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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Tata Sejuta STIA Mataram Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Edunity: Kajian Ilmu Sosial dan Pendidikan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PELATIHAN DESAIN KEMASAN MAKANAN DAN MINUMAN UNTUK KEAMANAN DAN KUALITAS PRODUK PADA KELOMPOK PKK DUSUN BATU BINTANG N.K. Seminari; I.N. Nurcaya; L.G.S. Artini; N.M. Rastini
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p02

Abstract

People's behavior since the pandemic has changed a lot. Health is the main priority factor for the community, both in daily activities, traveling, to choosing the products to buy. One of the important aspects that consumers pay attention to is product packaging. The packaging of food and beverage products is currently still receiving little attention from the food producer groups in Batu Bintang Hamlet. The service is carried out to the PKK group in Batu Bintang Hamlet, most of which sell their processed food around the stalls in the Batu Bintang Hamlet area. The activity was carried out on Sunday, July 24, 2022. The location of the activity was in Dusun Batu Bintang, Dauh Puri Klod Village, Denpasar City. The activity presented speakers from the Denpasar City Department of Industry and Trade. The presentation on Marketing and Financial Management was conducted by a lecturer at the Faculty of Economics and Business. This service activity has benefited the Banjar Batu Bintang PKK group in improving product cleanliness, safety, quality, and productivity. Participants hope that community service activities like this will be carried out more intensively. Keywords: Design, packaging, safety, and quality.
PERAN KEPERCAYAAN MEMEDIASI PENGARUH CUSTOMER EXPERIENCE TERHADAP NIAT MENGGUNAKAN KEMBALI JASA GRABFOOD: (Studi Pada Pengguna Jasa GrabFood di Kabupaten Badung) Kadek Krisna Devi Lua; Ni Made Rastini
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i11.6036

Abstract

Perkembangan teknologi internet pada era globalisasi saat ini memiliki dampak besar pada kehidupan sehari hari masyarakat. Perusahaan transportasi online menggunakan kesempatan tersebut sebagai peluang bisnis. Tujuan penelitian ini yaitu menjelaskan pengaruh customer experience terhadap niat menggunakan kembali;pengaruh customer experience terhadap kepercayaan; pengaruh kepercayaan terhadap niat menggunakan kembali; dan peran kepercayaan dalam memediasi pengaruh customer experience terhadap niat menggunakan kembali layanan Grab Food. Metode penentuan sampel dalam penelitian ini adalah non probability sampling dengan menggunakan teknik purposive sampling, dengan jumlah sampel yang terlibat dalam penelitiansebanyak 100 orang. Teknik analisis yang digunakan adalah analisis jalur, dan pengujian peran mediasi. Hasilpenelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap niat menggunakan kembali; customer experience berpengaruh positif dan signifikan terhadap kepercayaan; kepercayaan berpengaruh positif dan signifikan terhadap niat menggunakan kembali; kepercayaan mampumemediasi secara parsial pengaruh customer experience terhadap niat menggunakan kembali. Implikasi praktis dari penelitian ini yaitu memberikan masukan bagi GrabFood dalam meningkatkan layanannya. GrabFood perlu tetap mempertahankan atau meningkatkan kualitas layanan dan juga informasi yang diberikan kepada pengguna layanan GrabFoodd, sehingga mampu memenuhi kebutuhan pengguna dan mampu meningkatkan niat untuk menggunakan kembali pengguna GrabFood
The Role of Brand Awareness in Mediating Social Media Marketing on Purchase Intention of Converse Shoes I Gede Yuda Hariyawan; Ni Wayan Ekawati; Ni Made Rastini; I Gede Riana
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2635

Abstract

Converse is a canvas shoe that is very popular nowadays and is always a trend among young people. This study aims to measure the effectiveness of social media marketing variables on purchase intention by using brand awareness variables as a mediator, so this study uses consumer behavior theory. This study uses a sample of 100 respondents taken using the non-probability sampling method with purposive sampling technique. The data in this study were collected using a questionnaire method that was distributed offline to respondents. The data that has been collected is then analyzed by the classical assumption test, path analysis test, and testing the role of mediating variables using the Sobel test. The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on brand awareness, brand awareness has a positive and significant effect on purchase intention, and brand awareness is able to partially mediate the influence of social media marketing on purchase intention. Converse shoe management is expected to continue to provide complete information about Converse products through social media and maintain brand awareness of Converse shoes to increase purchase intention.
The Role of Satisfaction in Mediating The Effect of Cashback Promotions and Ease of Use On Customer Loyalty of Ovo E-Wallet In Denpasar City Ni Kadek Eristya Handayani; Ni Made Rastini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3874

Abstract

The development of online transactions in the digitalization era has driven the growth of financial technology, including e-wallets or digital wallets. OVO is a widely used e-wallet that has experienced rapid growth after collaborating with Grab and Tokopedia. This study aims to explain the role of satisfaction in mediating the effect of cashback promotions and ease of use on customer loyalty of the OVO e-wallet in Denpasar City. The research was conducted in Denpasar City, with a population consisting of Denpasar residents who have actively used the OVO e-wallet for the past six months. A total of 100 respondents were selected using a purposive sampling technique. Data collection was carried out through questionnaires distributed both offline and online via Google Forms. The data were analyzed using descriptive analysis and path analysis with a significance level of 5% using SPSS version 26.0. The hypothesis testing results indicate that cashback promotions have a positive and significant effect on customer loyalty. Ease of use has a positive and significant effect on customer loyalty. Satisfaction has a positive and significant effect on customer loyalty. Cashback promotions have a positive and significant effect on satisfaction. Ease of use has a positive and significant effect on satisfaction. Satisfaction plays a positive and significant role in mediating the effect of cashback promotions on customer loyalty. Satisfaction also plays a positive and significant role in mediating the effect of ease of use on customer loyalty. The theoretical implications of this study provide evidence for the development of consumer behavior studies and marketing management. The practical implications of this study are expected to serve as a consideration and input for OVO e-wallet companies in improving customer loyalty. Future researchers are encouraged to expand the scope of the study.
PENERAPAN PENDEKATAN PEMBELAJARAN CONTEXTUAL TEACHING AND LEARNING (CTL) BERNUANSA PAKEM UNTUK MENINGKATKAN PERKEMBANGAN KOGNITIF ANAK KELOMPOK B TK TUNAS MULYA ., Ni Made Sri Rastini; ., Drs. I Ketut Adnyana Putra,M.Pd; ., Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 2 No. 1 (2014): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v2i1.3176

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan perkembangan kognitif pada anak kelompok B TK Tunas Mulya Sembung Mengwi Badung Semester II Tahun Ajaran 2013/2014 pada saat diterapkannya Pendekatan Pembelajaran Contextual Teaching and Learning (CTL)Bernuansa PAKEM. Rancangan penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Subjek penelitian ini adalah 24 orang anak kelompokB TK Tunas Mulya Sembung Semester II tahun Ajaran 2013/2014. Data penelitian tentang perkembangan kognitif dikumpulkan dengan metode observasi dengan instrumen berupa lembar format observasi dan metode wawancara dengan instrumen berupa lembar format percakapan. Data hasil penelitian dianalisis dengan menggunakan metode analisis statistik deskriptif dan metode analisis statistik kuantitatif. Hasil analisis data menunjukkan bahwa terjadi peningkatan perkembangan kognitif dengan penerapan pendekatan CTL pada siklus I sebesar 48,16% yang berada pada kategori sangat kurang mampu ternyata mengalami peningkatan pada siklus II menjadi 84,7 % tergolong pada kategori tinggi. Jadi terjadi peningkatan perkembangan kognitif anak sebesar 36,54%Kata Kunci : pendekatan CTL bernuansa PAKEM, perkembangan kognitif This study to determine the improvement in the cognitive development of children in group B in kindergarten Tunas Mulya Sembung Mengwi badung Second Semester Academic Year 2013/2014 at the time of adoption of Learning Approach Contextual Teaching And Learning ( CTL) PAKEM Nuance. The design of this study is action reseach conducted in two cycles. The subjects were 24 children in goup B kindergarten Tunas Mulya Sembung Mengwi Badung Second SemesterAcademic Year 2013/ 2014. Data collected reasearch on cognitive development with the method of observation with the instrument in the from of sheet of observations and interviews with the instrument in the from of a conservation format sheet. The data were analyzed using descriptive statistical analyzed and quantitative statistical analysis and quantitative statistical analysis methods. The result of the data analysis showed that an increase in cognitive development with the implementation of CTL approach in the first cycle of 48,16% which is in the catagory of very less capable turns on the second cycle increased to 84,7% classified in the high category. So an increase in cognitive development of children by 36,54%.keyword : CTL nuance approach PAKEM, cognitive development
The Role of Brand Image in Mediating the Effect of Promotional Appeal on Customer Loyalty Jessica Sheva Angeline; Ni Made Rastini
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.476

