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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal Business Administration (JBA): Entrepreneurship and Creative Indutry International Journal of Economics and Management Sciences Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Dharma Tuah Putra Nasution
Universitas Pembangunan Panca Budi
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : International Journal of Business, Law, and Education

 1 
From Screen to Table: Understanding Customer Intentions in GrabFood Adoption Sandra, Oky Puspita; Nasution, Muhammad Dharma Tuah Putra; Harahap , Ramadhan
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.704

Abstract

This study investigates how perceived usefulness, perceived convenience, and various food choices impact customers' intentions to adopt food delivery services via the GrabFood application. The research methodology involved a survey utilizing questionnaires for data collection. Regression analysis findings reveal that perceived usefulness, perceived convenience, and various food choices significantly influence customer intentions. Both perceived usefulness and convenience positively and significantly affect customer intentions, while various food choices also wield a notable influence. These results contribute to theoretical comprehension by furnishing empirical evidence of the interaction among these factors and customer intentions, thereby advancing the theoretical framework of technology acceptance and consumer behavior. The practical implications are outlined within this study.
Brand Experience and Service Quality: Key Drivers of Customer Satisfaction in Gojek Apps Ningsih, Tasya Septia; Nasution, Muhammad Dharma Tuah Putra; Robain, Wilchan
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.801

Abstract

This study analyzes the impact of brand experience and perceived service quality on customer satisfaction with Gojek and its implications in the context of transportation services. Using a quantitative method, primary data were collected from students at Universitas Pembangunan Panca Budi who used Gojek's services. The analysis indicates that both brand experience and perceived service quality significantly influence customer satisfaction. These findings complement previous research highlighting the crucial role of customer satisfaction in branding. The practical implications of this study underscore the importance for Gojek to focus on brand experience and service quality to enhance customer satisfaction and maintain its competitiveness in the digital transportation service market.
Co-Authors , Wilchan Robain Ahmad Rafiki Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dwi Hadi Surya Eric Marfianda Fadli Harahap , Ramadhan Harahap, Ramadhan Irawan Irawan Irawan Irawan Irawan, Irawan Joko Ramadhani Ku Halim bin Ku Ariffin Lestari, Julia Evita M. Chaerul Rizky Monica Oktavia, Monica Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Surya, Dwi Hadi Sutan Emir Hidayat Umma Padillah Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH