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All Journal Media Ekonomi dan Manajemen Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Jurnal Manajerial Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Jurnal Inovasi Ekonomi Jurnal Ekonomi Efektif Jurnal Manajemen Stratejik dan Simulasi Bisnis Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan IIJSE Jurnal Dinamika Manajemen
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : journal of enterprise and development jed

 1 
Social Media Marketing, Brand Image, e-WOM, and Service Quality as Drivers of Trust in International Personal Shopper Services Kesumahati, Erilia; Lim, Glenis Doren; Yuwono, Wisnu
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14153

Abstract

Purpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip).Method: This research employs a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM). The study collects data from 250 users of Jastip services through social media platforms such as Instagram, Shopee, and TikTok.Result: The findings reveal that all independent variables—social media marketing, e-WOM, service quality, and brand image—significantly affect consumer trust. Among these variables, e-WOM and brand image demonstrate the strongest influence. Additionally, social media marketing positively impacts brand image, service quality, and e-WOM.Practical Implications for Economic Growth and Development: This study highlights the crucial role of digital platforms in fostering trust and consumer engagement in international shopping services. By strengthening social media strategies, Jastip providers can enhance customer loyalty, thereby indirectly supporting cross-border commerce and contributing to the growth of the digital economy.Originality/Value: This study integrates four key variables into a comprehensive model to elucidate trust in personal shopper services. While previous studies often examine these variables in isolation, this research provides a holistic perspective on how digital marketing efforts and consumer perceptions collectively shape trust in consumer-to-consumer (C2C) business models.
Innovation and Access to Credit in Export-Oriented Indonesian MSMEs: The Mediating Roles of Competitive Advantage and Strategic Orientation Agustina, Agustina; Yuwono, Wisnu; Kesumahati, Erilia
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.14398

Abstract

Purpose: This study examines the influence of innovation on access to credit among export-oriented micro, small, and medium enterprises (MSMEs) in Indonesia, with competitive advantage and strategic orientation modeled as mediating variables. It investigates how innovation may strengthen MSMEs’ credibility and competitiveness, thereby improving financial access in global markets.Method: The study adopts a quantitative design and applies Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 440 MSME owners and managers located in Batam, Jakarta, and other areas of Java.Result: The findings indicate that innovation significantly strengthens both competitive advantage and strategic orientation. In turn, competitive advantage and strategic orientation each exert a positive effect on access to credit. The mediation results suggest that innovation indirectly enhances credit access through these strategic and competitive pathways, underscoring the central role of intermediary capabilities in translating innovation into improved financial accessibility.Practical Implications for Economic Growth and Development: The results suggest that promoting innovation-driven strategies among MSMEs can enhance financial inclusion while strengthening competitiveness in export markets. Policymakers and financial institutions may use these insights to refine credit appraisal frameworks and design development programs that recognize and support innovation-led growth, thereby contributing to Indonesia’s economic resilience and export performance.Originality/Value: This study contributes by clarifying the mechanism through which innovation improves access to credit. Whereas prior research has largely emphasized the direct effects of innovation on financial performance or financing access, this study extends the literature by incorporating strategic orientation and competitive advantage as mediators that explain how innovation strengthens MSMEs’ credit opportunities.
Co-Authors Agustina Alysia Callista Marco Andina Fasha, Andina Angela, Angela Butarbutar, Hotni Mutiara Fauzi, Erika Gustian Fernado, Fernado Irpan Ardiansyah, Teo Laiy Soon Jacky, Jacky Jecki, Jecki Johny Budiman Julianto, Tri Lim, Desmond Lim, Glenis Doren Lim, Jack Sen Marco, Alysia Callista Marninda, Caroline Ng, Mega Augustina Ohanna, Nida Phey Lien, Tan Putra, Edy Yulianto Regina Regina Rinika, Desy Shen, Jocelyn Gabrielle Syahara, Elvina Syaharni, Dian Sabrina Syukriansyah, Azizul Tan Phey Lien Tjan, Charles Verni Viorilla, Princesscia Vanessa Wan Lelly H Winshen Wisnu Yuwono Yahdiana Harahap