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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Education and Learning (EduLearn) JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini VISION JELL (Journal of English Language Learning) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Educational Research and Evaluation JOURNAL OF SCIENCE AND SOCIAL RESEARCH Edunesia : jurnal Ilmiah Pendidikan Ihsan: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journal of English Language and Education Proceeding International Seminar of Islamic Studies Prosiding Seminar Nasional Universitas Serambi Mekkah

Manurung, Yayuk Hayulina

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Author-ID : 2980882

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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INTEGRASI SALURAN PEMASARAN DIGITAL BAGI TENANT PUSKIIBI UMSU Arda, Mutia; Andriany, Dewi; Manurung, Yayuk Hayulina; Saragih, Syaiful Amri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.48555

Kemajuan teknologi informasi saat ini sangat mempengaruhi bisnis para pelaku usaha, termasuk salah satunya kemajuan sosial media Instagram. Selama ini ketidaktahuan para pelaku usaha yang hanya memanfaatkan instagram sebagai media sosial untuk memposting konten produk berupa foto dan video. Pelaku usaha hanya melayani konsumen dari direct message dan kolom komentar saja tanpa mengintegrasikan ataupun menghubungkan konsumen untuk melakukan pembelian secara langsung melalui website, e-commerce, ataupun dari akun instagram itu sendiri. Para pelaku usaha masih enggan menggunakan instagram shopping karena adanya peraturan instagram yang mewajibkan para pelaku usaha tersebut harus memiliki website terlebih dahulu. Kegiatan ini dilakukan dengan maksud memberikan pendampingan tentang pentingnya memiliki saluran pemasaran yang terintegrasi, pembuatan akun instagram bisnis dan pembuatan katalog produk online, pembuatan website, setelah itu mendampingi pelaku usaha dalam mengaktifkan dan membuat instagram shopping hingga pelaku usaha tersebut dapat mengakses tokonya pada instagram shopping. Manfaat yang diharapkan dengan adanya sistem saluran pemasaran yang terintegrasi, keuntungan yang akan didapatkan pelaku usaha: Toko, Label Belanja, Toko di Jelajahi, Koleksi, Halaman Detail Produk, Iklan dengan Label Produk. Hasil dari kegiatan ini adalah terbentuknya akun instagram bisnis pelaku usaha, adanya e-katalog, adanya website bisnis pelaku usaha yaitu http://mafazagift.com dan https://sinirasa1.wordpress.com, serta adanya fitur Instagram shopping dari kedua pelaku usaha.

How does Entrepreneurial Education Promote Medical Students' Entrepreneurial Orientation? Bismala, Lila; Manurung, Yayuk Hayulina; Andriany, Dewi; Siregar, Gustina
Journal of Education Reseach and Evaluation Vol 6 No 4 (2022): November
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v6i4.47747

Entrepreneurial education is a carefully planned process that leads to acquiring entrepreneurial capacity and competence, equipping students with the knowledge, skills, and motivation to drive entrepreneurial success. Many goals are achieved by organizing entrepreneurial education and promoting entrepreneurial orientation. In reality, only a few students choose a career as an entrepreneur, even though they have received an entrepreneurship education. Entrepreneurship orientation is crucial because it shows innovativeness, proactiveness, and risk-taking. This study aimed to examine how entrepreneurship education promotes entrepreneurial orientation. By conducting explanatory research, the researcher intends to investigate entrepreneurship education's effect on medical students' entrepreneurial orientation. The research was conducted on medical students who took the entrepreneurial block, with the number of respondents as many as 113 students, where data collection was conducted with questionnaires. The results were obtained that entrepreneurial education can promote entrepreneurial orientation in medical students. Entrepreneurs who have an entrepreneurial orientation will be able to identify new opportunities, create tangible and intangible resources for innovation, and opportunities to launch innovative products. It must be supported by entrepreneurship education in which the quality of the application of standards, curriculum, and learning methods can promote student entrepreneurial orientation and assess entrepreneurial activities.

