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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Wahana Pendidikan Asian Journal of Management Analytics Return : Study of Management, Economic and Bussines International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Public Service And Governance Journal Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management Ulil Albab

Ni Ketut Seminari

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 2932285

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Antecedent Online Marketing Success Bali SMES New Normal Covid-19 Era Ni Wayan Ekawati; Gede Bayu Rahanatha; Ni Ketut Seminari; Ni Wayan Sitiari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p12

ABSTRACT New normal Covid-19 situation, causing a change of human behavior which tends to limit physical contact. Marketing strategy by utilizing social media is quite effective to apply. Social media seems to be a particular engagement in life. The study aims to explain the effect of social media marketing engagement, e–WOM, and online purchases on online marketing success and explain the role of e-WOM engagement and online purchasing as a mediating relationship between social media marketing engagement on online marketing success. The study is conducted on Small and Medium Enterprises (SMEs) in Bali that utilizes social media in promoting their products, using a sample of 210 respondents. The results of the analysis are expected to be used as consideration by producers and marketers, to be able to compete in the new normal era of Covid-19. For the government, expected to be an input in policymaking that encourages the pace of Bali's economic growth in the new normal era of Covid-19. The development of the model that becomes the output of this research is a research model related to the development of research variables. There has been no research that has developed a relationship model of social media marketing engagement, e-WOM engagement, online purchases on online marketing success for SMEs in Bali who have implemented marketing by utilizing social media technology. Thus, it is essential to explore the role of technology in developing SMEs in Bali, and it is necessary to conduct more specific research on the relevant variables in implementing a sustainable SMEs marketing strategy. Keyword: Social media e-WOM, online purchases and online marketing success

THE ROLE OF ATTITUDE IN MEDIATING THE EFFECT OF IMPLEMENTATION OF LOCAL FRUIT PROTECTION LAW ON CONSUMER PURCHASE DECISION IN BALI Ni Ketut Seminari; I Gusti Agung Ketut Sri Ardani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 6 No. 1 (2018)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v6i1.14239

Buah telah menjadi kebutuhan setiap rumah tangga, bahkan di Bali terutama kebutuhan buah yang sangat tinggi.Kebutuhan ini memberikan peluang bagi buah impor yang merajalela di pasar.Hal ini mengakibatkan buah lokal semakin tersingkir.Padahal buah lokal yang diproduksi di Indonesia sangat beragam.Ini mendorong pemerintah daerah untuk mengeluarkan peraturan No. 3 tahun 2013 tentang perlindungan buah lokal.Adanya peraturan ini ingin mempengaruhi sikap masyarakat sebagai konsumen buah lokal.Penelitian ini bertujuan untuk menguji pengaruh penerapan Perda terhadap sikap pada keputusan pembelian, pengaruh peraturan lokal terhadap keputusan pembelian, pengaruh sikap terhadap keputusan pembelian, dan peran sikap dalam memediasi implementasi peraturan lokal tentang keputusan pembelian lokal di Bali.Pengumpulan data dilakukan dengan purposive sampling, menggunakan kuesioner.Jumlah responden adalah 105 orang.Data dianalisis menggunakan jalur dan alat analisis uji.Hasil penelitian menunjukkan bahwa penerapan legislasi perlindungan buah lokal memiliki dampak yang signifikan dan positif terhadap sikap konsumen.Implementasi peraturan buah lokal memiliki dampak yang signifikan dan positif terhadap keputusan pembelian.Sikap memiliki dampak yang signifikan dan positif pada keputusan pembelian konsumen.Serta peran sikap secara signifikan menengahi pelaksanaan undang-undang perlindungan buah lokal pada keputusan pembelian konsumen.Sebagai saran penelitian, pemerintah dan seluruh masyarakat diharapkan bekerja sama untuk memahami isi peraturan lokal dan membudidayakan buah lokal.

