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All Journal Trikonomika: Jurnal Ekonomi Journal of Business & Banking Binus Business Review Al Ishlah Jurnal Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Almana : Jurnal Manajemen dan Bisnis Jurnal Riset Bisnis dan Manajemen PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Social Science Jurnal Ekonomi International Journal of Management Research and Economics IIJSE Jabdimas: Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management Journal of Management
Undang Juju
Pasundan University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Peningkatan Kapasitas Manajemen Koperasi Untuk Keberlanjutan Bisnis Koperasi Konsumen Taruna Parahyangan, Kelurahan Pasir Endah, Kecamatan Ujung Berung, Kota Bandung Undang Juju; Jaja Suteja; Heru Setiawan; Ratu Hedy Syahidah Budiarti
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i2.318

Abstract

Koperasi Konsumen Taruna Parahyangan di Kelurahan Pasir Endah, Kota Bandung, merupakan koperasi dengan rekam jejak baik yang menghadapi tantangan signifikan terkait pengelolaan keuangan dan transisi ke sistem koperasi syariah. Permasalahan utama yang dihadapi koperasi ini antara lain tingginya angka kredit macet, lemahnya sistem manajemen risiko, serta keterbatasan pemahaman terhadap prinsip dan implementasi sistem syariah dalam operasional koperasi. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kapasitas manajerial koperasi melalui pendekatan partisipatif berupa penyuluhan, pelatihan, edukasi praktis, dan diskusi interaktif bersama seluruh pemangku kepentingan koperasi. Metodologi pelaksanaan terdiri atas analisis kebutuhan mitra, perumusan strategi penguatan kelembagaan, dan simulasi penerapan sistem keuangan syariah secara bertahap. Kegiatan difokuskan pada penguatan aspek tata kelola, penanganan kredit bermasalah, serta pembekalan prinsip dasar ekonomi syariah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pengurus terhadap manajemen risiko, pengelolaan kredit macet secara sistematis, dan kesiapan awal dalam mengadopsi sistem koperasi berbasis syariah melalui pendekatan hybrid. Selain itu, mitra juga mulai menyusun rencana pembentukan unit syariah internal sebagai langkah strategis menuju transformasi kelembagaan. Secara keseluruhan, kegiatan ini menjadi fondasi penting dalam mendorong koperasi menjadi entitas yang lebih profesional, adaptif terhadap dinamika ekonomi, serta berorientasi pada keberlanjutan berbasis nilai-nilai syariah
The Effect of Service Quality and Image of the International Class and ESchool Program of the Faculty of Economics and Business, Pasundan University on Student Satisfaction Rifa Fauziah; Undang Juju; Wasito Wasito; Popo Suryana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10045

Abstract

This study aims to analyze the influence of service quality and program image on student satisfaction in the International Class and E-School programs at the Faculty of Economics and Business, Universitas Pasundan. The International Class and E-School are strategic initiatives designed to strengthen academic service quality, enhance the program’s image, and improve the learning experience of students in a global and technology-based environment. The research employed a quantitative approach with a survey method involving 107 students from the 2016–2023 cohorts who participated in the International Class and/or E-School programs. Data were collected through a structured questionnaire measuring service quality, program image, and student satisfaction using a Likert scale. The instrument was tested for validity and reliability before being administered. Descriptive analysis was used to portray student perceptions, while multiple regression and path analysis were applied to examine the partial and simultaneous effects of service quality and program image on satisfaction. The results show that both service quality and program image are perceived to be in the good to very good category, with overall mean scores above 4.00. Regression analysis indicates that service quality and program image have a positive and significant effect on student satisfaction, with a coefficient of determination (R²) of 0.86, meaning that 86% of the variance in satisfaction is explained by these two variables. The study concludes that improving service reliability, responsiveness, and learning facilities, along with strengthening the program’s academic reputation and international branding, is crucial to sustaining and enhancing student satisfaction.
Analysis of the Implementation of Pasundanan Characteristics of Education in Improving School Image and Competitiveness Heri Erlangga; Gending Raspuzi; Undang Juju; Yusuf Arifin
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.87013

