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All Journal Trikonomika: Jurnal Ekonomi Journal of Business & Banking Binus Business Review Al Ishlah Jurnal Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Almana : Jurnal Manajemen dan Bisnis Jurnal Riset Bisnis dan Manajemen PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Social Science Jurnal Ekonomi International Journal of Management Research and Economics IIJSE Jabdimas: Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management Journal of Management
Undang Juju
Pasundan University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java) Nurochani, Nila; Jusuf, Eddy; Juju, Undang
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1207

Abstract

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java (BSI), one of which will depend on the quality of marketing management carried out by BSI, which in turn will be able to increase customer satisfaction and customer loyalty. This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.  
The Impact of Market Attractiveness and Resource Uniqueness in Influence Marketing Performance Through Market Strategy Anang Martoyo; Sucherly Sucherly; Undang Juju
International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i2.458

Abstract

Micro businesses make a big contribution to national development, especially in opening up job opportunities so that they can support government programs in reducing unemployment and poverty, but in the last five years the level of marketing performance has fluctuated and tends to slow down. The research aims to examine the ability of micro business actors to implement market strategies to improve marketing performance and business scale.The research used an explanatory survey method with an analysis unit for micro business actors in the DKI Jakarta area with a sample size of 400 respondents. Research data sources include primary and secondary data sources with data collection through observation, literature study, interviews and cross-sectional questionnaires. The analysis technique uses SEM analysis with the LISREL 8.8 programThe results of the research show that market attractiveness and resource uniqueness simultaneously have a significant effect on market strategy with a total influence of 92%, partial market attractiveness has a significant effect on market strategy of 38.6%, while resource uniqueness partially has a significant effect on market strategy by 50.3%. Changes in technology and human resources make a dominant contribution in influencing the effectiveness of implementing market strategies. Market strategy has a significant influence on marketing performance with a total influence of 94%. Positioning provides the most dominant contribution in influencing marketing performance.Recommendations for micro business actors in formulating market strategies to consider aspects of technological change and human resource competence to achieve more optimal marketing performance improvements.
The Circular SOME Model for Instagram in RSUD Al-Ihsan's Digital Marketing Development Aribowo, Pandith; Jusuf, Eddy; Juju, Undang
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1696

Abstract

Information and communication technology disruption has greatly impacted various sectors, including the health service sector such as hospitals. As a government hospital, RSUD Al-Ihsan always tries to provide the best service, including marketing multiple services using social media to reach a wider audience. One of the right ways to develop social media is by activating social media through The Circular Model of SOME. This research uses a qualitative method with a case study approach. This research data was collected using interviews, observations, and digital documents. This research found that Al-Ihsan Regional Hospital has generally utilized the share concept by creating three pillars of content: education, information, and entertainment. The optimization concept has also been implemented by using various features on Instagram such as stories, posts, reels, and highlights. The management concept is to create fast-response content such as the Integrity Zone. Lastly, important figures such as doctors or hospital leaders should be involved to increase the trust of their Instagram followers. However, there are several shortcomings in the optimization section, such as inconsistent use of hashtags in each upload and inconsistent replies to followers' comments in the management section. Therefore, this study shows that other institutions or agencies can note the importance of content consistency and copywriting in implementing social media strategies.
Analyzing the Impact of Attractions, Accessibility, and Facilities on Customer Value in Tourism Destinations Zebua, Mardalena; Narimawati, Umi; Juju, Undang
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2863

