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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JBTI : Jurnal Bisnis : Teori dan Implementasi Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Jurnal Teologi Amreta Bulletin of Community Engagement Journal of Social Research Inkubis: Jurnal Ekonomi dan Bisnis Journal of Economics, Entrepreneurship, Management Business and Accounting SOROT: Jurnal Pengabdian Kepada Masyarakat Sinergi International Journal of Economics JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vifada Management and Social Sciences Indonesian Journal of Humanities and Social Sciences Jurnal Dinamika Manajemen Nidhomul Haq : Jurnal Manajemen Pendidikan Islam
Murpin Josua Sembiring
Universitas Ciputra Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Other

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Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
EDUKASI ENTREPRENEURSHIP MELALUI PROGRAM PKM UNIVERSITAS CIPUTRA PADA SISWA SMA HANG TUAH SURABAYA SITEPU, RISMAWATI BR; Sembiring, Murpin Josua; Febri, Timotius; Siahaan, Salmon Charles P. T.; Ginting, Adhitya
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6247

Abstract

Abstract This service is aimed at students at Hang Tuah High School to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are Hang Tuah High School students, in Surabaya. Delivering material about entrepreneurship, being part of the campus which has the tag line Create the word Entrepreneur Ciputra University Surabaya. The outputs of this service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 2 Sidoarjo High School. The resulting output is in the form of output and the form of KI for Ciputra University lecturers and students, and was covered in the Malang Posco Media newspaper.
PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA UNTUK MENINGKATKAN PERKEMBANGAN JIWA, LINGKUNGAN, BUDAYA PADA SMA HANGTUAH 1 SURABAYA Sutanto, J.E.; Sitepu, Rismawati Br; Sembiring, Murpin Josua; Tambunan, Damelina; Soetedja, Venny
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari pengabdian masyarakat ini adalah agar siswa kelas XII dan SMA dapat mengembangkan semangat, iklim, budaya, dan kegiatan kewirausahaan dengan mendidik dan mendorong terciptanya lulusan yang mandiri dan menjadi wirausaha melalui program kewirausahaan. Subyek pengabdian ini adalah siswa SMA Hang Tuah 1 Surabaya. Luaran dari pengabdian ini antara lain terwujudnya model pengembangan kewirausahaan yang efektif dalam mengembangkan semangat, iklim, budaya, dan aktivitas kewirausahaan mahasiswa, mulai dari pendidikan kewirausahaan, motivasi serta peragaan contoh kegiatan kewirausahaan dari kampus Universitas Ciputra Surabaya secara langsung. ditangani oleh mahasiswa Ciputra yang sedang mengerjakan proyek. Hasil pengabdian ini menunjang program kewirausahaan yang telah terjalin di SMA Hang Tuah 1 Sidoarjo. Luaran yang dihasilkan berupa keluaran dan bentuk Hak Intelektual Indonesia bagi Dosen dan Mahasiswa Universitas Ciputra, serta diberitakan di surat kabar Malang Posco Media. Abstract. The aim of this community service is for 12th-grade and high school students to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are students from Hang Tuah 1 High School Surabaya. The outputs of this ,service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 1 Sidoarjo High School. The resulting output is in the form of output and the form of Indonesian Intellectual Rights for Ciputra University Lecturers and Students, and was covered in the Malang Posco Media newspaper. Keywords; Entrepreneurship education; Soul development; Environment; Culture
Enhancing Educational Innovation in Underdeveloped Regions: A Management Model for Enhancing Entrepreneurial Competence in NTT Schools Rosita Indrawati; Murpin Josua Sembiring; Liliana Dewi
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 2 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i2.170

Abstract

This study examines the systemic obstacles to entrepreneurship education in East Nusa Tenggara (NTT), one of Indonesia's most underdeveloped provinces. Rural institutions like SMPN 2 and SMPN 7 Sambi Rampas encounter significant obstacles: 83% of educators are untrained in entrepreneurship pedagogy, and only 21% of schools have access to entrepreneurial resources or local business networks. This research seeks to develop a pragmatic, context-sensitive educational model that enhances entrepreneurial skills among rural students. The study uses a qualitative approach involving four informants comprising school leaders, teachers, parents, and students through interviews, focus group discussions, and document analysis to derive grounded insights. Research indicates that adaptive school leadership, teacher peer mentoring, and parental engagement directly impact the success of student-led microbusiness initiatives. A notable revelation deemed a “Stunning Finding” is that women-led student cooperatives in these isolated regions surpass conventional school-operated business programs regarding sustainability, participation rates, and local innovation. Experiential and problem-based learning make this innovation model viable and replicable in under-resourced communities. It contests the belief that entrepreneurial success necessitates urban infrastructure, emphasising that inclusive, community-based educational models can convert rural schools into centres of innovation and resilience. The study concludes with a proposed framework for school-based entrepreneurship that emphasises leadership, collaboration, and gender-inclusive practices within rural education systems
The Impact of Dental Health Service Quality and Innovative Entrepreneurial Orientation on Business Performance in Dental Clinics: A Resource-Based View Framework Nina Agustin Chrystinasari; Murpin Josua Sembiring; David Sukardi Kodrat
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 11 No. 1 (2026): February-April 2026, Saintek, Soial and Humanities
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/sejarah.v11i1.408

