Claim Missing Document
Check
Articles

Found 32 Documents
Search

Faktor-Faktor yang Mempengaruhi Konsumen dalam Memutuskan Pembelian Ikan Patin Segar (Pangasius sp) di Pasar Arengka Kota Pekanbaru Provinsi Riau Muhammad Fajri Riffan Jami; Ridar Hendri; Eni Yulinda
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 3 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on the factors affecting consumers in deciding to purchase fresh fish Patin (Pangasius sp) was held in March 2020 at the market Arengka Kota Pekanbaru Riau province. This research aims to know about the overview of the market Arengka Panam Pekanbaru, knowing the characteristics of the consumers of fresh fish in the market Arengka Panam Pekanbaru and analyze the factors that affect consumers in deciding the purchase of fresh fish patin in the market Arengka Panam Pekanbaru. The method used is a survey method with the number of respondents as many as 25 consumers of fresh starch fish. From the results of the research is known that Arengka morning market is one of the traditional market that is managed by the private sector, which is the morning market Arengka was established in the year 1990 on the land of Mr. Pudja, with a land area of 6,000 m2. Arengka Morning Market located on the street of Arengka and Soekarno Hatta Village District Sidomulyo Marpoyan Damai, has 95 kiosks, 210 Los, consisting of 400 traders 305 male merchants and 95 women merchants one of his freshman fish vendors consisting of 25 trader. Factors affecting consumers in buying fresh patin fish market in the morning is the quality of fish, prices and decisions consumers fresh patin, of the three factors that became the main factor of consumers in deciding.
Analisis Finansial Usaha Budidaya Ikan Nila Desa Merangin Kecamatan Kuok Kabupaten Kampar Provinsi Riau (Studi Kasus: Keramba Yani) Syahnaz Arsyah Tina Pratiwi; Darwis; Ridar Hendri
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 3 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted on june 2, 2020 – july 8, 2020 which is located in the Merangin village Kuok sub district Kampar districts Riau province. This study aims to calculate the amount of investment in the cultivation of fish tilapia (oreochromis niloticus) floating net cages in the Merangin village river, to calculate how much revenue and profits in the cultivation business in floating net cages in the merangin village river, and to analyze the feasibility of aquaculture businesses in floating net cages in merangin village. The method used in this research is the case study method with the number of respondents as much as 1 person. Tilapia fish farming business is located in Merangin Village, Kuok Subdistrict, Kampar district, established in 2004 with 11 floating net cages located on the river bank under the first bridge of the Koto Panjang Hydroelectric Power Plant and developing each year, this development can be seen from the total investment spent on the fish farming business. Fish Tilapia in Merangin Village, Kuok Subdistrict, Kampar districts, amounting to Rp. 258.904.000, the components that affect investment are fixed capital and working capital components, namely making floating net cages, water installations, purchasing scales, buckets, buckets, nets, purchasing seeds, purchasing pellet feed, generator set, and drum purchase. Receipt from the fish tilapia farming business is Rp.356.400.000 every year, while the profit earned is Rp. 97.496.000 annually, and the fish tilapia farming business in Merangin Village, Kuok District, Kampar districts is feasible based on a Return Cost Ratio (RCR) of 1.37, Financial Rate of Return (FRR) value of 25.32% and Payback Period of Capital (PPC) 3.9 periods.
Kearifan Lokal dalam Pengelolaan Lubuk Larangan di Desa IV Koto Setingkai Kecamatan Kampar Kiri Kabupaten Kampar Provinsi Riau Indah Sri Rahmawati; Ridar Hendri; Kusai
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 4 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted on March 2020 at IV Koto Setingkai Village, Kampar Kiri Sub- District, Kampar Regency, Riau Province. This study aims to Describes the history of Lubuk Larangan, describes how to manage Lubuk Larangan. The method used in this research with descriptive qualitative. From the results of the study, be discovered Lubuk Larangan was formed in 2013 by mutual agreement between ninik mamak, government officials and community leaders in IV Koto Setingkai village. The Lubuk Larangan is influenced by neighboring villages and the local wisdom of Lubuk Ban that already exists in West Sumatra. The catching procession at the opening of the Lubuk Larangan is carried out by reading the prayer by the Ustadz and catching fish with nets by ninik mamak, harvesting is carried out from 8 a.m to 6 p.m, for closing the lubuk larangan with throwing the Kain kafan in the middle of the river and reading the yasin also prayers. This rule is very strong against the mystical beliefs of the local community, they believe that with the shroud the mystical nature is thicker and the people are more afraid and believe that the curse is really real. The throwing of the kain kafan its means that the curse that will be put on for violators of the lubuk larangan rules can only be healed by the shroud (death) alone.