Abstract

Abstract: Tourism is a strategic sector that stimulates economic growth and community welfare, yet in many destinations the perceived value by tourists remains moderate due to weaknesses in attractions, accessibility, and facilities. This study aims to analyze the influence of these three factors on customer value in tourist destinations. The research used a quantitative approach with 400 respondents selected through proportional cluster random sampling in coastal areas. Data were analyzed using Structural Equation Modeling (SEM) with LISREL to test the causal relationships and measurement model validity. The results indicate that attractions, accessibility, and facilities significantly and positively affect customer value, explaining 68.9% of its variance, with attractions having the strongest effect (36.7%), followed by accessibility (31.5%) and facilities (23.2%). Descriptive findings show that these variables are perceived as “fairly good” to “good,” with comfort contributing most to customer value, while efficiency remains low. The study concludes that strengthening sustainable attractions, improving digital and physical accessibility, and enhancing facility completeness and quality are essential strategies to elevate customer value and competitiveness of tourist destinations. These findings provide practical insights for managers and policymakers to improve service quality and tourist satisfaction systematically.
The Influence Of Intellectual Capital And Innovative Work Behaviour To Business Performance Cigondewah Textil Bandung Muhammad Firza Firdaus; Trustorini Handayani; Eddy Jusuf; Undang Juju; Chucum Sumiarty
International Journal of Management Research and Economics Vol. 2 No. 3 (2024): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i3.1886

Abstract

This research was conducted on business actors in the Cigondewah Textile Bandung. This study aims to examine the effect of Intellectual Capital and Innovative Work Behavior on Business Performance. The method used in study is to use descriptive analysis. The sampling technique uses non-probability sampling which is a saturated sampling type. Data collection techniques used are techniques through interviews, literature, and questionnaires. The analysis used in this study is multiple linear analysis. The results of this study indicate that Intellectual Capital and Innovative Work Behavior on Business Performance have a significant or positive effect on Cigondewah Textile Bandung
Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

Abstract

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.
Exploration of Factors Influencing E-Trust and E-Loyalty Rachmat Gunawan; Jaja Suteja; Undang Juju
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.6941

Abstract

Electronic trust (e-trust) and electronic loyalty (e-loyalty) have always been important issues for online businesses. Understanding and awareness of the importance of creating e-trust and e-loyalty among business actors is still low. Analysis of the influencing factors is still minimal, so it cannot improve business performance. The purpose of this research is to comprehensively explore the factors that influence e-trust and e-loyalty, which has never been done before. The method used is library research in reputable journals, using critical analysis techniques. The results of the study found that there are 50 variables that influence e-trust: e-WOM, e-satisfaction, e-service quality, online shopping experience, privacy, security, online storage, website, expected product performance, loyalty, e-CRM, digital skills, internet, computer skills, security software, service features, perceived usefulness, brand image, price, post-sale treatment, merchant integrity, data integrity, assurance, ease of use, e-scape, responsiveness, customization, reputation, perceived familiarity, efficiency, customer service, social influence, deterrence, knowledge & experience, user interface quality, information quality, e-commerce, clear shopping process, reliable payment system, social commerce components, fulfilment/reliability, risk, perceived technology, previous/prior online purchase experience, service quality, system quality, WOM, corporate image, vendor capacity, and personal values. There are 46 variables that influence e-loyalty: e-trust, e-satisfaction, e-service quality, e-value, e-commitment, perceived privacy, perceived security, website quality, user interface design, internet, reliability, customer service & support, convenience, responsiveness, information quality, ease of use, switching barriers, e-recovery, brand image, price, e-CRM; e-WOM, consumer preferences, perceived usefulness, trust, perceived social presence, perceived enjoyment, perceived value, e-marketing, promotion, customer interface quality, service quality, technology trust, customization, interactivity, character, satisfaction, switching costs, cultivation, community, care, choice, e-brand love, web knowledge, innovativeness, and commitment. This research can be used as a guide and reference for researchers, stakeholders, and business actors, and it is hoped that further research can be carried out in other fields.
The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java) Nila Nurochani; Eddy Jusuf; Undang Juju
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1207