Abstract

This study examines the effects of dental health service quality and innovative entrepreneurship orientation on business performance in dental clinics in the Greater Malang area. A quantitative survey was conducted with 39 respondents, including clinic managers and professionals familiar with clinic operations. Data were analyzed using Structural Equation Modeling (SEM). Results show that dental health service quality significantly impacts business performance through structure, process, and service outcome dimensions. Innovative entrepreneurship orientation also positively affects performance through innovativeness, proactivity, and risk-taking, facilitating strategic adaptation to healthcare market dynamics. The findings underscore the importance of integrating high-quality dental services with innovative entrepreneurship to enhance competitiveness and sustainability. This study contributes theoretically to the Resource-Based View and offers practical guidance for clinic managers in improving business performance through service excellence and innovation.
Human Capıtal and Talent Management in the Halal Ecosystem: A Systematıc and TCCM-Based Systematıc Revıew Satriyo, Cindy Charisma; Bungin, Burhan; Sembiring, Murpin Joshua; Mahsun, Moch
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.2

Abstract

A comprehensive understanding of human development is essential for strengthening talent management, as it ensures the alignment of individual capabilities with organizational and strategic needs. This study employs bibliometric methods alongside the Theory–Context–Characteristics–Method (TCCM) framework to examine developments in human capital and talent management within the global halal ecosystem. A total of 86 publications from 2010 to 2025 were analyzed using R Biblioshiny. The study evaluates methodological trends, conceptual patterns, and existing research gaps. The findings reveal a significant surge in publications after 2020, highlighting the growing strategic importance of halal human resources in the context of digital transformation and global sustainability goals. The dominant theoretical foundations are the Resource-Based View (RBV) and Human Capital Theory; however, integration with Islamic ethical perspectives remains limited. Three major thematic clusters emerge: ethical leadership and Sharia-compliant governance; digital innovation and talent readiness; and human capital development. Based on these insights, the study proposes a Halal Human Capital Excellence Framework that integrates legitimacy, ethics, and digital human capital. It further recommends multi-level and cross-regional empirical studies to validate the proposed model and strengthen both theoretical and policy contributions to future halal talent development.
Enhancing Business Performance: A Dual Perspective of Customer Experience Mediation and Technological Readiness Moderation Putra, Bagusranu Wahyudi; Sembiring, Murpin Josua; Dewi, Liliana; Ardissalma, Jasmine
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.13

Abstract

This study investigates the intricate dynamics of digital transformation programs and business performance, with an emphasis on the mediating role of customer experience optimization and the moderating role of technology infrastructure preparedness. Based on survey responses from 247 executives across various industries in Indonesia, this study uses structural equation modeling to estimate the posited relationships. The results verify that digital transformation positively influences business performance, both directly and indirectly, through better customer experience. Additionally, preparedness of technology infrastructure strongly moderates the alignment of digital transformation with customer experience optimization, such that firms well prepared in this regard derive the maximum benefits from their digital programs. The current work contributes to existing foundational theories by identifying key mediating and moderating mechanisms that explain heterogeneity in digital transformation returns, dispelling naive deterministic conceptions of technological dynamics. The results provide actionable insights for business executives who want to maximize returns on their digital investments. They emphasize strategic alignment across digital transformation, customer experience optimization, and technology infrastructure preparedness as the cornerstones of effective digital programs. The current work contributes to the body of knowledge in digital business strategy by clarifying the intricate mechanisms by which digital investments translate into superior business performance.
Measuring Growth Driving Supply Chain Integration (Gdsci) Factors Using Confirmatory Factor Analysis (Cfa) At The Gresik Petrochemical Bulk Terminal Bagusranu Wahyudi Putra; Whidya Utami; Murpin Josua Sembiring Gurky
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2634

