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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Minds: Manajemen Ide dan Inspirasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Edunity: Kajian Ilmu Sosial dan Pendidikan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INVENTARISASI JENIS SERANGGA TANAH DI KAWASAN TAMAN WISATA ALAM KERANDANGAN DALAM UPAYA PENYUSUNAN BAHAN AJAR EKOLOGI Ni Made Wirastini; Iwan Doddy Dharmawibawa; Sucika Armiani
Bioscientist : Jurnal Ilmiah Biologi Vol 4, No 1 (2016): June
Publisher : Department of Biology Education, FSTT, Mandalika University of Education, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/bjib.v4i1.212

Abstract

ABSTRACT: Kerwa Nature Park (TWA) Kerandangan is one of the tropical forest area on the island of Lombok and has been designated as a conservation area since June 1, 1992. As a conservation area TWA Kerandangan has a high diversity of insect species. The diversity of these insects can be used as bioindicator of environmental stability in TWA Kerandangan. This study aims to identify soil insects, as well as to know the diversity of insects in the TWA Kerandangan area. This research was conducted at TWA Kerandangan and insect identification was done at Biology Laboratory of FPMIPA IKIP Mataram in June 2016. This research was conducted by using Pitfall trap technique in two different location that is on flat land and bumpy land and at two time different in the morning and evening. Result of research on TWA Kerandangan obtained 5 species of insects namely Empoasca fabae, Camponotus modoc, Myrmecocystus mexicanus, Asemoplus montanus and Gryllus spyang total of 124 individuals. The values of the diversity index (H ') for the Empoasca fabaeyaitu species were 0.038, Camponotus modoc0,161, Myrmecocystus mexicanus0,213, Asemoplus montanus0,066 and Gryllus sp 0.175. The highest diversity index value is found in Myrmecocystus mexicanus species and the lowest diversity index value is found in Empoasca fabae species.
PELATIHAN DESAIN KEMASAN MAKANAN DAN MINUMAN UNTUK KEAMANAN DAN KUALITAS PRODUK PADA KELOMPOK PKK DUSUN BATU BINTANG N.K. Seminari; I.N. Nurcaya; L.G.S. Artini; N.M. Rastini
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p02

Abstract

People's behavior since the pandemic has changed a lot. Health is the main priority factor for the community, both in daily activities, traveling, to choosing the products to buy. One of the important aspects that consumers pay attention to is product packaging. The packaging of food and beverage products is currently still receiving little attention from the food producer groups in Batu Bintang Hamlet. The service is carried out to the PKK group in Batu Bintang Hamlet, most of which sell their processed food around the stalls in the Batu Bintang Hamlet area. The activity was carried out on Sunday, July 24, 2022. The location of the activity was in Dusun Batu Bintang, Dauh Puri Klod Village, Denpasar City. The activity presented speakers from the Denpasar City Department of Industry and Trade. The presentation on Marketing and Financial Management was conducted by a lecturer at the Faculty of Economics and Business. This service activity has benefited the Banjar Batu Bintang PKK group in improving product cleanliness, safety, quality, and productivity. Participants hope that community service activities like this will be carried out more intensively. Keywords: Design, packaging, safety, and quality.
PERAN KEPERCAYAAN MEMEDIASI PENGARUH CUSTOMER EXPERIENCE TERHADAP NIAT MENGGUNAKAN KEMBALI JASA GRABFOOD: (Studi Pada Pengguna Jasa GrabFood di Kabupaten Badung) Kadek Krisna Devi Lua; Ni Made Rastini
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i11.6036

