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All Journal MANAJERIAL JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Inovasi: Jurnal Ilmiah Ilmu Manajemen Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MANDAR: Management Development and Applied Research Journal Jurnal Ilmu Manajemen Profitability Cakrawala Repositori Imwi BULETIN BISNIS & MANAJEMEN (BBM) Economos : Jurnal Ekonomi dan Bisnis Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi

Muinah Fadhilah

Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa

Author-ID : 2907418

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 33 Documents Claim Missing Document

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1 2 3 4

Pengaruh Kualitas Produk, Desain Produk, Green Product dan Brand Image terhadap Keputusan Pembelian Produk Kerajinan Gerabah Kasongan: Rizky Andrian; Agus Dwi Cahya; Muinah Fadhilah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the effect of Product Quality, Product Design, Green Product, Brand Image, and Purchase Decision variables. The results of the research on the t test indicate that the Product Quality variable (X1) has no significant effect on purchasing decisions with a significance value of 0.432 > 0.05 and a t count value 1.98498 < t table 4.020; Product Design variable (X2) has no significant effect on purchasing decisions with a significance value of 0.931 > 0.05 and a t-count value of 1.98498 < t table 4.020; Green Product variable (X3) has no significant effect on purchasing decisions with a significance value of 0.270 > 0.05 and a t-count value of 1.98498 < t table 4.020; Brand Image variable (X4) has no significant effect on purchasing decisions with a significance value of 0.451 > 0.05 and a t-count value of 1.98498 < t table 4.020. Based on the results of the F test, the variables of product quality, product design, Green Products and Brand Image simultaneously do not have a positive effect on the purchasing decision variables, because the significance value is 0.681 > 0.05. Keywords : Product Quality, Product Design, Green Product, Brand Image, Purchase Decision

Analisis Loyalitas Pelanggan Ditinjau dari Nilai Pelanggan, Lokasi dan Persepsi Harga dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Pelanggan Indomaret di Yogyakarta Eva Suwarni; Ambar Lukitaningsih; Muinah Fadhilah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The retail business is a business that is directly related to consumers, so to be able to compete, retailers must be able to increase customer satisfaction which will have an impact on customer loyalty. The purpose of this study was to analyze the effect of customer value, location, price on customer satisfaction and customer loyalty at Indomaret Yogyakarta. The research method used is survey research by distributing questionnaires to 100 respondents who are Indomaret customers in Yogyakarta. Data analysis was performed by statistical descriptive and SEM-PLS analysis. The results of the study conclude: 1) There is a significant effect of customer value on customer satisfaction; 2) There is no significant effect of location on customer satisfaction; 3) There is a significant effect of price on customer satisfaction; 4) There is no significant effect of customer value on customer loyalty; 5) There is no significant effect of location on customer loyalty; 6) There is a significant effect of price on customer loyalty; 7) There is a significant effect of customer satisfaction on customer loyalty. Furthermore, customer satisfaction is able to mediate the effect of customer value and price on customer loyalty, but cannot mediate the effect of location on customer loyalty. Keywords: Customer Value, Location, Price, Customer Satisfaction, Customer Loyalty.

Meningkatkan Keputusan Pembelian Melalui Influencer dan Sosial Media Instagram Pada Busana Muslim id Maera Indonesia Bandung Muinah Fadhilah; Agus Dwi Cahya; Pira Maulida
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to examine the influence of influencers and social media in-stagram on increasing purchasing decisions. This type of research is quantitative research. The sample in this study was obtained using purposive sampling method, namely the selection of samples with predetermined criteria. Based on the purposive sampling method, 100 samples were obtained from followers of the Maera Indonesia Instagram account, the data collection method was carried out by distributing questionnaires online with the platform, namely Google Form. The data analysis method used is multiple linear regression using SPSS version 25 program. The results of this study indicate that the influencer variable (X1) has a significant positive effect on purchasing decisions (Y) with a regression coefficient of -0.172 and a sig value of 0.042. social media variable (X2) has a positive and significant effect on purchasing decisions (Y) with the results of the regression coefficient value of 0.312 and a significant value of 0.005 Then the Instagram variable (X3) has a positive and significant effect on purchasing decisions (Y) with the results of the coefficient value regression of 0.315 and a value of 0.004 sig. Keywords: Influencer, Social Media, Instagram, Purchase Decision

MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI IKLAN MEDIA SOSIAL, WORD OF MOUTH DAN CITRA MERK (Studi Kasus Pada Café Sembari Coffee, Sleman) Imamah; Muinah Fadhilah; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.1939

Penelitian ini bertujuan untuk mengetahui pengaruh Iklan media sosial, WOM (Word Of Mouth) dan Citra Merek secara parsial dan simultan terhadap keputusan pembelian pada Café Sembari Coffee Sleman. Jenis penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis deskriptif dan uji hipotesis menggunakan analisis regresi berganda yang sebelumnya dilakukan uji asumsi klasik, yaitu uji normalitas, multikolinieritas, dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa iklan media sosial, WOM (Word Of Mouth) dan citra merek berepengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian pada Café Sembari Coffee Sleman.

Pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap organizational citizenship behavior (ocb) melalui motivasi kerja sebagai variabel intervening Amjad Maulana; Muinah Fadhilah; Kusuma Chandra Kirana
JURNAL MANAJEMEN Vol 14, No 1 (2022): Maret
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i1.10607

Penelitian ini bertujuan untuk menguji dan menganalisis: pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap motivasi kerja; pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap organizational citizenship behavior (OCB); pengaruh motivasi kerja terhadap organizational citizenship behavior (OCB). Metode yang digunakan adalah pendekatan kuantitatif dengan kuesioner untuk pengambilan data, dan diuji menggunakan software SmartPLS 3.3. Hasil penelitian menunjukkan bahwa kompensasi tidak berpengaruh terhadap motivasi kerja, kepemimpinan transformasional tidak berpengaruh terhadap motivasi kerja, lingkungan kerja berpengaruh positif dan signifikan terhadap motivasi kerja, Kompensasi tidak berpengaruh terhadap organizational citizenship behavior (OCB), kepemimpinan transformasional tidak berpengaruh terhadap organizational citizenship behavior (OCB), lingkungan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB), motivasi kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB), sehingga disimpulkan bahwa motivasi kerja tidak memediasi kompensasi terhadap organizational citizenship behavior (OCB), motivasi kerja tidak memediasi kepemimpinan transformasional terhadap organizational citizenship behavior (OCB). Perlu adanya memberikan sumbangan keilmuan khususnya sumberdaya manusia, terutama hubungan antara kompensasi, kepemimpinan transformasional, lingkungan kerja, organizational citizenship behavior (OCB), dan motivasi kerja.

Influence of customer reviews, safety and convenience on online purchasing decisions Case study marketplace shopee Mistika Ignasia Br Ginting; Muinah fadhilah; Nonik Kusuma Ningrum
Jurnal Ilmu Manajemen Profitability Vol 7, No 1 (2023): FEBRUARI 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i1.10253

The purpose of the study was to determine the effect of customer reviews, security and convenience on online purchasing decisions through the marketplace. This research is a quantitative research. The target population is the people of Yogyakarta shopping online on the Shopee marketplace. The research sample is 100 respondents. The data collection method used the questionnaire method, while the data analysis technique used multiple regression analysis and classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test. The results showed that customer reviews had a positive effect on online purchasing decisions with a significance value of 0.029 0.05. Security has a positive effect on online purchasing decisions with a significance value of 0.002 0.05. Ease has a positive effect on online purchasing decisions with a significance value of 0.000 0.05. Customer reviews, security and convenience simultaneously influence online purchasing decisions on the Shopee marketplace with a significance value of 0.000 0.05.

ANALISIS WEBSITE, YOUTUBE, INSTAGRAM TERHADAP CITRA ORGANISASI MELALUI KEPUASAN KONSUMEN PADA DINDIKPORA KOTA YOGYAKARTA Khusna Indah Wijayanti; Muinah Fadhilah; Henny Welsa
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2016

The purpose of this study was to analyze the influence of websites, YouTube, and Instagram on organizational image through consumer satisfaction. The research method used in this study is a quantitative method. The sample used was the teacher of DINDIKPORA with a total of 100 respondents. Methods of data collection using a questionnaire with probability sampling technique. The data analysis technique used descriptive analysis, inferential analysis and path analysis with SmartPLS 3.2.9 analysis tool. The results showed that the website had a positive and significant effect on consumer satisfaction, YouTube had no effect on consumer satisfaction, Instagram had a positive and significant effect on consumer satisfaction, the website had no effect on organizational image, YouTube had no effect on organizational image, Instagram had no effect on organizational image, consumer satisfaction has a positive and significant effect on organizational image, consumer satisfaction is unable to mediate the relationship between website and organizational image, consumer satisfaction is unable to mediate the relationship between YouTube and organizational image, and consumer satisfaction is unable to mediate the relationship between Instagram and organizational image

PENGARUH ATMOSFIR TOKO, LOKASI TOKO DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO KELONTONG SRC HENDRO Muinah Fadhilah; Agus Dwi Cahya; Herman Setiawan
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 2 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i2.664

