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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS DWIJENAGRO: JURNAL ILMIAH
Nyoman Parining
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Sistem Pemasaran Kopi Bubuk Sari Buana pada UD. Mega Jaya IDA BAGUS OKA PURNAMA; NYOMAN PARINING; I DEWA GD. RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol. 1, No. 1, Juli 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

ABSTRACT Marketing System of Sari Buana Coffee Powder at UD. Mega Jaya Ground coffee is a beverage that is very common and widespread in the surrounding communities. The success of the company to deliver products to consumers will require a merchant supplier, in the form of marketing agencies to quickly get to the consumer product. The role of the marketing agency is required by companies to market their products. This study aims to determine: 1) the marketing of coffee powder Sari Buana marketing at UD. Mega Jaya. 2) the magnitude of marketing margins in each of the agencies involved in each marketing channel. The research was conducted at UD. Mega Jaya, Central Singapadu Village, District Sukawati, Gianyar Regency. Data obtained from the field were analyzed with descriptive methods and analysis of marketing margins. The study found that the marketing of coffee powder in UD. Mega Buana Sari Jaya starts from the manufacturers, marketing agencies, and distribution. UD. Mega Jaya is a producer Sari Buana ground coffee that has multiple functions in the conduct of marketing such products, has a raw material procurement, production, product inventory, production costs, choose a marketing agency, pricing, promotion, delivery, ordering, and well received by the company's risk. Marketing agencies involved in marketing products in the company starting from major retailers and small retailers that distribute products to end customers. So that products marketed to consumers quickly end. Marketing channel consists of four channels, namely: 1) Company - Large - Small Retailer - Consumer. 2) Company - Large Retailer - Consumer. 3) Company - Small Retailer - Consumer. 4) Company - Consumer. Of the channel obtained the highest sales volume at the company's channel I and III. Marketing margins in the channel I is equal Rp.2.500 (5.882%), channel II Rp. 2500 (5882%), channel III Rp. 1000 (2.352%) and Rp IV line. 0 (0%). Judging from the company's product sales volume, the first marketing channel is the channel of the most highest level of sales as compared to other channels. So it is recommended to do further research to determine the most effective channels and profitable for the company and UD. Mega Jaya should be much more to maximize the performance of existing marketing channels by controlling the marketing of all existing institutions. Key words: marketing, coffee powder, marketing margins
Strategi Pemasaran Kopi Bubuk Lumbung Mas Kelurahan Beng Kecamatan Gianyar Kabupaten Gianyar I KADEK MARYANA; NYOMAN GEDE USTRIYANA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Marketing Strategy of Lumbung Mas Coffee Powder Beng Village Gianyar District Gianyar Regency                This research is purpose to identify the key internal and external factors that influence the marketing of Lumbung Mas coffee powder and simultaneously formulating alternative strategies that can be selected by the company. This study uses IFAS matrix, EFAS matrix, IE matrix, and SWOT matrix to formulate alternative strategies. The results showed that internal environmental factors that influence is a good quality of coffee powder, product prices cheaper than competitor's product, the company is still conducting independently with simple equipment, as well as a limited amount of capital company. While external environmental factors that affect the availability of sufficient raw materials, demand for the consumption of beverages like coffee, competition with similar companies, as well as the increasing number of product substitution. Alternative strategies that need to be done by the company is developing a marketing network, improve customer service quality, strengthen cooperation with government agencies, improving the quality of human resources through training, improving the promotion and advertising, set prices to face the competition, improve the use of technology, as well as suppress any the possibility of leakage of operating costs.  Keywords: coffee, marketing strategy, Lumbung Mas
Sikap Petani Anggota Subak terhadap Program Asuransi Usahatani Padi di Subak Yeh Embang, Desa Yeh Embang Kangin, Kecamatan Mendoyo, Kabupaten Jembrana KADEK AGUS NOPTANDIKA KUSUMA; I GEDE SETIAWAN ADI PUTRA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.766 KB) | DOI: 10.24843/JAA.2018.v07.i03.p06

Abstract

Subak Farmers' Attitudes toward Rice Farming Insurance Program in Subak YehEmbang, Yeh Embang Kangin Village, Mendoyo Sub-district, Jembrana Regency Food security becomes one of the main goals of national development. One of theefforts undertaken by the Jembrana Regency Government is to implement a specialeffort (UPSUS) which is the insurance program of paddy farming (AUTP) since 2015.Farmers of Subak Yeh Embang who have not followed the insurance program of ricefarming is high (41.46%). The purpose of this research is to investigate the attitude ofthe farmers of Subak Yeh Embang on paddy farming insurance program. The researchwas conducted in Subak Yeh Embang, Yeh Embang Kangin Village, Mendoyo Subdistrict,of Jembrana Regency. The respondents were 35 people from the population of233 farmers who have not followed the paddy farming insurance program determinedby using the Proportional Random Sampling method.The findings showed that the attitude of farmers of Subak Yeh Embang can becategorized as agreed with the rice farming insurance by the score of 4.06. The farmers'attitude toward the objectives, targets, benefits, risks, and success of paddy farminginsurance program included in the category of strongly agree, while farmers' attitude tocompensation, compensation payment, coverage period, amount of claim, and theapproval of the insurance claim are included in the category agreed, and the attitude offarmers to the organization of the implementation of rice farming insurance programwas the category of doubtful.Based on the result of the research, it is expected that the extension agents and relatedinstitutions should be more active in conducting counseling and dissemination ofinformation about rice insurance program (AUTP).
