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All Journal Jurnal Penelitian Fisika dan Aplikasinya (JPFA) Gadjah Mada Journal of Psychology ARISTO Jurnal Geosains dan Teknologi PeTeKa LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Inovasi Fisika Indonesia (IFI) Prosiding University Research Colloquium Jurnal Teknik Elektro Jurnal Kedokteran Hewan
Akhmad Kurniawan
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Veterinary

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JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era Widyasari, Sindy; Kurniawan, Akhmad; Azzahra, Fadia; Solihah, Sayidah Ummul; Iskandar, Ghazian Avryllio; Darumurti, Awang
ARISTO Vol 12, No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8040

Abstract

It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.
JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era Widyasari, Sindy; Kurniawan, Akhmad; Azzahra, Fadia; Solihah, Sayidah Ummul; Iskandar, Ghazian Avryllio; Darumurti, Awang
ARISTO Vol 12 No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8040

Abstract

It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative & SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.
Co-Authors Artharini Irsyammawati Awang Darumurti, Awang Azzahra, Fadia Dedes Amertaningtyas Dyah Mutiarin, Dyah Faizal Andri Gumilang, Fajar Hana Sugiastu Firdaus, Hana Sugiastu Iskandar, Ghazian Avryllio Lenni Lenni, Lenni Moehammad Awaluddin Muchammad Nizar Muhammad Nur Ihsan, Muhammad Nur Muhammad Rijal Nurul Isnaini Pratama, Ilham Purnomo, Bayu Purnomo Rahman, Muhammad Fiqri Redy Bagas ROSADAH, MUFLIKHATI FANI Saputro, Muhammad Noor Cahyadi Eko Solihah, Sayidah Ummul Sri Kusrohmaniah, Sri Ula, Kiki Rohmatul Widyasari, Sindy Woro Setyarsih Yuliani Yuliani