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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Budimas : Jurnal Pengabdian Masyarakat Jurnal Teologi Amreta Inkubis: Jurnal Ekonomi dan Bisnis SOROT: Jurnal Pengabdian Kepada Masyarakat Sinergi International Journal of Economics Indonesian Journal of Humanities and Social Sciences
Murpin Josua Sembiring
Universitas Ciputra Surabaya, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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EDUKASI ENTREPRENEURSHIP MELALUI PROGRAM PKM UNIVERSITAS CIPUTRA PADA SISWA SMA HANG TUAH SURABAYA SITEPU, RISMAWATI BR; Sembiring, Murpin Josua; Febri, Timotius; Siahaan, Salmon Charles P. T.; Ginting, Adhitya
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6247

Abstract

Abstract This service is aimed at students at Hang Tuah High School to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are Hang Tuah High School students, in Surabaya. Delivering material about entrepreneurship, being part of the campus which has the tag line Create the word Entrepreneur Ciputra University Surabaya. The outputs of this service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 2 Sidoarjo High School. The resulting output is in the form of output and the form of KI for Ciputra University lecturers and students, and was covered in the Malang Posco Media newspaper.
PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA UNTUK MENINGKATKAN PERKEMBANGAN JIWA, LINGKUNGAN, BUDAYA PADA SMA HANGTUAH 1 SURABAYA Sutanto, J.E.; Sitepu, Rismawati Br; Sembiring, Murpin Josua; Tambunan, Damelina; Soetedja, Venny
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari pengabdian masyarakat ini adalah agar siswa kelas XII dan SMA dapat mengembangkan semangat, iklim, budaya, dan kegiatan kewirausahaan dengan mendidik dan mendorong terciptanya lulusan yang mandiri dan menjadi wirausaha melalui program kewirausahaan. Subyek pengabdian ini adalah siswa SMA Hang Tuah 1 Surabaya. Luaran dari pengabdian ini antara lain terwujudnya model pengembangan kewirausahaan yang efektif dalam mengembangkan semangat, iklim, budaya, dan aktivitas kewirausahaan mahasiswa, mulai dari pendidikan kewirausahaan, motivasi serta peragaan contoh kegiatan kewirausahaan dari kampus Universitas Ciputra Surabaya secara langsung. ditangani oleh mahasiswa Ciputra yang sedang mengerjakan proyek. Hasil pengabdian ini menunjang program kewirausahaan yang telah terjalin di SMA Hang Tuah 1 Sidoarjo. Luaran yang dihasilkan berupa keluaran dan bentuk Hak Intelektual Indonesia bagi Dosen dan Mahasiswa Universitas Ciputra, serta diberitakan di surat kabar Malang Posco Media. Abstract. The aim of this community service is for 12th-grade and high school students to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are students from Hang Tuah 1 High School Surabaya. The outputs of this ,service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 1 Sidoarjo High School. The resulting output is in the form of output and the form of Indonesian Intellectual Rights for Ciputra University Lecturers and Students, and was covered in the Malang Posco Media newspaper. Keywords; Entrepreneurship education; Soul development; Environment; Culture
Enhancing Business Performance: A Dual Perspective of Customer Experience Mediation and Technological Readiness Moderation Putra, Bagusranu Wahyudi; Sembiring, Murpin Josua; Dewi, Liliana; Ardissalma, Jasmine
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study investigates the intricate dynamics of digital transformation programs and business performance, with an emphasis on the mediating role of customer experience optimization and the moderating role of technology infrastructure preparedness. Based on survey responses from 247 executives across various industries in Indonesia, this study uses structural equation modeling to estimate the posited relationships. The results verify that digital transformation positively influences business performance, both directly and indirectly, through better customer experience. Additionally, preparedness of technology infrastructure strongly moderates the alignment of digital transformation with customer experience optimization, such that firms well prepared in this regard derive the maximum benefits from their digital programs. The current work contributes to existing foundational theories by identifying key mediating and moderating mechanisms that explain heterogeneity in digital transformation returns, dispelling naive deterministic conceptions of technological dynamics. The results provide actionable insights for business executives who want to maximize returns on their digital investments. They emphasize strategic alignment across digital transformation, customer experience optimization, and technology infrastructure preparedness as the cornerstones of effective digital programs. The current work contributes to the body of knowledge in digital business strategy by clarifying the intricate mechanisms by which digital investments translate into superior business performance.
Route-to-Market Capability, Marketing Execution, and Organizational Performance in FMCG Distribution: The Moderating Role of Competitive Intensity Tjong, Hartono; Sembiring, Murpin Josua; Kodrat, David Sukardi
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.214

