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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Wahana Pendidikan Asian Journal of Management Analytics International Journal of Management Research and Economics Public Service And Governance Journal Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management Ulil Albab E-Jurnal Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Ni Ketut Seminari
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Motivation and Attitude of Domestic Tourists to Travel in the New Normal Era Ni Ketut Seminari; I Gusti Agung Ketut Sri Ardani
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2907

Abstract

Bali is still a favorite destination for both foreign and domestic tourists. For the people of Indonesia, Bali is the choice as a very attractive tourist destination. The uniqueness of Bali is a motivation for domestic tourists to always come to visit. Since the covid 19 pandemic, tourist arrivals have decreased drastically. Although it is slow because it is still struggling with the Covid-19 pandemic, signs of Bali tourism rising are starting to appear. Tourists began to determine their attitude to come to Bali during the holiday season. Tourist visits have started to increase since October 2020. This study aims to look at the influence of motivation and attitudes of domestic tourists deciding to travel to Bali in the new normal era. The number of respondents in the study were 109 respondents. Analyzed using moderated regression analysis (MRA). The results of this study indicate that motivation has a positive and significant effect on travel decisions, attitude has a positive and significant effect on travel decisions, new normal has a positive and significant effect on travel decisions. New normal significantly weakens the effect of motivation on travel decisions. New normal is not proven to moderate the effect of attitude on travel decisions.
Peran Citra Merek Dalam Memediasi Pengaruh Kualitas Produk Terhadap Niat Beli Ulang Pada E-Commerce Sayurbox di Kota Denpasar Kevin Bryan Anantha; Ni Ketut Seminari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2135

Abstract

This study aims to investigate the role of brand image in mediating the relationship between product quality and consumer purchase intention in Sayurbox e-commerce. Data was collected through a survey from Sayurbox consumers in Denpasar, Bali. The analysis results indicate that product quality has a significant positive influence on repeat purchase intention. Additionally, product quality also has a positive effect on brand image. These findings suggest that products with good quality tend to form a positive brand image. Furthermore, brand image also has a positive impact on repeat purchase intention. This study provides a better understanding of the factors influencing consumer purchase intention in Sayurbox e-commerce and offers insights to enhance the shopping experience for consumers on the platform.
The Role of Brand Image in Mediating the Effect of Brand Ambassador on Purchase Decision of Somethinc Products in Denpasar City Sri Gandari, Ni Nyoman Mirah; Seminari, Ni Ketut
Asian Journal of Management Analytics Vol. 3 No. 3 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i3.10031

Abstract

The purpose of this study is to examine how the brand image of Somethinc products influences consumers' decisions to buy. Purposive sampling was used in this study, which had 120 respondents and was conducted in Denpasar. Questionnaires were distributed in order to collect data. Path analysis and the Sobel test were then used for analysis. According to the findings, brand ambassadors have a positive and significant impact on decisions about what to buy, and brand image also has a positive and significant impact on decisions about what to buy. Brand image also partially mediates the influence of brand ambassadors on decisions about what to buy. The research's consequences can serve as a reference and reinforce earlier findings.
The Role of Brand Awareness in Mediating the Effect of Social Media Marketing on Purchase Intention: A Study on Prospective Consumers of Fore Coffee in Denpasar City Dewa Kade Anggie Dharma Putra; Ni Ketut Seminari
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.488