Pengaruh Lifestyle, Efek Komunitas dan Fitur Produk Terhadap Bran Switching Warung Internet ke Wifi Id Corner (Studi pada Wifi Id Corner di Denpasar) I Putu Wimahayana Adnyana; Ni Ketut Seminari
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 2 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Konsumen sebelumnya menggunakan warung internet untuk memenuhi kebutuhannya dalam hal pencarian informasi di internet. Perkembangan zaman dan teknologi ke arah yang lebih modern, berdampak munculnya banyak teknologi baru yang bergerak di bidang telekomunikasi dan informasi seperti contoh teknologi Wi-Fi. Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, efek komunitas serta fitur produk kepada brand switching. Penelitian di lakukan di Kota Denpasar dengan pelanggan Wifi id corner sebagai subjek penelitian. Ukuran sampel yang digunakan berjumlah 102 orang dengan perhitungan 17 x 6 = 102 (jumlah indikator dikali 5 sampai 10). Penentuan sampel menggunakan teknik non-probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner dan wawancara. Skala Likert digunakan untuk mengukur 17 indikator dari empat variabel penelitian. Regresi linier berganda adalah teknik analisis yang digunakan untuk mengolah data yang telah dikumpulkan. Hasil penelitian ini menunjukkan bahwa masing-masing variabel yang diuji telah valid dan reliabel serta uji asumsi klasik menyatakan model penelitian sudah layak untuk diujikan. Hail penelitian menunjukkan bahwa eluruh variabel bebas (lifestyle, efek komunitas dan fitur produk) berpengaruh positif dan signifikan terhadap keputusan brand switching konsumen wifi id corner di Denpasar.

The Impact of Modern Retail on Traditional Retail Traders in The Mengwi, Badung District Ni Ketut Seminari; Ni Made Rastini; Eka Sulistyawati
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Indomaret is a mini retail network that sells a variety of basic necessities as well as daily necessities. This retail uses overall system cost advantages or cost leadership. This cost advantage, making Indomaret ready to become a manufacturer with a low cost to the industry. Minimarket even this development is so rapid. This development was also accompanied public interest to shop at the minimarket is increased because of the opinion that the modern market (including minimarket) is neat, clean and practical than traditional retail. This thing become a big challenge for traditional retailers. This research is an observational research in a research objects within a certain period conducted in the traditional retail the title is Dampak Indomaret Terhadap Pedagang Ritel Tradisional di Desa Mengwi Kabupaten Badung. The purpose of this study was to determine their impact on traditional retail Indomaret including mini market in Mengwi. This study is a quantitative study using survey research methods. Survey research is a quantitative study using structured questions / systematic same to many people, then all the answers obtained by researchers recorded, processed, and analyzed. The results of research that Indomaret a significant impact on the existence of traditional retail merchants.

STRATEGI PEMASARAN CV TIMAN AGUNG KELATING KERAMBITAN TABANAN PADA MASA PANDEMI COVID 19 N.W. Siti; N. M. Witariadi; N. N. Soniari; N. K. Seminari
Buletin Udayana Mengabdi Vol 20 No 3 (2021): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Pengabdian yang bertujuan untuk meningkatkan pengetahuan dan keterampilan karyawan CV Timan Agung tentang Strategi Pemasaran pada masa pandemi covid 19. Metode yang dilakukan adalah penyuluhan strategi pemasaran baik secara offline maupun online. Strategi yang offline meliputi menjual produk ke konsumen seperti Subak, Badan Usaha Milik Desa (Bumdes) dan Badan Usaha Milik Daerah (Bumda). sesuai dengan kebutuhan, sedangkan strategi online yaitu menjual berbagai jenis produk menggunakan alat elektronik/ berbasis komputer ( Wa, Fb, masager, Youtube) sehingga bisa dikenal di seluruh Nusantara dan analisis pendapatan CV Timan Agung. Hasil dari pengabdian adalah terwujudnya : (1) Strategi pemasaran lewat Bumdes ; (2) Strategi pemsaran lewat Subak (3) strategi pemasaran lewat toko-toko tanaman hias dan (3) strategi pemasaran melalui media elektornik (Wa, Fb, Maseger dan Youtube). Kesimpulan dari pengabdian kepada masyarakat pada masa covid 19 adalah : (1) pemasaran produk CV Timan Agung 100% dilaksanakan secara mandiri melalui ofline dan online, CV Timan Agung juga bekerjasama dengan Bumdes Kelating dalam pemasaran produk dan (2) aset CV Timan Agung seperti mobil meningkat 50% (dari 6 menjadi 9), tanah 40 are dan jumlah karyawan meningkat 66% (dari 19 menjadi 25 orang).

