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All Journal Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA International Journal of Community Service Learning Udayana Journal of Social Sciences and Humanities (UJoSSH)
I Ketut Suwena
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Green Tourism Development as Community Empowerment Efforts in Pemuteran Village, Buleleng, Bali I Ketut Suwena; Ni Ketut Arismayanti
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.951 KB) | DOI: 10.24843/UJoSSH.2017.v01.i01.p19

Abstract

Pemuteran has tourism potential and stunning natural beauty. Pemuteran village communities have not been involved in tourism activities resulting maximum untapped tourist potential to the maximum, limited opportunity society are involved in tourism development, and creativity in tourism in the village. This research is objective to maximize the role of the community in various aspects of tourism development. The development of tourism is expected to: (1) empowering local communities; (2) diversification of rural tourism products; (3) demonstration model to develop green tourism; (4) produce a tourism product of high quality and competitiveness; (5) the development of a more responsible and sustainable tourism. Data were collected through observation, interviews, questionnaires, literature studies, and technical documentation. Data were analyzed using qualitative descriptive analysis of IFAS, EFAS, and SWOT. The strategy resulted in the development of green tourism as an effort to increase community empowerment in economic activity in the village of Pemuteran is green tourism marketing strategy; Strategy creation and development of green tourism products; Strategy commitment and development of community-based tourism development in North Bali; The strategy for improving the quality of human resources through the mastery of information technology and entrepreneurship; Waste management strategy together and independently; Infrastructure development strategy based tourism green tourism; Strategy green tourism travel packages in Buleleng. Advice can be given is the importance of the commitment in the development of tourism development in North Bali-based green tourism; the need for management of solid waste management; the need for the identification and development of a tourist attraction; importance of improving the quality of human resources that are highly competitive; the importance of increasing public participation in the planning, implementation and monitoring of tourism development in the region.
THE FACTORS AFFECTING THE LEVEL OF TOURIST SATISFACTION USING TRAVEL AGENTS AND DESTINATIONS OF CHOICE: CASE STUDY IN BALI I Ketut Suwena; Ni Ketut Arismayanti
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p15

Abstract

Nowadays, tourism is a common thing done by anyone. In the digital era, there is a shift of tourists in traveling in terms of the use of travel agents in planning their trips. There are tourists who plan their trips independently and there are also tourists who continue to use travel agents in traveling. The level of satisfaction of tourists in using the services of travel agents and destinations that tourists choose to travel is important to know the factors that influence the level of tourist satisfaction. This study aims to determine and analyze the factors that influence the level of satisfaction of tourists in using travel agents and choosing tourism destinations. This research was conducted in Bali by distributing questionnaires to tourists and interviewing informants. Data collected techniques with observation, interviews, questionnaires, literature study. The data analysis technique uses descriptive qualitative, factor analysis, and Likert Scale technique. The number of samples was 400 tourists, consisting of 200 domestic tourists and 200 overseas tourists. The results of this study are expected to be used as a basis for evaluation and policy making for the government in tourism as an effort to increase the level of satisfaction and loyalty of tourists who travel to Bali.
KARAKTERISTIK, MOTIVASI, DAN SIKAP WISATAWAN MANCANEGARA MENGGUNAKAN PAKET WISATA MOBIL VW SAFARI DI UBUD VW TOUR Kadek Nova Prasetyo; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p20

Abstract

Uniqueness of the VW Safari tour car is able to attract foreign tourists to use tour package services in Bali, and in this study focuses on the characteristics, motivations, and attitudes of foreign tourists who use the VW Safari car tour package services in Ubud VW Tour. . The sampling technique in this study used purposive sampling technique, and data collection used observation, interviews, and distributing questionnaires with a 5-point Likert scale model with the aim of being given to 105 foreign tourists as respondents. The results of the study show that foreign tourists who travel the most using the VW Safari tour car package services come from Australia with a vulnerable age of 31-45 years, male, work as private employees, and have master's education (S2). Based on the travel destination of foreign tourists, most of them stated that the purpose of their trip was to travel/recreation and stated that they had more trust in the travel agency in their travels and this was the first time they used this service. Ubud VW Tour, spends IDR 2,500,000 – IDR 3,500,000, and is accompanied by family during the tour. Rational motivation gets an average score of 4.32 (strongly agree), then for emotional motivation gets an average score of 4.36 (strongly agree). Foreign tourists who use the Ubud VW Tour tour package have a good attitude/agree with a score of 4.34. This research is expected to be used as a reference for managers to continue to improve service quality in order to maintain tourist loyalty, and continue to develop the promotion of Ubud VW Tour services by utilizing current technological sophistication.
Tourist Satisfaction Patterns and Index for Travel Companions While Traveling in Bali Ni Ketut Arismayanti; I Ketut Suwena; I Made Sendra
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.92111

