Article Per Year (5 Year)
p-Index From 2020 - 2025
7.795
P-Index
This Author published in this journals
All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Edukasi Universitas Jember Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Promosi Pendidikan Ekonomi JPG (Jurnal Pendidikan Geografi) Manajemen Pendidikan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Briliant: Jurnal Riset dan Konseptual Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Majalah Pembelajaran Geografi Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Akun Nabelo : Jurnal Akuntansi Netral, Akuntabel, Objektif Jurnal Ilmiah Profesi Pendidikan International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Education Journal: Journal Educational Research and Development PANDITA: Interdisciplinary Journal of Public Affairs Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Pengabdian Kepada Masyarakat
Sri Kantun
Fakultas Keguruan Dan Ilmu Pendidikan, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 84 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Sosio Ekonomika Bisnis

 1 
STRATEGI GREEN MARKETING MIX PADA AGROINDUSTRI KOPI BIJI SALAK (KOPLAK FOOD) DI KECAMATAN AJUNG KABUPATEN JEMBER rizki, sella; Kantun, Sri; Tiara, Tiara
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 01 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i01.20010

Abstract

The purpose of this research is to describe the implementation of the green marketing mix strategy in the Koplak Food Agroindustry. This research is a descriptive qualitative research. The author conducted interviews, observations and documentation to collect data. The data analysis technique used is the data analysis technique of Miles and Huberman. The result of this research is the application of green marketing mix on green product indicators indicated by organic products and during the manufacturing process while maintaining cleanliness. The application of Green price can be shown by setting a relatively more expensive price, but the price is in accordance with the quality of the product. The application of a green place can be seen that the production house is always kept clean. The application of green promotion is that the promotion is carried out in a transparent and educative manner through exhibitions and promotional media owned. Koplak Food's agroindustry has not included a logo on environmental friendliness on the packaging, namely eco label and eco brand. So the recommendation that can be given is to immediately register for ISO 14001 certification in order to be able to provide an environmentally friendly logo on the packaging.
Co-Authors Aina Nadhirah Fatin Aisa Nur Fitri Akbar, Yugo Ferdian Ali Ahmad Farhan Anna Widayani Arum Setyowati Asni Maulina, Lingga Aylincia Excelina Yofeigo Ayu Pipih Lestasi Ayu Putri Septiana Ayuningtyas, Rada Bambang Suyadi Bela Fista Agustina Billy Poncho Gustiawan Dessy Nur Ilhamidya Desy Andri Tri Palupi Devi Wahyuni Lugita Dewi Anjar Sari Dewi Fatimah Diah Widyastuti Diska Pramita Djoko Widodo Dwi Herlindawati Dwi Herllindawati Dwi Lestari Dyah Ananda Melaguhti Elan Artono Nurdin Elviana Damayanti Era Iswara Pangastuti Eri Novalinda Evi Wahyu Wulansari Fahmi Arif Kurnianto Fergi Diarta Fitri Ayu Winarni Hety Mustika Ani Hofidhotul Aulia Ida Lailatul Musyarrofah Ilham Akbar Solichin Imro’atul Hasanah Irmadatus Sholekhah Jefri Rieski Triyanto Jefri Rieski Triyanto Joko Widodo Laila Said Nadiah Lenia Wahyu Permatasari Lisana Oktavisanti M Lisana Oktavisanti Mardiyana Lusia Septina Endita M. Ainul Fadlol M. saiful Rizal M. Yuhdi Yuhdi Maulidia, Yulinar Mohammad Hekam MUH LIS Muhammad Fajar Septarianto Mujib, Muhammad Asyroful Mukhamad Zulianto Mukhammad Zulianto Nadia Isnaini Nia Saputri Nilam Mazidah Nur Laila Ulva Nur Wulan Nurmala Tiara Asih Pamungkas, Lingkar Priya Darmawan Pudjo Suharso Puspa Rosita Sari Puspitasari, Indri Aini Putri Sukma I'anatunnisa Putriana Chusnul Khotimah Raras Siswandini ASP Retna Ngesti Sedyati Retna Ngesti Sedyati, Retna Ngesti Rinda Sukma Ningrum Rio Ariyanto rizki, sella rosyidah rosyidah S Sukidin Sahrul Ginanjar Sarah Anandia Shafira Sedyati, Retna Ngesti Sedyati Siti Halimatus Sa'dia Siti Mukharomah Siti Nailatur Rohmah Slamet Agus Wahyudi Sri Astutik St. Afifatul Khoiriyah Sutrisno Djaja Tiara Tiara - -, Tiara - Tiara Tiara Tiara Tiara Tiara Tiara Tiara Tiara Tiara, Tiara Titin Kartini Tyana, Bella Eka Wahyu Eka Meidyanti Widayani, Anna Winarni, Fitri Ayu Wiwin Hartanto Woro Mulyaningsih Wulandari, Sasi Suci Yayuk Sri Rahayu Budiawati