Abstract

Perkembangan teknologi internet pada era globalisasi saat ini memiliki dampak besar pada kehidupan sehari hari masyarakat. Perusahaan transportasi online menggunakan kesempatan tersebut sebagai peluang bisnis. Tujuan penelitian ini yaitu menjelaskan pengaruh customer experience terhadap niat menggunakan kembali;pengaruh customer experience terhadap kepercayaan; pengaruh kepercayaan terhadap niat menggunakan kembali; dan peran kepercayaan dalam memediasi pengaruh customer experience terhadap niat menggunakan kembali layanan Grab Food. Metode penentuan sampel dalam penelitian ini adalah non probability sampling dengan menggunakan teknik purposive sampling, dengan jumlah sampel yang terlibat dalam penelitiansebanyak 100 orang. Teknik analisis yang digunakan adalah analisis jalur, dan pengujian peran mediasi. Hasilpenelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap niat menggunakan kembali; customer experience berpengaruh positif dan signifikan terhadap kepercayaan; kepercayaan berpengaruh positif dan signifikan terhadap niat menggunakan kembali; kepercayaan mampumemediasi secara parsial pengaruh customer experience terhadap niat menggunakan kembali. Implikasi praktis dari penelitian ini yaitu memberikan masukan bagi GrabFood dalam meningkatkan layanannya. GrabFood perlu tetap mempertahankan atau meningkatkan kualitas layanan dan juga informasi yang diberikan kepada pengguna layanan GrabFoodd, sehingga mampu memenuhi kebutuhan pengguna dan mampu meningkatkan niat untuk menggunakan kembali pengguna GrabFood
The Role of Brand Awareness in Mediating Social Media Marketing on Purchase Intention of Converse Shoes I Gede Yuda Hariyawan; Ni Wayan Ekawati; Ni Made Rastini; I Gede Riana
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2635

Abstract

Converse is a canvas shoe that is very popular nowadays and is always a trend among young people. This study aims to measure the effectiveness of social media marketing variables on purchase intention by using brand awareness variables as a mediator, so this study uses consumer behavior theory. This study uses a sample of 100 respondents taken using the non-probability sampling method with purposive sampling technique. The data in this study were collected using a questionnaire method that was distributed offline to respondents. The data that has been collected is then analyzed by the classical assumption test, path analysis test, and testing the role of mediating variables using the Sobel test. The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on brand awareness, brand awareness has a positive and significant effect on purchase intention, and brand awareness is able to partially mediate the influence of social media marketing on purchase intention. Converse shoe management is expected to continue to provide complete information about Converse products through social media and maintain brand awareness of Converse shoes to increase purchase intention.
THE INFLUENCE OF VISUAL MERCHANDISING, STORE ATMOSPHERE, AND CREDIT CARD USAGE ON IMPULSIVE BUYING BEHAVIOR AT KKV BALI Sang Ayu Putu Putri Santika Dewi; Ni Made Rastini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer shopping activities can be conducted with planning or without planning (impulsive buying). Impulsive buying is a phenomenon that occurs quite frequently, and companies aim to leverage this phenomenon to boost their sales. To face business competition, KKV Bali requires strategies to encourage impulsive buying among its customers. This study aims to determine the influence of visual merchandising, store atmosphere, and credit card usage on impulsive buying behavior. The research was conducted at KKV Bali. The data collection method used was a questionnaire. The research population consisted of KKV customers in Bali Province, with an unknown (infinite) population size, and the sample included 120 respondents. The data analysis techniques employed included Descriptive Statistical Analysis, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, t-tests, and the Coefficient of Determination test. The research findings indicate that visual merchandising has a positive and significant effect on impulsive buying, store atmosphere has a positive and significant effect on impulsive buying, and credit card usage also has a positive and significant effect on impulsive buying. Recommendations for KKV Bali include organizing the placement of store equipment, selecting music that aligns with the store’s ambiance, consistently providing modern payment machines, expanding the scope of research, and conducting further studies in the future.
THE EFFECT OF RESTAURANT ATMOSPHERE AND SALES PROMOTION ON REPURCHASE INTENTION MEDIATED BY CUSTOMER SATISFACTION (A STUDY ON HORSE COFFEE & EATERY) Inggit Nurmarita Dewi; Ni Made Rastini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage sector have recently experienced rapid development. One of these business phenomena is coffee shops. Thousands of coffee shops in Indonesia are now mushrooming to various regions, requiring business owners to be creative and able to follow developments by creating good marketing strategies that can generate repeat purchase intentions. Strategies that can be developed to generate repeat purchase intentions can be done by improving the restaurant atmosphere and creating attractive sales promotions. In reality, not all cafes have high repeat purchase intentions, including Horse Coffee & Eatery. This study aims to explain the influence of restaurant atmosphere and sales promotions on repeat purchase intentions mediated by customer satisfaction. Data collection was carried out by distributing questionnaires. The sampling technique in this study was purposive sampling. The sample used was 140 consumers who met the criteria. The data analysis technique used Path Analysis. The results of the study indicate that, 1) restaurant atmosphere and sales promotion have a positive and significant effect on repurchase intention, 2) restaurant atmosphere and sales promotion have a positive and significant effect on customer satisfaction, 3) customer satisfaction has a positive and significant effect on repurchase intention, 4) customer satisfaction acts as a partial mediator in the influence of restaurant atmosphere and sales promotion on repurchase intention. Based on these results, it is recommended that Horse Coffee & Eatery be able to maintain cleanliness, provide economical packages, and better service to attract consumer repurchase intention.
The Role of Satisfaction in Mediating The Effect of Cashback Promotions and Ease of Use On Customer Loyalty of Ovo E-Wallet In Denpasar City Ni Kadek Eristya Handayani; Ni Made Rastini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3874