Abstract

This study aims to analyze the mediating role of brand image in the effect of promotional appeal on customer loyalty, specifically in the context of Jiniso fashion products. The research was conducted in Denpasar City using a non-probability sampling method with a purposive sampling technique. A total of 100 respondents were selected based on specific criteria relevant to the study objectives. The data were analyzed using inferential statistical techniques, including path analysis, the Sobel test, and the Variance Accounted For (VAF) test to determine the direct and indirect effects between variables. The results of the study show that promotional appeal has a positive and significant effect on customer loyalty, indicating that attractive and persuasive promotional strategies are capable of increasing consumer commitment to the brand. Furthermore, promotional appeal has a positive and significant effect on brand image, meaning that well-designed promotional messages help build a favorable perception of the brand among customers. The findings also reveal that brand image has a positive and significant effect on customer loyalty, demonstrating that a strong brand image enhances customer retention and repeated purchases. Importantly, the analysis indicates that brand image partially mediates the relationship between promotional appeal and customer loyalty. This suggests that while promotional appeal directly influences loyalty, it also indirectly enhances loyalty through the improvement of brand image. These findings provide practical implications for marketers and brand managers, emphasizing the importance of developing integrated marketing strategies that combine promotional efforts with brand-building activities to strengthen customer loyalty in the competitive fashion industry. Future research could examine other mediating factors or expand the study to other sectors to increase external validity.
Pengaruh Word Of Mouth, Citra Merek dan Daya Tarik Iklan terhadap Keputusan Pembelian Smartphone Iphone di Kabupaten Badung Kadek Agus Adi Gunawan; Ni Made Rastini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8180

Abstract

Competition in the smartphone industry in Indonesia is getting tighter due to the high demand of the public for smartphones to support their daily activities. The purpose of this study is to explain the influence of word of mouth, brand image and advertising on the decision to purchase iPhone smartphones in Badung Regency. The method of determining the sample of this study uses non-probability sampling with purposive sampling technique with a sample of 140 people. The analysis techniques used are multiple linear analysis, F test, t test, and determination test. The results of the study indicate that word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, advertising has a positive and significant effect on purchasing decisions, word of mouth, brand image, and advertising have a simultaneous or simultaneous effect on purchasing decisions, and brand image has a dominant effect on purchasing decisions. The practical implications of this study are that it can be a consideration for iPhone brand management to improve marketing strategies and product development of the iPhone brand, thereby further strengthening the brand's position in the market and increasing consumer purchasing decisions. The method of determining the sample for this study uses non-probability sampling with a purposive sampling technique, selecting a sample of 140 people who are familiar with the iPhone brand. The analysis techniques used include multiple linear regression analysis, F test, t test, and the determination test. These techniques help to determine the individual and combined effects of word of mouth, brand image, and advertising on purchasing decisions. The results of the study indicate that all three factors—word of mouth, brand image, and advertising—have a positive and significant effect on purchasing decisions.
The Effect of Instagram Social Media Attraction, Service Quality, And Brand Image On Repurchase Intention of Po. Gunung Harta Customers Mohamad Zhidan Izzul Arobi; Ni Made Rastini
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.372