Abstract

The travel of tourists to a destination forms a pattern of tourist travel. Likewise, a tourist's journey during a trip has an influence on satisfaction and tourists in terms of the choice of destinations visited, memories made, joy in traveling, as well as the tendency to be more important between the chosen destinations compared to travel companions. This study aims to analyze the pattern of tourist travel and the index of tourist satisfaction with travel companions in traveling in Bali. This study uses a large sample with the Slovin formula for an error level of 4 percent. Questionnaires were distributed by accident to 600 tourists. Data were analyzed by Importance Performance Analysis, Customer Satisfaction Index and qualitative descriptive. The characteristics of tourists who travel to Bali are relatively young adults in terms of age and education and a high level of mastery of technology. Most tourists look for information on the internet in addition to recommendations from family and friends before tourists travel to Bali. This reflects that there has been a change in the use of travel services, media promotion, advertising and other prints. The pattern of door trips visiting Bali shows a spider web pattern, which is the first center (hub) pattern from entering tourist attractions spread across regencies/cities in Bali. The level of suitability of travel indicators in traveling in Bali shows that it is not appropriate or does not meet the expectations of tourists to Bali in general. Tourist satisfaction with travel companions in the index of traveling in Bali is 83.97 (very satisfied/appropriate). Keywords: travel patterns, travel companions, tourist satisfaction, Bali
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Wisatawan Nusantara Di Dunia Fantasi (DUFAN) Ancol Jakarta Pada Masa Pandemi Covid-19 Elsa Bernicha; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p20

Abstract

Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN DI DERAWAN FISHERIES COTTAGE PULAU DERAWAN Ingglade Janely Parengga; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p10

Abstract

This exotic Derawan Island has enchanting natural beauty, especially marine tourism so that it can attract tourists both domestically and abroad. Then there was the Covid-19 Pandemic which had a bad impact on the Derawan Island tourism industry such as restaurants, watersport rentals, souvenir shops, especially on accommodation entrepreneurs. The level of tourist visits is decreasing, also impacting the decline in room occupancy rates as experienced by Derawan Fisheries Cottage. To be able to continue to compete in this field, the quality of services and tourist facilities must be continuously improved in addition to providing tourist satisfaction, as well as to create a good image in the eyes of tourists. The purpose of this study is to find out the characteristics and influence of variable quality of services and tourist facilities on the satisfaction of tourists staying at Derawan Fisheries Cottage. This study used a sample of 100 respondents with a sampling technique is purposive sampling. The data in this study was taken with observation techniques, questionnaires, interviews and literature studies. The data is analyzed using multiple linear regressions, hypothesis tests and classical assumption tests. The results concluded that there is a partial and simultaneous significant influence between the quality of services and tourist facilities on tourists staying at Derawan Fisheries Cottage. This is evidenced by the results of the simultaneously obtained a Fhitung value of 42,796 > Ftabel which is 2.70 with a significance of 0.000.
PENGUATAN KAPABILITAS SUMBER DAYA MANUSIA LOKAL MELALUI PENDIDIKAN DAN PELATIHAN BAHASA MANDARIN BAGI PENGELOLA DTW TANAH LOT KABUPATEN TABANAN I.M. Sendra; I.G.N. Widyatmaja; I.B.K. Astina; I.K. Suwena
Buletin Udayana Mengabdi Vol 22 No 1 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i01.p04

Abstract

The development of tourists from China before the Covid-19 pandemic was very fast, especially in the Tanah Lot Tourist Destination, Tabanan Regency, Bali Province, but in terms of the ability to speak Mandarin for managers it was very low. Strengthening local human resource capabilities through Mandarin education and training referred to here is a basic skill that should be understood and practiced by each individual in a tourism business in order to be able to run their business in a sustainable manner. This activity aims to improve Chinese language skills for oral translators and provide basic Chinese language skills for local employees. Another goal is to provide an introduction to Chinese cultural values that are considered necessary for managers to know so that they are expected to assist in efforts to improve the quality of performance of Tanah Lot destination managers. Keywords : Management, Mandarin, Training, Strengthening, Participation, Tourism
PENYUSUNAN PANDUAN INFORMASI DAYA TARIK WISATA DAN PROMOSI MEDIA SOSIAL PURI AGUNG DENPASAR I. Rahyuda; P.D. Kesumadewi; I.K. Suwena; N.K. Arismayanti
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p03

