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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Journal Analytica Islamica Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Majalah Iptek Politeknik Negeri Medan Polimedia Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management Specialists Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Komunikatif : Jurnal Ilmiah Komunikasi
Sarah Rouli Tambunan, Sarah Rouli
Politeknik Negeri Medan
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Journal : Journal of Management and Creative Business

 1 
Pengaruh Harga terhadap Keputusan Pembelian Produk Luxcrime Nadya Tasya Rawi; Sarah Rouli Tambunan; Desri Wiana; Dewi Comala Sari; Edi Putra Berutu
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3301

Abstract

Luxcrime is a local cosmetic brand produced by PT Luxury Cantika Indonesia. Its flagship product is Luxcrime Two Way Cake which is a combination of powder and foundation rolled into one. Luxcrime Two Way Cake has achieved the highest sales, surpassing international brands. One of the factors that influence purchasing decisions is the price which is below one hundred thousand rupiah. This study aims to determine the effect of price on purchasing decisions for Luxcrime products among students in Medan city. The type of research used is quantitative research. The data collection technique used in this study was the questionnaire method and used a Likert scale. The research sample consisted of 100 respondents, namely students in Medan city who knew Luxcrime Two Way Cake products, had bought Luxcrime Two Way Cake, and had watched Luxcrime Two Way Cake reviews on Tasya Farasya's social media accounts. The sampling method used was accidental sampling. Data analysis was carried out by simple regression and hypothesis testing using the SPSS 23 program. The results of simple regression calculations explain that the independent variable price has a positive effect on the dependent variable of purchasing decisions. Then based on the results of hypothesis testing, it is proven that H1 is accepted.
Co-Authors Asmara, Sulthan Jiyad Muqsith Desmon Gunadi Siagian Dewi Comala Sari Edi Putra Berutu Efni Siregar Enda Yunita Surbakti Gulo, Elman Kasih Hasibuan, Annalisa Sonaria Jamardua Haro Jhon Sihar Manurung John Sihar Manurung M. Risky Kudadiri Manalu, Anjelia Melinda Pratiwi Nadya Tasya Rawi Nursiah Mustari Rahma, An Nisa Dian Rawi, Nadya Tasya Rika Fadhila Rismawati Rismawati Rismawati Rismawati Rismawati Rizqiana, Dyah Seruni RR. Ella Evrita Hestiandari Safaruddin Sela Bertina Vera Elmi Damanik Sembiring, Erich Cristian Sembiring Sembiring, Putri Sosanti Tarigan, Mila Delvana Vivianti Novita Wiana, Desri