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All Journal Jurnal Ilmiah WUNY Seminar Nasional Informatika (SEMNASIF) Jurnal SOLMA Kawalu: Journal of Local Culture JIK- JURNAL ILMU KESEHATAN Majalah Ilmiah Bahari Jogja Syntax Idea Jurnal Manajemen Bisnis Jurnal Penelitian Peternakan Terpadu Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat Sanitasi: Jurnal Kesehatan Lingkungan Jurnal Sains Student Research Litera : Jurnal Bahasa dan Sastra Jurnal Akademika Baiturrahim Jambi Prosiding Seminar Kesehatan Nasional
Iswanto Iswanto
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Journal : Jurnal Sains Student Research

 1 
PENGARUH LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Cafe Muntaz Muara Bulian) Raden Hebat Kurnia; Wina Sari Asmara; Iswanto Iswanto
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.7045

Abstract

Penelitian ini dilatarbelakangi oleh persaingan bisnis kuliner yang semakin meningkat sehingga Cafe Muntaz perlu memahami faktor yang memengaruhi keputusan pembelian konsumennya. Penelitian ini bertujuan untuk menganalisis pengaruh lokasi dan kualitas produk terhadap keputusan pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 96 responden yang ditentukan melalui rumus Slovin. Data diperoleh melalui observasi, wawancara, dan penyebaran angket, kemudian dianalisis menggunakan regresi linear berganda melalui SPSS. Hasil penelitian menunjukkan bahwa lokasi berpengaruh signifikan secara parsial terhadap keputusan pembelian, demikian pula kualitas produk yang terbukti menjadi variabel paling dominan. Secara simultan, lokasi dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menegaskan bahwa kedua variabel tersebut berperan penting dalam meningkatkan keputusan pembelian konsumen di Cafe Muntaz.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT PEMAHAMAN MASYARAKAT DESA BENTENG RENDAH TERHADAP PRODUK PERBANKAN SYARIAH Wina Sari Asmara; Raden Hebat Kurnia; Iswanto Iswanto
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.7046

Abstract

Sharia Banks are banks that carry out their business activities based on Sharia principles and according to their type consist of Sharia Commercial Banks, Sharia Business Units and Sharia People's Financing Banks (BPRS). Judging from the development side, sharia banks are currently not lagging behind with progress like conventional banks, but there is still one of the problems faced by sharia banks is the low level of public understanding of sharia banking products, especially caused by the dominance of conventional banking so that sharia banking is still underestimated by some people, based on a survey conducted by researchers in Benteng Bawah Village, which is quite large and the majority of the population is Muslim, however their understanding of sharia banking products is very poor, from the results of pre-research conducted by researchers in the field, this is the weakness of the Benteng Bawah Village Community in understanding bank products. sharia, namely lack of knowledge about sharia banks, lack of information relating to sharia bank products, socialization carried out by sharia banks is not optimal, especially socialization for rural communities, and lack of community experience in carrying out financing or other transactions with sharia banks.
Co-Authors Ade Chandra Kusuma Adib Suyanto Aisah Aisah Alif Subardono Andicha Gustra Jeki Bujang Rahman Dinda Gustina Aulia Ega Rava Elsye Maria Rosa Erika Loniza Farina Eka Agustine Filius Chandra Hamzah Hasyim Iin Hindun Ipin Prasojo Kasyani Kasyani Nada Dhia Kamilia Nia Maharani Raharja Ningrum Astriawati Noor Ridha Nopi Aprillia Nurul Mahmudati Nurwidodo Nurwidodo Oliffia Vipa Lamenia Prasetya Sigit Santosa Raden Hebat Kurnia Rizki Amalia Rizki Dwi Gusmawanti Rochmiyati Rochmiyati sunardi sunardi Temy Indrayanti Toto Sudargo Waris Wibowo Wina Sari Asmara Yeni Prawiningdyah