Abstract

The development of online transactions in the digitalization era has driven the growth of financial technology, including e-wallets or digital wallets. OVO is a widely used e-wallet that has experienced rapid growth after collaborating with Grab and Tokopedia. This study aims to explain the role of satisfaction in mediating the effect of cashback promotions and ease of use on customer loyalty of the OVO e-wallet in Denpasar City. The research was conducted in Denpasar City, with a population consisting of Denpasar residents who have actively used the OVO e-wallet for the past six months. A total of 100 respondents were selected using a purposive sampling technique. Data collection was carried out through questionnaires distributed both offline and online via Google Forms. The data were analyzed using descriptive analysis and path analysis with a significance level of 5% using SPSS version 26.0. The hypothesis testing results indicate that cashback promotions have a positive and significant effect on customer loyalty. Ease of use has a positive and significant effect on customer loyalty. Satisfaction has a positive and significant effect on customer loyalty. Cashback promotions have a positive and significant effect on satisfaction. Ease of use has a positive and significant effect on satisfaction. Satisfaction plays a positive and significant role in mediating the effect of cashback promotions on customer loyalty. Satisfaction also plays a positive and significant role in mediating the effect of ease of use on customer loyalty. The theoretical implications of this study provide evidence for the development of consumer behavior studies and marketing management. The practical implications of this study are expected to serve as a consideration and input for OVO e-wallet companies in improving customer loyalty. Future researchers are encouraged to expand the scope of the study.
PENERAPAN PENDEKATAN PEMBELAJARAN CONTEXTUAL TEACHING AND LEARNING (CTL) BERNUANSA PAKEM UNTUK MENINGKATKAN PERKEMBANGAN KOGNITIF ANAK KELOMPOK B TK TUNAS MULYA ., Ni Made Sri Rastini; ., Drs. I Ketut Adnyana Putra,M.Pd; ., Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 2 No. 1 (2014): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v2i1.3176

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan perkembangan kognitif pada anak kelompok B TK Tunas Mulya Sembung Mengwi Badung Semester II Tahun Ajaran 2013/2014 pada saat diterapkannya Pendekatan Pembelajaran Contextual Teaching and Learning (CTL)Bernuansa PAKEM. Rancangan penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Subjek penelitian ini adalah 24 orang anak kelompokB TK Tunas Mulya Sembung Semester II tahun Ajaran 2013/2014. Data penelitian tentang perkembangan kognitif dikumpulkan dengan metode observasi dengan instrumen berupa lembar format observasi dan metode wawancara dengan instrumen berupa lembar format percakapan. Data hasil penelitian dianalisis dengan menggunakan metode analisis statistik deskriptif dan metode analisis statistik kuantitatif. Hasil analisis data menunjukkan bahwa terjadi peningkatan perkembangan kognitif dengan penerapan pendekatan CTL pada siklus I sebesar 48,16% yang berada pada kategori sangat kurang mampu ternyata mengalami peningkatan pada siklus II menjadi 84,7 % tergolong pada kategori tinggi. Jadi terjadi peningkatan perkembangan kognitif anak sebesar 36,54%Kata Kunci : pendekatan CTL bernuansa PAKEM, perkembangan kognitif This study to determine the improvement in the cognitive development of children in group B in kindergarten Tunas Mulya Sembung Mengwi badung Second Semester Academic Year 2013/2014 at the time of adoption of Learning Approach Contextual Teaching And Learning ( CTL) PAKEM Nuance. The design of this study is action reseach conducted in two cycles. The subjects were 24 children in goup B kindergarten Tunas Mulya Sembung Mengwi Badung Second SemesterAcademic Year 2013/ 2014. Data collected reasearch on cognitive development with the method of observation with the instrument in the from of sheet of observations and interviews with the instrument in the from of a conservation format sheet. The data were analyzed using descriptive statistical analyzed and quantitative statistical analysis and quantitative statistical analysis methods. The result of the data analysis showed that an increase in cognitive development with the implementation of CTL approach in the first cycle of 48,16% which is in the catagory of very less capable turns on the second cycle increased to 84,7% classified in the high category. So an increase in cognitive development of children by 36,54%.keyword : CTL nuance approach PAKEM, cognitive development
The Role of Brand Image in Mediating the Effect of Promotional Appeal on Customer Loyalty Jessica Sheva Angeline; Ni Made Rastini
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.476

