Article Per Year (5 Year)
p-Index From 2020 - 2025
5.239
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JUPE) Agora EDUCATIO : Journal of Education Journal Economics & Business Atmajaya Indonesia Majalah Ekonomi Jurnal Manajemen Pemasaran International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Ecopreneur.12 Jurnal Perawat Indonesia Jurnal Manajerial JURNAL EKSBIS MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat EduLine: Journal of Education and Learning Innovation MANAJEMEN BISMA (Bisnis dan Manajemen) Jurnal Manajemen Perhotelan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) IQTISHADequity jurnal MANAJEMEN Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Ratih Indriyani
Universitas Kristen Petra
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Transportation Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Orientasi Pasar Dan Inovasi Sebagai Determinan Keunggulan Kompetitif Dalam Industri Fashion Berbasis E-Commerce Indriyani, Ratih; Felicia, Michelle
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9096

Abstract

Business sustainability and growth depend on its competitive advantage, market orientation, and innovation. Competitive advantage is a superior value obtained through a company's strategy, enabling the company to outperform its competitors. Business competitive capabilityis influenced by market orientation and business innovation. This study aims to analyze the influence of market orientation on competitive advantage through innovation in fashion businesses utilizing e-commerce. The type of research used is quantitative explanatory, with a purposive sampling technique for data collection. This study uses 100 MSMEs business owners in e-commerce based fashion businesses. Data analysis was performed using Partial Least Squares (PLS) with the help of SmartPLS. The results show that market orientation has a significant effect on competitive advantage, market orientation also has a significant effect on innovation, and innovation significantly affects competitive advantage.
Co-Authors Achmad Sobirin Aksel Imanuel Iman Aksel Imanuel Iman Alexandra de J.da Costa, Carla Alvina Alvina Andrew Gunawan Anis Eliyana Atita Suri Bandi Sobandi Bisma Arianto Buyung Aulia Safrizal, Helmi Celestia, Aya Dewi Urip Wahyuni Elsa Christina Felicia, Michelle Jonathan Jonathan Jonathan Joshua William Wilianto Jovita Nathania Gunawan Kempa, Sesilya Kristanto Kristanto Leonita, Tracy Loa, Gabrielle Delvia Margo, Valerie Mariana Ing Malelak Melyvia Santoso Mochamad Mochklas Monica Bellinda Sutanto MONICA DEWI Monica Dewi Natajaya, Richie Noerchoidah Retno Ardianti Safrizal, Helmi Buyung Aulia San, Phan Li Sesilya Kempa Steven Nathanael Supriyadi Supriyadi Taswadi Tjok, Daniel Kusuma WIdjojo Suprapto Yonathan Palumian