; Samanhudi, Didi; Iriani, Iriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.18361

Abstract

This research was conducted to find out what attributes are the top priority in supporting customer satisfaction at Diqqi's lesehan. These factors include product quality, service quality, and price. Because the population size in this study was unknown, the Bernoulli formula was used to determine the sample size. the sample that will be used to represent the population is a minimum of 100 respondents. Data collection techniques using questionnaires distributed to customers. The data analysis technique uses the Importance Performance Analysis method. The results of this study are that the attributes that are the top priority for improving and improving their performance are those that are in quadrant I because these factors are considered very significant for customers, but their performance has not been able to satisfy customers. Steps that can be taken are to make improvements to boost the quality of performance in this quadrant. The results of this study are expected to provide input for the Diqqi lesehan stall in improving product quality, service quality, and prices in order to increase customer satisfaction.
Pengaruh Penerapan Sanksi Perpajakan Dan Layanan E-Samsat Terhadap Kepatuhan Wajib Pajak Dalam Pembayaran Pajak Kendaraan Bermotor Di Kantor Samsat Medan Utara Ariska, Sinta; Sahnan, M.; Rahmarisa, Faty; Iriani, Iriani
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 6, No 1 (2024): 30 Juli 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jekkp.v6i1.9492

Abstract

This study aims to determine (1) the effect of the application of tax sanctions on taxpayer compliance and (2) the effect of e-samsat services on taxpayer compliance. The subjects of this study are all taxpayers in North Sumatra. This research is populative with 100 respondents.  Data collection method through questionnaire survey. The data analysis techniques used in this study are validity and reality tests, classical assumption tests, multiple linear regression analysis, T test and F test and determination coefficient test.The results showed that (1) Application of Tax Sanctions Based on the processed data, the attitude of sanctions gave a calculated t result of 1700 1,984. So it can be concluded that the Application of Tax Sanctions has a positive effect on taxpayer compliance. (2) E-Samsat Service Based on the processed data, the preparatory behavior control gave a calculated t result of 236 1,984. The E-Samsat service has a positive effect on taxpayer compliance. The taxpayer's compliance is known to have a significant value for the effect of X1.X2 simultaneously on Y is 0.000 0.05 and the calculated F value is1.499 F table (3.09) then the hypothesis is accepted
Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Fipper Ngagel Surabaya Metode CSI dan IPA Sari, Bella Wati Novita; Iriani, Iriani
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 3 (2023): Volume 8 Nomor 3, Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i3.1442

Abstract

Fipper adalah salah satu brand terkenal sandal di Indonesia. Namun seiring banyaknya cabang yang ada seringkali tidak memperhatikan kualitas pelayanan yang diduga berdampak pada kepuasan konsumen. Tujuan penelitian ini untuk mengetahui dan menganalisis tingkat kepuasan konsumen pada kualitas pelayanan yang dirasakan konsumen. Jenis penelitian Kuantitatif. Teknik pengumpulan data menggunakan purposive sampling. Kuesioner disebarkan sebanyak 100 kuisioner dan 97 responden sebagai sampel. SPSS 17 digunakan dalam pengujian validitas. Skala likert digunakan mengukur jawaban responden. Hasilnya Kategorisasi CSI atau Customer Satisfaction Index ada rentang presentase kepuasan yaitu 100% - 81% sangat puas, 80,99% - 66% puas, 65,99% - 51% cukup puas, 50,99% - 35% kurang puas, 35,99% - 0% tidak puas. Pada penelitian ini  data menghasilkan CSI 65,598% pada pelayanan Fipper Ngagel Surabaya yang artinya cukup puas tetapi perusahaan dapat memaksimalkan lagi agar menjadi sangat puas dengan mengecek elemen perusahaan yang berhubungan dengan pelayanan. Dalam analisis Importance Performance Analysis (IPA) untuk dijadikan patokan perbaikan system perusahaan maka dapat memperioritaskan hal ini yaitu  Atribut yang ada pada kuadran C. Atribut yang ada pada kuadran C adalah Menyediakan tempat duduk yang memadai, Penampilan staff Fipper Ngagel yang rapi dan berseragam , Fipper Ngagel mempunyai ketersediaan stock yang lengkap , Penataan display yang tertata rapi dan mudah dijangkau.
Analisis Kepuasan Pelanggan pada Platform Dompet Digital Dana dengan Metode IPA Wardana, Oktaviano; Iriani, Iriani
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 4 (2023): Volume 8 Nomor 4, November 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i4.1666