Abstract

The growth of the bulk port industry increasingly demands more effective supply chain integration to enhance competitiveness and operational efficiency. This study examines the growth-driving factors in Growth Driving Supply Chain Integration (GDSCI) at Petrokimia Gresik Bulk Port using Confirmatory Factor Analysis (CFA). The research model evaluates three main dimensions of GDSCI: Collaborative Competitive Advantage (CCA), System Resilience (SR), and System Stakeholder Satisfaction (SSS). The CFA results indicate that all indicators have loading factors above 0.70, except for one indicator that still meets the convergent validity tolerance threshold. The Goodness-of-Fit (GOF) index demonstrates that the model has a good fit with empirical data, with values of GFI = 0.952, CFI = 0.954, and RMSEA = 0.092. These findings confirm that supply chain integration plays a crucial role in improving logistics efficiency, Collaborative competitiveness, and stakeholder satisfaction. The results support the Dynamic Capability Theory, which emphasizes the importance of dynamic capabilities in dealing with market uncertainty and changes in the business environment. Practically, this study provides insights for port managers and regulators to optimize supply chain integration strategies to enhance operational performance and long-term business growth. The study also recommends strengthening stakeholder collaboration and leveraging digital technology to improve the resilience of the logistics system.
The Impact of Dental Health Service Quality and Innovative Entrepreneurial Orientation on Business Performance in Dental Clinics: A Resource-Based View Framework Nina Agustin Chrystinasari; Murpin Josua Sembiring; David Sukardi Kodrat
Bulletin of Community Engagement Vol. 6 No. 2 (2026): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v6i2.2584

Abstract

This study investigates the impact of dental healthcare service quality and innovative entrepreneurial orientation on the business performance of dental clinics in the Greater Malang region. A quantitative research design was applied through a survey involving 39 respondents, including clinic managers, dentists, and professionals knowledgeable about clinic management and operations. The collected data were analyzed using Structural Equation Modeling (SEM) to evaluate the relationships among the study variables systematically and accurately. The findings reveal that dental service quality significantly contributes to improving clinic business performance through service structure, service processes, and patient outcomes. Better service quality enhances patient satisfaction, strengthens customer loyalty, and supports sustainable business growth. Furthermore, innovative entrepreneurial orientation was found to positively influence clinic performance. This orientation is reflected in the clinics’ ability to develop innovations, respond proactively to market changes, and take strategic risks in a competitive healthcare environment. The study also highlights that innovative entrepreneurship enables clinics to adapt their business strategies to the rapidly changing healthcare market. Innovation in both healthcare services and managerial practices helps clinics improve competitiveness and maintain long-term sustainability. Overall, the research emphasizes that combining high-quality dental services with innovative entrepreneurial practices plays a crucial role in optimizing business performance and sustaining competitive advantage in the dental healthcare industry.
Banking Services and Financial Performance of MSMEs in Indonesia’s Fashion Industry: A Resource-Based View Analysis Reni Fitriani; Murpin Sembiring; Tommy Christian Efrata; Christian Herdinata
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5015

Abstract

This study investigates the complex interrelationships between business innovation, financial management, banking services, and financial performance among fashion industry MSMEs in Indonesia. This study employed a quantitative research design with both descriptive and explanatory components. Drawing on data from a comprehensive sample across key regions, we employ structural equation modeling to examine both direct relationships and mediation effects. Our findings reveal that business innovation functions as the predominant driver of financial performance through dual mechanisms: a strong direct pathway and an indirect pathway mediated by banking services. Contrary to theoretical expectations, financial management practices primarily enhance performance through banking service utilization rather than through direct effects. Banking services emerge as a crucial mediating mechanism that translates organizational capabilities into enhanced financial outcomes. These results extend resource-based theory by illuminating specific pathways through which organizational capabilities generate competitive advantage and enhance financial intermediation theory by demonstrating that intermediation benefits are contingent on firm-level capabilities. For practitioners and policymakers, our study underscores the strategic importance of innovation development while highlighting how financial management practices can optimize external financial relationships. The research contributes to both theoretical advancement and practical understanding of capability-performance linkages in emerging economy contexts.
Co-Authors Adhitya Ginting Ahmad Junaedi Anang Firmansyah Anti Ruslan Darawanti Ardissalma, Jasmine Ayulita Purnama Sari Bagusranu Wahyudi Putra Bramantyo, Paskalis Dio Burhan Bungin Christian Herdinata Christina Whidya Utami Damelina B. Tambunan Daud, Nahu David Sukardi Kodrat Didin Fatihudin Erwin R. Tan Febri, Timotius Fernando Belo Hartono Tjong Henry Susanto Pranoto Iis Holisin J.E. Sutanto J.E. Sutanto Liliana Dewi Lisnawati Mantero Moch. Mahsun Musriha Narayanasandhy, I Wayan M. Dhamma Nina Agustin Chrystinasari Novianagta Kurniantoro Novianagta Kurniantoro Pamuji Gesang Raharjo Parlagutan Silitonga Putra, Bagusranu Wahyudi Reni Fitriani Rismawati br Sitepu Rodiah Astuti Romauli Nainggolan Rosita Indrawati Rudy Hartono Prayogo Satriyo, Cindy Charisma Siahaan, Salmon Charles P. T. Soetedja, Venny Sutanto, J. E. Tommy C. Efrata Tony Antonio Victor Christianto Wahyudi, Alexander Welko Marpaung Whidya Utami Wirawan ED Radianto Wuryani, Eny Yobellino, Kevin Marsekal Yulius Hari Yuwono Marta Dinata Yuyun Karystin Meilisa Suade