Abstract

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java (BSI), one of which will depend on the quality of marketing management carried out by BSI, which in turn will be able to increase customer satisfaction and customer loyalty. This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.  
The Influence Of Social Media Marketing Activities And Social Media Marketing Systems On Market Performance Through Social Media Strategy Success And Brand Awareness (A Study Of Small-Medium Online Culinary Business In The Greater Bandung Area) Andry Mochamad Ramdan; Jaja Suteja; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzed the influence of Social Media Marketing Activities (SMMA) and Social Media Marketing Systems (SMMS) on Market Performance through the mediating variables of Social Media Strategy Success and Brand Awareness. The study focused on online culinary Small and Medium Enterprises (SMEs) in the Greater Bandung area (Bandung Raya), Indonesia. The research background was driven by the shift in the creative economy paradigm and the digitalization challenges faced by business actors following the COVID-19 pandemic. The methodology employed was quantitative with descriptive and verificative approaches. Data were collected via surveys of 400 respondents, consisting of owners or managers of online culinary SMEs, using Multistage Cluster Sampling. Data analysis was performed using Structural Equation Modeling (SEM) through LISREL 8.8 software.The results indicated that simultaneously, SMMA and SMMS had a significant influence on Market Performance through mediating variables, with an value of . Partially, SMMA had a positive and significant effect on market performance, whereas SMMS did not show a significant direct effect.However, SMMS had a strong influence on market performance through the mediation of Social Media Strategy Success. These findings emphasized that strategic success and brand awareness are crucial bridges in transforming internal management systems and digital activities into sustainable financial performance.
The Influence Of Video Advertising, Social Media Content, And KOL ( Key Opinion Leader) With Brand Awareness As A Mediation Variable On Purchase Decisions (A Study Of Coffee Shop Businesses In Greater Bandung) Tubagus Fariz Maulana; Horas Djulius; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study provides an empirical analysis of the digital promotion triad—comprising video advertisements, social media content, and key opinion leaders—and its influence on consumer purchase decisions, using brand awareness as a mediating variable within the coffee shop industry of Greater Bandung, Indonesia.1 Utilizing a descriptive and verification survey design, the study sampled 270 respondents using the Slovin formula, distributed proportionally across five regional districts: Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency.1 Data analysis was executed using Structural Equation Modeling through LISREL 8.8.1 The descriptive results showed high performance for video advertisements, social media content, and brand awareness, while key opinion leaders and purchase decisions fell within the moderate-to-good category.1 Structural estimation confirmed that the digital triad simultaneously influenced brand awareness ( ) and purchase decisions ( ).1 Partially, all three independent variables exerted positive and significant effects on both brand awareness and purchase decisions.1 Brand awareness was found to be a highly critical determinant of purchase decisions and acted as a significant partial mediator, indicating that cognitive brand recognition and recall processes remain crucial for translating digital marketing exposures into actual transactions.1 Triangulation with expert qualitative judgment emphasized the practical necessity of sensory-driven video creation, strategic content scheduling, compliance with regional sweet beverage nutritional labeling (Nutri-Level) policies, and proactive intellectual property registration
Co-Authors Anang Martoyo Andry Mochamad Ramdan Ardi Gunardi Aribowo, Pandith Arizal N Arizal N Azhar Affandi Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Chucum Sumiarty Dadan Soekardan Dewi Halimah Eddy Jusuf EDDY JUSUF efrita soviyanti Erik Syawal Erlangga, Heri Gending Raspuzi hadiyati hadiyati Heru Setiawan Horas Djulius Idel Waldelmi Jaja Suteja Jefry Rom Donny Maskarto Lucky Nara Rosmadi Mersiana Setiarini Moh. Sidik Priadana Muhammad Firza Firdaus Nandan Limakrisna Nila Nurochani Nila Nurochani Nofrizal Nofrizal Nurochani, Nila Popo Suryana Rachmat Gunawan Rafa Putri Ratu Hedy Syahidah Budiarti Rifa Fauziah Saputra, Galih Ginanjar Sucherly Sucherly Sucherly Sucherly Sucherly Tatang Supriadi Tatang Supriyadi Trustorini Handayani Tubagus Fariz Maulana Umi Narimawati Wala Erpurini Wasito Wasito Yusuf Arifin Zebua, Mardalena Zulia Khairani