Abstract

Background: FMCG distributors in emerging markets must adapt their route-to-market (RTM) strategies to market changes; however, this adaptation often compromises operational consistency, which is crucial for maintaining sales performance and outlet loyalty. This creates a dilemma between flexibility and stability that has not yet been fully addressed within the distribution capability framework. Objective: This study investigates RTM capability as a higher-order organizational construct comprising five integrated first-order dimensions and examines how this capability drives organizational performance through marketing execution quality, conditioned by competitive intensity. Methods: This study employed PLS-SEM using data collected from 300 employees of Indonesian FMCG distribution companies. Results: The findings reveal that RTM capability significantly and positively influences marketing execution, which, in turn, significantly enhances organizational performance (p < 0.001). Marketing execution partially mediates the RTM–performance relationship (VAF = 42.2%), while competitive intensity moderates the RTM–execution relationship, amplifying execution returns under conditions of highly competitive rivalry. Conclusion: This study advances the Resource-Based View (RBV) and Dynamic Capabilities Theory by specifying the execution mechanism through which distributor-level capability generates organizational performance and by identifying competitive intensity as a boundary condition governing this mechanism.
Pengaruh Omnichannel Marketing terhadap Kepuasan Pelanggan dan Minat Beli Ulang Pada Pakaian Kasual Wanita Di Surabaya Novianagta Kurniantoro; Murpin Josua Sembiring
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5453

Abstract

Penelitian ini bertujuan untuk menguji pengaruh keunggulan saluran online dan offline terhadap kepuasan pelanggan serta minat beli ulang pakaian kasual wanita di Surabaya. Variabel independen dalam penelitian ini adalah keunggulan saluran online dan keunggulan saluran offline, sedangkan variabel dependennya adalah minat beli ulang. Kepuasan pelanggan dihipotesiskan sebagai variabel mediator dalam hubungan antara keunggulan saluran dan minat beli ulang. Populasi penelitian adalah konsumen pakaian kasual wanita di Surabaya yang telah berbelanja baik secara online maupun offline dalam enam bulan terakhir. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa baik keunggulan saluran online maupun offline secara signifikan mempengaruhi kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan terbukti memediasi hubungan antara keunggulan saluran dan minat beli ulang. Temuan ini mengindikasikan pentingnya strategi omnichannel marketing bagi pelaku bisnis pakaian kasual wanita di Surabaya dalam meningkatkan kepuasan pelanggan dan mendorong minat beli ulang.
Co-Authors Adhitya Ginting Anang Firmansyah Ardissalma, Jasmine Christina Whidya Utami Damelina B. Tambunan Daud, Nahu David Sukardi Kodrat Didin Fatihudin Didin Fatihudin Erwin R. Tan Febri, Timotius Henry Susanto Pranoto Iis Holisin J.E. Sutanto J.E. Sutanto Liliana Dewi Musriha Novianagta Kurniantoro Putra, Bagusranu Wahyudi Rismawati br Sitepu Romauli Nainggolan Siahaan, Salmon Charles P. T. Soetedja, Venny Sutanto, J. E. Tjong, Hartono Victor Christianto Wahyudi, Alexander Welko Marpaung Wuryani, Eny Yobellino, Kevin Marsekal Yulius Hari Yuwono Marta Dinata