Abstract

The growing coffee production rate in Indonesia reflects an increasing public interest in coffee consumption. Fore Coffee, a local coffee shop, has taken advantage of this trend since 2018. However, strong competition from other coffee shops has placed Fore Coffee in third place in the Top Brand Award rankings for the past two years, indicating the need for more effective marketing strategies to boost purchase intention among potential consumers. This study aims to analyze the role of brand awareness in mediating the effect of social media marketing on purchase intention among prospective consumers of Fore Coffee in Denpasar City. The research was conducted with a sample of 120 respondents, using surveys with offline and online questionnaires. The sample was selected through a non-probability purposive sampling method. The data analysis was performed using path analysis and the Sobel test with SPSS version 25. The study’s results indicate that all hypotheses are supported. Social media marketing positively and significantly affects purchase intention, suggesting that effective social media strategies can directly influence consumers' willingness to purchase. Additionally, social media marketing positively impacts brand awareness, meaning that well-executed social media campaigns help consumers become more familiar with the brand. Furthermore, brand awareness has a significant positive effect on purchase intention, implying that increased awareness of Fore Coffee enhances the likelihood of purchase. The study also found that brand awareness partially mediates the relationship between social media marketing and purchase intention, indicating that social media marketing's impact on purchase intention is stronger when combined with high brand awareness. These findings emphasize the importance of integrating social media marketing with brand awareness strategies to improve consumer purchase intention.
Peran Brand Image Memediasi Pengaruh Celebrity Endorsement Terhadap Niat Beli Konsumen di Toko Balikita Devi, Anak Agung Ayu Dita Pradnyasuari; Seminari, Ni Ketut
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10520674

Abstract

Penggunaan produk Korea Selatan di Indonesia sedang berkembang begitu cepat. Pada akhir-akhir ini, toko yang menjual produk Korea di Bali jumlahnya meningkat salah satunya Toko Balikita. Tujuan dilaksanakannya penelitian berguna dalam memaparkan mediasi peran brand image terhadap pengaruh celebrity endorsement pada niat beli konsumen di Toko Balikita. Penelitian ini telah dilaksanakan kepada orang yang akan melakukan pembelian dan belum pernah melakukan pembelian produk Toko Balikita dengan sampel 110 responden dengan alat bantu kuesioner dalam bentuk google form, menganalisis data mempergunakan path analysis dan uji sobel. Brand image Toko Balikita memengaruhi positif bersignifikan dalam memediasi celebrity endorsement kepada niat beli konsumen. Celebrity endorsement memiliki kapasitas untuk meningkatkan niat beli calon konsumen terhadap produk Toko Balikita dengan membentuk brand image kuat dan tetap tertanam dalam ingatan konsumen terhadap produk Toko Balikita. Implikasi dari penelitian ini yaitu pentingnya peran selebriti sebagai endorser dalam pemasaran produk atau layanan di Toko Balikita. Perusahaan atau toko lain pun bisa mempertimbangkan mempergunakan selebriti sebagai cara untuk meningkatkan daya tarik produk mereka di pasar. Hasil penelitian ini dapat memberikan dasar empiris bagi perusahaan untuk melanjutkan atau mengembangkan strategi pemasaran berlandaskan celebrity endorsement dan brand image yang telah terbukti efektif.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN STUDI PADA PENGGUNA APLIKASI BALIPAY DI KOTA DENPASAR Wedanta, Putu Krishna Wahyuana; Seminari, Ni Ketut
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.31216

Abstract

Seiring perkembangan teknologi di era digital, hadirnya fintech semakin memperkaya ranah keuangan. Salah satu contohnya adalah Bank BPD Bali yang menghadirkan layanan dompet digital bernama BaliPay. BaliPay hadir sebagai solusi inovatif untuk berbagai kebutuhan transaksi digital, mulai dari pembayaran di merchant, pajak, hingga donasi. dan lainnya. Penelitian ini bertujuan untuk menganalisis peran kepuasan pelanggan memediasi pengaruh experiential marketing  terhadap loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar. Jumlah sampel yang digunakan sebanyak 120 orang pelanggan, dengan menggunakan purposive sampling. Penelitian ini menggunakan metode kuesioner untuk mengumpulkan data dan teknik Analisis Jalur (Path Analysis) dan Uji Sobel untuk menganalisis data. Berdasarkan hasil penelitian, ditemukan experiential marketing memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, experiential marketing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan memiliki positif dan signifikan terhadap loyalitas pelanggan, dan  kepuasan pelanggan memediasi pengaruh experiential marketing  terhadap loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar. Hasil penelitian ini memberikan implikasi terhadap pengembangan strategi bisnis untuk lebih memperhatikan experiential marketing dan kepuasan pelanggan sehingga dapat meningkatkan loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar.
Pengaruh Kualitas Pelayanan, Citra Perusahaan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada PT. Major Sukses Berkah Renaldi Ridho Nugroho; Ni Ketut Seminari
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1014

