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All Journal Trikonomika: Jurnal Ekonomi Journal of Business & Banking Binus Business Review Al Ishlah Jurnal Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Almana : Jurnal Manajemen dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Social Science Jurnal Ekonomi International Journal of Management Research and Economics IIJSE Jabdimas: Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management Journal of Management
Undang Juju
Pasundan University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Peningkatan Kapasitas Manajemen Koperasi Untuk Keberlanjutan Bisnis Koperasi Konsumen Taruna Parahyangan, Kelurahan Pasir Endah, Kecamatan Ujung Berung, Kota Bandung Juju, Undang; Suteja, Jaja; Setiawan, Heru; Budiarti, Ratu Hedy Syahidah
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i2.318

Abstract

Koperasi Konsumen Taruna Parahyangan di Kelurahan Pasir Endah, Kota Bandung, merupakan koperasi dengan rekam jejak baik yang menghadapi tantangan signifikan terkait pengelolaan keuangan dan transisi ke sistem koperasi syariah. Permasalahan utama yang dihadapi koperasi ini antara lain tingginya angka kredit macet, lemahnya sistem manajemen risiko, serta keterbatasan pemahaman terhadap prinsip dan implementasi sistem syariah dalam operasional koperasi. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kapasitas manajerial koperasi melalui pendekatan partisipatif berupa penyuluhan, pelatihan, edukasi praktis, dan diskusi interaktif bersama seluruh pemangku kepentingan koperasi. Metodologi pelaksanaan terdiri atas analisis kebutuhan mitra, perumusan strategi penguatan kelembagaan, dan simulasi penerapan sistem keuangan syariah secara bertahap. Kegiatan difokuskan pada penguatan aspek tata kelola, penanganan kredit bermasalah, serta pembekalan prinsip dasar ekonomi syariah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pengurus terhadap manajemen risiko, pengelolaan kredit macet secara sistematis, dan kesiapan awal dalam mengadopsi sistem koperasi berbasis syariah melalui pendekatan hybrid. Selain itu, mitra juga mulai menyusun rencana pembentukan unit syariah internal sebagai langkah strategis menuju transformasi kelembagaan. Secara keseluruhan, kegiatan ini menjadi fondasi penting dalam mendorong koperasi menjadi entitas yang lebih profesional, adaptif terhadap dinamika ekonomi, serta berorientasi pada keberlanjutan berbasis nilai-nilai syariah
Electronic Banking Service Quality and Product Features on and Satisfaction Customer Loyalty Bank BJB Bandung Area Setiarini, Mersiana; Jusuf, Eddy; Juju, Undang
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33942

Abstract

This research is motivated by the demands of the duties and obligations of the banking world, which not only make customers interested, but also make these customers a source of profit for the bank but also make customers loyal. The results of this research provide an overview of Bank BJB in its services to its customers. The population of this research is bank bjb customers with a research sample of 400 respondents. In order to achieve the objectives of this research, questionnaire data from respondents were tested using the Structural Equation Modeling (SEM) method using LISREL 8.8 software. Based on the research results, it was found that service quality and bjb Electronic Banking product features significantly influence consumer satisfaction, service quality influences customer satisfaction, product features influence customer satisfaction, customer satisfaction influences customer loyalty.
The Effect of Customer Relations and Marketing Communication on Competitive Advantage and Customer Loyalty Zulfikar, Taufik; Sucherly; Juju, Undang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4062

Abstract

Competitive advantage is achieved when a company runs a marketing strategy by producing products and services different from those of other competitors and/or producing cheaper products and services, which creates a superior value. Repeat purchase is a manifestation of customer satisfaction with the value received, and customer loyalty reflects companies with competitive advantages. This research aims to determine the impact of customer relations and marketing communication on competitive advantage, which affects customer loyalty. The research method used is a survey aimed at 400 hotel customers, and the analytical instrument used is the Structural Equation Model (SEM). The research shows that there is an influence of competitive advantage on customer loyalty, Customer relationship, and marketing communication, which affect competitive advantage both partially and simultaneously. Customer loyalty will happen when a company has a competitive advantage, encouraged by customer relationships and optimal marketing communication. This research highlights that loyalty is not merely the outcome of customer satisfaction but is rooted in a firm’s ability to build trustful relationships, communicate effectively, and sustain competitive advantage.
UNDERSTANDING THE IMPACT OF AI-BASED DECISION SUPPORT (CHATGPT) ON INVESTMENT DECISIONS: A MODERATED MODERATION ANALYSIS OF FINANCIAL LITERACY AND ETHNIC IDENTITY IN BANDUNG Putri, Rafa; Syawal, Erik; Gunardi, Ardi; Juju, Undang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.37748