Abstract

Perkembangan teknologi yang memungkinkan digitalisasi dalam berbagai aspek kehidupan telah mempengaruhi banyak sektor, termasuk ekonomi, yang telah mengadopsi teknologi dompet digital. Salah satu platform yang populer di Indonesia adalah DANA. Meskipun aplikasi DANA telah mendapatkan popularitas yang signifikan, hal ini tidak berarti bahwa pengguna tidak memiliki keluhan atau kekhawatiran. Penelitian ini bertujuan untuk menilai tingkat kepuasan pelanggan terhadap aplikasi DANA dan memberikan rekomendasi perbaikan kepada perusahaan yang mengelolanya. Pada penelitian sebelumnya, telah dilakukan pada kota tertentu dengan responden yang tidak banyak. Metode yang digunakan dalam penelitian ini adalah Importance Performance Analysis (IPA), yang digunakan untuk mengidentifikasi atribut yang perlu ditingkatkan oleh perusahaan. Hasil penelitian menunjukkan bahwa rata-rata tingkat kesesuaian pelanggan dengan kinerja aplikasi DANA adalah 97%. Dari analisis kuadran, dapat dilihat bahwa untuk meningkatkan kepuasan pelanggan, perusahaan perlu fokus pada beberapa aspek, seperti meningkatkan fungsionalitas aplikasi DANA, mengurangi kegagalan transaksi, mengurangi fitur yang kurang penting, memberikan promo yang menguntungkan bagi kedua belah pihak, meningkatkan user interface, dan menyediakan promo yang menarik bagi pelanggan, serta mengurangi plugin yang tidak diperlukan dalam aplikasi.
Analisis TAM Terhadap Kepuasan Pelanggan dan Prioritas Perbaikan Aplikasi Maxim dengan IPA (Studi Pelanggan Surabaya) Cholifah, Ergilia Nur; Iriani, Iriani
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 1 (2025): Volume 10 Nomor 1, Februari 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i1.1887

Abstract

Nowadays maxim is quite attractive to customers in Surabaya, but there are still many customers who complain about maxim application services. The purpose of this study is to analyze TAM on the level of customer satisfaction and priority of improvement in the maxim application study on Surabaya customers. This study uses the IPA method to identify TAM attributes that are priorities for maxim applications to improve first. The results of this study show that maxim application customers in Surabaya City have not been satisfied marked by an average value of 98.98% expectation conformity level.From the quadrant analysis of cartesian diagrams, to improve maxim customer satisfaction in Surabaya City, the company needs to prioritize several aspects, including: establishing partnership relationships with other platforms to integrate new services on the maxim application (AU1), providing customer service that is available 24 hours a day (AU4), updating the user interface to be simpler so that it is easy to understand for various ages (PEOU1), handle customer problems quickly and efficiently (AU3), and provide guidance on how users integrate the features of maxim App in every use of services(AU2).
Analisis keputusan investasi pembelian aktiva tetap (Alat transportasi) di PT. XYZ Chasanah Prisani, Hani Iszatul; Iriani, Iriani
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 8 (2022): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v1i8.413