Abstract

Customer satisfaction is one of the factors or measures of success for any development in a business. The purpose of the study was to analyze the effect of service quality, corporate image and price perception on customer satisfaction at PT. Major Success Blessing. The population in this study are registered clients from 2021, which are 56 clients. The sampling method used in this research is saturated sample. Methods of data collection using a questionnaire. The data analysis technique used multiple linear regression analysis. The results of research on service quality, corporate image and price perception simultaneously have a significant effect on customer satisfaction at PT. Major Success Blessing. Service quality has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Company image has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Price perception has a positive and significant effect on customer satisfaction of PT. Major Success Blessing.
PERAN BRAND IMAGE MEMEDIASI PENGARUH KERAGAMAN PRODUK TERHADAP IMPULSIVE BUYING DI GRANDLUCKY SUPERSTORE DENPASAR Ni Made Putri Natya Aurelia; Ni Ketut Seminari
E-Jurnal Manajemen Vol. 15 No. 3 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i3.p02

Abstract

Pertumbuhan ritel modern makin kompetitif mendorong pelaku usaha untuk memahami aspek memengaruhi perilaku pembelian konsumen, khususnya perilaku impulsif yang sering terjadi dalam lingkungan ritel. Salah satu faktor yang dianggap penting adalah keragaman produk yang ditawarkan serta persepsi konsumen terhadap merek atau brand image. Penelitian ini mengkaji bagaimana brand image memediasi pengaruh keragaman produk terhadap pembelian impulsif di Grandlucky Superstore Denpasar. Penelitian ini menggunakan metode non-probabilitas dan selektif untuk mengambil sampel 120 pembeli Grandlucky Superstore Denpasar. Survei kuesioner dan analisis statistik deskriptif dan inferensial menggunakan model analisis jalur maupun uji Sobel digunakan. Penelitian ini menjelaskan keragaman produk berpengaruh positif dan signifikan terhadap pembelian impulsif, brand image, dan brand image secara signifikan memediasi pengaruh keragaman produk terhadap pembelian impulsif. Penelitian ini mendukung paradigma Stimulus-Organisme-Respons (SOR) dalam perilaku pelanggan ritel saat ini. Implikasi praktisnya adalah sebagai landasan bagi Grandlucky Superstore dalam mengembangkan strategi pemasaran yang mampu mendorong impulsive buying melalui peningkatan brand image dan keragaman produk.   The increasingly competitive growth of modern retail encourages business actors to understand the aspects that influence consumer purchasing behavior, especially impulsive behavior that often occurs in the retail environment. One factor that is considered important is the diversity of products offered and consumer perception of the brand or brand image. This study examines how brand image mediates the effect of product diversity on impulse buying at Grandlucky Superstore Denpasar. This study uses a non-probability and selective method to take a sample of 120 Grandlucky Superstore Denpasar shoppers. A questionnaire survey and descriptive and inferential statistical analysis using the path analysis model and Sobel test were used. This study found that product diversity has a positive and significant effect on impulse buying, brand image, and brand image significantly mediates the effect of product diversity on impulse buying. This study supports the Stimulus-Organism-Response (SOR) paradigm in current retail customer behavior. The practical implication is as a foundation for Grandlucky Superstore in developing marketing strategies that can encourage impulse buying by improving brand image and product diversity.
THE ROLE OF ELECTRONIC WORD OF MOUTH IN MEDIATING THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION(A Study on Prospective Skintific Consumers in Denpasar City) Ni Putu Angelina Putri Wirastiwi; Ni Ketut Seminari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 9 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20031097