Pengaruh Kualitas Pelayanan, Citra Perusahaan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada PT. Major Sukses Berkah Renaldi Ridho Nugroho; Ni Ketut Seminari
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1014

Customer satisfaction is one of the factors or measures of success for any development in a business. The purpose of the study was to analyze the effect of service quality, corporate image and price perception on customer satisfaction at PT. Major Success Blessing. The population in this study are registered clients from 2021, which are 56 clients. The sampling method used in this research is saturated sample. Methods of data collection using a questionnaire. The data analysis technique used multiple linear regression analysis. The results of research on service quality, corporate image and price perception simultaneously have a significant effect on customer satisfaction at PT. Major Success Blessing. Service quality has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Company image has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Price perception has a positive and significant effect on customer satisfaction of PT. Major Success Blessing.

PELATIHAN DESAIN KEMASAN MAKANAN DAN MINUMAN UNTUK KEAMANAN DAN KUALITAS PRODUK PADA KELOMPOK PKK DUSUN BATU BINTANG N.K. Seminari; I.N. Nurcaya; L.G.S. Artini; N.M. Rastini
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p02

People's behavior since the pandemic has changed a lot. Health is the main priority factor for the community, both in daily activities, traveling, to choosing the products to buy. One of the important aspects that consumers pay attention to is product packaging. The packaging of food and beverage products is currently still receiving little attention from the food producer groups in Batu Bintang Hamlet. The service is carried out to the PKK group in Batu Bintang Hamlet, most of which sell their processed food around the stalls in the Batu Bintang Hamlet area. The activity was carried out on Sunday, July 24, 2022. The location of the activity was in Dusun Batu Bintang, Dauh Puri Klod Village, Denpasar City. The activity presented speakers from the Denpasar City Department of Industry and Trade. The presentation on Marketing and Financial Management was conducted by a lecturer at the Faculty of Economics and Business. This service activity has benefited the Banjar Batu Bintang PKK group in improving product cleanliness, safety, quality, and productivity. Participants hope that community service activities like this will be carried out more intensively. Keywords: Design, packaging, safety, and quality.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v6i1.14239

THE ROLE OF CONSUMER TRUST IN MEDIATING THE INFLUENCE OF BRAND IMAGE ON DECISIONS TO PURCHASE LOCAL FASHION BRAND PRODUCTS AEROSTREET: (Study of Tokopedia Marketplace Consumers in Denpasar City) Ni Wayan Ratna Pradnyana Dewi; Ni Ketut Seminari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of fashion is accompanied by the rapid circulation of information and the flow of globalization entering a country. Various fashion trends emerge, making changes in trends have an impact on a person's lifestyle. This can be a consideration for fashion companies to pay more attention to factors that can provide many benefits to the sale of their fashion products through purchasing decisions. One of the factors that influences purchasing decisions is a positive brand image, because having a strong brand image can cause the brand to stick in the minds of consumers. This research aims to explain the role of consumer trust as a mediator in the influence of brand image on purchasing decisions for local fashion brand Aerostreet products. The research was conducted on Tokopedia Marketplace consumers in Denpasar City who had previously purchased Aerostreet fashion products with a sample size of 100 respondents. Data collection was carried out through an online survey with a questionnaire tool in the form of a Google form. The analysis technique uses path analysis, Sobel test, and VAF test with the help of the SPSS for Windows program. The results of this research show that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust plays a significant role in mediating the influence of brand image on purchasing decisions. The implications of this research can strengthen previous research and become a reference for Aerostreet in maintaining product quality and the benefits consumers feel about the Aerostreet brand.

