Garuda - Garba Rujukan Digital

INTEGRASI SALURAN PEMASARAN DIGITAL BAGI TENANT PUSKIIBI UMSU Arda, Mutia; Andriany, Dewi; Manurung, Yayuk Hayulina; Saragih, Syaiful Amri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.48555

Kemajuan teknologi informasi saat ini sangat mempengaruhi bisnis para pelaku usaha, termasuk salah satunya kemajuan sosial media Instagram. Selama ini ketidaktahuan para pelaku usaha yang hanya memanfaatkan instagram sebagai media sosial untuk memposting konten produk berupa foto dan video. Pelaku usaha hanya melayani konsumen dari direct message dan kolom komentar saja tanpa mengintegrasikan ataupun menghubungkan konsumen untuk melakukan pembelian secara langsung melalui website, e-commerce, ataupun dari akun instagram itu sendiri. Para pelaku usaha masih enggan menggunakan instagram shopping karena adanya peraturan instagram yang mewajibkan para pelaku usaha tersebut harus memiliki website terlebih dahulu. Kegiatan ini dilakukan dengan maksud memberikan pendampingan tentang pentingnya memiliki saluran pemasaran yang terintegrasi, pembuatan akun instagram bisnis dan pembuatan katalog produk online, pembuatan website, setelah itu mendampingi pelaku usaha dalam mengaktifkan dan membuat instagram shopping hingga pelaku usaha tersebut dapat mengakses tokonya pada instagram shopping. Manfaat yang diharapkan dengan adanya sistem saluran pemasaran yang terintegrasi, keuntungan yang akan didapatkan pelaku usaha: Toko, Label Belanja, Toko di Jelajahi, Koleksi, Halaman Detail Produk, Iklan dengan Label Produk. Hasil dari kegiatan ini adalah terbentuknya akun instagram bisnis pelaku usaha, adanya e-katalog, adanya website bisnis pelaku usaha yaitu http://mafazagift.com dan https://sinirasa1.wordpress.com, serta adanya fitur Instagram shopping dari kedua pelaku usaha.

How does Entrepreneurial Education Promote Medical Students' Entrepreneurial Orientation? Bismala, Lila; Manurung, Yayuk Hayulina; Andriany, Dewi; Siregar, Gustina
Journal of Education Reseach and Evaluation Vol 6 No 4 (2022): November
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v6i4.47747

Entrepreneurial education is a carefully planned process that leads to acquiring entrepreneurial capacity and competence, equipping students with the knowledge, skills, and motivation to drive entrepreneurial success. Many goals are achieved by organizing entrepreneurial education and promoting entrepreneurial orientation. In reality, only a few students choose a career as an entrepreneur, even though they have received an entrepreneurship education. Entrepreneurship orientation is crucial because it shows innovativeness, proactiveness, and risk-taking. This study aimed to examine how entrepreneurship education promotes entrepreneurial orientation. By conducting explanatory research, the researcher intends to investigate entrepreneurship education's effect on medical students' entrepreneurial orientation. The research was conducted on medical students who took the entrepreneurial block, with the number of respondents as many as 113 students, where data collection was conducted with questionnaires. The results were obtained that entrepreneurial education can promote entrepreneurial orientation in medical students. Entrepreneurs who have an entrepreneurial orientation will be able to identify new opportunities, create tangible and intangible resources for innovation, and opportunities to launch innovative products. It must be supported by entrepreneurship education in which the quality of the application of standards, curriculum, and learning methods can promote student entrepreneurial orientation and assess entrepreneurial activities.

INTEGRASI SALURAN PEMASARAN DIGITAL BAGI TENANT PUSKIIBI UMSU Arda, Mutia; Andriany, Dewi; Manurung, Yayuk Hayulina; Saragih, Syaiful Amri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.48555

Kemajuan teknologi informasi saat ini sangat mempengaruhi bisnis para pelaku usaha, termasuk salah satunya kemajuan sosial media Instagram. Selama ini ketidaktahuan para pelaku usaha yang hanya memanfaatkan instagram sebagai media sosial untuk memposting konten produk berupa foto dan video. Pelaku usaha hanya melayani konsumen dari direct message dan kolom komentar saja tanpa mengintegrasikan ataupun menghubungkan konsumen untuk melakukan pembelian secara langsung melalui website, e-commerce, ataupun dari akun instagram itu sendiri. Para pelaku usaha masih enggan menggunakan instagram shopping karena adanya peraturan instagram yang mewajibkan para pelaku usaha tersebut harus memiliki website terlebih dahulu. Kegiatan ini dilakukan dengan maksud memberikan pendampingan tentang pentingnya memiliki saluran pemasaran yang terintegrasi, pembuatan akun instagram bisnis dan pembuatan katalog produk online, pembuatan website, setelah itu mendampingi pelaku usaha dalam mengaktifkan dan membuat instagram shopping hingga pelaku usaha tersebut dapat mengakses tokonya pada instagram shopping. Manfaat yang diharapkan dengan adanya sistem saluran pemasaran yang terintegrasi, keuntungan yang akan didapatkan pelaku usaha: Toko, Label Belanja, Toko di Jelajahi, Koleksi, Halaman Detail Produk, Iklan dengan Label Produk. Hasil dari kegiatan ini adalah terbentuknya akun instagram bisnis pelaku usaha, adanya e-katalog, adanya website bisnis pelaku usaha yaitu http://mafazagift.com dan https://sinirasa1.wordpress.com, serta adanya fitur Instagram shopping dari kedua pelaku usaha.