Pengaruh City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan di Objek Wisata Bahari Kawasan Mandeh Kabupaten Pesisir Selatan Provinsi Sumatera Barat Rafi Ajis; Ridar Hendri; Trisla Warningsih
JURNAL SOSIAL EKONOMI PESISIR Vol 3 No 1 (2022): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of City Branding and City Image on the decision to visit tourists in the marine tourism object in the Mandeh area. The research method used in this study was a quantitative research method using primary data and secondary data. The population in this study are tourists who have visited and have visited, sampling using a non-probability technique, namely purposive random sampling on tourists from the Mandeh area of ​​Pesisir Selatan Regency with a sample of 100 people. The results showed that City Branding had a direct and significant effect on City Image with a percentage of 49.1%. City Branding on the decision to visit has a significant effect of 13.6% and City Image on the decision to visit is significant at 10.5%.
Pemanfaatan Internet Sebagai Media Penyedia Informasi Perikanan oleh Pembenih Ikan di Balai Benih Ikan Desa Sipungguk Kecamatan Salo Kabupaten Kampar Provinsi Riau Titra Hidayah; Ridar Hendri; Zulkarnain
JURNAL SOSIAL EKONOMI PESISIR Vol 3 No 2 (2022): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted from March to April 2020 at Balai Benih Ikan Sipungguk Village, Kampar regency’ Riau Province. The method used was survey method by making direct observations in the field the collecting data through interviews with a questionnaire. In this study the respondents were 10 fish breeders who used the internet taken by purposive sampling. The result of the study indicate that the fish breeders at the Balai Benih Ikan Sipungguk village, Kampar regency, Riau province, had a productive age of 24-52 years. Fish hatchery education at the undergraduate level was classified as high. The income from a salary of IDR 1.500.000/month was in the medium category, moderate internet usage pathern was 4 hours apart from holidays, the average frequency was 5 hours/day of smartphone usage everyday. The variety of media access consisted of Youtube, Whatsapp, Instagram and Blog. The breedders used the internet to facilitate communication among other breeders, send electronic mail such as Email and Whatsapp, open discussion forums to convey and share information and to find out about developing problems by always updating the latest information on the internet. In general for those related to work in the work group.
Pengaruh Media Sosial Instagram Sebagai Alat Promosi Terhadap Penjualan di Restoran Seafood Kang Bewok Pekanbaru Provinsi Riau Febiyanti Kusuma Ningtyas; Ridar Hendri; Tince Sofyani
JURNAL SOSIAL EKONOMI PESISIR Vol 3 No 3 (2022): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan pada bulan Maret 2020 yang bertempat di Restoran Kang Bewok Pekanbaru Provinsi Riau. Metode yang digunakan adalah metode survey dengan melakukan observasi langsung ke lapangan, mengumpulkan data melalui wawancara dengan kuesioner. Responden dalam penelitian ini adalah pengunjung yang merupakan followers dari Restoran Seafood Pekanbaru sebanyak 100 orang yang diambil secara Purposive Sampling dengan karakteristik yang sudah ditentukan. Hasil penelitian menunjukkan bahwa responden Kang Bewok Pekanbaru memiliki umur paling banyak yaitu usia 21-25 tahun sebanyak 31 orang, sedangkan usia dibawah 20 tahun ada 23 orang, dan usia 26-30 tahun ada 29 orang, besar dari 30 tahun ada 17 orang. Pendidikan responden rata-rata sudah tamat SMA. Pendapatan responden rata-rata Rp1.000.000-Rp3.000.000. Ada dua jenis konten informasi tentang produk seafood di Restoran Kang Bewok, yaitu konten reguler dan konten instagram story. Konten reguler adalah konten-konten yang berupa foto atau video yang diupload secara reguler di instagram. Sedangkan instagram story adalah konten yang dimuat pada fitur story yang tayang berlakunya 24 jam. Konten foto terdiri ada caption, gambar, hashtags, like, sedangkan video terdiri atas gambar, suara, caption, dan untuk instagram story terdiri atas caption, suara. Dimana isi dari ketiga isi konten ini tentang produk makanan dan pengunjung yang datang. Dimnana durasi dari setiap video lebih kurang 1 menit dan untuk instagram story 15 detik. Omset penjualan sebelum menggunakan instagram sebesar Rp63.0000.000 dengan rata-rata Rp21.000.000 selama 3 bulan, dan sesudah menggunakan instagram sebesar Rp269.000.000 dengan rata-rata Rp24.454.545 selama 11 bulan. Dari hasil analisis regresi linear berganda faktor yang mempengaruhi variabel penjualan adalah Frekuensi seperti produk, promosi, harga dan tempat.