Abstract

Repurchase intention is the consumer’s tendency to purchase a brand or take an action related to the intention of repurchasing a product that has been purchased in the past and to engage in repeated purchases in the future. This study aims to analyze the effect of Instagram social media attraction, service quality, and brand image on repurchase intention. The study used a sample of 100 PO. Gunung Harta customers who had used the company’s services at least twice within one year. The research was conducted at the head office of PO. Gunung Harta located in Denpasar City. The method applied in this study was a survey method using questionnaires and interviews, with inferential statistical analysis through multiple linear regression. The results indicate that Instagram social media attraction has a positive and significant effect on repurchase intention. Service quality has a positive and significant effect on repurchase intention. Brand image also has a positive and significant effect on repurchase intention. This study is expected to serve as a reference for future researchers. These factors are interconnected, and their collective influence on repurchase intention highlights the importance of a well-rounded marketing strategy that incorporates social media engagement, superior service quality, and a strong brand image. Future research could explore the impact of additional factors, such as customer loyalty programs or word-of-mouth, to gain deeper insights into consumer repurchase behavior.
The Mediating Role of E-WOM in the Effect of Viral Marketing on Purchase Intention (A Study on Bakmi Akiu in Denpasar City) I.G. Ratu Gita Susila; Ni Made Rastini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15198

Abstract

One of the technical innovations that has revolutionized how companies function and engage with their customers is digital marketing. One company that uses digital marketing on social media sites like Instagram and TikTok is Bakmi Akiu. According to an interview with the company's CEO, Bakmi Akiu's viral marketing efforts on social media did not significantly boost their customer base. A survey method was used to gather data, and 120 respondents were given online questionnaires. Path analysis in conjunction with the Sobel test was the analysis method employed. The analysis's findings demonstrated that viral marketing significantly and favorably influences purchase intention, that viral marketing significantly and favorably influences E-WOM, that E-WOM significantly and favorably influences purchase intention, and that E-WOM can mediate the impact of viral marketing on purchase intention. The research's theoretical implications include adding to the body of knowledge regarding the efficacy of viral marketing tactics and making a substantial theoretical contribution to the field of digital marketing, especially in relation to consumer behavior theory and the Theory of Planned Behavior. The research's practical implications indicate that in order to maximize the results of viral marketing initiatives and promote the propagation of positive E-WOM, business actors—Bakmi Akiu in particular—should continue to produce interactive and participatory viral content.
The Mediating Role of Brand Trust in the Effect of Service Quality on Brand Loyalty : A Study at PT Bukit Vista Nusantara I Made Ganes Arta Nugraha; Ni Made Rastini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.461

Abstract

In the competitive property management industry, a company’s success depends not only on attracting new partners but also on retaining existing ones through strong brand loyalty. PT Bukit Vista Nusantara faces challenges in sustaining partner loyalty, as indicated by the high number of partners terminating their collaboration within a short period. This study aims to analyze the effect of service quality on brand loyalty, with brand trust serving as a mediating variable. A quantitative associative approach was employed involving 62 active partners who had collaborated with the company for more than one year, selected using purposive sampling. Data were collected through questionnaires and analyzed using path analysis and the Sobel test to assess mediation. The results show that service quality has a positive and significant effect on both brand trust and brand loyalty. Brand trust also significantly strengthens brand loyalty and mediates the relationship between service quality and brand loyalty. These findings underscore the importance of building brand trust to enhance long-term partner loyalty.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Elin Erlina Sasanti Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Nandikha Arsa Wibawa I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Wahyu Tamaja Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Agus Satria Pramudana Komang Ardhelia Ristianti Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi Muhamad Azhari N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Ketut Seminary Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi Sri Anjani Ningsih SUCIKA ARMIANI, SUCIKA Yande Agus Ardana