Potensi dan Proses Pemberdayaan Petani Garam di Desa Kusamba Kecamatan Dawan Kabupaten Klungkung I PUTU BAGUS YOGANA; I GEDE SETIAWAN ADI PUTRA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Potential and Empowerment Process Salt Farmers in Kusamba Village Dawan District Klungkung RegencyKusamba Village, Dawan District, Klungkung Regency has large salt potential. Butstill faces obstacles as: (i) cheaper salt price outside Bali Province; (ii) weatherfactor that hinders production; and (iii) low management marketing. The purpose ofresearch to know : (1) the characteristic of salt farmers; (2) the salt businesspotential; and (3) salt farmer’s aspects and empowerment elements. This researchuses the qualitative and quantitative analysis method. The research results show :(1) the salt farmers’s age classified as productive, formal education level classifiedas low, farming experience is considered relatively versed, and their land were verysuitable for expanded; (2) viewed from the potential perspective, the salt color iscolorless white, the sense is not bitter, interesting packaging, higenis, having exportopportunity, and able to compete in the market; (3) asset ownership classified asgood, the relationship between individuals and groups classified as good, most ofsalt farmers want the institutional strengthening, partnership synergies was stillunder local partnership, the chance to expand their salt’s businesses classified asgood, physical participation in an effort to salt business development have gooddiscipline, salt farmers having a sense of good responsibility to their job and theirfamilies, and the ability to cooperate and organizing classified as good.
Strategi Pemasaran untuk Meningkatkan Penjualan Pupuk Organik (Studi Kasus pada Simantri 174 Gapoktan Dharma Pertiwi Kelurahan Lukluk, Kecamatan Mengwi, Kabupaten Badung) NI LUH GEDE WULAN ADI PRANITI; NYOMAN PARINING; I GEDE SETIAWAN ADI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Marketing Strategies to Increase Sales Organic Fertilizer (Case Study on 174 Simantri Gapoktan Dharma Pertiwi LuklukVillage, District Mengwi, Badung ) The marketing strategy is a form of plan that decompose in the field of marketing. To obtain optimal results, marketing strategies have a board scope in the field of marketing include the strategy in the face of competition, pricing strategy, product strategy, service strategy.This study aims to determine the general strategy alternative strategies for marketing organic fertilizer at 174 SimantriGapoktan Dharma Pertiwi. This study was conducted in July 2015 held at 174 SimantriGapoktan Dharma Pertiwi Lukluk Village, District Mengwi, Badung. The analytical method used in this research is the analysis of the corporate environment that consists of a matrix of IFAS (Internal Strategic Factors) and matrix analysis EFAS (External Strategic Factors), matrix IE (internal external), and SWOT matrix. Analysis of IE matrix based on the score matrix IFAS and matrix EFAS to obtain the position of the business of Simantri 174 Gapoktan Dharma Pertiwi in internal conditions are very strong and the response effort organic fertilizer is to external factors that it faces is high. Swot matrix analysis resulted in several alternative strategies, strategy ST three generate alternative strategies, WO strategy resulted in four alternative strategiesand strategies WT produce three alternative strategies. Keywords :marketing strategy, organic fertilizer, analytical method
Pola Kemitraan Jaringan Sosial Swadiri Bali (JSSB) dengan Petani (Bina Karya Mandiri) dalam Penyaluran Bantuan dari Pemerintah K REDIK MARDIKA; I WAYAN WINDIA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Partnership Pattern of the Bali Self-Social Network ‘Jaringan Sosial SwadiriBali’ (JSSB) and Farmers (Bina Karya Mandiri) in the Distribution of the Grant Provided by the Government The government provides different types of grant to the farmers; however, this does notmean that the farmers always have immediate access to them. There are manyrequirements which should be fulfilled by the farmers. The Bali Self-Social Network‘Jaringan Sosial Swadiri Bali (JSSB) helps the group of farmers referred to as BinaKarya Mandiri obtain the grant provided by the government through the pattern ofpartnership. This current study was intended to identify the mechanism, the rights andobligations, and the obstructions which the partnership between JSSB and the farmers(Bina KaryaMandiri) faces in the distribution of the grant provided by the government.The samples of the current study were determined using the sampling purposivetechnique. The data were collected through in-depth interview, rapid rural appraisal,library research and documentary methods. Then the data were qualitatively analyzed. Itcould be concluded from the study that JSSB prepares production facilities, productiontechnological guidance and supervision as to where to market the products and BinaKarya Mandiri prepares land and manpower to support the production process. In thepartnership JSSB is not entitled to the benefit obtained by Bina Karya Mandiri;however, it is entitled to supervising the activities done byBina Karya Mandiri. Bina Karya Mandiri is entitled to having the production facilities fixed, and Bina KaryaMandiri is obliged to report the development of the group every month. The problem isthat the group’s members are getting less interested in doing the group’s activities. Itwill be better if the group’s members maintain the partnership between Bina KaryaMandiri and JSSB as it benefits them.
Hubungan antara Karakteristik Petani dengan Motivasinya dalam Membudidayakan Tanaman Tebu (Kasus Kelompok Tani Dewi Ratih 1, Desa Maospati, Kecamatan Maospati, Kabupaten Magetan) DIAN KURNIASIH; WAYAN SUDARTA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.672 KB) | DOI: 10.24843/JAA.2017.v06.i04.p07

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Correlation Between Farmer Characteristic With Their Motivation In CultivateA Sugar Cane (In Case Of Dewi Ratih 1 Farmer Group At Maospati Village,Subdistrict Of Maospati, Magetan Regency) Sugar cane plant plays an important role in meeting the sugar consumtion needs ofsociety and industrial sector. In order to support the improvement of sugar cane plantproduction, the government should provide an input or direction that is needed bysugar cane farmers as a motivation for farmers to increase the production of sugarcane as a raw material for sugar. The characteristics of the farmers have become oneof important factors that affect the farmer motivation in cultivation of sugar caneplant in farmer’s group of Dewi Ratih 1, Maospati Village, Maospati Districts,Magetan Regency. Which is expected to be a reference for the government and thefarmers in determine the policies and development strategies in order to make sugarcane farming can improve revenue and the welfare of the farmers. The purpose ofthis research is to identify the characteristics of the farmer, motivation of the farmersin cultivating sugar cane plant and determine the correlation between the farmerscharacteristics and the farmer motivation in cultivating sugar cane plant in farmer’sgroup of Dewi Ratih 1, Maospati village, Maospati districts, Magetan regency. Thissampling by using simple random method. Data analysis method that is used isdescriptive analysis and spearman rank correlation coefficient test. The result ofdescriptive analysis shows that the farmers characteristics included in the lowcategory, while the farmer motivation in cultivation of sugar cane plant included inthe medium category. The result of spearman rank correlation analysis shows that thecharacteristics of the farmers who have a significant correlation with the motivationof the farmers is age, household income, vast of arable land, the number ofhousehold members, and farming experience.
Analisis Dinamika Kelompok pada Gapoktan Sekar Sari Desa Pangean Kecamatan Maduran Kabupaten Lamongan ELISA SURTANTIN; NYOMAN SUTJIPTA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.329 KB) | DOI: 10.24843/JAA.2018.v07.i02.p10

Abstract

Analysis of Group Dynamics at the Sekar Sari Farmers Group, Pangean Village, Maduran Sub-District of Lamongan Regency Group dynamics is a branch of social science that studies the strengths that exist in the group, looking for the cause, and the effect on individuals and groups to act dynamically. Group dynamics can determine group behavior and group members' behavior to achieve common goals. The study aims to describe group dynamics at the Sekar Sari Farmers Group. The location of the research was determined purposively by the Sekar Sari group of Pangean farmers, Maduran Subdistrict, Lamongan Regency with the population of 131 people and the sample was 58 people based on the slovin formula and the data were analyzed by using descriptive analysis. The group dynamics of the Sekar Sari farmer group were viewed through a psychological approach that classified as high category with a percentage of 73.7%. Group dynamics is seen through a sociological approach with very high category of 78.1%. The influence of sociological approach to group dynamics on the Sekar Sari farmers group is higher than the psychological approach. The combined members of the Sekar Sari farmer group are expected to further enhance group cohesiveness, the organizers are expected to pay more attention to the farmer groups, and all members of the farmers group are expected to behave dynamically to achieve common goals.
PEMILIHAN PRIORITAS STRATEGI PEMASARAN COKLAT OLAHAN BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (Studi Kasus di Perusahaan Magic Chocolate, Kabupaten Gianyar, Provinsi Bali) FITRIA RETNONINGSIH; IGA OKA SURYAWARDANI; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Abstract Analytical Hierarchy Process (AHP) Appliance on Choosing of Marketing Strategy Priority at Processed Chocolate (Case Study in Magic Chocolate, District Gianyar, Province Bali). Magic Chocolate is one of the home industries of processing cocoa in Bali with a venture business making chocolate as one of the refined products and seeks to grow its business through the marketing strategies appropriate. The purpose of this study was to determine the priority in the marketing strategy for the Magic Chocolate. Data collected by interviews and questionnaires. Data analysis methods that used in this research is using Analytical Hierarchy Process (AHP) with computer program Expert Choice. The study concluded that the priorities of business marketing strategy for the Magic Chocolate,  first is the raw material (0,214), and then is the processing technology (0,188) and the third is a variety of products and packaging (0,183). The priority criteria of business marketing strategy obtained by the competitive prices (0,313), followed by an increase in demand (0,293), employment and improve household incomes (0,203), quality of products (0,191). Keywords : marketing strategy, Analytical Hierarchy Process, Magic Chocolate.
Hubungan Antara Bauran Pemasaran dan Kepuasan Konsumen Cau Chocolates Desa Marga, Kabupaten Tabanan NI MADE JUNIARI; NYOMAN PARINING; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Relationship Between Marketing Mix and Customer Satisfaction of Cau Chocolates in Marga Village, Tabanan Regency This study aims to determine the level of consumer satisfaction seen from the marketingmix indicators and determine the effect of marketing mix indicators on customersatisfaction of Cau Chocolates in Marga Village, Tabanan Regency. This study usesdescriptive qualitative and quantitative methods with a total sample of 80 CauChocolates consumers determined using the purposive sampling method. The dataanalysis technique uses Structural Equation Modeling (PLS-SEM). The results showedthat the level of customer satisfaction Cau Chocolate produced a score of 3.63 whichwas included in the category of satisfaction. Meanwhile, the results of analysis usingSEM analysis produce, (1) product indicators positively and significantly influenceconsumer satisfaction, (2) price indicators positively and significantly influenceconsumer satisfaction, (3) place indicators positively and significantly influencesatisfaction consumers, and (4) promotion indicators have a positive and significanteffect on customer satisfaction.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK AHMAD SURYA JAYA ANAK AGUNG MADE MULYADI PUTRA BINTANG FAJAR PATMA CAHYAGAMA DIAN KURNIASIH DWI PUTRA DARMAWAN ELISA SURTANTIN ENI PERMATASARI FITRIA RETNONINGSIH Hadi Sutoyo I DEWA AYU SRI YUDARI I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gde Pitana, I Gde I Gede Setiawan Adi Putra I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Oka Suryawardani I GUSTI NGURAH KETUT SURYA DHARMA I KADEK MARYANA I Ketut Suamba I Ketut Surya Diarta I KOMANG JUNIARTA I Made Sarjana I Made Sukewijaya I Nyoman Gede Ustriyana I PUTU AGUNG SATRIA PERMANA I PUTU BAGUS YOGANA I WAYAN SUDARTA I WAYAN WINDIA IDA BAGUS OKA PURNAMA IZZA, QOMARATUL JON ALPREDO MALAU K REDIK MARDIKA KADEK AGUS NOPTANDIKA KUSUMA KETUT BUDI SUSRUSA KUMIL LAILA LUH GEDE GITA SARASWATI LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU DEWI SUKMAYANTI MADE SUDANA Ni Kadek Sri Guntari NI KADEK SRI UTARI NI LUH GEDE WULAN ADI PRANITI Ni Luh Putu Sarasmita NI MADE JUNIARI NI PUTU ARI PURNAMAYANI NI PUTU WINDA PURNAMI DEWI Ni WAYAN SRI ASTITI NI WAYAN SUDIARMINI NOVITA A. P. SILALAHI NYOMAN EDY DARMAYASA NYOMAN SUTJIPTA PUTRI, NI LUH MADE TARINA NANDA HARUM PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti RATNA KOMALA DEWI RESTHA, PAMELA ALDA RIA PUSPA YUSUF SASTIARI, GUSTI AYU NINDIA SHINTA RODAME SITUMORANG SINURAT, REHULINA BR Suwarno Suwarno UTAMI, DEWA AYU PUTU ADI LISTYA Wardana, Agung Setya WAYAN SUDARTA WIJAYAKUSUMA, PUTU AGUS YUDI