Abstract

This study examines the influence of Artificial Intelligence (ChatGPT) usage on investment decision-making by considering the moderating roles of financial literacy and ethnic identity among investors in Bandung, Indonesia. Employing a quantitative approach through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4.0, the study involved 119 respondents who have utilized ChatGPT in their investment processes. The results indicate that ChatGPT usage has a positive and significant effect on investment decisions. However, financial literacy does not significantly moderate this relationship. Conversely, ethnic identity demonstrates a second-order moderating effect, wherein Sundanese investors consistently experience a significant influence of ChatGPT on investment decisions regardless of their financial literacy level. These findings highlight the importance of cultural values in the adoption of AI technologies. The study’s limitations include a narrow geographical scope, suggesting that future research should expand to diverse ethnic contexts and incorporate additional behavioral variables. The results offer insights for technology developers, financial educators, and regulators in designing culturally sensitive financial and technological education initiatives.
The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java) Nila Nurochani; Eddy Jusuf; Undang Juju
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1207

Abstract

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java (BSI), one of which will depend on the quality of marketing management carried out by BSI, which in turn will be able to increase customer satisfaction and customer loyalty. This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.  
The Influence Of Social Media Marketing Activities And Social Media Marketing Systems On Market Performance Through Social Media Strategy Success And Brand Awareness (A Study Of Small-Medium Online Culinary Business In The Greater Bandung Area) Andry Mochamad Ramdan; Jaja Suteja; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzed the influence of Social Media Marketing Activities (SMMA) and Social Media Marketing Systems (SMMS) on Market Performance through the mediating variables of Social Media Strategy Success and Brand Awareness. The study focused on online culinary Small and Medium Enterprises (SMEs) in the Greater Bandung area (Bandung Raya), Indonesia. The research background was driven by the shift in the creative economy paradigm and the digitalization challenges faced by business actors following the COVID-19 pandemic. The methodology employed was quantitative with descriptive and verificative approaches. Data were collected via surveys of 400 respondents, consisting of owners or managers of online culinary SMEs, using Multistage Cluster Sampling. Data analysis was performed using Structural Equation Modeling (SEM) through LISREL 8.8 software.The results indicated that simultaneously, SMMA and SMMS had a significant influence on Market Performance through mediating variables, with an value of . Partially, SMMA had a positive and significant effect on market performance, whereas SMMS did not show a significant direct effect.However, SMMS had a strong influence on market performance through the mediation of Social Media Strategy Success. These findings emphasized that strategic success and brand awareness are crucial bridges in transforming internal management systems and digital activities into sustainable financial performance.
The Influence Of Video Advertising, Social Media Content, And KOL ( Key Opinion Leader) With Brand Awareness As A Mediation Variable On Purchase Decisions (A Study Of Coffee Shop Businesses In Greater Bandung) Tubagus Fariz Maulana; Horas Djulius; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study provides an empirical analysis of the digital promotion triad—comprising video advertisements, social media content, and key opinion leaders—and its influence on consumer purchase decisions, using brand awareness as a mediating variable within the coffee shop industry of Greater Bandung, Indonesia.1 Utilizing a descriptive and verification survey design, the study sampled 270 respondents using the Slovin formula, distributed proportionally across five regional districts: Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency.1 Data analysis was executed using Structural Equation Modeling through LISREL 8.8.1 The descriptive results showed high performance for video advertisements, social media content, and brand awareness, while key opinion leaders and purchase decisions fell within the moderate-to-good category.1 Structural estimation confirmed that the digital triad simultaneously influenced brand awareness ( ) and purchase decisions ( ).1 Partially, all three independent variables exerted positive and significant effects on both brand awareness and purchase decisions.1 Brand awareness was found to be a highly critical determinant of purchase decisions and acted as a significant partial mediator, indicating that cognitive brand recognition and recall processes remain crucial for translating digital marketing exposures into actual transactions.1 Triangulation with expert qualitative judgment emphasized the practical necessity of sensory-driven video creation, strategic content scheduling, compliance with regional sweet beverage nutritional labeling (Nutri-Level) policies, and proactive intellectual property registration
Co-Authors Anang Martoyo Andry Mochamad Ramdan Ardi Gunardi Aribowo, Pandith Arizal N Arizal N Azhar Affandi Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Chucum Sumiarty Dadan Soekardan Dewi Halimah EDDY JUSUF Eddy Jusuf efrita soviyanti Erpurini, Wala hadiyati hadiyati Heru Setiawan Horas Djulius Idel Waldelmi Jaja Suteja Jefry Rom Donny Maskarto Lucky Nara Rosmadi Mersiana Setiarini Moh. Sidik Priadana Muhammad Firza Firdaus Nandan Limakrisna Nila Nurochani Nila Nurochani Nofrizal Nofrizal Nurochani, Nila Putri, Rafa Rachmat Gunawan Ratu Hedy Syahidah Budiarti Saputra, Galih Ginanjar Sucherly Sucherly Sucherly Sucherly Sucherly Sucherly Supriadi, Tatang Syawal, Erik Tatang Supriyadi Taufik Zulfikar Trustorini Handayani Tubagus Fariz Maulana Umi Narimawati Zebua, Mardalena Zulia Khairani