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All Journal Jurnal Kajian Bali International Journal of Applied Sciences in Tourism and Events SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Jurnal Pengabdian kepada Masyarakat International Journal of Travel, Hospitality and Events International Journal of Green Tourism Research and Applications Open Access DRIVERset
I Ketut Sutama
Politeknik Negeri Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Green Meeting Implementation at The Apurva Kempinski Bali Ahmad Riri Nurany; I Ketut Sutama; I Gede Mudana; Ni Gusti Nyoman Suci Murni
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.77-85

Abstract

This study aims to maximize the implementation of two aspects, namely the Green Meeting Concept with Green MICE Business. The study uses qualitative descriptive analysis techniques by exploring the explanation of the green economy concept, things that affect the green economy, the benefits of green MICE Business and supporting government policies. As to overcome this problem, the event organizers should limit the number of waste used in an event. Therefore, it is important that event handlers practice environmental protection during organizing an event. Evaluating environmental impacts from both positive and negative perspectives provides a better understanding of the proper use of natural resources. Perform calculations for investment planning to support the green MICE movement as part of supporting a green economy.
Analysis of room attendant service quality towards guests’ satisfaction during the Covid-19 pandemic Abdul Mu’is; Ida Ayu Elistyawati; Made Sudiarta; I Ketut Sutama
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.38-49

Abstract

This research aims to analyse room attendant service quality towards guests’ satisfaction at a 3-star hotel in Yogyakarta, Indonesia, especially at the moment of Covid-19 pandemic. The research method used are service quality and importance-performance analysis method from January until first April 2021 with 80 guest staying in the hotel. It is by measuring five dimensions of service quality: tangible, reliability, responsiveness, assurance, empathy. The results of the assessment show that the average room attendant performance is lower than the average guest expectation, so guests staying at the hotel are less satisfied with the service of the room attendant. Increasingly intense competition in the service industry makes the hotel strive to improve the quality of service in accordance with customer demand at present (short term), as well as future (long term) so that customers feel satisfied and continue to use the service.
Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France Putu Rian Arde Surya; Alain Fournier; I Ketut Sutama; Muhamad Nova
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.16-26

Abstract

In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.
Memadukan Pendakian dan Wisata Edukasi: Persoalan Gunung Api dan Geopark Batur di Kawasan Kintamani, Bali I Gede Mudana; I Ketut Sutama; Cokorda Istri Sri Widhari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 8 No. 2 (2018): PENGOBATAN DAN TUTUR DALAM TEKS BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2018.v08.i02.p09

Abstract

The Batur volcano in Kintamani tourist resort has enhanced its existence through the establishment of Batur UNESCO Global Geopark since 1st April 2016. However, the two tourist attrac- tions have not been mutually utilized each other. This study is conducted to determine the level of relationship and integra- tion between the two tourist attractions in order to find out beneficial solution for the two tourism industries. The results revealed that not all tourists’ climbers of Mount Batur visited the Geopark as an artificial-tourist attraction, whereas, not all the first tourists who visited the geopark was climbing the sa- cred mountain. Therefore, it is required more intensive efforts in tourism business in order to create a mutual synergy be- tween the two tourist attractions by all stakeholders including government, tourism industry, and the society. This is for the benefit of tourism business and of carrying out the natural con- servation and the preservation of local cultural values.
Kepeloporan kewirausahaan memandu pendakian daya tarik wisata Gunung Agung, Karangasem, Bali I Gede Mudana; I Ketut Sutama; Cokorda Istri Sri Widhari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 2 (2017): BUDAYA EKONOMI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Erupted in 1963, Mount Agung in Selat District, Karangasem Regency, the highest mountain in Bali, was started to be mounted by trekking/climbing tourists in 1980s. Since 1990’s especially 2000s, some initiatives to serve the trekking/climbing the volcanic mountain have emerged in the surrounding villages’ people. The present study is done using a technic of qualitative data analysis. The result of study shows that Mount Agung is regarded interesting to climb not only because she has exotic beauty and challenges regarding the degree of difficulty (and the degree of danger the trekkers/climbers may face) to climb but also get some certain mythologies from her status as a sacred mountain believed by Balinese people, especially the Hindu followers. The entrepreneurship practices of the local society in Selat Village then come up not only to serve the trekking/climbing as usual but also to conserve the mountain environment and of course to keep the trekkers’/climbers’ safety since the mountain has some taboos and restrictions in relation with the trekking/climbing itself.
Co-Authors Abdul Mu’is Ahmad Riri Nurany Alain Fournier Cokorda Istri Sri Widhari I Gede Mudana I Kadek Aryatmaja I Ketut Pasek I Ketut Suparta I Nyoman Mokoh Wijaya I Putu Astawa I Putu Sudana Sunario Adi Putra Ida Ayu Elistyawati Ida Bagus Putu Suamba Lien Darlina Made Sudiarta Mega Angeli Pakpahan Muhamad Nova Ni Gusti Nyoman Suci Murni Ni Made Ernawati Ni Made Nitha Balistha Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Suryaningsih Putu Rian Arde Surya Raden Ayu Trisnayoni Raden Roro Rieta Anggraheni Solihin Solihin Swabawa, Anak Agung Putu Tri Tanami Sukraini Tyas Raharjeng Pamularsih