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All Journal Media Ekonomi dan Manajemen Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Jurnal Manajerial Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Inovasi Ekonomi Jurnal Ekonomi Efektif Jurnal Manajemen Stratejik dan Simulasi Bisnis Studi Akuntansi, Keuangan, dan Manajemen Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Dinamika Manajemen
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Factors Influencing Indonesian Skincare Purchase Decision Using Korean Brand Ambassador with Purchase Intention as Intervening Variable Syaharni, Dian Sabrina; Kesumahati, Erilia
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2371

Abstract

Skincare is one of the most important human needs at this time around the world, including in Indonesia. Attention to skin health to avoid skin problems has a very big impact. Various ways are used by companies to attract consumers to buy their products. This study aims to analyze the factors that influence purchase decisions. The research method uses a quantitative method by distributing questionnaires to people who use skincare in Batam City. The total number of respondents obtained was 440. The method of data analysis used Smart PLS version 3. The results of the research hypothesis directly that brand ambassador, brand image, promotion, brand loyalty, and purchase intention have a significant positive effect on purchase decision, while product quality does not significant positive effect on purchase decision. The result of the indirect hypothesis is that brand ambassador, product quality, and promotion have a significant positive effect on purchase decisions through intervening purchase intention, while brand image does not significant positive effect on purchase decisions through intervening purchase intention. It is hoped that this research will cover a wider range of research areas and can be used as a reference for other studies.
Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty yang Dimediasi oleh Customer Satisfaction dari Produk Uniqlo di Kota Batam Rinika, Desy; Kesumahati, Erilia
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37367

Abstract

Penelitian ini bertujuan untuk menganalisa faktor-faktor yang dapat mempengaruhi brand loyalty yang dimediasi oleh customer satisfaction dari produk Uniqlo di Kota Batam. Responden pada penelitian ini dikumpulkan melalui google forms dalam bentuk kuesioner. Jumlah responden yang terkumpul untuk penelitian ini adalah sebanyak 330 responden. Data yang terkumpul diolah menggunakan aplikasi SmartPLS 3.2.9 dan SPSS 26. Hasil penelitian ini menunjukkan bahwa customer satisfaction berpengaruh signifikan positif terhadap brand loyalty. Selain itu perceived quality, perceived value of cost, trust, lifestyle congruence, dan brand image juga berpengaruh signifikan positif terhadap customer satisfaction. Namun dibalik itu brand identification tidak berpengaruh signifikan positif terhadap customer satisfaction. Penelitian ini juga menunjukkan bahwa customer satisfaction mampu memediasi perceived quality, perceived value of cost, trust, lifestyle congruence dan brand image terhadap brand loyalty. Namun customer satisfaction tidak mampu memediasi brand identification terhadap brand loyalty.
Pengaruh Marketing Mix terhadap Re-Visit Intention Melalui Patient Satisfaction pada Rumah Sakit Ibu dan Anak (RSIA) Di Kota Batam Syukriansyah, Azizul; Kesumahati, Erilia
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1596

Abstract

This study aims to determine and analyze the effect of marketing mix on re-visit intention of patients at Mother and Child Hospitals in Batam City through patient satisfaction. The sample used in this study was 340 people. The results of the study showed that the product and promotion variabels, people did not have a significant positive effect on patient satisfaction. price, place, process, physical evidence variabels had a significant positive effect on patient satisfaction. The results study also show that the product, promotion, and people variabels did not have a significant positive effect on re-visit intention through patient satisfaction. While the price, place, process, physical evidence variabels have a significant positive effect on re-visit intention through patient satisfaction. In addition, patient satisfaction has a significant positive effect on re-visit intention. Mother and Child Hospitals) must be able to adapt the marketing mix in carrying out services to patients, in order to provide good and excellent service.
BRAND EQUITY, CUSTOMER SATISFACTION, DAN PURCHASE INTENTION: ANALISIS PADA FRANCHISE F&B ASING Angela, Angela; Kesumahati, Erilia
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2142

Abstract

The research in this article examines the factors that influence Purchase Intention in foreign F&B franchises using Service Quality and Digital Marketing variables mediated by Customer Satisfaction and Brand Equity. The study uses primary data collected through distributing questionnaires in the form of a Google Form to urban residents who have visited foreign F&B franchises in Batam City, which is then analyzed with secondary data. A total of 326 data from respondents who met the criteria were used and analyzed using the SmartPLS program. The results of the study show that Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing have a significant positive effect on Purchase Intention. This research shows that the importance of Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing in increasing Purchase Intention of F&B Franchise in Batam City.
Professionalism, Interaction, Price Discount, Social Bonds: The Influencing Factors of Gen-Z And Millennial Purchase Intentions on E-Commerce Live Streaming Kesumahati, Erilia; Tan Phey Lien; Edy Yulianto Putra
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.30373

Abstract

This study aims to identify the key determinants of purchase intentions among Generation Z and Millennials in live-streaming e-commerce and to examine the mediating role of consumer trust. This is based on live-streaming commerce has rapidly transformed online shopping behavior among digital-native consumers, yet limited evidence explains what drives their purchase intentions. Using a quantitative explanatory design, 312 respondents were selected through purposive sampling based on the following criteria: aged 18–42 years, active users of live-stream shopping in the past three months, and connected to the Batam or Tanjungpinang digital-commerce ecosystem. Variance-based SEM (VB-SEM) was used due to its predictive orientation and suitability for mediation analysis with non-normal data. The results show that professionalism does not significantly affect trust or purchase intentions, while interaction influences purchase intentions only through trust. Price discounts and social bonding have both direct and indirect positive effects. Trust emerges as a central mediator. The study contributes by showing the declining importance of seller professionalism and reinforcing the critical role of trust in real-time commerce.
MEDIATING ROLE OF TRUST IN TAM AND DIRECT UTAUT EFFECTS ON DIGITAL PAYMENT INTENTION Budiman, Johny; Verni; Kesumahati, Erilia
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 15 No 2 (2025): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v15i2.62493

Abstract

This study examines the factors influencing consumers' readiness to embrace digital payment systems, with the objective of enhancing a customer-centric approach to the implementation of financial technology. Structured questionnaires were used in a quantitative approach with a total 314 data collected, and SPSS was used for descriptive analysis, and SmartPLS to look at the structural relationships between the constructs. Perceived ease of use, perceived usefulness, performance expectancy, social influence, and trust (as a mediating factor) are the main variables. The results show that perceived usefulness (p = 0.027), trust (p = 0.000), performance expectancy (p = 0.000), and social influence (p = 0.000) are all positively correlated with the intention on digital payments. Trust demonstrated a significant mediating role in strengthening these relationships. However, perceived ease of use (p = 0.586) did not show a significant impact on intention. These results highlight the importance of trust in digital payment adoption and suggest that future studies may focus on MSMEs’ readiness for financial technology integration. Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Performance Expectancy, Social Influence, Intention on Digital Payment  
Exploring the Effect of Quality, Sophistication, Brand Image, and Marketing Mix on Willingness to Pay: Does Trust Mediate the Relationship? Kesumahati, Erilia; Lim, Jack Sen; Putra, Edy Yulianto
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6646

Abstract

The premium imported car market involves high perceived risk and intense competition, making consumer trust a key determinant of willingness to pay premium prices. While product quality, brand image, and marketing strategies are considered important drivers of consumer trust, empirical evidence explaining their combined effects particularly the role of sophistication remains limited in emerging markets. This study aims to examine the effects of product quality, service quality, sophistication, brand image, and marketing mix on trust and its impact on consumers’ willingness to pay for premium imported cars. This quantitative study involved 367 owners of premium imported cars in Indonesia, selected using purposive sampling. Data was analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 3. The results show that product quality, service quality, brand image, and marketing mix have significant positive effects on trust, while sophistication does not have a significant effect on trust. In addition, trust significantly influences consumers’ willingness to pay premium prices. These findings highlight the importance of trust-building mechanisms through quality, branding, and marketing strategies. The study contributes to trust and signaling theory by clarifying which brand and marketing attributes effectively drive willingness to pay in the premium automotive context.
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Fasha, Andina; Shen, Jocelyn Gabrielle; Kesumahati, Erilia
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
Investigasi Faktor Niat Pembelian terhadap Merek Kosmetik Mewah di Indonesia Fasha, Andina; Kho, Winnie; Ramadani, Arienda Gitty; Kesumahati, Erilia
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5496