Customer satisfaction index in Indonesian student micro credentials program Bismala, Lila; Siregar, Gustina; Andriany, Dewi; Handayani, Susi; Hafsah, Hafsah; Hasibuan, Lailan Safina; Arda, Mutia; Putra, Yudha Andriansyah; Manurung, Yayuk Hayulina
Journal of Education and Learning (EduLearn) Vol 18, No 4: November 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i4.21653

The Indonesian Student Micro-Credentials Program implemented by Universitas Muhammadiyah Sumatera Utara (UMSU) carries 5 courses, all of which are carried out online, in a relatively short time within 2 months. The learning objectives, which are intended to create practical skills, require students to master the courses they follow, thus causing many problems, which have an impact on the satisfaction of the participants of this program. This study aims to measure the customer satisfaction index (CSI) of participants in this program. Of the 514 participants who were used as respondents, 279 respondents filled out the google formula, and the response rate was 54%. The results showed that the CSI value of the program was 0.85, which means that the participants were very satisfied with the implementation of this program at UMSU. Based on the assessment of it is quality, the dimension assessment is carried out in order of the highest average value, namely this program (4.48), interaction and flexibility (4.33), managers (4.24), lecturers (4.23), students (4.20), assessment (4.16), process (4.14), content design (4.15), partners (4.11), and technology (4.05). Based on the assessment of the level of importance or expectation of this program, the dimension assessment is carried out in order of the highest average value, namely this program (4.47), interaction and flexibility (4.38), managers (4.23), lecturers (4.22), process (4.17), content design (4.17), students (4.13), peer (4.13), assessment (4.11) and technology (4.04).

Window Shopping Model Based on Smart Crossword Puzzle: A Creative Strategy in Learning to Determine Content and Write Pantun Sri Listiana Izar; M. Afiv Toni Suhendra Saragih; Yayuk Hayulina Manurung
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 2 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i2.2639

This study aims to develop and validate the Window Shopping Learning Model assisted by the Smart Crossword Puzzle Application to improve students' pantun writing skills. The research method used is Research and Development (R&D) by applying the ADDIE (Analysis, Design, Development, Implementation, Evaluation) instructional design model. Data were collected through needs questionnaires, validation sheets, trials, and Focus Group Discussions (FGDs), then analyzed using descriptive statistics and the Kendall's W conformity test.The design phase produced a preliminary model with student worksheets, poem guidebooks, visual cues, and assessment indicators. Expert validation showed the model was feasible (average score 3.9), with high agreement among experts (Kendall’s W: ?²_calculated = 19.571 > ?²_table = 14.107). Revisions improved language, evaluation alignment, and visuals. Small group trials indicated the model was practical and effective, with usability scores averaging 4.18. FGD evaluations confirmed high effectiveness and acceptance, with scores of 4.79–4.84. In conclusion, the model is valid, practical, and effective, providing an innovative and culturally relevant method for teaching pantun in higher education.

THE CULINARY LEXICON OF PESISIR COMMUNITIES IN BARUS, CENTRAL TAPANULI: PERSPECTIVE OF ECOLINGUISTICS Fatimah Sari Siregar; Yayuk Hayulina Manurung; Dharmawati Dharmawati
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 7 No. 2 (2024): May 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i2.1828

Abstract: This article describes the culinary lexicon of the Pesisir communities in Barus, central Tapanuli from an ecolinguistic perspective. One of the environmental vocabulary which is a cultural nuance in society is the culinary lexicon. The culinary eco-collection is part of the local language vocabulary that is full of cultural wisdom that has existed since centuries ago and still exists today, and has a reciprocal relationship between language and its environment, both on a macrocosmic and microcosmic scale. The culinary lexicon of the Barus coastal community, Central Tapanuli Regency is classified into two lexicon groups, namely the lexicon of tools and materials and the lexicon of processing methods. From the two lexicon groups, 91 lexicon were obtained, consisting of 71 tools and materials lexicon, and 20 lexicon of processing. Pesisir communities in Barus describes culinary types based on sociological and biological dimensions. Sociologically, it is still a culinary dish that is still served if a guest comes to respect the guest.Â Keywords: Culinary lexicon; Ecolinguistics; Pesisir communities. Abstrak: Artikel ini mendeskripsikan leksikon kuliner masyarakat Pesisir di Barus, Tapanuli Tengah dari perspektif ekolinguistik. Salah satu kosakata lingkungan hidup yang menjadi nuansa budaya masyarakat adalah leksikon kuliner. Eco-collection kuliner merupakan bagian dari kosakata bahasa daerah yang sarat dengan kearifan budaya yang telah ada sejak berabad-abad yang lalu dan masih eksis hingga saat ini, serta memiliki hubungan timbal balik antara bahasa dan lingkungannya, baik dalam skala makrokosmik maupun mikrokosmik. Leksikon kuliner masyarakat pesisir Barus Kabupaten Tapanuli Tengah digolongkan ke dalam dua kelompok leksikon, yaitu leksikon alat dan bahan serta leksikon cara pengolahan. Dari kedua kelompok leksikon tersebut diperoleh 91 leksikon yang terdiri dari 71 leksikon alat dan bahan, serta 20 leksikon pengolahan. Masyarakat Pesisir di Barus mendeskripsikan jenis kuliner berdasarkan dimensi sosiologis dan biologis. Secara sosiologis, kuliner tetap merupakan kuliner yang tetap dihidangkan jika ada tamu yang datang untuk menghormati tamunya.Â Kata kunci: Leksikon Kuliner; Ekolinguistik; Masyarakat Pesisir.

Title

Found 26 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 26 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 26 Documents
Search