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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) JURNAL ILMIAH MANAJEMEN & BISNIS JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Social Science and Business Indonesian Journal of Community Services eCo-Buss Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Patria : Jurnal Pengabdian Kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan eCo-Fin Borobudur Management Review Journal of Social And Economics Research Journal of Accounting and Finance Management (JAFM) Jurnal Bisnis Manajemen dan Akuntansi Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Sultan Agung Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Serat Acitya Prosiding Seminar Nasional Unimus journal of social and economic research PESHUM Global Insights in Management and Economic Research Benefit: Jurnal Manajemen dan Bisnis
Marno Nugroho
Department Of Management, Faculty Of Economic, Universitas Islam Sultan Agung, Semarang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen Teori dan Terapan

 1 
Model Peningkatan Loyalitas Pelanggan dengan Pengujian terhadap Servicescape, Kualitas Pelayanan dan Kepuasan Pelanggan Marno Nugroho; Sahrul Romadhon
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 2 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.022 KB) | DOI: 10.20473/jmtt.v11i2.10067

Abstract

In the era of globalization, the development of the fashion world with a variety of models and designs is increasing very rapidly. This condition has triggered a cycle of changing the style of dress that is dynamic, especially in the watch fashion industry. In addition to referring to the time the watch can also give a distinctive impression to the wearer. The sampling method is carried out using non probability sampling techniques by means of purposive sampling. By wearing a watch we can look more elegant. With a fairly large number of competitors, triggering the clock shop to focus on product quality and price competition, but the competition is not enough because there are still many aspects that can be used by the clock store to win the competition and become a market leader. Innovative strategies are needed to survive and win the competition, including strategies to improve service quality and rearrange Servicescape in this regard with regard to customer satisfaction and customer loyalty.
Information Technology Implementation in SMEs: A Comparison of Indonesia and Malaysia Budhi Cahyono; Lutfi Nurcholis; Marno Nugroho
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.30182

Abstract

Objective: The purpose of the study is to compare SMEs in Indonesia and Malaysia regarding the implementation of information technology, especially on the sustainable competitive advantage factors, IT adoption, perceived simplicity, green technology capability, and performance. Design/Methods/Approach: Survey data are collected from 269 SME leaders and managers SMEs in Indonesia and 241 respondents in Malaysia. The sampling model is purposive sampling while analysis involved a non-parametric test (Mann-Whitney U-test).  Findings:  The results show that there are significant differences for the variables SCA, SMEs performance expectation, and IT adoption. There are no significant differences between Indonesian and Malaysian SMEs for the variables of perceived simplicity and green technology capability. Originality: The paper contributes to the growing research on information technology implementation by using factors within Sustainable Competitive Advantage, IT adoption, perceived simplicity, green technology capability, and performance. Practical/Policy implication: This finding can encourage SMEs in Indonesia and Malaysia to work together to develop important variables to improve the implementation of information technology to increase competitiveness.
Co-Authors Abdul Hakim Agung Wahyudi Agus Wachjutomo Amalia, Della Khanifatul Atik Maritasari Bagas Dewantoro Pamungkas Putro Budhi Cahyono Budhi Cahyono Budhi Cahyono Evi Chamalah Fahmi, Maulana Habib Faranita, Widya Refri Firzatullah, Farrel Harti, Tri Heni Pujiastuti Heri Prabowo Heri Setyo Utomo Heru Sulistyo I Gusti Bagus Wiksuana ibnu khajar Ibnu Khajar Ikke Oktavianti, Renita Khoerul Anam Latifatun Nisak, Latifatun Lutfi Nurcholis Lutfi Nurcholis Maulidana, Syahrul Rizal Muchammad Shidqon Prabowo Musri’an Nanang Yusroni RATIH PARAMITA Ratih Pratiwi Ratih Pratiwi Romadhoni, Nurul Aina Sandi, Dendis Aris Satria Wibawa Wicaksana Suharto, Sulistyo Sulistyo Suharto Suparman Suparman Tamalia Alissyahbana Wahyu Setiawan Widodo Putra, Tri Hutomo Widya Refri Faranita Wily Saputra Windi Novia Ratri Wardhani Yuniar Dwi Lestari Zarkasi, Zarkasi