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All Journal ENVIAGRO AGRIEKONOMIKA CEMARA ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Buana Agribisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros AGROMIX JURNAL PANGAN JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Journal of Integrated Agribusiness Manajemen Agribisnis: Jurnal Agribisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Agristan ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Agroteksos Jurnal Ilmiah SOSIO AGRIBIS Mestaka: Jurnal Pengabdian Kepada Masyarakat Wiratani : Jurnal Ilmiah Agribisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) paradigma agribisnis International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Bersama: Jurnal Pengabdian Kepada Masyarakat paradigma agribisnis
Eni Karsiningsih
Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : AGRIEKONOMIKA

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Brand switching behavior on consumer loyalty of branded packed rice in Pangkalpinang City Fitriyani, Fitriyani; Karsiningsih, Eni; Purwasih, Rati
Agriekonomika Vol 14, No 1: April 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i1.27980

Abstract

The purpose of this study was to analyze the factors that influence brand switching and consumer loyalty for branded packaged rice. This research was conducted in Pangkalpinang City. The sample was taken using purposive sampling method as many as 100 people. Data analysis using Smart Partial Least Square with the help of SmartPLS 4 software. Price perceptions and product quality have a significant effect on brand switching and loyalty. Perceived price and product quality have an indirect effect on brand switching and branded packaged rice consumer loyalty.
Co-Authors A Saputra, A Achmad Affandi Affressia, Ricca Agustina, Fournita Alvero, Sri Rani Zhores Andini Meisya Sriwijayani Suwardih Anduyau, Reynaldi Anisa Anisa Annisa Miswarni Lubis Aprilianti Wulandari Armadini, Gianitasyah Artiani ASTUTI, MERI Astuti, Rufti Puji Atlantika, Ria Aulia, Dinda Brilian, Wahyu Dinda Aulia Dodi Irwandi Eddy Jajang Jaya Atmadja Eva Helda Evahelda, Evahelda Fadila, Fanny Fifi Lestari Fitriyani Fitriyani Fournita Agustina Giberto Vero Gita Ardianta Hana Lamisa Hasan ah Eka Risti Hasanah Eka Risti Henny Helmi Herlinda Arika Herry Marta Saputra Iwan Setiawan Iwan Setiawan Jurdi Pratama Kori Kurniawan Kurniawan, Kori Lestari, Fifi Letari, Wiwinda Maya Mustika Muhammad Aldi Irfan Muhammad Ferghio Jovanka Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muntoro Muntoro Muntoro Muntoro Muntoro Muntoro Muntoro, Muntoro Nazifah NINGSIH, GIAN Novandri, Ogi Novyandra Ilham Bahtera Nurrulhusna, Nabila Odi Al Ashafani Purwasih, Rati Putri Rizki Amelia Puwarsih, Rati Rafli, Muhammad Rahayu Rahman, Syafari Nur Rati Purwasih Rati Purwasih Ria Atlantika Risti, Hasanah Eka Rostiar Sitorus Rostiar Sitorus Rufti Puji Astuti Rufti Puji Astuti Salwazeela Septiani Santia Santia Saputra, Juan Arjuna Sella Melisa Septiani, Salwazeela Sisilia, Sisilia Sulthon A’uliya Alfarissi Susmita Fita Monika Syarifah Wasila Tanjung, Garist Sekar Tri Lestari Yudi Sapta Pranoto yulia Yulia yulia