Abstract

This research is motivated by the issue of the ineffectiveness of school management in implementing Pasundan-style character education for Pasundan Junior High School students in Bandung City in order to improve the school's image and competitiveness. The results of the observation show that Pasundan-style character education has not been well absorbed by Pasundan Junior High School students in Bandung City, which is indicated by the public's perception of the school's image and competitiveness which is still low compared to other leading schools in Bandung City. The focus of the research is to examine the implementation of educational management, especially regarding Pasundan-style character education based on religion and culture at Pasundan Junior High School. The formulation of the problem is how the implementation of Pasundan-style character education management in Pasundan Junior High School in Bandung City, how the performance achieved in the implementation of Pasundan-style character education, what are the obstacles faced in the implementation of Pasundan-style character education, and what are the strategies to increase the effectiveness of Pasundan-style character education implementation in improving the school's image and competitiveness. The research uses a qualitative approach with a case study research method. The data analysis technique uses an interactive model analysis. Data collection techniques are carried out through literature studies and field studies by means of observation, and in-depth interviews with informants who are considered representative. The results of the study indicate that the management of Pasundan Characteristics Education in Pasundan Middle Schools in Bandung City has been implemented quite well, however, its implementation has not been optimal and still experiences various obstacles, obstacles in the implementation of Pasundan education can be classified into several large categories that interact with each other, namely obstacles originating from the dimensions of human resources, curricular and pedagogical obstacles, structural and managerial obstacles, cultural and social obstacles, obstacles originating from external pressures and environmental changes, as well as obstacles related to limited material and financial resources, the competitiveness performance of Pasundan Middle Schools in Bandung City shows a relatively good condition in all dimensions studied and finally the strategy to increase the effectiveness of the implementation of Pasundan Characteristics education management in improving the image and competitiveness of schools is prepared by maximizing and elaborating the parameters of educational management functions, namely planning, organizing, actuating, and controlling which are associated with the characteristics of Pasundan Middle Schools in Bandung City.
MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE Undang Juju; Tatang Supriadi
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 1 (2024): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i1.12062

Abstract

The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.
THE IMPACT OF TARGET MARKETS, UNIQUE RESOURCES & MARKET ATTRACTION ON DIGITAL MARKETING: THEIR SIGNIFICANCE FOR SELECTING POSTSECONDARY EDUCATION Wala Erpurini; Undang Juju
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12093

Abstract

Due to competition, universities in the Bandung Raya metropolitan area have integrated digital marketing into their curricula. This unique study investigates variables not previously explored in private universities. It aims to guide educational institutions in enhancing digital marketing strategies to attract prospective students. Digital marketing effectiveness is evaluated based on market attractiveness, target market, and resource uniqueness. SEM analysis reveals that Market Attractiveness directly influences by 11.88% and indirectly by 6.54% through Target Market and 6.67% through Resource Uniqueness. Resource Uniqueness also impacts indirectly by 6.67% via Market Attractiveness and 5.85% via Target Market, and directly by 12.95%. The Target Market shows a direct effect of 11.36%, with indirect effects of 5.85% through market attractiveness and 6.54% through resource uniqueness. This study innovatively links and refines these five concepts.
UNDERSTANDING THE IMPACT OF AI-BASED DECISION SUPPORT (CHATGPT) ON INVESTMENT DECISIONS: A MODERATED MODERATION ANALYSIS OF FINANCIAL LITERACY AND ETHNIC IDENTITY IN BANDUNG Rafa Putri; Erik Syawal; Ardi Gunardi; Undang Juju
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.37748

Abstract

This study examines the influence of Artificial Intelligence (ChatGPT) usage on investment decision-making by considering the moderating roles of financial literacy and ethnic identity among investors in Bandung, Indonesia. Employing a quantitative approach through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4.0, the study involved 119 respondents who have utilized ChatGPT in their investment processes. The results indicate that ChatGPT usage has a positive and significant effect on investment decisions. However, financial literacy does not significantly moderate this relationship. Conversely, ethnic identity demonstrates a second-order moderating effect, wherein Sundanese investors consistently experience a significant influence of ChatGPT on investment decisions regardless of their financial literacy level. These findings highlight the importance of cultural values in the adoption of AI technologies. The study’s limitations include a narrow geographical scope, suggesting that future research should expand to diverse ethnic contexts and incorporate additional behavioral variables. The results offer insights for technology developers, financial educators, and regulators in designing culturally sensitive financial and technological education initiatives.
Co-Authors Anang Martoyo Andry Mochamad Ramdan Ardi Gunardi Aribowo, Pandith Arizal N Arizal N Azhar Affandi Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Chucum Sumiarty Dadan Soekardan Dewi Halimah Eddy Jusuf EDDY JUSUF efrita soviyanti Erik Syawal Erlangga, Heri Gending Raspuzi hadiyati hadiyati Heru Setiawan Horas Djulius Idel Waldelmi Jaja Suteja Jefry Rom Donny Maskarto Lucky Nara Rosmadi Mersiana Setiarini Moh. Sidik Priadana Muhammad Firza Firdaus Nandan Limakrisna Nila Nurochani Nila Nurochani Nofrizal Nofrizal Nurochani, Nila Popo Suryana Rachmat Gunawan Rafa Putri Ratu Hedy Syahidah Budiarti Rifa Fauziah Saputra, Galih Ginanjar Sucherly Sucherly Sucherly Sucherly Sucherly Tatang Supriadi Tatang Supriyadi Trustorini Handayani Tubagus Fariz Maulana Umi Narimawati Wala Erpurini Wasito Wasito Yusuf Arifin Zebua, Mardalena Zulia Khairani