Abstract

The existence of cultural heritage is increasingly being pushed aside due to modernization. In developing a city tour for Denpasar City, the information about this tourist attraction is not yet optimal. Information and promotion of tourist attractions is very important to attract tourists and visiting tourists. The limited information available and accessible to tourists certainly hinders the growth of tourism in an area. In particular, castle tourism requires a touch of innovation in tourism products in the midst of intense competition and trends in contemporary tourism products. This community service activity was carried out in Dangin Puri Kaja Village, North Denpasar District, Denpasar City, Bali with the aim of exploring and compiling information guides for castle tourist attractions and utilizing social media for the promotion of tourist attractions. The community service activity program carried out at Puri Agung Denpasar has achievement targets in the form of: an increase in digital promotion on an ongoing basis; there is a guide for the younger generation and visiting tourists; Denpasar City tourism is getting more vibrant through the development of castle tourism; social media promotion is complemented by tutorials on managing Instagram and Facebook accounts. This community service activity is expected to have a positive impact by increasing the recognition of Puri Agung Denpasar and increasing the income of the surrounding community from the increasing number of tourist visits. Keywords: travel guide, tourist attraction, promotion, social media, palace tourism, Puri Agung Denpasar.
IMPLEMENTATION OF CULTURAL TOURISM DEVELOPMENT PROGRAM BASED ON LOCAL WISDOM IN BEDULU VILLAGE REGENCY OF GIANYAR BALI Arismayanti, Ni Ketut; Suwena, I Ketut
International Journal of Community Service Learning Vol. 2 No. 3 (2018): August 2018
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.966 KB) | DOI: 10.23887/ijcsl.v2i3.15412

Abstract

Implementation of cultural tourism development program in Bedulu village aims to strengthen community empowerment through the development of cultural tourism in accordance with the vision and mission aimed at strengthening village management system; Increasing public participation in tourism activities and development; Improve self-financing and self-help communities and to improve the welfare of the community as well as increasing the original income of Gianyar regency. The implementation approach model includes 1) Participatory Rural Appraisal (PRA) model; 2) Model of Entrepreneurship Capacity Building (ECB), and 3) Transfer Technology Model (TT). Implementation of the program include: 1) Identification of tourism potential at Tourism Attraction Goa Gajah Temple, Relief of Yeh Pulu, Samuan Tiga Temple, and Tegallinggah Cliff Temple; 2) Focus Group Discussion (FGD) with relevant stakeholders on potential and strategic issues of cultural tourism development based on local wisdom in Bedulu Village; 3) Training of Packaging Cultural Tour Packages in Bedulu Village; 4) Technical Training for Tour Guide in Bedulu Village; 5) Making of Guide Book; 6) Making Bedouin Tourism Brochure; 7) Practical English Training in Bedulu Village; 8) Homestay Management Training in Bedulu Village; 9) Culinary Development Training of Bedulu Village; 10) Village Tourism Management in Bedulu Village. The outputs generated in these community service activities include guidebooks; Brochures in English and Japanese; Tutorial on website management; Marketing of tourist attraction located in Bedulu Village through the website, Instagram social media, and video uploaded on YouTube; Capacity building and knowledge as well as community capacity with various training provided.
Co-Authors Anak Agung Istri Sri Wiadnyani Anindya Putri Lestari Dewa Ayu Putu Putri Krisnadewi Dewi Handriana N. Meo Dwi Widya Mandasari Elsa Bernicha Evitauli Pangaribuan Fitri Amalia Rhamadani Gayatri Manik Helmi Cahyana I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Kadek Adi Sumara Putra I Made Darmaja I Made Pradnya Sutara I Made Sendra I Nyoman Sudiarta I Nyoman Tri Sutaguna I Putu Agus Darmawan I PUTU SUDANA I Wayan Putra Aditya I Wayan Suardana I. Rahyuda I.B.K. Astina Ingglade Janely Parengga IPMM. Manuaba Kadek Nova Prasetyo Kiki Savira Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Made Natha Dwipayana Mutiara Firdausy Hakim N.G.A.S. Dewi NGAS. Dewi Ni Ketut Arismayanti, Ni Ketut Ni Komang Ayu Trisna Dewi Ni Komang Rahayu Wulan Dewi Ni Komang Widiastri Ni Luh Putri Utari Cahyani Ni Nyoman Padmi Triyanti Ni Putu Eka Mahadewi P.D. Kesumadewi P.R. Pertiwi Putu Yolanda Yuniari Rahel Ambarita Susana Santi Jaimun Syahrul Hidayat Yayu Indrawati Yundari, Yundari