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All Journal Jurnas Nasional Teknologi dan Sistem Informasi Annual Research Seminar PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Jurnal Informatika dan Rekayasa Komputer Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Manajemen Sistem Informasi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pengabdian Masyarakat Unama
Dodo Zaenal Abidin
Universitas Dinamika Bangsa
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Kepuasan Pengguna Website Parto.id Menggunakan Metode Webqual 4.0 Hastuti, Meidya; Dodo Zaenal Abidin; Beni Purnama
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 5 No 1 (2025): JAKAKOM Vol 5 No 1 APRIL 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jakakom.2025.5.1.2279

Abstract

In the digital era, the existence of a web-based information system is one of the important needs for local governments in providing services to the community. Information systems can also play a role in helping to improve operational efficiency, support business innovation, and accelerate decision making. One of the applications of the information system is the Parto.id website. Parto.id is a marketplace based on Business to Government (B2G) and Business to Business (B2B) which facilitates the implementation of e-purchasing of Procurement of Goods and Services whose main users are the government. The phenomenon of excessive purchasing on the Parto.id website in the Jambi Provincial Regional Government Organization environment can cause various significant problems. One of them is the waste of regional budget, especially if the purchase is not fully in accordance with the needs or its use is not optimal. This study aims to analyze the factors that influence user satisfaction and identify the obstacles experienced by users based on the dimensions of webqual 4.0. The focus variables measured include Usability, Information Quality, Service Interaction Quality and User Satisfaction. for Data collection is done by questionnaire, then the validity and reliability test of the data will be carried out, as well as the Hypothesis test using SmartPLS 4. The results of the study show that the website used is said to be very good with the value of the R-Square correlation of the User Satisfaction variable of 96.1%.
Perancangan Dan Implementasi Sistem Informasi Pemasaran Digital Pada UMKM Madu Zalfa Berbasis Web Ami Wulandari, Cinthia; Dodo Zaenal Abidin; Joni Devitra
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 5 No 2 (2025): JAKAKOM Vol 5 No 2 SEPTEMBER 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jakakom.2025.5.2.2320

Abstract

The rapid development of digital technology, particularly the internet, has significantly impacted marketing activities. Many small and medium-sized enterprises (SMEs), such as Toko Madu Zalfa, still rely on traditional marketing methods, which are less effective in reaching a broader market. This study aims to design and implement a web-based digital marketing information system for Toko Madu Zalfa to improve marketing efficiency and expand customer reach. This research utilizes the Waterfall method, consisting of system analysis, design, implementation, and testing phases. The information system is designed using the PHP programming language and MySQL database, supported by UML (Unified Modeling Language) modeling tools to outline the system's flow. The system allows admins to manage product information, outlets, and customer testimonials digitally while providing reports related to products and promotions. Additionally, customers can easily access product information through the website without needing to visit the store in person, accelerating the marketing process and reducing promotional costs. The implementation results demonstrate that this information system successfully increases Toko Madu Zalfa's marketing reach and operational efficiency, while facilitating integrated data management. Therefore, this system is expected to assist Toko Madu Zalfa in competing in the digital era and expanding its market beyond the province.
Analisis Kepuasan Pengguna Youtube Sebagai Media Belajar Mandiri Menggunakan Metode End User Computing Satisfaction (EUCS) Oklatifa, Susi; Dodo Zaenal Abidin; Nurhadi
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 5 No 2 (2025): JAKAKOM Vol 5 No 2 SEPTEMBER 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jakakom.2025.5.2.2323

Abstract

This study aims to analyze user satisfaction with YouTube as a self-learning platform among students at Universitas Dinamika Bangsa Jambi using the End User Computing Satisfaction (EUCS) method. The research examines five key EUCS dimensions: content, accuracy, format, ease of use, and timeliness. The research model was developed based on EUCS theory and tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9. Data were collected through a survey questionnaire distributed to active students who utilize YouTube as a learning resource. A total of 387 respondents participated in this study, with all data deemed valid for analysis. The results indicate that accuracy, ease of use, and timeliness significantly influence user satisfaction, whereas content and format do not have a significant impact. These findings suggest that while YouTube offers accessibility and timely content, the quality of content and presentation format remain challenges to overall user satisfaction. This study highlights the importance of improving content curation and optimizing the user interface structure to enhance the learning experience on YouTube.
Analisis Kepuasan Pengguna Aplikasi Mobile Banking Bca Menggunakan Metode System Usability Scale Pada Mahasiswa Universitas Dinamika Bangsa (UNAMA) Jambi Zelvia Krisna Senjani; Dodo Zaenal Abidin; Nurhadi
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 5 No 2 (2025): JAKAKOM Vol 5 No 2 SEPTEMBER 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jakakom.2025.5.2.2324