INTEGRASI SALURAN PEMASARAN DIGITAL BAGI TENANT PUSKIIBI UMSU Arda, Mutia; Andriany, Dewi; Manurung, Yayuk Hayulina; Saragih, Syaiful Amri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.48555

Customer satisfaction index in Indonesian student micro credentials program Bismala, Lila; Siregar, Gustina; Andriany, Dewi; Handayani, Susi; Hafsah, Hafsah; Hasibuan, Lailan Safina; Arda, Mutia; Putra, Yudha Andriansyah; Manurung, Yayuk Hayulina
Journal of Education and Learning (EduLearn) Vol 18, No 4: November 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i4.21653

The Indonesian Student Micro-Credentials Program implemented by Universitas Muhammadiyah Sumatera Utara (UMSU) carries 5 courses, all of which are carried out online, in a relatively short time within 2 months. The learning objectives, which are intended to create practical skills, require students to master the courses they follow, thus causing many problems, which have an impact on the satisfaction of the participants of this program. This study aims to measure the customer satisfaction index (CSI) of participants in this program. Of the 514 participants who were used as respondents, 279 respondents filled out the google formula, and the response rate was 54%. The results showed that the CSI value of the program was 0.85, which means that the participants were very satisfied with the implementation of this program at UMSU. Based on the assessment of it is quality, the dimension assessment is carried out in order of the highest average value, namely this program (4.48), interaction and flexibility (4.33), managers (4.24), lecturers (4.23), students (4.20), assessment (4.16), process (4.14), content design (4.15), partners (4.11), and technology (4.05). Based on the assessment of the level of importance or expectation of this program, the dimension assessment is carried out in order of the highest average value, namely this program (4.47), interaction and flexibility (4.38), managers (4.23), lecturers (4.22), process (4.17), content design (4.17), students (4.13), peer (4.13), assessment (4.11) and technology (4.04).

Pengaruh Media Pembelajaran Games Book terhadap Minat Membaca Peserta Didik di Sekolah Dasar Naimi, Nadlrah; Cibro, Persada Ukor; Sitepu, Melyani Sari; Manurung, Yayuk Hayulina; Aztry, Aisiyah
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v10i1.7816

Minimnya minat membaca siswa menjadi permasalahan serius yang dapat menghambat proses belajar dan perkembangan anak, serta berdampak pada rendahnya kualitas sumber daya manusia di masa mendatang. Penelitian ini bertujuan untuk mengetahui pengaruh media games book terhadap minat membaca peserta didik kelas III A SDN 064995 Medan. Penelitian dilakukan menggunakan metode kuantitatif dengan pendekatan Quasy eksperimen untuk mengukur pengaruh media Games Book dalam pembelajaran bahasa Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksperimen. Pendekatan kuantitatif dilakukan melalui pengumpulan dan analisis data numerik untuk menguji hipotesis serta mengidentifikasi pola, hubungan, atau perbedaan antar variabel yang diteliti. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara penggunaan media Games Book terhadap minat membaca siswa kelas III A SDN 064995 Medan. Hal ini dibuktikan melalui pengujian hipotesis yang menghasilkan nilai signifikansi 0,000 < 0,05, sehingga H0 ditolak dan Ha diterima yang dapat disimpulkan bahwa terdapat pengaruh media pembelajaran games book terhadap minat membaca siswa.

Co-Authors Andika Wahyu Arya Rudi Nasution Aztry, Aisiyah Cibro, Persada Ukor Dewi Andriany Dewi Kesuma Nasution Dharmawati Dharmawati Dharmawati Fatimah Sari Siregar Fatimah Sari Siregar Gustina Siregar Hafsah Hafsah Hafsah Hafsah Lailan Safina Hasibuan Lila Bismala Melyani Sari Sitepu, Melyani Sari Muhammad Zulham Mutia Arda Mutia Arda, Mutia Naimi, Nadlrah Nunung Agus Firmansyah Popy Popy Pramudita, Bintang Putra, Yudha Andriansyah Rahma Dini Daulay Rini Rahmadhani Nasution Rizky Bayu Andika Siregar Sri Listiani Izar Susi Handayani Susi Handayani Syaiful Amri Saragih Wawan Septiawan Damanik Yudha Andriansyah Putra

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