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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Jurnal Manajerial Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Jurnal Inovasi Ekonomi Jurnal Ekonomi Efektif Jurnal Manajemen Stratejik dan Simulasi Bisnis Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Dinamika Manajemen
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Factors Influencing Indonesian Skincare Purchase Decision Using Korean Brand Ambassador with Purchase Intention as Intervening Variable Syaharni, Dian Sabrina; Kesumahati, Erilia
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2371

Abstract

Skincare is one of the most important human needs at this time around the world, including in Indonesia. Attention to skin health to avoid skin problems has a very big impact. Various ways are used by companies to attract consumers to buy their products. This study aims to analyze the factors that influence purchase decisions. The research method uses a quantitative method by distributing questionnaires to people who use skincare in Batam City. The total number of respondents obtained was 440. The method of data analysis used Smart PLS version 3. The results of the research hypothesis directly that brand ambassador, brand image, promotion, brand loyalty, and purchase intention have a significant positive effect on purchase decision, while product quality does not significant positive effect on purchase decision. The result of the indirect hypothesis is that brand ambassador, product quality, and promotion have a significant positive effect on purchase decisions through intervening purchase intention, while brand image does not significant positive effect on purchase decisions through intervening purchase intention. It is hoped that this research will cover a wider range of research areas and can be used as a reference for other studies.
Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty yang Dimediasi oleh Customer Satisfaction dari Produk Uniqlo di Kota Batam Rinika, Desy; Kesumahati, Erilia
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37367

Abstract

Penelitian ini bertujuan untuk menganalisa faktor-faktor yang dapat mempengaruhi brand loyalty yang dimediasi oleh customer satisfaction dari produk Uniqlo di Kota Batam. Responden pada penelitian ini dikumpulkan melalui google forms dalam bentuk kuesioner. Jumlah responden yang terkumpul untuk penelitian ini adalah sebanyak 330 responden. Data yang terkumpul diolah menggunakan aplikasi SmartPLS 3.2.9 dan SPSS 26. Hasil penelitian ini menunjukkan bahwa customer satisfaction berpengaruh signifikan positif terhadap brand loyalty. Selain itu perceived quality, perceived value of cost, trust, lifestyle congruence, dan brand image juga berpengaruh signifikan positif terhadap customer satisfaction. Namun dibalik itu brand identification tidak berpengaruh signifikan positif terhadap customer satisfaction. Penelitian ini juga menunjukkan bahwa customer satisfaction mampu memediasi perceived quality, perceived value of cost, trust, lifestyle congruence dan brand image terhadap brand loyalty. Namun customer satisfaction tidak mampu memediasi brand identification terhadap brand loyalty.
Pengaruh Marketing Mix terhadap Re-Visit Intention Melalui Patient Satisfaction pada Rumah Sakit Ibu dan Anak (RSIA) Di Kota Batam Syukriansyah, Azizul; Kesumahati, Erilia
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1596

Abstract

This study aims to determine and analyze the effect of marketing mix on re-visit intention of patients at Mother and Child Hospitals in Batam City through patient satisfaction. The sample used in this study was 340 people. The results of the study showed that the product and promotion variabels, people did not have a significant positive effect on patient satisfaction. price, place, process, physical evidence variabels had a significant positive effect on patient satisfaction. The results study also show that the product, promotion, and people variabels did not have a significant positive effect on re-visit intention through patient satisfaction. While the price, place, process, physical evidence variabels have a significant positive effect on re-visit intention through patient satisfaction. In addition, patient satisfaction has a significant positive effect on re-visit intention. Mother and Child Hospitals) must be able to adapt the marketing mix in carrying out services to patients, in order to provide good and excellent service.
BRAND EQUITY, CUSTOMER SATISFACTION, DAN PURCHASE INTENTION: ANALISIS PADA FRANCHISE F&B ASING Angela, Angela; Kesumahati, Erilia
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2142

Abstract

The research in this article examines the factors that influence Purchase Intention in foreign F&B franchises using Service Quality and Digital Marketing variables mediated by Customer Satisfaction and Brand Equity. The study uses primary data collected through distributing questionnaires in the form of a Google Form to urban residents who have visited foreign F&B franchises in Batam City, which is then analyzed with secondary data. A total of 326 data from respondents who met the criteria were used and analyzed using the SmartPLS program. The results of the study show that Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing have a significant positive effect on Purchase Intention. This research shows that the importance of Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing in increasing Purchase Intention of F&B Franchise in Batam City.
Professionalism, Interaction, Price Discount, Social Bonds: The Influencing Factors of Gen-Z And Millennial Purchase Intentions on E-Commerce Live Streaming Kesumahati, Erilia; Tan Phey Lien; Edy Yulianto Putra
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.30373

Abstract

This study aims to identify the key determinants of purchase intentions among Generation Z and Millennials in live-streaming e-commerce and to examine the mediating role of consumer trust. This is based on live-streaming commerce has rapidly transformed online shopping behavior among digital-native consumers, yet limited evidence explains what drives their purchase intentions. Using a quantitative explanatory design, 312 respondents were selected through purposive sampling based on the following criteria: aged 18–42 years, active users of live-stream shopping in the past three months, and connected to the Batam or Tanjungpinang digital-commerce ecosystem. Variance-based SEM (VB-SEM) was used due to its predictive orientation and suitability for mediation analysis with non-normal data. The results show that professionalism does not significantly affect trust or purchase intentions, while interaction influences purchase intentions only through trust. Price discounts and social bonding have both direct and indirect positive effects. Trust emerges as a central mediator. The study contributes by showing the declining importance of seller professionalism and reinforcing the critical role of trust in real-time commerce.
MEDIATING ROLE OF TRUST IN TAM AND DIRECT UTAUT EFFECTS ON DIGITAL PAYMENT INTENTION Budiman, Johny; Verni; Kesumahati, Erilia
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 15 No 2 (2025): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v15i2.62493

Abstract

This study examines the factors influencing consumers' readiness to embrace digital payment systems, with the objective of enhancing a customer-centric approach to the implementation of financial technology. Structured questionnaires were used in a quantitative approach with a total 314 data collected, and SPSS was used for descriptive analysis, and SmartPLS to look at the structural relationships between the constructs. Perceived ease of use, perceived usefulness, performance expectancy, social influence, and trust (as a mediating factor) are the main variables. The results show that perceived usefulness (p = 0.027), trust (p = 0.000), performance expectancy (p = 0.000), and social influence (p = 0.000) are all positively correlated with the intention on digital payments. Trust demonstrated a significant mediating role in strengthening these relationships. However, perceived ease of use (p = 0.586) did not show a significant impact on intention. These results highlight the importance of trust in digital payment adoption and suggest that future studies may focus on MSMEs’ readiness for financial technology integration. Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Performance Expectancy, Social Influence, Intention on Digital Payment  
Co-Authors Angela, Angela Butarbutar, Hotni Mutiara Fauzi, Erika Gustian Fernado, Fernado Irpan Ardiansyah, Teo Laiy Soon Jacky, Jacky Jecki, Jecki Johny Budiman Julianto, Tri Lim, Desmond Marninda, Caroline Ng, Mega Augustina Ohanna, Nida Phey Lien, Tan Putra, Edy Yulianto Rinika, Desy Syahara, Elvina Syaharni, Dian Sabrina Syukriansyah, Azizul Tan Phey Lien Tjan, Charles Verni Wan Lelly H Winshen Wisnu Yuwono Yahdiana Harahap