Abstract

The rapid development of digital technology has encouraged companies to utilize social media as a strategic marketing tool. This study aims to examine the role of electronic word of mouth in mediating the effect of social media marketing on purchase intention among prospective Skintific consumers in Denpasar City. This study employs the stimulus–organism–response (S-O-R) theory as its theoretical foundation, where social media marketing acts as the stimulus, electronic word of mouth as the organism, and purchase intention as the response. This research is associative in nature with a quantitative approach. Data were collected through an online questionnaire using Google Forms distributed to 130 respondents selected through purposive sampling. Data analysis was conducted using descriptive and inferential statistics with SEM-PLS through SmartPLS 4.0. The results indicate that social media marketing has a positive and significant effect on purchase intention and electronic word of mouth. Furthermore, electronic word of mouth also has a positive and significant effect on purchase intention and partially mediates the relationship between social media marketing and purchase intention. These findings suggest that social media marketing strategies not only directly increase purchase intention but also indirectly through electronic word of mouth, which strengthens trust and positive perceptions of prospective consumers toward Skintific products.
Co-Authors A. A. Gede Tresna SP Anak Agung Ayu Dita Pradnyasuari Devi Ayub Sheehan Banurea Devi, Anak Agung Ayu Dita Pradnyasuari Dewa Agung Parama A.P Dewa Kade Anggie Dharma Putra Dwi Hartharini Kamajaya Eka Sulistyawati G B Suryakusuma Ksatriadiningrat Gunananda Gede Bayu Rahanatha Ghosa Pramadivara I Gusti Agung Ketut Sri Ardani I Gusti Agung Sri Andini I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Komang Dani Surya Miarta I Made Bagas Adi Suputra I Made Pradnya Raditya Putra I Nengah Asta Gina Jaya Artha I Putu Bayu Adi Jaya I Putu Gde Sukaatmadja I Putu Gede Agi Agata Wirawan I Putu Gede Hendra Wiryawan I Putu Wimahayana Adnyana I Wayan Agus Karisna Widyananda I.M. Jember I.M. Mega I.M. Radiawan I.N. Nurcaya I.N. Puja Ida Ayu Agung Upadianti Jayantari Ida Ayu Harmaita Wijayanti Kadek Agus Riski Sabrina Ketut Warmika, I Gede Kevin Bryan Anantha Komang Arya Gustava Kawi Putra L.G.S. Artini Luh Gede Sri Artini Luh Putu Nindia Sastiari Luh Putu Wrasiati Mohammad Pambudi Ary Wicaksono N.K. Purnawati N.M.I. Muliyati N.W. Siti Ni Gusti Putu Wirawati Ni Ketut Supadmi Ni Luh Gde Sumardani Ni Made Arie Sulistyawati Ni Made Putri Natya Aurelia Ni Made Sri Rastini . Ni Made Witariadi Ni Nengah Soniari Ni Nyoman Putri Desianti Ni Putu Angelina Putri Wirastiwi Ni Putu Dema Punkyanti Ni Putu Dharma Diyanthini Ni Putu Diah Erna Dewi Ni Putu Lenny Pratiwi Ni Putu Novia Karlina Ni Putu Rahayu Wulansari Ni Wayan Ekawati Ni Wayan Prika Adiantari Ni Wayan Ratna Pradnyana Dewi Ni Wayan SITIARI Nyoman Tri Putri Utami Pipit Ingka Pratiwi Putu Agus Wira Putra Putu Anita Fransiska Putu Denny Prathama Ayub Putu Wulan Dewi Saraswati Remawa, Anak Agung Gede Rai Renaldi Ridho Nugroho Renaldi Ridho Nugroho Riyandhika Wardhana Sri Gandari, Ni Nyoman Mirah Sukaatmaja, I Putu Gde Suranjaya I .Gd Tjok Gde Raka Sukawati Viona Fenella Wedanta, Putu Krishna Wahyuana