Abstract

Purpose: The objective of this investigation is to identify the variables that affect purchase intention, including product quality, service quality, e-WOM, and brand image. Methodology/approach: The method used is quantitative. The result source is the Google Form questionnaire. Results/findings: This study's findings reveal that product quality, EWOM, and brand image are proven to have a significant influence on purchase intention. However, the service quality variable has not been proven to influence purchase intention significantly. Conclusions: The results indicate that consumers’ purchase intention toward luxury cosmetic brands is primarily shaped by tangible product performance, strong brand reputation, and credible online word-of-mouth communication. Service quality, while still relevant for customer retention, does not play a critical role at the intention stage. Thus, luxury cosmetic managers should focus more on strengthening product excellence, managing e-WOM credibility, and reinforcing consistent brand image across digital channels. Limitations: The results are based on a single-city cross-sectional survey of Batam consumers and rely on self-reported evidence quantitative, which may limit generalizability and introduce common method bias. Future studies should use longitudinal or multicity designs, incorporate objective behavioural measures, and test moderator variables (e.g., customer satisfaction or brand loyalty) to deepen causal insights. Contribution: The findings suggest that luxury cosmetic brand managers should prioritize superior product quality, active management of electronic word-of-mouth promotion, and consistent brand image building to enhance purchase intention; service quality, while necessary for loyalty, appears to be less determinant at the intention stage.
Optimalisasi Platform E-Commerce Internasional pada UMKM Pu Er Tea Kesumahati, Erilia; Viorilla, Princesscia Vanessa
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11676

Abstract

Pu Er Tea merupakan UMKM yang berfokus pada penjualan teh khas Tiongkok di Batam. Permasalahan yang ditemui adalah belum optimalnya pemanfaatan platform digital sehingga jangkauan pemasaran dan penyampaian informasi produk masih terbatas. Kegiatan ini dilakukan untuk membantu mitra dalam mengembangkan sistem pemasaran digital melalui Shopee Internasional dan Instagram. Metode yang digunakan meliputi wawancara secara langsung dengan pemilik usaha untuk mengidentifikasi kebutuhan dan kendala yang dihadapi dalam proses digitalisasi. Berdasarkan hasil analisis, dirancang beberapa luaran yang relevan, seperti pembuatan katalog produk yang lebih informatif, dokumentasi produk , perancangan tampilan toko online, desain konten, mengunggah konten, penulisan caption dan pemilihan hashtag yang sesuai.
Co-Authors Alysia Callista Marco Andina Fasha, Andina Angela, Angela Angeloi, Valentino Butarbutar, Hotni Mutiara Fauzi, Erika Gustian Fernado, Fernado Irpan Ardiansyah, Teo Laiy Soon Jacky, Jacky Jecki, Jecki Johny Budiman Julianto, Tri Kho, Winnie Lim, Desmond Lim, Jack Sen Marco, Alysia Callista Marninda, Caroline Ng, Mega Augustina Ohanna, Nida Phey Lien, Tan Putra, Edy Yulianto Ramadani, Arienda Gitty Rinika, Desy Shen, Jocelyn Gabrielle Syahara, Elvina Syaharni, Dian Sabrina Syukriansyah, Azizul Tan Phey Lien Tjan, Charles Verni Viorilla, Princesscia Vanessa Wan Lelly H Winshen Wisnu Yuwono Yahdiana Harahap