Evaluasi Bantuan Pemerintah Terhadap Usaha Kelompok Budidaya Ikan di Kecamatan Kuok Kabupaten Kampar Provinsi Riau Hermoten; Ridar Hendri; Eni Yulinda
JURNAL SOSIAL EKONOMI PESISIR Vol 3 No 4 (2022): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini di laksanakan pada bulan november 2019 sampai bulan April 2020 di Kecamatan Kuok Kabupaten Kampar Provinsi Riau. Tujuan dari penelitian ini adalah untuk mengetahui profil kelompok pembudidaya ikan yang menerima bantuan dan untuk mengevaluasi bantuan yang di terima kelompok pembudidaya ikan di Kecamatan Kuok Kabupaten Kampar Provinsi Riau dari aspek: (1) Sistem penerimaan bantuan dari pemerintah; (2) Mengevaluasi bantuan pemerintah; (3) Mengevaluasi apakah bantuan tersebut tepat sasaran atau tidak. Metode penelitian yang digunakan adalah metode studi kasus yang bermaksud untuk mendeskripsikan hasil penelitian dan berusaha menemukan gambaran menyeluruh mengenai suatu keadaan.Pemberiaan bantuan oleh Dinas Perikanan dan Kelautan Kabupaten Kampar Provinsi Riau diberikan kepada kelompok budidaya mengajukan proposal bantuan perikanan kemudian setelah memenuhi persyaratan penerimaan bantuan diusulkan kedalam RAPBD Dinas Perikanan dan kelautan Kabupaten Kampar sebagai penerima bantuan budidaya perikanan. Bantuan tersebut telah memeberikan dampak positif kepada kelompok penerima bantuan seperti meningkatkan kesejahteraan masyarakat dan meningkatkan kapasitas kelembagaan kemasyarakatan. Evaluasi tepat sasaran bantuan tersebut sudah tepat sasaran dilihat dari persyaratan yang telah dipenuhi oleh Kelompok Budidaya Ikan yang menerima bantuan.
Strategi Komunikasi Pemasaran Ekowisata Mangrove di Bandar Bakau Kota Dumai Provinsi Riau Ira Imelia Tumanggor; Ridar Hendri; Eni Yulinda
JURNAL SOSIAL EKONOMI PESISIR Vol 4 No 1 (2023): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan pada Juni 2021 di Ekowisata Bandar Bakau, Kota Dumai, Provinsi Riau. Tujuan penelitian ini untuk menganalisis strategi komunikasi pemasaran ekowisata. Penelitian ini menggunakan metode survei. Responden terdiri dari 30 orang pengunjung ekowisata yang diambil secara accidental sampling. Hasil dari penelitian menunjukkan kondisi ekosistem mangrove di objek ekowisata Bandar Bakau masih dikategorikan baik, sebab keanekaragaman vegetasi dan faunanya cukup tinggi. Berdasarkan analisis data, strategi komunikasi pemasaran ekowisata Bandar Bakau adalah pembuatan paket wisata, menjalin kerjasama dengan stakeholder seperti LSM dan instansi pendidikan, penggunaan internet dan media sosial dalam meningkatkan promosi ekowisata.