The Influence of Brand Ambassador, Brand Awareness on Purchasing Decisions Moderate Brand Image I Komang Dani Surya Miarta; Ni Ketut Seminari
International Journal of Economics, Commerce, and Management Vol. 1 No. 4 (2024): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i4.218

Brand ambassador, as a direct representation of the brand, and brand awareness, the level of consumer awareness of the brand, were identified as potential factors influencing consumer purchasing decisions. The concept of brand image, which reflects the overall image of a brand in consumers' minds, is thought to moderate the relationship between brand ambassadorship, brand awareness, and purchasing decisions. The research method uses a quantitative approach by collecting data through surveys with a sample of consumers who have been exposed to brand ambassador activities and information about the brand. The research results show that brand ambassadors and brand awareness have a positive and significant effect on purchasing decisions; and the interaction of brand ambassadors with brand image on purchasing decisions shows that brand image moderates the influence of brand ambassadors on purchasing decisions; and the interaction of brand awareness with brand image on purchasing decisions shows that brand image moderates the influence of brand awareness on purchasing decisions. This research provides practical implications for brand management in designing more effective marketing strategies.

Co-Authors A. A. Gede Tresna SP Anak Agung Ayu Dita Pradnyasuari Devi Ayub Sheehan Banurea Devi, Anak Agung Ayu Dita Pradnyasuari Dewa Agung Parama A.P Dewa Kade Anggie Dharma Putra Dwi Hartharini Kamajaya Eka Sulistyawati G B Suryakusuma Ksatriadiningrat Gunananda Gede Bayu Rahanatha Ghosa Pramadivara I Gusti Agung Ketut Sri Ardani I Gusti Agung Sri Andini I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Komang Dani Surya Miarta I Made Bagas Adi Suputra I Made Pradnya Raditya Putra I Nengah Asta Gina Jaya Artha I Putu Bayu Adi Jaya I Putu Gde Sukaatmadja I Putu Gede Agi Agata Wirawan I Putu Gede Hendra Wiryawan I Putu Wimahayana Adnyana I Wayan Agus Karisna Widyananda I.M. Jember I.M. Mega I.M. Radiawan I.N. Nurcaya I.N. Puja Ida Ayu Agung Upadianti Jayantari Ida Ayu Harmaita Wijayanti Kadek Agus Riski Sabrina Ketut Warmika, I Gede Kevin Bryan Anantha Komang Arya Gustava Kawi Putra L.G.S. Artini Luh Gede Sri Artini Luh Putu Nindia Sastiari Luh Putu Wrasiati Mohammad Pambudi Ary Wicaksono N.K. Purnawati N.M.I. Muliyati N.W. Siti Ni Gusti Putu Wirawati Ni Ketut Supadmi Ni Luh Gde Sumardani Ni Made Arie Sulistyawati Ni Made Sri Rastini . Ni Made Witariadi Ni Nengah Soniari Ni Nyoman Putri Desianti Ni Putu Dema Punkyanti Ni Putu Dharma Diyanthini Ni Putu Diah Erna Dewi Ni Putu Lenny Pratiwi Ni Putu Novia Karlina Ni Putu Rahayu Wulansari Ni Wayan Ekawati Ni Wayan Prika Adiantari Ni Wayan Ratna Pradnyana Dewi Ni Wayan Sitiari Nyoman Tri Putri Utami Pipit Ingka Pratiwi Putu Agus Wira Putra Putu Anita Fransiska Putu Denny Prathama Ayub Putu Wulan Dewi Saraswati Remawa, Anak Agung Gede Rai Renaldi Ridho Nugroho Renaldi Ridho Nugroho Riyandhika Wardhana Sri Gandari, Ni Nyoman Mirah Sucitha, I Gede Adi Sukaatmaja, I Putu Gde Suranjaya I .Gd Tjok Gde Raka Sukawati Viona Fenella Wedanta, Putu Krishna Wahyuana Widagda, I Gusti Ngurah Jaya Agung

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