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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent BHIRAWA Eksplorasi KELOLA JMM17: Jurnal Ilmu Ekonomi dan Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Adi Widya : Jurnal Pengabdian Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Edueco Journal of Information Systems and Informatics Journal of Indonesian Science Economic Research Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata East Asian Journal of Multidisciplinary Research (EAJMR) West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat WASANA NYATA West Science Interdisciplinary Studies
Nani Irma Susanti
Universitas Dharma AUB Surakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Journal : West Science Interdisciplinary Studies

 1 
Behavioral Analysis of "Iphone" Brand Loyalty From Brand Experience Mediated by Brand Trust in Surakarta Siti Fatonah; Nani Irma Susanti
West Science Interdisciplinary Studies Vol. 1 No. 07 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i07.121

Abstract

The reason people have strong loyalty to smartphones "Iphone" different products is because the quality of the product and the operating system get full trust, recommend products, keep using products, Encourage people to use products to make products very attractive not unconditionally. 100 respondents were taken with Purposive sampling technique. Research results: The influence of Brand Experience on Brand Trust: Behavioral Experience and Sensory Experience hypotheses are accepted, while Intellectual Experience is rejected. The influence of Brand Experience on Behavioral Loyalty: Behavioral Experience, Intellectual Experience and Sensory Experience hypothesis is rejected while Brand Trust is accepted. The effect of Brand Trust on Behavioral Loyalty is hypothesized to be accepted.
The Impact of Social Media Marketing Activities on Value Equity, Brand Equity, and Relationship Equity in Ngarsopura Market of Surakarta Sumaryanto Sumaryanto; Erni Widajanti; Nani Irma Susanti
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.537

Abstract

Even in Surakarta, traditional marketplaces continue to play an essential role in the commercial activities that take place in Indonesia. Because of the proliferation of digital technology, the utilization of social media in marketing endeavors has become increasingly important. On the other hand, there is currently a dearth of research about the influence that social media marketing operations have on value equity, brand equity, and customer relationship equity in traditional markets. In the Ngarsopuro Market in Surakarta, the purpose of this study is to provide an explanation of the potential social media marketing actions that have the potential to influence those three equity factors. The strategy known as Partial Least Square (PLS) is utilized as a device for doing data analysis in this study. Through the use of questionnaires, information was gathered from 230 individuals who have visited Ngarsopuro Market and have engaged in the practice of online shopping. A favorable impact on value equity, brand equity, and relationship equity has been observed at Ngarsopuro Market as a result of the utilization of social media, as demonstrated by the findings of the study. In addition, the investigation revealed that value equity, brand equity, and customer relationship equity all play a key role in the decision to make a purchase in the Ngarsopuro Market. Therefore, in order to maintain conventional markets, it is anticipated of sellers that they would make more efficient use of social media, give relevant information about their products, and increase consumer loyalty.  
Co-Authors Ade Fitri Febri Romadhani Adi Penawan Adi Penawan, Adi Agus Utomo Al Amin, Budi Aldri Frinaldi Anggoro Panji Nugroho Basuki Sri Rahayu Cahyani Tunggal Sari Denny Mahendra Dinna Riana Dwi Wahyudi, Henri Edi Suhardi Endang Saryanti Endang Saryanti Endang Saryanti Endang Saryanti Erna Tiningrum ERNI WIDAJANTI Erni Widajanti Etty Indriani Fikriyatuz Zakiyah, Nadiya hartawan, hartawan Haryanti Haryanti Haryanto , Aris Tri Irwan Chistanto Edy Mirnayani, Mirnayani Parama Satwika Ramadhan Parama Satwika Ramadhan Paramita Pratita, Mutya Purwito Kesdu A.C. Rahmalina, Noor Farida Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Rina Ani Sapariyah Saptani Rahayu Siti Fatonah Siti Fatonah Suhardi, Edi Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sumaryanto, S Susanto, Arya Bima Susila, Linda Nur Suyoko, Yohanes Utama, Heriyanta Budi Wariati, Ambar Widitya, Asna Ayu Widyoseno, Yogi Winarna Winarna Winarna Winarna Winarna Winarna Winarna Winarno Winarno Winarno Winarno Winarno Winarno Yusuf Sutanto Yusuf Sutanto