Abstract

This study aims to analyze the mediating role of brand image in the effect of promotional appeal on customer loyalty, specifically in the context of Jiniso fashion products. The research was conducted in Denpasar City using a non-probability sampling method with a purposive sampling technique. A total of 100 respondents were selected based on specific criteria relevant to the study objectives. The data were analyzed using inferential statistical techniques, including path analysis, the Sobel test, and the Variance Accounted For (VAF) test to determine the direct and indirect effects between variables. The results of the study show that promotional appeal has a positive and significant effect on customer loyalty, indicating that attractive and persuasive promotional strategies are capable of increasing consumer commitment to the brand. Furthermore, promotional appeal has a positive and significant effect on brand image, meaning that well-designed promotional messages help build a favorable perception of the brand among customers. The findings also reveal that brand image has a positive and significant effect on customer loyalty, demonstrating that a strong brand image enhances customer retention and repeated purchases. Importantly, the analysis indicates that brand image partially mediates the relationship between promotional appeal and customer loyalty. This suggests that while promotional appeal directly influences loyalty, it also indirectly enhances loyalty through the improvement of brand image. These findings provide practical implications for marketers and brand managers, emphasizing the importance of developing integrated marketing strategies that combine promotional efforts with brand-building activities to strengthen customer loyalty in the competitive fashion industry. Future research could examine other mediating factors or expand the study to other sectors to increase external validity.
Pengaruh Word Of Mouth, Citra Merek dan Daya Tarik Iklan terhadap Keputusan Pembelian Smartphone Iphone di Kabupaten Badung Kadek Agus Adi Gunawan; Ni Made Rastini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8180

Abstract

Competition in the smartphone industry in Indonesia is getting tighter due to the high demand of the public for smartphones to support their daily activities. The purpose of this study is to explain the influence of word of mouth, brand image and advertising on the decision to purchase iPhone smartphones in Badung Regency. The method of determining the sample of this study uses non-probability sampling with purposive sampling technique with a sample of 140 people. The analysis techniques used are multiple linear analysis, F test, t test, and determination test. The results of the study indicate that word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, advertising has a positive and significant effect on purchasing decisions, word of mouth, brand image, and advertising have a simultaneous or simultaneous effect on purchasing decisions, and brand image has a dominant effect on purchasing decisions. The practical implications of this study are that it can be a consideration for iPhone brand management to improve marketing strategies and product development of the iPhone brand, thereby further strengthening the brand's position in the market and increasing consumer purchasing decisions. The method of determining the sample for this study uses non-probability sampling with a purposive sampling technique, selecting a sample of 140 people who are familiar with the iPhone brand. The analysis techniques used include multiple linear regression analysis, F test, t test, and the determination test. These techniques help to determine the individual and combined effects of word of mouth, brand image, and advertising on purchasing decisions. The results of the study indicate that all three factors—word of mouth, brand image, and advertising—have a positive and significant effect on purchasing decisions.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Wahyu Tamaja Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Agus Satria Pramudana Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Ketut Seminary Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Nyoman Rsi Respati Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi SUCIKA ARMIANI, SUCIKA Yande Agus Ardana