Abstract

This study analyzes the level of user satisfaction of BCA mobile banking application using System Usability Scale (SUS) method on students of UNAMA University Jambi. Based on PlayStore review data, BCA mobile application gets a rating of 3.9 out of 5. Some user complaints include application that often force close, difficulty finding transaction history, complex transfer process, and balance information that does not appear immediately. The results of the SUS test show variations in the level of user acceptance, with scores below 50 categorized as Not Acceptable, scores of 50-70 as Marginal, and scores above 70 as Acceptable. Partial statistical tests show that the variables Effectiveness (X1), Efficiency (X2), and Satisfaction (X3) significantly affect the Usability variable (Y). The simultaneous test produces an F value = 279.269 with a significance of 0.000 (<0.05), which indicates a significant relationship between X1, X2, and X3 to Y. The coefficient of determination (Adjusted R²) of 0.897 indicates that 89.7% of the Usability variable is influenced by Effectiveness, Efficiency, and Satisfaction, while the remaining 10.3% is influenced by other factors outside this study. This study concludes that although the level of user satisfaction is quite high, there are a number of aspects that need to be improved to improve the user experience of the BCA mobile banking application.
Analisis Kualitas Layanan SIAKAD Universitas Dinamika Bangsa Jambi Menggunakan Metode Webqual 4.0: Analisis Kualitas Layanan SIAKAD Universitas Dinamika Bangsa Jambi Menggunakan Metode Webqual 4.0 Dewi, Rosita; Dodo Zaenal Abidin; Effiyaldi
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 2 (2025): JMS Vol 5 No 2 September 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.2.2346

Abstract

This study aims to analyze the service quality of the SIAKAD website at Universitas Dinamika Bangsa Jambi using the WebQual 4.0 method. The issues raised include the impact of access speed, the SIAKAD system on user expectations, the completeness and accuracy of data, and an overall analysis of the SIAKAD service quality. The study uses three main variables: Information Quality, Interaction Quality, and Usability Quality, with 311 respondents categorized by gender, age, and academic program cohort. The results show that Information Quality and Interaction Quality have a significant impact on user satisfaction, while Usability Quality does not have a significant effect. An R-Square value of 85% indicates that the service quality of SIAKAD at Universitas Dinamika Bangsa Jambi is good and positively influences user satisfaction. This study concludes that users are satisfied with the quality of the SIAKAD website services, except in terms of Usability.
Optimalisasi Digital Marketing Dan Bisnis Digital Dalam Ruang Kreatif Untuk Meningkatkan Potensi Pemuda Di Desa Tantan Kecamatan Sekernan Kabupaten Muaro Jambi Nurhayati; Nurhadi; Dodo Zaenal Abidin; Yossinomita; Eni Rohaini; Meisak, Despita; Sharipuddin; Beni Purnama; Roby Setiawan8; ronal naibaho; Ayu Feranika
Jurnal Pengabdian Masyarakat UNAMA Vol 4 No 2 (2025): JPMU Volume 4 Nomor 2 Oktober 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2025.4.2.2543

Abstract

Pelatihan ini bertujuan untuk memberikan pemahaman dan keterampilan praktis mengenai manfaat digital marketing dan bisnis digital dalam ruang kreatif sebagai upaya meningkatkan potensi pemuda di Desa Tantan, Kecamatan Sekernan, Kabupaten Muaro Jambi. Kegiatan dilaksanakan pada tanggal 16 Agustus 2026 bertempat di Aula Masyarakat Desa Tantan, dengan jumlah peserta sebanyak 20 orang yang terdiri dari pemuda desa, anggota Karang Taruna, Koperasi Desa, BUMDes, Perpustakaan Desa, serta dihadiri oleh Kepala Desa Bapak Mashur, S.Pd. Metode pelatihan meliputi penyampaian materi, diskusi interaktif, dan praktik langsung mengenai strategi digital marketing, pemanfaatan media sosial, serta pengembangan bisnis digital berbasis potensi lokal. Hasil dari pelatihan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya literasi digital, keterampilan pemasaran berbasis teknologi, serta kreativitas dalam membangun brand desa. Selain itu, pelatihan ini juga memperkuat sinergi antarorganisasi desa sebagai upaya penguatan kelembagaan dalam pengembangan ekonomi kreatif berbasis digital.Dengan demikian, pelatihan ini diharapkan dapat menjadi langkah awal dalam membentuk pemuda yang berdaya saing, mandiri, serta mampu berkontribusi terhadap pembangunan ekonomi desa secara berkelanjutan di era digital
Co-Authors Ami Wulandari, Cinthia Asep Sujarwadi Az-zahra', Nur Amanah Beni Purnama Dona Primayu Ekarsih Effiyaldi Errissya Rasywir Feranika, Ayu Firmansyah, Azi Hastuti, Meidya Hendryzal Jasmir Jasmir Joni Devitra Li Sensia Rahmawati M. Ade. Maulana M. Dimas Ramadhan M. Ichwan Athallah M. Zahran Yudha Meisak, Despita mikhail ibrahim Muhammad Kevin Perdi Hasan Ngadimin NURHADI Nurhadi Nurhadi Nurhayati Oklatifa, Susi Pareza Alam Jusia Peri Sandiko Saputra Reza Firsandaya Malik ROBY SETIAWAN Rohaini, Eni ronal naibaho Rosita Dewi Setiawan Assegaf Sharipuddin Sharipuddin, Sharipuddin Siti Nurmaini Suci Ramadhani Yossinomita Zelvia Krisna Senjani