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All Journal Jurnal Ekonomi Kuantitatif Terapan Jurnal Ilmu Sosial dan Humaniora JBMR: Journal of Business and Management Review Journal La Sociale EKONOMIKA45 Indonesian Journal of Business Analytics (IJBA) Paradoks : Jurnal Ilmu Ekonomi International Journal of Management Research and Economics Relasi : Jurnal Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting
Putu Yudi Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Optimization Of Production Combination in Umah Lokal Coffee Roastery Putu Jenny Natasia; Putu Yudi Setiawan
International Journal of Economics, Management and Accounting Vol. 2 No. 2 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i2.637

Abstract

Umah Lokal Coffee Roastery is a business engaged in the production and marketing of coffee beans. This study aims to optimize the production combination to maximize profits using the Linear Programming method. This method enables the company to determine the optimal production quantity for each type of product, namely Telek Beans, Barong Beans, Jauk Beans, Gerbera, and Daisy. The analysis results indicate that the optimal production combination includes producing 128 units of Telek Beans, 155 units of Jauk Beans, 85 units of Gerbera, and 189 units of Daisy, while the production of Barong Beans is discontinued. Implementing this strategy has the potential to increase profits by Rp1,124,417 or 6.4%. This research contributes to the development of more efficient production strategies in dealing with resource constraints.
Peran Keunggulan Kompetitif Memediasi Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Pemasaran I Wayan Lanang Pastika; Suasana, I Gst. A. Kt. Gd.; I Made Wardana; Putu Yudi Setiawan
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1544

Abstract

Pemerintah Indonesia secara konsisten mendorong pertumbuhan ekonomi melalui UKM,  terbukti dari peningkatan jumlah unit usaha dengan dukungan regulasi. Namun, tantangan seperti penurunan pendapatan dan persaingan ketat memengaruhi kemampuan pelaku usaha dalam melunasi kewajiban finansial. Penelitian ini bertujuan menguji peran keunggulan kompetitif dalam memediasi pengaruh orientasi kewirausahaan dan orientasi pasar terhadap kinerja pemasaran mitra binaan Rumah BUMN di Bali. Penentuan sampel menggunakan teknik probability sampling, dengan pendekatan cluster random sampling sebanyak 147 unit usaha. Hasilnya menunjukkan orientasi kewirausahaan dan keunggulan kompetitif berpengaruh langsung terhadap kinerja pemasaran. Orientasi pasar tidak berpengaruh langsung terhadap kinerja pemasaran, tetapi berpengaruh langsung terhadap keunggulan kompetitif. Keunggulan kompetitif terbukti memediasi pengaruh orientasi kewirausahaan  dan orientasi pasar terhadap kinerja pemasaran. Temuan ini menguatkan Resource Based View Theory dalam  menyoroti pentingnya pengelolaan sumber daya strategis.  Secara keseluruhan, penelitian ini memperkaya teori ekonomi dan aspek praktis manajemen, khususnya kewirausahaan, orientasi pasar, keunggulan kompetitif, dan kinerja pemasaran.
Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Niat Berkunjung Kembali (Studi pada Kubu Manggala Villa Seminyak) I Gede Bagus Mas Anggastya Prana; Putu Yudi Setiawan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4347