Abstract

PT. XYZ merupakan perusahaan produsen minuman ringan yang memiliki volume penjualan yang tinggi membuat kegiatan pendistribusian meningkat. Dalam pendisribusiannya perusahaan bekerja sama dengan jasa pengiriman. Pada pendistribusian memiliki permsalahan yang terkadang menyebabkan pendistribusian produk mengalami keterlambatan. Sehingga menimbulkan pemborosan pada biaya. Adanya permasalahan tersebut perusahaan membuat rencana kebijakan untuk mengelolah sendiri trasportasi tanpa menggunakan pihak ketiga dengan cara investasi. Oleh karena itu penelitian ini bertujuan untuk mengetahui kelayakan investasi pembelian aktiva tetap berupa alat transportasi yang bertipe Fuso dan Colt Disel Double (CDD) dengan metode Net Present Value (NPV) dan Internal Rate Of Return (IRR) pada departemen logistic di PT. XYZ. Berdasarkan hal tersebut peneliti melakukan pengelolahan data dan analisis menggunakan beberapa metode. Hasil perhitungan NPV (Net Present Value) sebesar Rp. 23.749.298.144,03 > 0, BCR (Benefit Cost Ratio) sebesar 3,37 karena 3,37 > 1, PP (Payback Period) pada investasi ini selama 1,0083 tahun < n = 15, dan Internal Rate of Return (IRR) sebesar 11,58% sehingga IRR > MARR = 11,58 % > 10,153 %. Dari hasil tersebut telah memenuhi indikator yang menjadi parameter perhitungan maka investasi layak dilaksanakan
Analysis of Marketing Strategies to Achieve Room Occupancy Targets with the SWOT Method at Grand Tamaro Parapat Hotel Malau, Geby Hotmauli; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22413

Abstract

Hotel is one of the service businesses that can support improving the tourism industry through the facilities and infrastructure provided. The marketing strategy carried out by a hotel is very influential on the success of achieving the room occupancy target set by the hotel. Grand Tamaro Hotel is one of the hotels located in a tourism city in Indonesia, namely the city of Parapat, which is experiencing a problem of decreasing room occupancy rates, where from 2020 to 2022 Grand Tamaro Hotel cannot reach the room occupancy target that has been set. This study aims to determine the marketing strategy for achieving room occupancy targets using the SWOT method at the Grand Tamaro Hotel. This research is a quantitative study using purposive sampling technique as a sampling technique. The sample in this study were visitors who had visited the Grand Tamaro Hotel at least once with a total of 80 respondents. The results of this study indicate that the position of the Grand Tamaro Hotel is in quadrant II, namely the position of the diversification strategy with an IFAS score of 3.9 and an EFAS score of 4. This position shows that the Grand Tamaro Hotel faces several threats but has internal strengths. The strategy that must be applied during this condition is to take advantage of strengths to maximize long-term opportunities. Judging from the condition of the hotel, the strategy that can be applied is the S-T strategy which utilizes strength factors to overcome the threats at the Grand Tamaro Hotel.
Performance Analysis and Company Strategy Using MBCfPE Method and SWOT Analysis at PT. X HC and GA Unit Putri Suryaninggar, Ega Nandita; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21747

Abstract

This research aims to analyze the performance of the HC and GA work unit in relation to the overall performance of the company to enhance its competitiveness. Additionally, it provides valuable input to the company's management as improvement proposals to optimize the performance of the HC and GA work unit, enabling it to contribute optimally to the company's objectives.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The novelty of this study lies in the holistic integration of the MBCfPE method and SWOT analysis to provide a comprehensive view of the company's performance and strategies.This research offers profound insights into the performance of PT. Semen Indonesia Pabrik Tuban's HC&GA work unit, as well as suitable strategies to optimize success by integrating the MBCfPE method and SWOT analysis.
The Effect of Service Quality on Customer Satisfaction at Apeng Auto Service Workshop Using the Potential Gain in Customer Value Method Naufal, Raffi Muhammad; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22411

Abstract

Bengkel Apeng Auto Service operates as a provider of motor vehicle service, encompassing not only repairs but also offering oil changes and car washing services. Situated at Jl. Imam Bonjol no.7, Geluran, Taman District, Sidoarjo Regency, this establishment is equipped to address various mechanical and body-related issues in automobiles. Furthermore, it provides both new and used spare parts. This study employs a customer-centric potential gain approach to pinpoint attributes contributing to decreased customer satisfaction. Additionally, there exists one attribute with the lowest PGCV index, indicating satisfaction aligns with customer expectations; however, this doesn't rule out the potential for improvement, as evidenced by a PGCV index value of less than 10.5. The first attribute, E2 - Mechanic's Attention to Customer Preferences, holds a PGCV index of 10.46, while the second attribute, RE3 - Information about Product Sales to Customers, has a PGCV index of 10.27. It is advisable for Bengkel Apeng Auto to periodically assess their service quality to identify potentially dissatisfactory aspects from customers' perspectives. This practice enables the implementation of corrective measures to enhance customer satisfaction levels.