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All Journal Jurnal Manajemen Terapan dan Keuangan Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Nawasena: Jurnal Ilmiah Pariwisata Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Student Scientific Creativity Journal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Global Leadership Organizational Research in Management Journal of Multidimensional Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal
Nidia Wulansari
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : journal of multidimensional management

 1 
Analysis of Guest Brand Switching Behavior at Kyriad Bumiminang Padang Hotel Puji Intani; Nidia Wulansari
Journal of Multidimensional Management Vol. 1 No. 2 (2024): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v1i2.17

Abstract

This study aims to determine what factors influence brand switching at Kyriad Bumiminang Hotel Padang. This research uses a type of quantitative descriptive research using survey methods. The sampling method in this study used purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sampling criteria were those who had stayed at the Kyriad Bumiminang Padang Hotel and were over 17 years old. The sample used was the guests of the Kyriad Bumiminang Padang Hotel, totaling 93 people. In addition, the data obtained is described, then a description of the research results is carried out using the TCR technique
The Influence of Online Customer Reviews on the Purchase Decision of Room Services at Turi Beach Resort Batam Rahmat Riski; Nidia Wulansari
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.60

Abstract

In the digital era, online customer reviews have become a critical factor influencing consumer behavior, particularly in the hospitality industry where service quality and trust are decisive. This study aims to analyze the influence of online customer reviews on purchase decisions for room services at Turi Beach Resort Batam, one of the leading resorts in Indonesia’s border tourism area. Employing a quantitative approach, data were collected from 100 guests who made reservations through online travel agents (OTAs) and digital platforms. The data were analyzed using regression analysis to test the significance of the relationship between online customer reviews and purchase decisions. The results indicate that online customer reviews have a strong and significant positive effect on the purchase decision of room services, with an R² value of 0.646 and a p-value < 0.001. These findings highlight that potential customers perceive online reviews as a reliable source of information that reduces uncertainty and enhances confidence in their booking decisions. The study underscores the importance for hospitality managers to actively monitor, manage, and respond to online reviews as part of their digital marketing and reputation management strategies. This research contributes to the growing literature on electronic word-of-mouth (e-WOM) and consumer decision-making in the hospitality sector, while also offering practical implications for resort operators seeking to strengthen competitiveness through digital engagement.
Co-Authors Addrian Putra Pratama Afifah Dekryani Aisyah Vella Rahma Arif Adrian Arif Budiman Armi Anisa Astuti Gita Riani Asya Dwi Yulia Putri Ayu Wirdawati Azwar, Hendri Bagas Prasetya Benny Fikri Yaldi Dadra Are Putra Dina Amalia Syarif Dinda Srinovita Dewi Dwi Pratiwi Wulandari Dwi Pratiwi Wulandari Excel prima Softian Fahrifan Valid Fajar Sidik Feri Ferdian Feriantano Sundang Pranata Fitri Chairani Gilang Febriyangga Hafifa Nurul Fuada Hijriyantomi Suyuthie Izhagi Rizkidona jihan nur fahira Kevin Day Levrant Mita Aprilia Kartini Muhamad Panji Fadlan Muhammad Rizky Fitrian Nanda Amelia Nindi Sri Hasanah Pasaribu Pasaribu Puji Intani Rahma Risa Asri Rahmad Dani Rahmad Ryanda Rahmat Mulia Qodri Rahmat Riski Restiyani Restiyani Restiyani Restiyani Resy Putri Utami Riri Anggraini Riri Anggraini Rizky Wulandari Sharah Efenda Sofia Ayunda Sri Mulyani Sri Mulyani Surenda, Rian Tiara Maharani Tigor Halomoan Tambunan Trisna Putra Trisna Putra Vanica Serly Vanny Sisca Amelia Vischa Mansyera Pratama Winda Konita Lutfia Youmil Abrian Zahra Afra Arista Zahra Afra Arista