This study aims to determine the effect of store atmosphere, store location, and product display on consumer purchasing decisions at SRC Hendro grocery store. The type of research used is quantitative. The population in this study are all consumers who shop at the SRC Hendro grocery store. The sample of this study amounted to 100 respondents obtained from 5 times the number of research indicators. The results showed that the variable store atmosphere and store location partially had no significant effect on consumer purchasing decisions at the SRC Hendro grocery store. Product display variable partially has a significant effect on consumer purchasing decisions at SRC Hendro grocery store. Simultaneously stated that the store atmosphere, store location, and product display variables had a significant effect on consumer purchasing decisions at SRC Hendro grocery stores. Based on the results of the study, the researchers concluded that: 1. Store atmosphere partially has no significant effect on consumer purchasing decisions. The resulting sig value is 0.206 which is greater than 0.05, an independent variable is said to have a significant effect if the sig value is less than 0.05, 2. Store location partially has no significant effect on consumer purchasing decisions because it has a sig value that is greater than 0.05, namely 0.765, 3. Product display partially has a significant effect on consumer purchasing decisions. This is based on the sig value obtained in data processing of 0.038 which means less than 0.05, 4. The store atmosphere, store location, and product display simultaneously have a significant effect on consumer purchasing decisions, this is based on the sig value obtained in processing data of 0.000 which means less than 0.05.

Meningkatkan Loyalitas Pelanggan Melalui Nilai yang Dirasakan dan Kualitas yang dirasakan dengan Kepuasan Pelanggan sebagai Variabel Mediasi You is Nur Wahyudi; Muinah Fadhilah; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of conducting this research is 1) to find out what factors should be focused on and improved by PT.Indosat. 2) to find out the relationship between the variables studied, especially in the variable perceived quality of purchase intention which is proven to have inconsistent results in previous research. The data collection technique used a questionnaire which was processed using SPSS version 22. In this study using a quality test data, classical assumption test, multiple regression test, and sobel test. The results showed (1) there was a positive and significant effect of perceived value on customer satisfaction of Indosat users in Indonesia, (2) there was a positive and significant effect of perceived quality on customer satisfaction of Indosat users in Indonesia, (3) there was a positive and significant effect on value perceived quality on customer loyalty of Indosat users in Indonesia, (4) there is a positive and significant effect of perceived quality on customer loyalty of Indosat users in Indonesia, (5) there is a positive and significant effect of customer satisfaction on customer loyalty of Indosat users in Indonesia, (6) there is positive and significant effect of perceived value on customer loyalty through customer satisfaction of Indosat users in Indonesia, (7) there is a positive and significant effect of perceived quality on customer loyalty through customer satisfaction of Indosat users in Indonesia. Keywords: Perceived value, Perceived quality, Customer satisfaction, Customer loyalty.

Strategi Pemasaran STP (Segmenting, Targeting, Positioning) untuk Produk BPR Syariah Mitra Harmoni Yogyakarta Bekti Widanta; Intri Ayu Murti; Muinah Fadhilah
Inovasi Vol 10, No 1 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i1.p156-162.29239

Menentukan strategi dalam melakukan pemasaran perlu dipelajari terlebih dahulu. Dalam dinamika lembaga perbankan, perbankan dituntut untuk dapat menyesuaikan diri dengan perkembangan minat masyarakat terhadap suatu produk yang ada pada suatu lembaga perbankan, khususnya lembaga perbankan yang berbasis syariah (syariah). Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran STP (segmenting, targeting, positioning) produk dan layanan BPR Syariah Mitra Harmoni Yogyakarta agar dapat terus eksis di tengah masyarakat luas secara syariah. Hasil penelitian ini menghasilkan informasi terkait strategi yang diterapkan BPR Syariah Mitra Harmoni Yogyakarta dalam hal segmentasi yang dilakukan dengan segmentasi geografis dan demografis. Dari segi target, segmen pasar yang dipilih menjadi target pasar antara lain UMKM, Usaha Mikro dan Makro, Pegawai Negeri Sipil, karyawan swasta. Terakhir, dari sisi positioning kita melihat dua aspek yaitu brand dan atribut produk.

Co-Authors Adi Wijaya Agus Dwi Cahya Ahmad Ahmad Ahmad Alfian Ihsan Ambar Lukitaningsih Amjad Maulana Andika Andika Ayu Rosita Bekti Widanta Bernadetta Dian Septi Maharani Bernadetta Diansepti Maharani Dea Nadya br Ginting Erwin Hanggoro Agung Nugroho Eva Suwarni Haque Rifky Anggela Putri Henny Welsa Herman Setiawan Imamah Intri Ayu Murti Khusna Indah Wijayanti Kusuma Chandra Kirana Lusia Tria Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Matias Yoq Meri Ariani Mistika Ignasia Br Ginting Muamar Kadafi Muamar Kadafi Muh Hasban Wadi Nazala Yogi Nonik Kusuma Ningrum Nonik Kusuma Ningrum Pira Maulida Pricilia Sinta Sakinda Putri Dwi Cahyani Putri Dwi Cahyani Putri Gesit Purwani Sari Reni Suci Wahyuni Rizky Andrian Sakti Riana Fatmaningrum Sumadi Saputra Susanto Susanto You is Nur Wahyudi

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