Abstract

The increasing intention to visit, especially in the field of tourism accommodation that provides lodging services and facilities greatly supports the needs and development of people's lifestyles today. The purpose of this study was to analyze the impact of price, promotion, and service quality on the intention to revisit Kubu Manggala Villa Seminyak. This study was conducted at Kubu Manggala Villa Seminyak using multiple linear regression analysis. The sample used was 112 respondents obtained through the purposive sampling method. The results of the analysis showed that price has a positive and significant effect on the intention to revisit Kubu Manggala Villa Seminyak. Likewise, promotion and service quality also showed a positive and significant effect on the intention to revisit. Overall, price, promotion, and service quality contribute positively and significantly to the intention to revisit Kubu Manggala Villa Seminyak. Suggestions that can be recommended by the management of Kubu Manggala Villa Seminyak must pay attention to the pricing of each facility provided to tourists, such as discounts for tourists who stay more than 2 days, vouchers and bonuses given to tourists who stay. Advertising as a promotion to tourists must display the uniqueness of the villa itself as an example of what are the advantages with an attractive image display, the advantages of the product that tourists get when staying at Kubu Manggala Villa Seminyak by utilizing electronic media such as Instagram, Facebook, YouTube so that the advertisement has an interest for tourists who see it. The management in improving the quality of service must pay attention to every knowledge possessed by its employees, both in terms of products and services, this can be done by providing training and training so that employees are able to master the knowledge, skills, and attitudes that are emphasized to apply them in daily work activities.
The Mediating Role of Brand Awareness, the Influence of Social Media Marketing, on Purchase Intention of Jolted Coffeeshop & Eatery Products in Gianyar Regency I Made Arditya Jaya; Putu Yudi Setiawan
Indonesian Journal of Business Analytics Vol. 5 No. 5 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i5.15511

Abstract

Modern coffee shops and cafes have grown in many places, including Gianyar Regency, Bali, as a result of the advent of the digitalization era, which is characterized by the quick use of social media as a marketing tool and the rising consumption of coffee, which is now a part of people's lifestyles. This study sought to ascertain how brand awareness mediated the impact of social media marketing on Gianyar Regency consumers' propensity to buy Jolted Coffee Shop & Eatery items. Purposive sampling combined with non-probability sampling was the methodology employed. A survey method was used to collect data, and 120 respondents were given questionnaires. Structural Equation Modeling-Partial Least Squares (SEMPLS) analysis was the method employed. The findings demonstrated that social media marketing significantly and favorably influenced both brand awareness and purchase intentions, that brand awareness significantly and favorably influenced purchase intentions, and that brand awareness was able to mediate the impact of social media marketing on purchase intentions. The management of Jolted Coffee Shop & Eatery may increase purchasing intentions for its products by using social media marketing and brand awareness, which is made possible by the practical use of this research as a guide.
Co-Authors Ade Ruly Sumartini Agus Daging Anak Agung Ngurah Dicky Natha Prawira Ayu Larasati Ayu Prasetya Dewi Berty Christina Lidyanita Putri Charloan Artha Margana Dewa Ayu Riananda Maharani Dewa Gede Kresna Mahaputra I Dewa Ayu Mas Dewi Trisnayani I Gede Bagus Mas Anggastya Prana I Gede Suryana Ryan Handoyo I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Widya Sari I Ketut Catur Hery Suartama I Komang Satria Warla Putra I Made Arditya Jaya I Made Dana I Made Dedy Priyanto I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Putu Gde Sukaatmadja I Putu Satya Nitya Ananda I Wayan Lanang Pastika Ida Ayu Putu Dewi Putri Asih Ida Bagus Putu Suandayana Jaka Kusuma Hanjaya Kadek Teddy Surya Prabawa Ketut Adi Ananta Shantika Kukuh Anggara Martha Made Surya Artana Putra Ni Kadek Ema Kristiani Ni Ketut Pega Vidananda Ni Ketut Purnawati Ni Luh Ayu Yuliantari Ni Luh Putu Erma Mertaningrum Ni Made Putri Martinayanti Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Ananda Putri Pertami Ni Putu Krisnadewi Ni Putu Putri Warniti Ni Putu Wulan Widasari Ni Wayan Ekawati pinaria, ni wayan chintia Pratiwi, Komang Ary Putu Adistya Priyanka Surya Putu Bayu Dewangga Primananda Putu Endra Widyatama Putu Jenny Natasia Putu Vera Naentiana Putu Wisnawan Dharma Sunu Rifqi Mustafa Satya Weda Witawan shinta monica Tjok Gde Raka Sukawati Zhafira Raihana