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All Journal Kinerja DERIVATIF JURNAL MANAJEMEN MOTIVASI JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Economic Reviews Journal Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Tri Septin Muji Rahayu
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE OWABONG DI PURBALINGGA Kurnia Widi Setianingsih; Tri Septin Muji Rahayu
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 3 No. 1 (2023): Vol. 3 No. 1 (2023): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis,
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v3i1.7898

Abstract

The purpose of this study is to analyze the variables of electronic word of mouth, quality of service, and promotion of visiting decisions to Owabong visitors in Purbalingga Regency. The sample in the study was tourists who had made a visit to Owabong. Sampling in this study used a purposive sampling approach. Based on the criteria, the sample number of 120 respondents was obtained. The results explained that the variables of electronic word of mouth, quality of service, and promotion simultaneously have a significant effect on visiting decisions. The electronic word of mouth partially had a positive and significant effect on visiting decisions. The quality of service partially affects positively and significantly on visiting decisions. Promotion partially affects positively and insignificantly on visiting decisions. keyword :Electronic Word of Mouth, Quality of Service, Promotion and Visiting Decisions
PENGARUH SOCIAL MEDIA MARKETING, E-WOM DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE FOLLOWERS SOCIAL MEDIA PADA GEN Z DI PURWOKERTO Ade Nova Jauzaa; Herni Justiana Astuti; Tri Septin Muji Rahayu; Ika Yustina Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7092

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh social media marketing, electronic word of mouth dan content marketing terhadap keputusan pembelian sepatu nike followers social media pada Gen Z di purwokerto. Jenis penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah Gen Z yang sudah pernah membeli sepatu nike online. Pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel yang digunakan 119 responden. Penelitian ini menggunakan analisis regresi linear berganda dengan alat analisis menggunakan SPSS. Menurut hasil dari penelitian ini menunjukkan bahwa variabel Social media marketing tidak berpengaruh signifikan terhadap keputusan pembelian.Variabel Electronic word of mouth dan Content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu nike followers social media pada Gen Z di Purwokerto. Implikasi penelitian ini menekankan bahwa perusahaan harus meningkatkan kualitas ulasan dan memaksimalkan konten yang menarik, serta sesuai dengan kesukaan Gen Z untuk mendorong keputusan pembelian.
PENGARUH INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW DAN LIVE STREAMING SHOPPING TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI TIKTOK SHOP Nayla Auroravita; Muchammad Agung Miftahuddin; Irawan Randikaparsa; Tri Septin Muji Rahayu; Ika Yustina Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7190

Abstract

The dynamics of information technology advances have encouraged changes in consumer behavior, especially in online shopping activities through social media such as TikTok Shop. The purpose of this study is to examine the application of influencer marketing, online customer reviews, and live streaming shopping in influencing the purchase decision of cosmetic products in students in the city of Purwokerto. This research is based on the increasing intensity of online shopping activities through social media on changes in consumer behavior towards the purchase decision-making process. Quantitative with a causal approach was used as the basis of the research, involving 127 respondents selected by purposive sampling using non-probability sampling techniques, then given questionnaires as a source of research data, analyzed using SPSS software version 27. The findings of the study indicate that influencer marketing, online customer reviews, and live streaming shopping simultaneously have a positive and significant effect on purchase decisions and contribute to increasing consumer confidence and interest in buying cosmetic products in students in the city of Purwokerto who shop through TikTok Shop.
PENGARUH ELECTRONIC WORD OF MOUTH, SOCIAL MEDIA MARKETING, DAN PERCEIVED QUALITY TERHADAP MINAT BELI MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK FASHION JINISO DI PURWOKERTO Faradila Aisya Hanifah; Tri Septin Muji Rahayu
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9096

Abstract

This study examines the impact of EWOM, social media marketing, and perceived quality on purchase intention through brand image among consumers in Purwokerto. Using a quantitative approach and SmartPLS analysis, data was collected from 150 respondents. The results show that EWOM, social media marketing, and perceived quality significantly influence both brand image and purchase intention, while brand image also has a significant positive effect on purchase intetion and mediates these relationships. These findings demonstrate the importance of strengthening digital marketing strategies and improving perceived quality to build a strong brand image and increase consumer purchase intention. Keywords: Electronic Word of Mouth; Social Media Marketing; Perceived Quality; Brand Image; Purchase Intention
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEKERJA PROYEK DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA PT JASA KONSTRUKSI BANJARNEGARA Zidan Febriansyah; Hermin Endratno; Tri Septin Muji Rahayu; Purnadi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20786

Abstract

Project worker performance is a crucial factor determining a construction company's success in meeting quality, cost, and schedule targets. This study aims to analyze the impact of work motivation and work discipline on project worker performance, with job satisfaction serving as a mediating variable, at PT Jasa Konstruksi Banjarnegara. A quantitative approach was employed, utilizing a survey method involving 212 project workers selected through purposive sampling. Data were collected via questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that work motivation and work discipline have a positive and significant effect on project worker performance. Furthermore, work motivation and work discipline positively and significantly influence job satisfaction, while job satisfaction has a positive and significant impact on worker performance. Mediation analysis reveals that job satisfaction significantly mediates the effects of work motivation and work discipline on project worker performance. These findings suggest that enhancing work motivation and discipline—supported by job satisfaction—can serve as an effective strategy to improve project worker performance within construction companies. Unlike previous studies, this research examines the mediating role of job satisfaction among daily-wage construction workers, whose roles are characterized by high-risk conditions and a focus on project targets.
Co-Authors Ade Nova Jauzaa Akbar Rakhman Aldi Alfiyan Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Arini Hidayah Arsyad Ridho Aruf Yusuf Alghifari Fahriyan Wahyu Nugroho Faradila Aisya Hanifah Farah Rizqy Salsabila Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kurnia Widi Setianingsih Kuswanti Ariningsih Meydy Fauziridwan Muchammad Agung Miftahuddin Nayla Auroravita Purnadi Randikaparsa, Irawan Restu Frida Utami Sulistyani Budiningsih Suyoto Taufiq Ali Susanto Wida Purwidianti Wida Purwidianti Yudhistira Pradhipta Aryoko Zidan Febriansyah