Strategi Pengembangan Pemasaran Produk Olahan Mangrove di Desa Sei Nagalawan Kecamatan Perbaungan Kabupaten Serdang Bedagai Provinsi Sumatera Utara Erna Sihite; Ridar Hendri; Eni Yulinda
JURNAL SOSIAL EKONOMI PESISIR Vol 4 No 2 (2023): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi pengembangan pemasaran merupakan salah satu dasar yang dipakai dalam menysusun perencanaan suatu usaha secara menyeluruh yang dapat dijadikan sebagai pedoman bagi segmen usaha dalam menjalankan kegiatannya, selain itu pentingnya juga strategi ini dikarenakan semakin kerasnya persaingan usaha pada umumnya. Tujuan penelitian ini adalah untuk mengetahui keadaan umum usaha pengolahan mangrove serta menganalisis trend pemasaran dan strategi pengembangan pemasarannya. Responden dalam penelitian ini seluruh anggota Kelompok Muara Tanjung yang berjumlah 17 orang, yang ditentukan secara sensus. Hasil penelitian menunjukkan bahwa proses pembuatan produk olahan mangrove masih menggunakan peralatan yang sederhana. Jenis produk yang dihasilkan ialah: kerupuk jeruju dijual dengan harga Rp 80.000/Kg, sirup pedada (Rp 12.000/250 ml) dan dodol api-api (Rp 40.000/Kg). Selanjutnya, dari hasil analisis SWOT strategi yang didapatkan ada 3 yaitu: (SO1) Melakukan pengembangan produk dengan meningkatkan kualitas produk yang lebih bervariatif; (ST1) Mempertahankan kualitas dan ciri khas dari produk mangrove dan (WO1) Melakukan promosi produk dengan mengedukasi konsumen dengan media cetak dan elektronik secara online.
Communication modernization on the fishermen of indigenous tribe Akit in Rupat Island, Riau Ridar Hendri; Eni Yulinda; Clara Yolandika
Berkala Perikanan Terubuk Vol 51, No 3 (2023): November
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.51.1.2080-2084

Abstract

This study aims to analyze the development of communication modernization among fishermen from the Akit tribe in North Rupat. Rupat Island, Bengkalis Regency, Riau Province. The study used a qualitative method involving 17 informants. Data collection used in-depth interview techniques with three fisherman owners (tekong), eight fisherman workers (crews), and an exporter; and focus discussion groups (FGD) with a prominent fisherman, a fisherman owner, two fisherman workers, and an officer from the Fish Landing Base Technical Implementation Unit. The data were analyzed descriptively. This study found that fishermen from the Akit Tribe in Rupat Utara totaled 763 people, consisting of owner fishermen (38.68%) and labor fishermen (61.32%). Most fishermen use gill nets measuring 500 meters to catch fish (95%). Their total fish production averages 1.61 million tons per year, including parang fish (Chirocentrus dorab), senagin (Eleutheronema tetradactylum), senohong (Leptomelanosoma indicum), kurau (Polydactyus octonemus), red snapper (Lutjanus campechanus), and mackerel (Scomberomorus sp.). Almost all fishermen's fish are exported to Malaysia (80%). Furthermore, we found that most of the fishermen from the Akit Tribe still have low education (95%), but have implemented modern communication patterns. This can be seen in the changes in the communication tools they use, from traditional to modern. Since 1990, they have been using HT (handy talky) to communicate among fishermen and with exporters (tauke). Furthermore, in 2015, they already used smartphones and internet-based communication media, especially WhatsApp. To obtain information related to fishing efforts, they use the Google Maps application (to find fish), social media YouTube, and online media published locally (Riau) such as riaupos.co, goriau.com, and tribunpekanbaru.com. They use social media and online media while resting on the ship before lifting the fishing nets onto the ship. The material they communicate includes information about the types of fish caught, the price of fish, the number of requests for fish, the obstacles faced when fishing in the middle of the sea, and so on. Most fishermen of the Akit Tribe go to the sea for 2–9 days per fishing trip (5%). The smooth internet access on Rupat Island is due to the availability of 19 BTS (Base Transceiver Station) towers, making it easier for Akit fishermen to communicate.