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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Tata Sejuta STIA Mataram Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Edunity: Kajian Ilmu Sosial dan Pendidikan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role Of Brand Image In Mediating The Influence Of Green Products On Purchasing Decisions (A Study On Consumers Of Pt. Work By Pak Oles Soccer) Ketut Wahyu Tamaja; Ni Made Rastini; Ni Ketut Seminary; Komang Agus Satria Pramudana
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 9 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i9.303

Abstract

Environmental damage caused by non-recyclable materials is an opportunity for business people to create environmentally friendly products. This study aims to explain the influence of green products on purchasing decisions, the influence of green products on brand image, the influence of brand image on purchase decisions, and the role of brand image in mediating the impact of green products on the purchase decision of PT. Karya Pak Oles Tokcer. The method of determining the sample in this study is non-probability sampling using the purposive sampling technique so that the sample involved in the study is 100 people. The analysis techniques used are path analysis and mediation role testing. The results show that green products have a positive and significant effect on purchasing decisions; Green products have a positive and significant impact on the brand image; the brand image has a positive and significant effect on product purchase decisions; the Brand image can mediate part of the influence of green products on purchasing decisions. The practical implications of this research can make a valuable contribution to the management of PT. Mr. Oles Tokcer in improving consumer purchasing decisions for PT. Karya Pak Oles Tokcer.
Analisis Perbandingan Sistem Informasi Departemen F&B di Cafe ABC dan Hotel XYZ Muhamad Azhari; Sri Anjani Ningsih; Elin Erlina Sasanti; Ni Made Rastini; Komang Ardhelia Ristianti
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 12 No 1 (2026): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v12i1.686

Abstract

Food and Beverage (F&B) services are an essential component in the hospitality industry that significantly influence customer satisfaction. Technological advancements have encouraged the implementation of information systems to improve operational efficiency and service quality. This study aims to analyze and compare the implementation of information systems in the F&B departments of Cafe ABC and Hotel XYZ. This research uses a descriptive qualitative method with data collection techniques through interviews and observations. The results show significant differences between the two objects, where Cafe ABC uses a semi-digital and simple system, while Hotel XYZ implements a fully integrated digital system. These differences are influenced by business scale, operational complexity, and organizational needs.
Peran Customer Satisfaction Memediasi Pengaruh E-Service Quality Terhadap Repurchase Intention I Gede Nandikha Arsa Wibawa; Ni Made Rastini
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 13 No 1 (2026): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v13i1.1420

Abstract

This study aims to analyze the role of customer satisfaction in mediating the effect of e-service quality on repurchase intention among Fore Coffee customers in Denpasar City. The background of this research is the increasingly intense competition in the application-based coffee shop business and the need for Fore Coffee to improve its digital service quality to retain customers. The variables used in this study include e-service quality (X) as the independent variable, customer satisfaction (M) as the mediating variable, and repurchase intention (Y) as the dependent variable. The population of this study consists of all Fore Coffee customers in Denpasar City who make purchases more than twice a month through the Fore Coffee application. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected using questionnaires and analyzed using path analysis, complemented by the Sobel test to examine the mediating effect.The results of the study show that (1) e-service quality has a positive and significant effect on repurchase intention, (2) e-service quality has a positive and significant effect on customer satisfaction, (3) customer satisfaction has a positive and significant effect on repurchase intention, and (4) customer satisfaction significantly mediates the effect of e-service quality on repurchase intention. These findings indicate that good digital service quality not only directly encourages repurchase intention but also does so indirectly through increased customer satisfaction. The implication of this research is the importance for Fore Coffee to maintain service aspects that have been rated positively by customers, such as responsiveness and customer service support, while improving application design and transaction security. This research also provides theoretical contributions by strengthening the model of the relationship between e-service quality, customer satisfaction, and repurchase intention in the context of application-based services in the coffee shop industry.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Elin Erlina Sasanti Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Nandikha Arsa Wibawa I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Wahyu Tamaja Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Agus Satria Pramudana Komang Ardhelia Ristianti Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi Muhamad Azhari N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Ketut Seminary Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi Sri Anjani Ningsih SUCIKA ARMIANI, SUCIKA Yande Agus Ardana