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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal Business Administration (JBA): Entrepreneurship and Creative Indutry International Journal of Economics and Management Sciences Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Dharma Tuah Putra Nasution
Universitas Pembangunan Panca Budi
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Jurnal Fokus Manajemen

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Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan Oktavia, Monica; Nasution, Muhammad Dharma Tuah Putra
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9066

Abstract

This study aims to analyze the influence of cognitive image and affective image on visitor satisfaction at Pos Bloc Medan, a creative tourism destination that combines art spaces with historical colonial buildings. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS version 4. The sample consisted of 100 visitors selected through purposive sampling. The results showed that cognitive image had a positive and significant effect on visitor satisfaction (path coefficient = 0.481; t-statistic = 5.981), while affective image also had a positive and significant but smaller effect (path coefficient = 0.230; t-statistic = 3.012). The limitations of this study include the relatively small sample size and the scope being limited to one destination. This study contributes to the literature on destination image and tourist experience management, particularly in the context of cultural and creative tourism destinations in Indonesia. The findings offer practical implications for destination managers to emphasize the importance of improving physical attributes and creating deep emotional experiences to sustainably enhance visitor satisfaction.
Co-Authors , Wilchan Robain Ahmad Rafiki Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dwi Hadi Surya Eric Marfianda Fadli Harahap , Ramadhan Harahap, Ramadhan Irawan Irawan Irawan Irawan Irawan, Irawan Joko Ramadhani Ku Halim bin Ku Ariffin Lestari, Julia Evita M. Chaerul Rizky Monica Oktavia, Monica Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Surya, Dwi Hadi Sutan Emir Hidayat Umma Padillah Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH